Etnaland
Etnaland S.R.L. is a privately held Italian amusement park operator in Sicily (Belpasso, near Catania) running a three-park complex — Themepark, Acquapark, and Parco della Preistoria — serving families, thrill seekers, organized groups, and regional tourists via direct ticketing and travel-agency distribution.
- Company typePrivate
- Founded2001
- HeadquartersBelpasso, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Etnaland does
Etnaland S.R.L. (P.IVA 01544040841) is a privately held Italian amusement park operator founded in 2001 and headquartered at Contrada Agnelleria, Belpasso, in the province of Catania, Sicily. The company operates a single 60,000 m² site integrating three parks: Themepark (mechanical rides, roller coasters, evening sessions, and a licensed Smurfs/Il Villaggio dei Puffi themed area), Acquapark (dozens of water slides, lazy rivers, a children's Fiume Lento, and a 4,000 m² wave pool marketed as the largest in Europe), and Parco della Preistoria (25+ life-size prehistoric animal reproductions, botanical path, time-train ride). The site incorporates 103 CCTV cameras for security, a Photoland automated on-ride photography system using barcode bracelets across seven attractions, and ProSlide-manufactured first-in-Italy installations including the Behemoth BOWL 40/Tornado Wave hybrid slide (Colossum, 21.5 m / 160 m) and the SkyBox trapdoor launch (Super Red Cannon).
The business operates a direct-to-consumer monetization model combining multiple ticketing SKUs and ancillary streams. Day tickets (€30–€46), 2-park bundles, 2-consecutive-day tickets, a €135/€90 seasonal Themepark pass, and a nominal €160/€98 ten-entry card generate volume-based admission revenue. Ancillary streams include Photoland photography, themed F&B outlets (Ristorante Tipico Siciliano, La Sfizioseria, Il Galeone), retail at the Smurfs and Ciclopino shops, locker/umbrella/lounge rentals, group catering at €13.90–€17.90 per meal, and accessibility-priced €18 tickets for guests certified under L.104/92, companions, over-65s, and pregnant women. Distribution spans on-site box offices, e-commerce via Vivaticket, a dedicated group bookings office (Mon–Fri 09:00–17:00), a B2B tour-operator portal, and a network of approximately 30 transportation and travel-agency partners across Catania, Taormina, Messina, Agrigento, Ragusa, Trapani, Palermo, Calabria, and Malta.
Etnaland serves families with children as the primary segment, with thrill-seeking teenagers and adults, organized groups (schools, summer camps/Grest, parishes, sports clubs), tour operators, and guests with disabilities as secondary segments. The company is independently operated — no parent company, no funding rounds, and no acquisitions are disclosed in the available data. Governance features GDPR-compliant surveillance, an Italian Legislative Decree 231/2001 organizational model, and a designated DPO contact; a forthcoming 'Parco + Hotel' bundled package indicates a planned extension into integrated hospitality services.
Etnaland firmographics
Firmographics- Name
- Etnaland
- Legal name
- ETNALAND S.R.L.
- Website
- https://etnaland.eu
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Etnaland S.R.L. is a privately held Italian amusement park operator in Sicily (Belpasso, near Catania) running a three-park complex — Themepark, Acquapark, and Parco della Preistoria — serving families, thrill seekers, organized groups, and regional tourists via direct ticketing and travel-agency distribution.
- Ownership category
- akta.pro rank
Etnaland industry classification
Industry- Product category
- Amusement Parks
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
- akta.pro secondary industries
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)
Keywords
Where Etnaland is headquartered
LocationHeadquarters
- HQ city
- Belpasso
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Etnaland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Theme Park Tickets: Day tickets for Themepark (daytime and evening sessions), Acquapark, and combined park packages. Single-entry tickets, 2-day consecutive tickets, and 2-park same-day or park-hopping tickets. Pricing varies by age/height category (full, reduced for children up to 1.40m, free for children under 1m).
- Seasonal Passes: Themepark seasonal subscription passes allowing unlimited entry throughout the season. Nominal and non-transferable, available at €135 for adults/youth and €90 for children up to 1.40m.
