What Infosizing does

InfoSizing (legal entity: PerfLabs, Inc.) is a privately-held, boutique professional services firm founded in 1991 that specializes in the design, management, analysis, and independent audit of industry-standard performance benchmarks. The company holds Certified Auditor status with both the Storage Performance Council (SPC) and the Transaction Processing Performance Council (TPC), and is one of a small number of firms globally authorized to attest to SPC and TPC benchmark results prior to publication. Its core service lines are SPC benchmark auditing (storage systems, including SPC-1 and SPC-2), TPC benchmark auditing (TPC-C, TPC-E, TPC-H for OLTP and Decision Support systems), and custom benchmark solutions covering original design, semi-standard design, project management, and independent audit of custom results.

The firm's client base spans system vendors (storage, database, and hardware manufacturers), Fortune 500 enterprises, and IT technology innovators across the US, Europe, and Asia. InfoSizing was instrumental in the creation of the SPC and in early TPC benchmark definitions (TPC-C, TPC-E, TPC-H), giving it a foundational role in benchmark governance. Revenue is generated entirely through project-based professional service fees for auditing and consulting engagements; pricing is quote-based and not publicly disclosed. GTM is consultative and relationship-driven, relying on direct enterprise engagement, industry standards community involvement, and a single-person contact channel (Doug Johnson, [email protected]). The company operates without disclosed institutional investment, M&A activity, subsidiaries, or hired leadership beyond its founder-level contact, indicating a tightly-held owner-operated structure.

Name

Infosizing

Legal name

PerfLabs, Inc.

Website

https://sizing.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

InfoSizing is a privately-held, boutique professional services firm founded in 1991 that provides independent auditing and consulting for SPC and TPC performance benchmarks, serving system vendors, Fortune 500 enterprises, and IT innovators across the US, Europe, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Leominster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Benchmark Auditing Services: InfoSizing provides independent auditing of benchmark results for test sponsors. As certified auditors for SPC and TPC, they verify compliance with benchmark specifications, review audit files, verify configurations, and provide attestation letters for Full Disclosure Reports. Revenue is generated through professional service fees for auditing engagements.
2. Consulting Services: Consulting solutions in benchmark design, performance analysis, and independent certification. Services include procurement benchmarks, technology showcase benchmarks, and vendor supported benchmarks. Clients receive expertise in navigating benchmark standards and streamlining publication of results.
3. Custom Benchmark Solutions: Custom benchmarking consulting including original design, semi-standard design, and standard design approaches. Services cover benchmark project management and independent audit of custom benchmark results for technology assessment and competitive selection processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InfoSizing performs independent auditing of industry-standard performance benchmark results for test sponsors of the Storage Performance Council (SPC) and the Transaction Processing Performance Council (TPC), verifying compliance with benchmark specifications and providing attestation letters for Full Disclosure Reports. The firm also delivers custom benchmark consulting, including original benchmark design, semi-standard and standard design adaptations, benchmark project management, and independent audit of custom benchmark results for technology procurement and competitive evaluation.

Product overview

InfoSizing is a consulting firm specializing in performance benchmarking services. The company operates as a single-service provider with three interconnected service lines: (1) SPC Benchmark Auditing for storage systems, (2) TPC Benchmark Auditing for data management systems (OLTP, Decision Support), and (3) Custom Solutions encompassing custom benchmark design, project management, and audits. All services revolve around the design, management, analysis, and independent audit of performance benchmarks to help organizations accurately size information systems.

Differentiator

Problem solved

Functional benefit

Products and services

• SPC Benchmark Auditing Independent auditing services for Storage Performance Council (SPC) benchmark results, verifying compliance with SPC specifications and certifying results for publication. Targeted at system vendors seeking SPC benchmark attestation.
• TPC Benchmark Auditing Independent auditing services for Transaction Processing Performance Council (TPC) benchmark results, including TPC-C (OLTP), TPC-E (complex OLTP), and TPC-H (Decision Support) benchmarks. Targeted at system vendors seeking TPC benchmark attestation.
• Benchmark Design Services Custom and semi-standard benchmark design consulting services, including original design (new synthetic workloads), semi-standard design (adapting existing standards), and standard design services for technology assessment. Targeted at large enterprise IT organizations and system vendors needing tailored benchmarks.
• Benchmark Project Management Independent consulting services for managing competitive benchmarking projects, including test management, results analysis, and ensuring fair vendor evaluation during procurement processes. Targeted at large enterprise IT organizations conducting technology procurement benchmarks.
• Custom Benchmark Audits Independent audit services for custom benchmark results, providing vendor-neutral certification of performance and compliance with predefined requirements to enhance credibility and reduce challenge risks. Targeted at organizations running technology showcase or procurement benchmarks.

Quantifiable outcome

• 60-day review period support for Full Disclosure Reports filed with SPC and TPC
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Storage Performance Council (SPC)coreStrategic or Co-development PartnerInfoSizing is a Certified Auditor for SPC, performing independent audits of benchmark results for test sponsors. InfoSizing played a key leadership role in the creation of SPC, defining the organization's structure and bringing founding members together. As certified auditors, they are actively involved in the evolution of current benchmarks and definition of new industry standards for storage system performance.
• Transaction Processing Performance Council (TPC)coreStrategic or Co-development PartnerInfoSizing is a Professional Affiliate of TPC and certified to audit TPC benchmark results. They played key leadership roles in development of some of the most successful benchmarks including TPC-C for simple OLTP, TPC-E for complex OLTP, and TPC-H for Decision Support. InfoSizing continues to be actively involved in the evolution of current benchmarks and definition of new industry standards.

Scale indicators3 records

Direct peers

• The Tolly Group: The Tolly Group provides hands-on testing and benchmarking of enterprise networking, storage, and security products for vendors and enterprise buyers. Its independent, paid-by-vendor testing model closely parallels InfoSizing's audit and certification engagement model.
• Demartek: Demartek is an IT research and performance-testing lab that produces hands-on benchmark reports for enterprise infrastructure. Like InfoSizing, it delivers vendor-neutral performance evaluation and testing for storage, server, and database systems, making it a closely comparable independent benchmarking specialist.
• Principled Technologies: Principled Technologies is an IT performance benchmarking and testing firm that produces detailed comparative studies of enterprise hardware and software for vendors and buyers. Its independent testing methodology and enterprise-vendor client base make it one of the closest direct peers to InfoSizing's audit and consulting work.

Broad incumbents

• Enterprise Strategy Group (ESG, now part of Omdia/Informa Tech): ESG (Enterprise Strategy Group) was an established IT research, validation, and benchmarking firm serving enterprise technology vendors and buyers. As a broader incumbent with overlapping independent validation services, it represents a scaled alternative to InfoSizing's vendor-neutral performance certification work.

Emerging players

• Evaluator Group: Evaluator Group is an IT analyst firm providing independent benchmarking, validation, and advisory for enterprise storage and data infrastructure. While broader in scope than InfoSizing, it intersects directly with the procurement-benchmark and vendor-validation use cases InfoSizing serves.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infosizing