Hydromania

What Hydromania does

Hydromania is a privately held seasonal water park located in Rome, Italy, operated by A.R.IM. Srl (VAT 06463531001). Founded in 1993, it operates as Rome's only water park on a 90,000 m² footprint and welcomes approximately 220,000 visitors per season during a roughly 14-week operating window (May 30 to September 6). The park runs 15 attractions spanning extreme dual-track slides (Kamikaze K2, Black Hole, Treccia), family and competitive rides (Big River Adventures, Multipista with six lanes, Wave Ride, Dual Spin Bowl), a wave pool (Onde), a children's area (Laguna Bimbi), a semi-Olympic pool, hydromassage, and beach volleyball — branded collectively as "Watertainment."

The business is asset-heavy and infrastructure-based rather than technology-based: the core "product" is physical water park infrastructure (slides, pools, hydraulic systems) compliant with European safety standard EN 1069-1/2 and Italian aquatic management standard UNI 10637. The commercial model is direct-to-consumer, with no proprietary software platform; ticket distribution runs through a third-party portal (madeticket.it) and on-site box office. Revenue is generated across multiple streams: day admission tickets (€16-€21 adult/child, open- and fixed-date formats), premium reserved-area rentals (Relax €44-€66, Gold €52, Platinum €140 gazebos), food and beverage across 8 outlets, retail merchandise, locker and facility rentals, paid evening entertainment at the Tropical Pool Bar, plus group bookings for birthday parties and corporate events managed via [email protected].

The customer base is consumer-led and highly diversified: families with children are the primary segment, supported by young adults, corporate groups, and tourists. The company is privately held with no disclosed parent, no institutional investors, and no funding rounds on record; ownership is concentrated within A.R.IM. Srl. Compliance with Italian TULPS (art. 68/69/80), fire prevention, acoustic and environmental, and USL Roma 2 health regulations constitute the operational license to operate. No app, API, or AI/ML capability is disclosed in source material.

Name

Hydromania

Legal name

A.R.IM. Srl

Website

https://hydromania.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Hydromania is a privately held seasonal water park in Rome, Italy, operating since 1993 on 90,000 m² with ~220,000 visitors per season. It runs 15 attractions and earns revenue from admissions, premium reserved areas, F&B, events, and merchandise, primarily serving families and tourists.

Ownership category

akta.pro rank

Product category

Water Park / Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Water park attractions
• Amusement park services
• Family entertainment venue
• Water slide rides
• Seasonal recreational facility

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Day Admission Tickets: Entry tickets sold as open-date or fixed-date options. Prices vary by tier: standard lawn access, premium Relax/Gold/Platinum zones with reserved loungers and umbrellas. Children under 1m enter free.
2. Premium Zone Rentals: Relax area (€44-€66), Gold area (€52), and Platinum gazebo (€140) provide reserved seating with umbrellas and loungers. Platinum includes private rubber dinghies for attractions.
3. Food & Beverage: 8 dining outlets including self-service restaurant La Torre, pizzeria, 4 bars, kiosk, and Tropical Pool Bar. Offers vegan and gluten-free options.
4. Retail & Merchandise: On-site market selling swimwear, sunscreen, towels, hats, flip-flops and personal care items.
5. Lockers & Facilities: Locker rental at €5/day and luggage storage at €10/day. Hot showers and hairdryers available for additional fee.
6. Events & Parties: Birthday party packages and corporate event organization. Skip-the-line service for party participants.
7. Evening Entertainment: Tropical Pool Bar operates evenings (Tue-Fri 6:30pm-10:30pm, weekends 7pm-10:30pm) serving cocktails, food, with pool access until 10pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hydromania operates a 90,000 m² water park in Rome offering 15 attractions including extreme water slides, family rides, a children's area, wave pool, and hydromassage facilities, along with dining, retail, and event-hosting services. The park operates seasonally from May 30 to September 6, selling tiered admission tickets, premium reserved areas, and group bookings. Revenue is generated through day admissions, premium area rentals, food and beverage, retail merchandise, locker rentals, and birthday/corporate event packages.

