What crossconcept does

crossconcept GmbH is a Dortmund-based, full-service digital agency operating under the trade name crossconcept group, founded around 1999 and operating continuously for 25 years. The firm delivers end-to-end digital services spanning consulting and strategy, design thinking workshops, UX/UI design, web development, maintenance and operations, data analytics, SEO, and search engine marketing. Its technical specialization is centered on open-source platforms: TYPO3, Drupal, and WordPress for content management, and Shopware for eCommerce, with cloud infrastructure delivered through managed services on IONOS Cloud and Google Cloud. The company has also developed Autohaus.cloud, a proprietary platform targeted at the automotive dealership vertical, representing its main productized extension beyond conventional agency services.

The firm generates revenue through project-based professional services engagements (consulting, strategy, design, development) supplemented by a recurring managed cloud services stream. It serves B2B and B2C clients across four named verticals: retail, real estate, automotive, and healthcare, with a documented customer set that includes Woolworth, Blumen Risse, Malzers, Deutsche Telekom Stiftung, KochChemie, Zaunfreunde, and evoline. GTM is sales-led and direct, with clients engaging the agency via website inquiry, phone, or consulting-led relationships. Marketing relies on the company website, a knowledge platform (Wissen), LinkedIn and Instagram presence, and German-language SEO targeting agency-specific keywords. The company is privately held as a German GmbH with no disclosed parent, investor, or holding structure, and operates from a single Dortmund headquarters (Königswall 44, 44137 Dortmund) with a small team of 10+ employees.

Name

crossconcept

Legal name

crossconcept GmbH

Website

https://crossconcept.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

crossconcept is a Dortmund-based full-service digital agency founded around 1999, specializing in TYPO3, Drupal, WordPress, and Shopware open-source platforms. The 10+ person firm serves B2B and B2C clients across retail, real estate, automotive, and healthcare verticals with project-based and managed cloud services.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

Keywords

• Digital agency services
• Web development agency
• Open source CMS
• ECommerce implementation
• Managed cloud hosting

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Agency Services: Professional services revenue from consulting, strategy, design, development, and ongoing maintenance. Project-based engagements for website development, eCommerce implementation, digital transformation, and managed services.
2. Managed Cloud Services: Recurring revenue from managed cloud hosting and infrastructure services on IONOS Cloud and Google Cloud platforms

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

crossconcept is a full-service digital agency delivering end-to-end digital projects from strategy and consulting through UX/UI design, web development, eCommerce implementation, SEO/SEM, and ongoing managed cloud operations. Core offerings are organized around open-source CMS and eCommerce platforms (TYPO3, Drupal, Shopware, WordPress) and managed cloud infrastructure on IONOS Cloud and Google Cloud, with a proprietary automotive cloud platform (Autohaus.cloud) serving the dealership vertical.

Product overview

crossconcept is a full-service digital agency based in Dortmund, Germany, offering a comprehensive portfolio of services including consulting & strategy, UX/design, web development, maintenance & operations, managed cloud infrastructure, data analytics, and digital marketing (SEO/SEM). The agency specializes in open source technologies including TYPO3, Drupal, Shopware, and WordPress platforms, and manages cloud infrastructure on IONOS Cloud and Google Cloud. With over 25 years of experience, more than 10 employees, and over 300 digital projects completed, the agency serves clients across retail, real estate, automotive, and healthcare industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie (Consulting & Strategy) Digital transformation consulting service helping companies build innovation and transformation culture and develop clear digital strategies to drive sustainable business growth.
• Konzeption & Workshop Design thinking workshops and conceptualization services for digital projects, used to scope and align client engagements.
• User Experience & Design Customer experience design service that creates digital experiences to sustainably delight customers, covering UX and UI design for client projects.
• Web-Entwicklung (Web Development) Web development service building new websites, web apps, and customized software solutions for clients across supported open-source platforms.
• Wartung & Betrieb (Maintenance & Operations) Ongoing maintenance and operations service providing continued support of digital projects after launch.
• Managed Cloud Managed cloud infrastructure service using IONOS Cloud and Google Cloud platforms to host and operate client digital assets.
• Daten & Analyse (Data & Analytics) Data analytics service helping businesses make intelligent decisions using data-driven insights.
• Werbung in Suchmaschinen (Search Engine Advertising) Search engine advertising service managing paid digital marketing campaigns for clients.
• Suchmaschinen-Optimierung (SEO) Search engine optimization service improving online visibility of client websites and digital properties.
• TYPO3 Agency Services Specialized TYPO3 CMS development and implementation services as an official TYPO3 agency partner, building enterprise content management systems.
• Shopware Agency Services Specialized Shopware eCommerce platform development as an official Shopware partner, building online shops and digital sales channels for retail clients.
• Drupal Agency Services Specialized Drupal CMS development and implementation as an official Drupal agency partner, building flexible websites and applications.
• WordPress Agency Services Specialized WordPress CMS development services for websites and blogs as a WordPress agency partner.
• Autohaus.cloud Proprietary specialized cloud platform developed by crossconcept for automotive industry dealerships, supporting dealership websites and automotive digital presence.

