Detavernier Strategic Communication

What Detavernier Strategic Communication does

Detavernier Strategic Communication is a privately held, founder-owned B2B public relations consultancy established in Austin, Texas in 2015 by Jo Detavernier, who relocated from Belgium that same year. The firm operates with fewer than 10 employees across offices in Austin and Houston, delivering a full suite of communications services to mid-market and enterprise B2B companies. Core offerings span public relations (media relations, trade show support), content marketing (website copy, blog posts, white papers with SEO), thought leadership program design, corporate communications, digital and social campaigns, brand strategy and auditing, crisis communications preparedness and response, and spokesperson media training. The firm applies a proprietary RPIE (Research, Plan, Implement, Evaluate) methodology aligned with the AMEC measurement framework, positioning itself around accountable, evidence-based PR for B2B brands.

The business model is sales-led and professional services based. Revenue is generated through direct, consultative engagements with B2B clients on quote-based project and retainer structures; pricing is not publicly disclosed. Clients span enterprise technology (Pelco by Schneider Electric, Trend Micro, NTT Data, Stereolabs, Mosyle, iText, Sensolus), government (Kingdom of Belgium trade mission), and emerging verticals such as ESG (Third Economy). Marketing is content-led, drawing on a company blog, LinkedIn presence, webinars, and speaking engagements at events including SXSW.

The firm has built two distribution layers beyond its own client base: in 2025 it founded Vastly, an international network of independent boutique B2B PR firms with curated membership criteria, and it joined Gartner's Partners network as the U.S.-based strategic communications partner for German companies expanding internationally. KOROKI Communications (Netherlands) joined Vastly as its first European member in December 2025, indicating an ecosystem strategy that extends international reach without proportional headcount growth. The company has no outside investors, no parent entity, and operates as a focused, founder-led consultancy.

Name

Detavernier Strategic Communication

Legal name

Detavernier Strategic Communication, Inc.

Website

https://detavernier-strategic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Detavernier Strategic Communication is a founder-owned boutique B2B public relations consultancy in Austin and Houston, Texas, delivering media relations, content marketing, thought leadership, crisis communications, and media training to mid-market and enterprise B2B technology and government clients.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B public relations
• Media relations services
• Crisis communications consulting
• Thought leadership programs
• Media training services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR Consulting Services: Professional consulting services for B2B public relations including media relations, content marketing, thought leadership programs, crisis communications, media training, corporate communications, digital and social campaigns, and brand strategy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Detavernier Strategic Communication is a boutique B2B public relations consultancy that delivers media relations, content marketing, thought leadership programs, corporate communications, digital and social campaigns, brand strategy, crisis communications, and media training services. The firm helps B2B brands increase share of voice and generate demand through strategic and tactical PR programs executed across owned, earned, and paid media using its RPIE methodology and AMEC-aligned measurement framework.

Product overview

Detavernier Strategic Communication is a B2B PR agency that offers a comprehensive suite of communications services rather than a software product or platform. The core offerings include Public Relations (media relations, product PR, trade show support), Content Marketing (website copy, blog posts, white papers, SEO optimization), Thought Leadership (program design, competitive analysis, survey management), Corporate Communications, Digital + Social campaigns, Brand Strategy (auditing, positioning, purpose), Crisis Communications (manual development, training, simulations), and Media Training (on-site and remote interview preparation). Additionally, the firm founded Vastly, an international network of boutique B2B PR agencies designed to expand members' global reach and strategic capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vastly: An international network of independent, B2B-focused PR firms founded by Detavernier Strategic Communication in 2025.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• KOROKI CommunicationscoreStrategic or Co-development Partner · 1 December 2025Dutch boutique PR agency based in Breda, Netherlands, founded in 2018 with team of 5 communication professionals. First European member of Vastly network. Serves clients across retail, IT, finance, energy, and sustainability sectors including Simac, Mitsubishi Electric, and Yource.
• Gartner's PartnerscoreChannel Partner/ Reseller/ Distributor · 1 June 2025Global virtual network of boutique PR agencies supporting German companies in international expansion. Currently active in 14 countries across all continents. Detavernier Strategic Communication serves as the network's U.S.-based partner providing strategic communication services for German companies expanding to the American market.
• VastlycoreStrategic or Co-development Partner · 1 January 2025Vastly is an international network of independent, B2B-focused PR firms founded by Detavernier Strategic Communication in 2025. The network offers members a platform to expand reach and elevate capabilities. Membership criteria include generating at least 50% of revenue from B2B PR services, minimum 3 years in operation, and annual revenue under $3 million.
• Third EconomyminorStrategic or Co-development Partner · 1 April 2024US-based ESG consulting firm engaged to increase awareness of ESG consulting capabilities among investors, corporate sustainability teams, and executive decision-makers through thought leadership content and expert commentary pitched to American trade and business media.
• Communication Science GroupminorStrategic or Co-development PartnerUK-based behavioral science marketing consultancy. Developed media training content in exclusive collaboration with Detavernier Strategic Communication, ensuring evidence-based approach to media interview training.
• Centre for Strategic Communication Excellence (CSCE)minorGTM or Marketing PartnerAustralian strategic communication training center offering professional development programs. Jo Detavernier delivers media training workshops through CSCE on mastering media interviews, covering message design, delivery techniques, and interview preparation.
• Let's Talk ScienceminorGTM or Marketing PartnerAnnual event hosted by Flemish universities and non-university institutes helping researchers hone communication skills. Jo Detavernier has served as guest lecturer teaching media training courses for researchers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• March Communications: March Communications is a boutique B2B tech PR and integrated marketing agency serving enterprise technology, fintech, and cybersecurity clients. Comparable boutique scale with a focused B2B tech PR offering.
• Bospar: Bospar is a boutique PR agency specifically focused on B2B tech and enterprise technology clients, offering media relations, thought leadership, and content marketing. Direct peer given similar B2B tech specialization, boutique size, and methodology-driven positioning.
• Hotwire Global: Hotwire Global is a tech-sector PR and communications agency with strong B2B technology focus across global markets. Peer in B2B tech PR category with overlap in integrated communications, content marketing, and crisis services.
• ARPR: ARPR is a B2B tech PR agency serving enterprise technology and cybersecurity clients. Direct peer based on B2B tech PR focus, data-driven measurement approach, and overlap in target client verticals like cybersecurity and enterprise IT.
• Walker Sands: Walker Sands is a B2B marketing and PR agency specializing in technology and professional services clients. Comparable in B2B tech focus, integrated PR + content marketing + demand generation services, and enterprise client base.

Broad incumbents

• WE Communications: WE Communications is a large global PR agency with deep B2B technology practice. Competes for the same enterprise B2B tech clients but operates at much greater scale with broader geographic reach.
• MSL Group (Publicis): MSL is a global public relations network within Publicis Groupe with significant B2B tech and corporate communications practice. Provides same brand strategy, crisis, and media relations services at much larger scale.
• Lewis Global Communications: Lewis is a global integrated marketing and communications agency with a B2B tech practice. Provides the same integrated PR/content/digital services as Detavernier but at much larger scale and with proprietary research outputs.
• Archetype: Archetype is a global B2B marketing and PR agency with strong technology and enterprise focus. Larger and broader than Detavernier but competes for the same enterprise B2B tech PR mandates.

Emerging players

• Channel V Media: Channel V Media is a boutique B2B PR agency focused on technology and B2B clients. Comparable boutique positioning and B2B tech focus, slightly larger team and broader service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/detavernier-strategic-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detavernier Strategic Communication