- Multi-Entry Card: Nominal 10-entry card valid for both Acquapark and Themepark, priced at €160 for adults and €98 for children, non-transferable.
- Food & Beverage: Multiple food and beverage outlets including self-service restaurant (Tipico Siciliano), fast food (La Sfizioseria), themed bars, kiosks, and a tobacco shop. Group catering packages available with advance booking.
- Merchandise & Souvenirs: On-site shops selling Smurfs-themed merchandise, general souvenirs, gadgets, and accessories at the Castello di Ciclopino shop, Puffi Shop, and Acquapark Bazar.
- Photography Services: Photoland automated on-ride photo system where visitors can purchase photos captured during attractions. Additional professional photography services throughout the park.
- Locker & Safety Box Rentals: Lockers available for rent at €5 plus €5 deposit at Acquapark, €8 at Themepark. Safety deposit boxes at €10. Day-use umbrella and lounge chair rentals at wave pool.
- Group Bookings & Catering: Organized group packages including discounted tickets, complimentary items for group leaders and drivers, and pre-booked restaurant meals. Minimum 20 people for catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2 Parks Same Day - Acquapark day + Themepark evening |
| One time/ perpetual license | Pay-as-you-go | 2 Parks Evening + Next Day - Themepark evening + Acquapark next day |
| One time/ perpetual license | Pay-as-you-go | 2 Consecutive Days - Acquapark |
| One time/ perpetual license | Pay-as-you-go | 2 Consecutive Days - Themepark daytime |
| One time/ perpetual license | Pay-as-you-go | 2 Consecutive Days - Themepark evening |
| One time/ perpetual license | Pay-as-you-go | 10-Entry Card (nominative, non-transferable) |
| Subscription | Multi-year contract | Themepark Seasonal Pass - unlimited entry |
| One time/ perpetual license | Pay-as-you-go | Special Rate Tickets |
| Unit Pricing | Pay-as-you-go | Group Self-Service Restaurant (min 20 pax) |
| Unit Pricing | Pay-as-you-go | Locker rentals |
| Unit Pricing | Pay-as-you-go | Umbrella & lounge chair rentals |
| Unit Pricing | Pay-as-you-go | Hot showers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Etnaland product offering
Product offeringCore offering
Etnaland operates a multi-park leisure complex in Belpasso (Catania), Sicily, comprising a theme park, a water park, and a prehistoric-themed park on a single site. The company sells admission-based entertainment experiences to families and individual visitors through day passes, group tickets, and ancillary on-site services such as food, beverage, and merchandise.
Product overview
Etnaland is a large-scale amusement park complex in Belpasso, Sicily (near Catania), comprising three main integrated sections: Themepark (mechanical rides, roller coasters, shows, and themed areas), Acquapark (water slides, wave pools, lazy rivers, and aquatic attractions), and Parco della Preistoria (prehistoric dinosaur and early-human walk-through exhibition). These core parks are complemented by add-on services including Photoland (on-ride photography), retail shops, on-site dining, group booking packages, multi-day and multi-park tickets, a seasonal Themepark subscription, a 10-entry card, and an announced Parco + Hotel package. All three parks share a single ticketing system with cross-park promotions, and the Prehistoric Park is included in both Themepark daytime and Acquapark tickets.
Differentiator
Problem solved
Functional benefit
Brands
- Themepark: The theme park section of Etnaland featuring amusement rides and attractions for all ages.
- Acquapark
- Parco della Preistoria
Products and services
- Etnaland Themepark Full-scale amusement theme park within the Etnaland complex, offering mechanical thrill rides such as Vortice, Kronos, Tornado, Styx, Extinction, and The Mammut for families, teenagers, and individual leisure visitors.
- Etnaland Acquapark
- Parco della Preistoria Prehistoric-themed walk-through park within the Etnaland complex that complements the Themepark and Acquapark by providing an educational, themed experience for families and school groups.
Companies that use Etnaland
Customer profileSegments6 records
Ideal customer profiles2 records
Etnaland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Etnaland partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered minor and core.
- NCC Maurizio TrovatominorTransportation service provider offering shuttle services from Catania and Etna-area towns to Etnaland. Contact: +39 368232926.