Quantifiable outcome

• 300+ digital projects completed
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• TYPO3coreTechnology or IntegrationOfficial TYPO3 CMS partner and agency. Specializes in TYPO3 website development, implementation, and maintenance. Promoted through TYPO3 Agentur branding.
• ShopwarecoreTechnology or IntegrationOfficial Shopware eCommerce partner. Implements Shopware-based online stores and eCommerce solutions for retail clients.
• WordPresscoreTechnology or IntegrationWordPress agency partner providing WordPress website development and maintenance services.
• DrupalcoreTechnology or IntegrationOfficial Drupal agency partner for Drupal-based web development projects.
• Autohaus.cloudcoreTechnology or IntegrationProprietary automotive industry cloud platform developed by crossconcept for dealership digital solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SinnerSchrader (now Accenture Song): Large German digital agency now part of Accenture Song, offering end-to-end digital transformation services. Larger scale incumbent with overlapping capabilities in strategy, UX, web development, and digital marketing for enterprise clients.
• Shopify (as ecosystem competitor): Global SaaS eCommerce platform that competes with Shopware (crossconcept's preferred eCommerce stack) for retail clients. While not a services peer, represents the platform-level competitive threat to crossconcept's Shopware-based services.
• Aperto (IBM iX): Berlin-based digital agency within IBM iX providing digital strategy, UX, CMS, and eCommerce services. Comparable enterprise clientele and full-service scope but operating at significantly larger scale as part of IBM.

Direct peers

• Netz98: TYPO3-specialized agency offering CMS development, Shopware eCommerce, and digital strategy services. Direct overlap with crossconcept's TYPO3 and Shopware agency positioning in the German market.
• TWT Digital Group: Dortmund-headquartered digital agency offering web development, eCommerce, digital strategy, and cloud services. Same regional market and similar service portfolio, positioning TWT as the closest geographic competitor.
• nexum: German full-service digital agency with similar services spanning strategy, UX, web development, and digital marketing. Comparable mid-market B2B client base and CMS/eCommerce platform capabilities, making nexum the most direct peer for crossconcept in the German agency landscape.
• Die Lutter & Partner GmbH (TYPO3 Agentur): German TYPO3 and Shopware agency with comparable open-source CMS specialization. Similar services around CMS implementation, hosting, and managed services targeting German mid-market.

Others

• IONOS (cloud partner): Cloud infrastructure partner of crossconcept for managed hosting services. Enables crossconcept's managed cloud offering but also represents a partner whose own agency partner programs could shift the competitive landscape.
• Sitecore Partner Agencies (e.g., ActiveStandards):

Regional players

• clavis (Software, Consulting & Training): European TYPO3-focused agency offering CMS implementation and training services. Comparable open-source specialization and similar mid-market focus, primarily serving DACH region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossconcept-gmbh
• Instagraminstagram.com/crossconcept.group
• Xx.com/crossconcept
• Facebookfacebook.com/crossconcept.gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossconcept