Accendi

Name

Accendi

Legal name

Alleanza Luce & Gas S.p.A.

Website

https://accendilucegas.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Villanova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity and Gas Supply: Recurring revenue from residential electricity and gas supply contracts. Customers pay monthly based on consumption (usage-based) with fixed commercial activity fees. The company offers both fixed-price plans (24-month lock) and variable indexed plans.
2. Additional Services (Valore Accendi): Supplementary products and services including boiler installation (Ariston via InGrado partnership), insurance products, and other home services sold alongside energy contracts.
3. Promotional Partnerships: Partnership promotions (EasyCoop, Manageritalia, CAAF CGIL, cinema partners) that drive customer acquisition, with discount codes applied to first bills as acquisition incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Accendi (brand of Alleanza Luce & Gas S.p.A.) is an Italian residential energy retailer that supplies electricity and natural gas to households across Italy. The company offers fixed-price plans locked for 24 months and variable-price plans indexed to market indices (PUN Index GME for electricity, PSBIL for gas), with all electricity certified renewable via Guarantees of Origin and natural gas paired with VERs certificates for CO2 compensation. It also provides dedicated member-only plans for Coop Alleanza 3.0 Soci Prestatori and complementary home services such as boiler installation through the Valore Accendi program.

Product overview

Accendi is an Italian energy utility cooperative offering residential electricity and natural gas supply through multiple product lines. The core portfolio consists of three main brands: ECOLOGICA (standard fixed-price plans locked for 24 months), ECOLOGICA PRO (premium fixed-price offerings with enhanced green credentials), and AGILE ECOLOGICA (variable-price plans indexed to market rates like PUN Index GME for electricity and PSBIL for gas). A dedicated COOP Accendi Fiducia line serves COOP Alleanza 3.0 Soci Prestatori members with preferential pricing when using the Libretto di Prestito payment method. Products are available as electricity-only, gas-only, or dual (luce+gas) configurations, with monoraria (flat rate) or bioraria (time-of-use) electricity pricing options. The company also offers complementary services including subentro (contract transfer), Valore Accendi add-ons such as Ariston boiler installation through the InGrado partnership, and EasyCoop grocery discount programs. All energy products feature renewable electricity certification via Guarantees of Origin and natural gas paired with VERs certificates for CO2 compensation.

Differentiator

Problem solved

Functional benefit

Brands

• Accendi ECOLOGICA: Fixed price electricity and gas offers with renewable energy certification, 24-month contracts with blocked prices.
• Accendi ECOLOGICA PRO
• Accendi AGILE ECOLOGICA
• COOP Accendi Fiducia Fix
• COOP Accendi Fiducia Flex
• Generazione V

Products and services

• Accendi ECOLOGICA Luce+Gas (24 mesi monoraria) Fixed-price dual electricity and natural gas plan with price locked for 24 months, featuring renewable electricity certified via Guarantees of Origin and gas paired with VERs certificates for CO2 compensation.
• Accendi ECOLOGICA Luce+Gas (24 mesi bioraria) Fixed-price dual electricity and natural gas plan with time-of-use electricity pricing (F1/F2-F3 bands), locked for 24 months with renewable energy and VERs certificates.
• Accendi ECOLOGICA Luce (24 mesi monoraria) Fixed-price electricity-only plan with flat rate pricing locked for 24 months, featuring renewable energy certification.
• Accendi ECOLOGICA Luce (24 mesi bioraria) Fixed-price electricity-only plan with time-of-use pricing (F1/F2-F3 bands), locked for 24 months with renewable energy certification.
• Accendi ECOLOGICA Gas (24 mesi) Fixed-price natural gas plan with price locked for 24 months, associated with VERs certificates financing sustainability projects.
• Accendi ECOLOGICA PRO Luce+Gas (24 mesi bioraria) Premium fixed-price dual energy plan with time-of-use electricity pricing, locked for 24 months with certified renewable electricity and gas with VERs certificates.
• Accendi ECOLOGICA PRO Luce+Gas (24 mesi monoraria) Premium fixed-price dual energy plan with flat electricity pricing and gas, locked for 24 months with enhanced green energy credentials.
• Accendi AGILE ECOLOGICA Luce+Gas Variable-price dual energy plan with electricity indexed to PUN Index GME and gas indexed to PSBIL, featuring renewable energy and VERs certificates.
• Accendi AGILE ECOLOGICA Luce Variable-price electricity plan indexed to PUN Index GME with certified renewable energy.
• Accendi AGILE ECOLOGICA Gas Variable-price natural gas plan indexed to PSBIL with VERs certificates for CO2 compensation.
• COOP Accendi Fiducia Flex Luce+Gas Variable-price dual energy plan with preferential conditions for COOP Alleanza 3.0 Soci Prestatori who pay with Libretto di Prestito, featuring PUN-indexed electricity and PSBIL-indexed gas.
• COOP Accendi Fiducia Fix Luce+Gas (24 mesi) Fixed-price dual energy plan with electricity (monoraria and bioraria variants) and natural gas for COOP Alleanza 3.0 Soci Prestatori, locked for 24 months with preferential member pricing.
• COOP Accendi Fiducia Fix Gas (24 mesi) Fixed-price natural gas plan for COOP Alleanza 3.0 Soci Prestatori with Libretto di Prestito payment, locked for 24 months.
• Subentro Luce e Gas Service for taking over existing electricity and gas supply contracts from previous occupants, available to residential customers moving into a new property.
• Caldaia Ariston offerta da InGrado Boiler installation service offered in partnership with InGrado, providing Ariston Matis Condens Plus condensing boilers with installation, accessories, and system flushing, available in monthly installments through Deutsche Bank financing starting from €2,549.

Quantifiable outcome

• 86,556 tCO2e environmental impact offset in 2023 through VERs certificate purchase
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• InGradocoreImplementation/ SI/ Consulting PartnerInGrado provides boiler installation services as part of the Valore Accendi program. The partnership offers Ariston Matis Condens Plus boilers with installation services, accessories, and system flushing. Products are available for installment payments through Deutsche Bank financing at €2,549 starting price.
• Asja (Landfill Gas Plant)minorStrategic or Co-development PartnerAsja operates the Landfill Gas Plant in Genoa, one of the main producers of electricity from biogas generated by municipal solid waste decomposition in Italian landfills. The project is part of Accendi's Generazione V sustainability initiative, with RINA-certified quantification of 518,075 tonnes of CO2 offset.
• Manageritalia Emilia RomagnacoreGTM or Marketing PartnerPartnership offering €80 bill discount to Manageritalia Emilia Romagna members who activate dual Accendi luce+gas contracts using promotional code MIT.
• CAAF CGIL Emilia RomagnacoreGTM or Marketing PartnerPartnership offering €80 bill discount to customers who filed their tax return at CAAF CGIL Emilia Romagna offices and activate Accendi contracts using promotional code CAAFCGIL.
• EasyCoopcoreGTM or Marketing PartnerPartnership providing €7 monthly discount on EasyCoop grocery shopping for 12 months to customers activating dual Accendi luz+gas contracts using promotional code EASYCOOP.
• Arena Puccini (Cinema)minorGTM or Marketing PartnerCiak Accendi promotion offering €80 bill discount for customers using Arena Puccini cinema promotional code ARENAPUCCINI when activating Accendi contracts.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• E.ON Energia: Italian arm of E.ON Group, offering electricity and gas to Italian households with a portfolio of fixed-price and variable plans. Functions as a broad incumbent European retailer overlapping Accendi's residential market.
• Enel Energia: Dominant Italian residential energy retailer (Enel Group retail arm) operating across all market segments including free-market offers for households. Closest scale comparator and most likely incumbent switcher target.

Direct peers

• Edison Energia: One of Italy's largest electricity and gas retailers serving residential and business customers nationwide. Directly competes with Accendi in residential fixed-price and indexed offers across the liberalized Italian market.
• Illumia: Italian independent energy retailer (Illumia S.p.A.) focused on households and small businesses with green-energy and fixed-price offerings. Closely comparable niche challenger profile to Accendi in the liberalized Italian market.
• Iren Mercato: Italian multi-utility's retail arm, offering residential electricity and gas with both fixed and variable pricing across multiple Italian regions. Directly comparable in customer segment, geographic scope, and product architecture.
• Hera Comm: Hera Group's energy retail subsidiary providing residential light and gas services in multi-region Italian territories. Comparable in segment, regulated free-market positioning, and bundled household offerings.
• A2A Energia: Retail arm of Italian multi-utility A2A, supplying electricity and gas to households with a mix of fixed and indexed offers. Directly comparable in customer offerings and Italian nationwide market presence.

Regional players

• Dolomiti Energia: Italian multi-utility retailer serving households primarily in the Trentino-Alto Adige region with electricity and gas offers. Comparable customer segment and product structure with a different regional anchor.
• Alperia Energy: Italian-Alto Adige-based energy retailer serving households and businesses primarily in northern Italy. Comparable free-market residential offering though regional concentration differs from Accendi's central Italy base.

Emerging players

• Powergas: Independent Italian gas and power supplier for households and SMEs, offering both PLACET/indexed and proprietary fixed offers. Comparable as an independent challenger in the Italian free-market residential segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/accendilucegas
• Instagraminstagram.com/accendilucegas
• LinkedInlinkedin.com/company/alleanzalucegas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accendi