- Massimo CiravolominorTransportation service provider offering shuttle services from Catania and Etna-area towns to Etnaland. Contact: +39 3493416176.
- Testa AutoserviziminorTransportation/bus service provider for Catania and Etna-area routes to Etnaland. Contact: +39 3404992977.
- CalamunciminorTransportation company serving Taormina, Messina, and Taormina Nord areas with routes to Etnaland. Contacts: +39 0941/421045, 338/4778310.
- Noema ViaggiminorTravel agency with services for Taormina area and international routes to Etnaland. Contact: +39 0942/625323.
- Kerson ViaggiminorTravel agency serving Messina and Taormina Nord regions with Etnaland transportation. Contact: +39 090/9391520.
- CrisamarminorTravel agency serving Messina and Taormina Nord regions. Contact: +39 090/9281597.
- PattiTourminorTravel agency serving Agrigento region with Etnaland transportation services. Contact: +39 0922/415278.
- Failla ViaggiminorTravel agency serving Agrigento region. Contact: +39 0925/61962.
- Ibla EuropeminorTravel agency serving Agrigento region. Contact: +39 0922/881725.
- Italiano Liborio BusminorBus transportation service serving Agrigento region. Contact: +39 333/2999353.
- La Terra Viaggi in pullmanminorTravel agency serving Ragusa region with pullman services to Etnaland. Contact: +39 0932/626240, 333/6950178.
- Autoservizi Messina StefanominorTransportation service serving Palermo region. Contact: +39 3334768778.
- Diodoro viaggi S.r.l.minorTravel agency serving Palermo region. Contact: +39 3509387818.
- Mothia LinesminorTransportation service serving Trapani region. Contact: +39 0923/715827.
- Siberiana AutoserviziminorTransportation service serving Trapani region. Contact: +39 0923/909817.
- Scatur ViaggiminorTravel agency serving Trapani region. Contact: +39 0924/509040.
- Capo Sud di Nucera ViaggiminorTravel agency serving Calabria region with Etnaland transportation. Contact: +39 0965/784092.
- La Diano ViaggiminorTravel agency serving Calabria region. Contact: +39 0964/381397.
- Tymora ViaggiminorTravel agency serving Calabria region. Contact: +39 0965/371527.
- Infiniti ItinerariminorTravel agency serving Calabria region. Contact: +39 0964/365511.
- Leuzzi ViaggiminorTravel agency serving Calabria region. Contact: +39 0964/84140.
- Agenzia Viaggi & Turismo Bonfà Talia s.r.l.minorTravel and tourism agency serving Calabria region. Contact: +39 096/4913370.
- Gaudioso GroupminorTravel group serving Calabria region. Contact: +39 0966/57438.
- Micallef Joe travelminorMalta-based travel agency serving Maltese visitors to Etnaland. Address: 93 St. Thomas str Hamrun. Contact: 00356/21228586.
- Bujeya M. Travel ltdminorMalta-based travel agency serving Maltese visitors. Address: Hompesch Road, Figura Pla 07. Contact: 00356/21809145/46.
- Go Sicily Travel by Mario SpiteriminorMalta-based travel agency specializing in Sicily travel. Address: 154 Cube Office Suites Suite 2 Eucharistic Congress Road Mosta MST9037. Contact: 00356/79742459.
- Edrisi ViaggiminorTravel agency serving international routes. Contact: +39 091/348925.
- Globalsem ViaggiminorTravel agency. Contact: +39 091/7848420.
- Viaggiando con MarcopolominorTravel agency. Contact: +39 091/5600226.
- Hornitos TravelminorTravel agency open Mon-Fri 9:00-13:00 and 16:00-20:00, Saturday 9:00-13:00. Contact: +39 095/7500053.
- ProSlide Technology Inc.coreWater slide technology manufacturer providing Behemoth BOWL 40, Tornado Wave, SkyBox, and other slide technologies used in Acquapark attractions including Colossum and Super Red Cannon. First Italy installations of these technologies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Etnaland competitors and assessment
Company assessmentDirect peers
- Rainbow Magicland: Italian theme park in Valmontone (Lazio) featuring Winx-themed attractions, plus an adjacent water park and shopping outlet. Comparable multi-attraction, IP-licensed model targeting Italian families and competing for central/southern Italy leisure visits.
