What Wagstaffs Design does

Wagstaffs Design is a London-based PropTech and digital communications agency specializing in immersive VR, AR, and 3D visualization technologies for the built environment. The company operates proprietary platforms including VU.CITY — a photogrammetry-based interactive 3D model of London covering 100+ square kilometres at approximately 15cm accuracy and continuously expanding at 5-8 sq km per month — and VUITNOW, an award-winning interactive 3D sales and marketing tool used by residential developers to sell off-plan units before construction. Additional offerings include VUTOUCH custom touchscreen hardware for marketing suites, multi-player VR experiences using 5G networking, AR applications layered on BIM data, CGI/animation production, AVRs (Accurate Visual Representations) and verified views for planning submissions, and brand/marketing services. The company is co-founder of the VU.CITY joint venture alongside Vertex Modelling and GIA, and collaborates academically with King's College London Informatics Department.

The business operates a B2B professional services model targeting UK property developers, housing associations, local authorities, architects, and infrastructure operators. Revenue is generated through project-based visualization and CGI services, annual software licensing for VU.CITY (e.g., Barking & Dagenham Council one-year licence), custom hardware sales and leases of VUTOUCH units installed in client marketing suites, and digital consultation platforms for infrastructure projects. Go-to-market is predominantly direct enterprise sales, supplemented by active presence at industry events including MIPIM (Cannes and UK), Digital Construction Week, and Geo Business Show. Named clients include Taylor Wimpey, Barratt London, SEGRO, Lend Lease, L&Q, Network Rail, Transport for London, Crossrail Ltd, the London Legacy Development Corporation, and Barking & Dagenham Council, with marquee outcomes such as 20+ homes sold within hours of the Chobham Manor marketing suite opening.

Wagstaffs Design Limited is privately held and headquartered in London, with no identified external funding, parent company, or public listing. The firm is led by Managing Director Jason Hawthorne, a co-founder of VU.CITY, and has accumulated multiple industry awards including the 2018 EG Tech Award, the 2015 CGArchitect Best Interactive award, gold and silver at the 2015 Digital Impact Awards, and the 2013 Evening Standard New Homes Award for Best Regeneration Project.

Name

Wagstaffs Design

Legal name

Wagstaffs Design Limited

Website

https://wagstaffsdesign.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagstaffs Design is a London-based PropTech agency that develops VU.CITY (3D city models), VUITNOW (interactive property sales tools), and VR/AR visualization services for UK property developers, housing associations, local councils, and infrastructure operators.

Ownership category

akta.pro rank

Product category

PropTech visualization services

NAICS

Graphic Design Services (54143), Other Specialized Design Services (54149)

SIC

Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG), Motion Graphics & Broadcast Design (MPAHACAC)

Keywords

• Proptech 3D visualization
• Virtual reality property
• Verified view assessment
• Interactive sales tools
• Urban planning software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Platform Fees: VUITNOW and VU.CITY platforms are licensed to property developers, councils, and planning authorities. VU.CITY licensing to councils (e.g., Barking & Dagenham Council) represents recurring software license revenue. The company licenses its interactive 3D models and visualization tools on annual subscription or project basis.
2. Professional Services - Visualization and Digital Content: Creation of CGIs (computer-generated images), animations, flythroughs, and interactive 3D content for planning consultations, stakeholder engagement, and marketing campaigns. Services include film production using drones and 3D animation overlay techniques.
3. Sales and Marketing Technology Solutions: Custom hardware and software solutions for marketing suites including multi-touch displays, media tables, and integrated systems sold or leased to property developers for residential and commercial sales environments.
4. Consultation and Engagement Services: Digital consultation tools and platforms for infrastructure projects including public consultation websites, interactive touchscreen maps, and stakeholder engagement applications for Network Rail, councils, and development corporations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wagstaffs Design is a PropTech design and communications agency that builds proprietary VR/AR/3D visualization platforms and produces digital content for the built environment. Its core products are VU.CITY (interactive 3D digital model of London), VUITNOW (interactive 3D sales and marketing platform), and VUTOUCH (multi-touch hardware), sold alongside project-based services including CGI renderings, AVR/verified views, film and animation, interactive apps, and brand and marketing communications.

Differentiator

Problem solved

Functional benefit

Brands

• VU.CITY: The first fully interactive 3D digital model of London, covering over 100 square kilometres of central London. A joint venture providing visualisation tools for developers, planners, architects, and London Boroughs.
• VUITNOW
• VUTOUCH

