Name

Rabbit Hole Group

Legal name

Rabbit Hole Group GmbH

Website

https://rabbithole-consulting.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IT Consulting & Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industry

DevOps Consulting & Transformation (BPAEAKAA)

Keywords

• Digital transformation consulting
• IT consulting services
• Custom software development
• ECommerce solutions
• AI data integration

Headquarters

HQ city

Buchholz

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: The company generates revenue through professional IT consulting and digital transformation services. They provide specialized consulting across multiple domains including AI & Data Integration, Information Security, Microsoft Infrastructure, Performance Marketing, Business Application Development, Mobile Applications & IoT, Web Development, eCommerce, and Design/UX. Revenue is derived from project-based engagements with emphasis on senior-only consultants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rabbit Hole Group is a digital transformation consulting and integration services firm that helps enterprise and mid-market clients build customized digital solutions rather than purchase off-the-shelf software. The firm operates through 14 specialized service departments covering AI & Data Integration, Microsoft Infrastructure, Business Application Development, Mobile Applications & IoT, Web Development, eCommerce, Information Security, Data Privacy, IT Operations and DevOps, and Performance Marketing, delivered by senior-only consultant teams.

Product overview

Rabbit Hole Group is a digital consulting and integration services firm offering a portfolio of specialized departments that function as interconnected service offerings rather than discrete software products. Their approach centers on helping clients 'Stop buying software - Start building solutions that you like.' The company provides 14 distinct service departments including AI & Data Integration, Business Application Development, Mobile Applications & IoT, Web Development & Accessibility, eCommerce, and Microsoft Infrastructure and Applications. These services are designed to work together as a 'Total Integration' approach, enabling organizations to build customized digital solutions tailored to their specific needs rather than purchasing off-the-shelf software.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Data Integration Consulting and implementation services for integrating artificial intelligence and data systems into enterprise business operations, targeting organizations seeking AI-driven digital transformation.
• General Digitalisation Consulting Advisory services guiding organizations through digital transformation initiatives and cultural change management, helping clients move from off-the-shelf software to custom-built solutions.
• Information Security Security consulting services to protect digital assets and ensure organizational cybersecurity posture for enterprise and mid-market clients.
• Microsoft Infrastructure and Applications Implementation and consulting services for Microsoft-based technology infrastructure and application ecosystems.
• Performance Marketing Digital marketing services focused on measurable performance metrics and campaign optimization for enterprise clients.
• Data Privacy Consulting services ensuring compliance with data protection regulations and privacy frameworks such as GDPR for enterprise clients.
• Business Application Development Custom software development for business-specific applications and enterprise solutions, delivered by senior engineers.
• Mobile Applications & IoT Development services for mobile applications and Internet of Things connected devices for enterprise and mid-market clients.
• IT Operations and DevOps Infrastructure management and DevOps practices to streamline development and operations workflows for enterprise clients.
• Web Development & Accessibility Website development services with focus on web accessibility standards compliance (WCAG) for enterprise and mid-market clients.
• Data Integration Services connecting disparate data sources and systems for unified data management across enterprise IT estates.
• eCommerce Digital commerce solutions including online store development and e-commerce platform implementation for retail and consumer brands.
• Design, UX & Usability User experience design and usability engineering for digital products and interfaces, serving enterprise and consumer brand clients.
• Sales Consulting Sales consulting and support services for digital products and solutions, helping clients optimize sales processes alongside digital transformation.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Accenture: Global professional services and digital consulting leader with broad coverage of strategy, technology, and operations. Comparable on digital transformation, AI, security, and application services but at a scale and global reach Rabbit Hole does not approach.
• IBM Consulting: Global consulting arm of IBM delivering hybrid cloud, AI, security, and application modernization services. Comparable on AI/data, security, and application development offerings, but with global scale, proprietary platforms, and partnership ecosystems that materially exceed Rabbit Hole's.
• Capgemini: Global IT and digital transformation consulting giant with deep presence in Germany and across Europe. Comparable on service breadth (digital, data, cloud, applications) but operates at vastly larger scale with global delivery model that Rabbit Hole cannot match.
• T-Systems: Deutsche Telekom-owned IT services and digital transformation provider with strong DACH footprint. Comparable on services across cloud, SAP, security, IoT, and digitalization, but at enterprise scale with infrastructure capabilities Rabbit Hole lacks.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe, focused on strategy, consulting, and technology for enterprise clients. Comparable on digital transformation, eCommerce, and data/AI work, but with substantially larger scale and global delivery.

Direct peers

• SinnerSchrader (Accenture Song): Germany-based digital agency specializing in digital product development, eCommerce, and customer experience, now part of Accenture Song. Directly comparable on DACH focus, digital product/UX/development service mix, and mid-market to enterprise client base.
• Devoteam: European digital and technology consulting firm with strong credentials in cloud, data, AI, and cybersecurity. Comparable to Rabbit Hole on service-line mix (cloud/AI/cybersecurity focus) and on serving European mid-market and enterprise clients with project-based digital transformation work.
• valantic: German digital transformation, SAP, and customer experience consulting firm serving mid-market and enterprise clients across DACH. Directly comparable to Rabbit Hole on geography, vertical breadth (digitalization, data, eCommerce, CRM), and German mid-market focus.
• Positive Thinking Company: European digital transformation boutique with offices across multiple countries, focused on strategy, design, technology, and data. Comparable to Rabbit Hole as a multi-disciplinary boutique serving brand-sensitive European mid-market clients.
• Reply S.p.A. Italian-headquartered digital consulting and systems integration firm with a network of specialized companies across AI, eCommerce, mobile, and enterprise applications. Closely comparable to Rabbit Hole in horizontal breadth, European focus, mid-market and enterprise targeting, and project-based consulting model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Hole Group