- Cinecittà World: Italian movie-themed theme park in Rome featuring film-set attractions, live shows, and on-site hotels. Comparable large-scale multi-attraction park targeting Italian family and school-group day visits; broader appeal via cinematic IP licensing.
- Aquafollie: Italian water park in Caorle (Veneto) offering slides, pools, and family aquatic attractions. Smaller-scale regional water park peer with similar slide-based, family-segment focus and seasonal operating model.
- Caribe Bay: Italian water park in Jesolo (Veneto) with a Caribbean theme, wave pools, and multiple ProSlide attractions. Direct water-park competitor with comparable technology supplier and similar thrill/family slide mix.
- Mirabilandia: Major Italian theme park in Ravenna (Emilia-Romagna) with roller coasters, themed areas, and a Mirabeach water park. Directly comparable multi-attraction operator competing for the same Italian family-entertainment wallet, with stronger international tourist exposure due to Adriatic coast proximity.
- Gardaland: Italy's largest theme park complex on Lake Garda, operating a theme park, water park ( LEGOLAND Water ParkGardaland SEA LIFE aquarium), and adjacent Gardaland Resort hotels. Direct competitor for Italian family day-trip and short-break demand, with a more developed resort/hotel integration and broader IP portfolio.
- Aqualandia: Major Italian water park in Jesolo Lido (Veneto), one of Europe's largest water park complexes. Direct water-park competitor with a similar ProSlide-equipped attraction set and high-adrenaline positioning targeting Italian and international beach tourists.
- Zoomarine: Italian marine-themed park in Torvaianica (Lazio) combining animal shows, water rides, and beach facilities. Comparable multi-attraction, family-oriented operator in southern Italy competing for similar school-group and family-day-trip demand.
Regional players
- Italia in Miniatura: Italian miniature-themed park in Rimini with adjacent Italy in Miniature attractions and a small water park area. Comparable family-oriented, education-inflected Italian park serving a similar day-trip customer base with themed and educational content.
Broad incumbents
- PortAventura World: Spain's largest resort destination near Barcelona, operating PortAventura Park, Ferrari Land, Caribe Aquatic Park, and multiple on-site hotels. Larger, established European multi-park resort operator demonstrating the destination-resort model Etnaland is moving toward with its announced Parco + Hotel package.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Etnaland social profiles
Digital presenceEtnaland compliance and trust
Trust signalCompliance1 record
Etnaland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etnaland leadership team
Management profileNumber of profiles
Profiles1 record
Etnaland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etnaland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etnaland
What does Etnaland do?
Etnaland operates a multi-park leisure complex in Belpasso (Catania), Sicily, comprising a theme park, a water park, and a prehistoric-themed park on a single site. The company sells admission-based entertainment experiences to families and individual visitors through day passes, group tickets, and ancillary on-site services such as food, beverage, and merchandise.
Is Etnaland a public or private company?
Etnaland is a private company. It is classified as unknown and is currently operating.
When was Etnaland founded?
Etnaland was founded in 2001. It employs 11 to 50 people.
Where is Etnaland based?
Etnaland is headquartered in Belpasso, Italy, in the Europe region.
How does Etnaland make money?
Eight revenue lines are on record. Theme Park Tickets are the primary driver. The others are seasonal Passes, multi-Entry Card, food & Beverage, merchandise & Souvenirs, photography Services, locker & Safety Box Rentals and group Bookings & Catering.
Who are Etnaland's main competitors?
Direct peers on record are Rainbow Magicland, Cinecittà World, Aquafollie, Caribe Bay, Mirabilandia, Gardaland, Aqualandia and Zoomarine. Italia in Miniatura is listed as a regional player. PortAventura World is listed as a broad incumbent.
Does Etnaland have an API?
No public API is recorded for Etnaland.
What industry is Etnaland in?
Etnaland's product category is Amusement Parks. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks), with a secondary code of THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides). Its NAICS code is 71311 and its SIC code is 7900.