Products and services

• VU.CITY Interactive 3D digital model platform of London (and other cities) covering consented, existing, and proposed developments with data overlays including sunlight paths, transport routes, protected views (LVMF), VISSIM traffic modelling, Legion pedestrian modelling, and live feeds; licensed to councils, developers, and planners.
• VUITNOW Award-winning interactive 3D sales and marketing platform enabling buyers to take real-time virtual tours of developments before construction; supports touchscreens, tablets, smartphones, video walls, and media tables with apartment filtering, favourites comparison, and email sharing.
• VUTOUCH Custom hardware units with multi-touch displays (32-55 inches) integrated with directional sound and optional RFID/NFC, designed for property marketing suites and interactive development showcases.
• Virtual Reality experiences Creation of shared virtual worlds and immersive VR experiences using VR headsets, 360 domes, and cylinders, including 5G multi-player VR for stakeholder engagement (e.g., SEGRO Park Rainham Igloo dome).
• Augmented Reality applications AR applications that bring developments to life by overlaying 3D BIM content onto the real world, used for marketing, stakeholder engagement, and design visualization.
• Accurate Visual Representations (AVRs) and Verified Views Verified view assessments and LVIA photomontages that combine architectural 3D models with photographs to precise matching accuracy, used to secure planning consent and communicate development impact.
• CGIs (Computer-Generated Images) Photorealistic computer-generated imagery and renderings created for planning, consultation, marketing, and stakeholder engagement, communicating a development's visual identity before construction.
• Film & Animation Development storytelling through film, flythrough animations, and interactive 360 tours, including drone-captured footage overlaid with 3D animation for public consultation projects.
• Interactive apps for planning and stakeholder engagement Custom interactive applications integrating data and 3D environments to support planning consultations, public inquiries, and stakeholder engagement (e.g., Whitechapel Inquiry Rights of Light app, Canada Water consultation app).
• Brand & Marketing communications Communications and brand strategy for property and placemaking projects, including tender submissions, brand identity, placemaking, and digital campaigns (e.g., Crossrail/Team BFK website, Take 2 campaign).

Quantifiable outcome

• 20+ homes sold within first few hours of marketing suite opening at Chobham Manor using VUITNOW
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Vertex ModellingcoreStrategic or Co-development Partner · 1 October 2015Joint venture partner in VU.CITY development. Vertex Modelling brings over 10 years of experience accurately modeling London. Responsible for photogrammetry-based 3D modeling achieving 15cm accuracy. Partner contributes skilled workforce for highly usable models with consistent accuracy across the dataset.
• GIA (Gibson)coreStrategic or Co-development PartnerJoint venture partner in VU.CITY alongside Wagstaffs and Vertex Modelling. GIA is a right-to-light specialist bringing planning expertise to the VU.CITY platform. Partnership enables VU.CITY to help developments navigate the planning process by providing building context.
• King's College London Informatics DepartmentsupportingTechnology or IntegrationCollaboration for 5G multi-player VR project with City of London. King's College London contributed to building high speed data layers within VU.CITY, including live Twitter information and cryptocurrency transaction visualization.
• GIA (as VU.CITY partner)coreStrategic or Co-development PartnerCo-developers of VU.CITY along with Wagstaffs. The collaboration integrates data layers from VSC and ADF levels to VISSIM traffic modelling and Legion pedestrian modelling, creating a single visual platform for stakeholder engagement.
• Ascension FilmssupportingImplementation/ SI/ Consulting PartnerProduction partner for East West Rail consultation project. Ascension Films, known for Channel 4 sci-fi series 'Humans', provided drone footage for aerial shots over railway tracks with 3D animation overlay.
• OctinksupportingImplementation/ SI/ Consulting PartnerPartnership with London's leading display specialist for immersive marketing suite environments. Octink designed and built the 1000m2 marketing suite at Chobham Manor where VUITNOW technology was deployed.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cityzenith: Cityzenith provides a digital twin platform (SmartWorldOS) targeting real estate, infrastructure, and smart-city projects. It competes for the same digital-twin-for-built-environment positioning that underpins VU.CITY and VUITNOW.
• Vertex Modelling: Vertex Modelling is Wagstaffs' JV partner in VU.CITY, contributing photogrammetry-based 3D modeling with 15cm accuracy across London. As both co-developer and a specialist photogrammetry firm, it overlaps directly with Wagstaffs' core capability stack.
• Matterport: Matterport is a publicly traded 3D spatial data platform that creates digital twins of buildings and spaces for real estate, construction, and facility management - a direct peer in PropTech 3D capture and visualization, albeit with a global, capital-rich footprint.
• Hayes Davidson: Hayes Davidson is a UK architectural visualization studio producing CGIs, animations, and VR for major property developers and architects. It is a direct service-line peer to Wagstaffs' CGI, animation, and VR offerings within the UK property market.
• AccuCities: AccuCities provides high-accuracy 3D city models, including detailed models of London, used by architects, developers, and planners. It is the closest direct competitor to Wagstaffs' VU.CITY platform in terms of product, customers, and use cases.
• CyberCity 3D: CyberCity 3D produces georeferenced 3D city models for AEC, planning, and simulation use cases. It competes directly with the VU.CITY offering in terms of 3D urban digital-twin products.

Emerging players

• VTS: VTS (formerly VTS / Giraffe) is a commercial real estate leasing and asset-management platform increasingly layering in 3D visualization and digital-twin features. It is an emerging player overlapping with VUITNOW in property sales-and-marketing workflows for CRE.

Broad incumbents

• Autodesk: Autodesk's Revit, Forma, and BIM 360 products are widely used for architectural modeling, planning, and visualization across the built environment. It is a broad incumbent whose tools overlap with the visualization and planning workflows that Wagstaffs enables via VU.CITY.
• Esri: Esri's ArcGIS platform underpins much of the UK's geospatial and urban-planning data infrastructure. Its 3D and city-modeling capabilities (ArcGIS Urban, 3D Scenes) overlap with VU.CITY at a broad-incumbent level across the same end customers.
• BIMobject: BIMobject operates a global BIM content and visualization platform serving manufacturers, architects, and developers. It overlaps with Wagstaffs in AEC-focused 3D visualization but at a much broader, cross-product scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/wagstaffsdesign
• Facebookfacebook.com/wagstaffsdesign
• LinkedInlinkedin.com/company/wagstaffs-design
• Instagraminstagram.com/wagstaffsdesign
• Xx.com/WagstaffsDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagstaffs Design