Product overview

Hydromania is Rome's only water park, operating from 1993 on 90,000 m² of green space with approximately 220,000 visitors per season. The product portfolio centers on water-based entertainment attractions including extreme slides (Kamikaze K2, Black Hole, Treccia), family rides (Big River Adventures, Toboga, Wave Ride, Dual Spin Bowl), competitive racing (Multipista with 6 lanes), children's areas (Laguna Bimbi with mini slides and Pesce Jimmy), and relaxation facilities (semi-olympic pool, hydromassage, wave pool). The park operates on a seasonal basis (May-September) with tiered admission pricing (€16-21 standard, €44-140 premium areas). Additional revenue streams include 8 restaurant/catering outlets, event hosting services, and amenity rentals (lockers, loungers, umbrellas). The company is branded as offering 'Watertainment' - the union of water and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Kamikaze K2 Extreme dual-track water slide over 20 meters high with a breathtaking gradient, featuring a three-second descent that creates a massive splash. Access restricted to persons taller than 1.20 meters.
• Big River Adventures Open slide that transforms into a tunnel with rapid twists, designed for pairs riding a two-seater rubber dinghy. Features outdoor and enclosed sections with a surprising finale in darkness.
• Multipista Iconic six-lane racing attraction with undulating parallel tracks that transform every run into a mini-competition. Suitable for all ages with armbands permitted.
• Black Hole 152-meter completely dark tunnel slide for pairs on a rubber dinghy, with speed increasing through each bend. Suitable for riders with armbands.
• Treccia Two intertwined enclosed tunnels (yellow and green) forming a fast-paced body slide course through total darkness with tight bends. Minimum height 120 cm required.
• Dual Spin Bowl Two-seater spinning ride starting at 15 meters height, gliding through a covered tube into a giant spinning top where centrifugal force creates irresistible spins, culminating in descent through central hole to braking track.
• Wave Ride Two-seater rubber dinghy ride starting from 15 meters height, sliding 69 meters through closed tube onto an open sail-shaped track. Initial thrust launches riders upward before reversing direction.
• Toboga Twin slides stretching over 120 meters of sweeping curves with 360-degree park views. Family-friendly ride suitable for all ages without height, weight, or age restrictions.
• Laguna Bimbi Children's water world featuring miniature slides, water games, and soft play areas including mini tobogans, mini kamikazes, and the legendary Pesce Jimmy bucket dump. Exclusively for children aged 10 and under.
• Onde (Wave Pool) Park's largest pool with water jets, geysers, and hourly waves creating an irresistible spectacle. Features DJ and entertainment team for family parties.
• Hydromassage Hot tub offering moment of relaxation with tiny air bubbles that massage the body, relaxing muscles, firming skin, relieving stress, and clearing the mind.
• Semi-Olympic Swimming Pool 25-meter by 12-meter pool in the highest and quietest part of the park, perfect for refreshing swims, aqua aerobics, and relaxation surrounded by loungers and parasols.
• Beach Volley Beach volleyball court with soft sand, taut net, and ample space for lively matches, combining relaxation with sport.
• Mini Club Colorful, safe children's entertainment area featuring magic shows, face painting, and water-themed activities with dedicated staff. Children must remain under parental supervision.
• Restaurant and Catering Services Eight food outlets including self-service restaurant La Torre, pizzeria, Laguna Bimbi bar, Onde kiosk, Slush bar, Centrale bar, Terrazza bar, and Tropical Pool Bar offering breakfast, snacks, meals, and aperitifs including gluten-free options.
• Tropical Pool Bar Evening entertainment venue open Tuesday to Sunday from 6:30pm-10:30pm featuring tropical cocktails, gourmet platters, music, and evening swims in the semi-Olympic pool under the stars.
• Day Admission Tickets (Open and Fixed-Date) Open-date tickets allowing flexible entry with lawn area access and parasol, or fixed-date tickets with access to Gold, Relax, and Platinum premium reserved areas with numbered loungers and parasols.
• Events, Parties and Birthdays Custom event planning service for children, teenagers, and groups including birthday parties with skip-the-line service for party participants wearing identification bracelets.
• Park Services (Lockers, Parking, Accessibility) Comprehensive visitor services including free parking, locker rentals (€5/day), luggage storage (€10/day), JOB floating wheelchair for accessibility, photo booth, shopping area, and medical station.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• IAAPA (International Association of Amusement Parks and Attractions)minorOthersHydromania displays the IAAPA logo on its website footer, indicating membership in this global trade association for the amusement industry. IAAPA serves as a resource for safety standards, industry best practices, and networking for member parks worldwide.
• AssoParchi (Associazione Parchi Permanenti Italiani)minorOthersHydromania displays the AssoParchi logo indicating membership in the Italian Permanent Parks Association. This trade body represents Italian amusement and water parks, advocating for industry interests and promoting safety and quality standards.
• Viviparchi CardminorGTM or Marketing PartnerPartnership allowing Card Viviparchi holders to receive 2 children free entry (up to age 13) with each paying adult at lawn area rates. Drives customer acquisition from Viviparchi member network.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Parco Acquatico Le Caravelle: Italian water park in Lazio region (close to Rome catchment), offering water slides, pools, and family attractions. Closely comparable in target market and product offering, with direct overlap in the central Italy catchment.
• CanevaWorld: Italian resort complex near Lake Garda featuring Caneva Aquapark as its water park component. Directly comparable as a standalone water park with premium zones, slides, and family attractions, though co-located with entertainment venues.
• Etnaland: Sicilian water park and theme park complex with extensive water attractions. Comparable as a tiered water park offering premium zones, family areas, and extreme slides, though located in southern Italy.
• Aqualandia: Venice-area water park historically known for record-breaking water slides. Comparable as a standalone Italian water park with extreme attractions and family zones, though with a different geographic catchment.
• Acquasplash: Ligurian water park in the Italian Riviera with slides, pools, and family attractions. Comparable as a standalone Italian water park with similar seasonal model and tiered pricing, though serving a different geographic catchment.
• Aquafan: Italy's most famous water park in Riccione, operating since 1987 with extensive water slides, pools, and evening entertainment. Directly comparable as a standalone outdoor water park with similar seasonal operating model and event-driven programming.

Regional players

• Cinecittà World: Rome-based theme park offering cinema-themed attractions and water elements. Comparable as a regional destination leisure operator in the same Rome catchment, competing for the same family tourist segment.

Broad incumbents

• Zoomarine: Rome-area marine-themed amusement park with water attractions included. Comparable as a destination leisure operator in the same catchment, but with a broader entertainment focus including animal shows and marine exhibits.

Others

• Parksmania: Italian trade publication and awards body for the amusement park industry. Hydromania won Parksmania Awards in 2018. Relevant as an industry context provider and benchmark for the Italian amusement park sector.

Emerging players

• Suntago Park: Poland's largest indoor water park, opened in 2020 with year-round operation. Comparable as a modern water park with premium zones, but operates indoors and serves a different (Central European) market — relevant for understanding the evolving premium water park template.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxDYyp4jNpOImcFF-8TWiFQ
• Facebookfacebook.com/Hydromania
• Instagraminstagram.com/hydromaniaroma
• TikToktiktok.com/@hydromania
• LinkedInlinkedin.com/company/hydromania

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydromania