Agrial

What Agrial does

Agrial is a French agricultural and agri-food cooperative (Société Coopérative Agricole), owned by 12,000 farmer members and headquartered in Caen, Normandy. Formed in 2010 from the merger of regional cooperatives, it operates as a multi-specialist group across five divisions: Agriculture, Dairy, Fresh Produce, Meat, and Apple & Beverage. The cooperative supports members with 300+ field advisers providing technical and economic guidance, aggregates raw material production, and processes it through 18+ industrial sites (Belleville-sur-Vie dairy, Herbignac ingredients facility, Domagné cider house, Sunnyside apple processing under construction) and 18 Fresh Produce production sites across 3 countries.

The group markets a portfolio of 64 brands—including Florette (fresh produce), Soignon (goat cheese), Grand Fermage (butter), La Bresse (poultry), Loïc Raison (cider), Pavé d'Affinois (cheese), Breizh Cola, and Lancelot (craft beer)—distributed through mass-market retailers, food-service operators (including McDonald's), export channels (11 countries), and its proprietary LaMaison.fr rural retail and e-commerce network. Revenue is generated through sale of agricultural inputs to members, processed food products to B2B and B2C channels, dairy ingredients to industrial buyers, and rural retail. Pricing is largely negotiated B2B for food products; consumer brands operate on standard retail pricing.

In 2025 Agrial reported turnover of €7.3 billion and EBITDA of €269 million, while redistributing €28.2 million to farmer members and investing €180 million in industrial facilities. The group holds PDO certifications (Charentes-Poitou butter, Cabri du Pilat), Label Rouge, and SBTi certification for its Plan Climat 2035 targeting a 35% carbon footprint reduction. Governance is exercised through member assemblies under Chairman Bernard Guillard, with Julien Heillaut serving as CEO since July 2025.

Name

Agrial

Legal name

SOCIETE COOPÉRATIVE AGRICOLE ET AGRO-ALIMENTAIRE AGRIAL

Website

https://agrial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

French agricultural and agri-food cooperative owned by 12,000 farmer members, operating five divisions and a 64-brand portfolio (Florette, Soignon, Grand Fermage, La Bresse, Loïc Raison) across 11 countries with €7.3 billion in 2025 revenue.

Ownership category

akta.pro rank

Product category

Agri-food Production and Processing

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Farm Supplies Merchant Wholesalers (42491), Food and Beverage Retailers (445), Fruit and Tree Nut Farming (1113)

SIC

Wholesale-Groceries, General Line (5141), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Agricultural Production-Crops (100)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC), Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ), Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural cooperative
• Dairy processing
• Fresh produce supply
• Meat and poultry
• Fruit beverages

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Input Sales: Sale of agricultural supplies, fertilizers, animal feed, and farming equipment to farmer members
2. Agri-food Processing and Sales: Processing and sale of dairy products, fresh produce, meat products, and beverages through 64 brands to mass distribution, food service, and retail channels
3. Agricultural Advisory Services: Technical and economic support services to farmer members through 300 field advisers, integrated into the cooperative model
4. LaMaison.fr Retail Distribution: Rural retail stores and e-commerce platform offering garden, DIY, materials, pet supplies, and home equipment to farmers and general public
5. Member Redistribution: Cooperative model redistributes €28.2 million to 12,000 farmer members for 2025, illustrating value creation and sharing

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Agrial is a French agricultural and agri-food cooperative that processes and markets the production of its 12,000 farmer members across five divisions: Agriculture, Dairy, Fresh Produce, Meat, and Apple & Beverage. It sells 64 consumer brands (Florette, Soignon, Grand Fermage, La Bresse, Loïc Raison, Breizh Cola, Pavé d'Affinois, etc.) through mass distribution, food service, and its own rural retail network (LaMaison.fr) across 11 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Florette: Fresh produce brand specializing in packaged salads, bagged vegetables, and ready-to-use produce. Rebranded from Créaline in 2024.
• Soignon
• Grand Fermage
• La Bresse
• Maître Jacques
• Priméale
• Breizh Cola
• Lancelot
• Loïc Raison
• Pavé d'Affinois
• Écusson
• Tallec
• LaMaison.fr
• Les 300 laitiers bio
• Danao
• Kerisac
• Brient
• Salaisons du Mâconnais
• Rochebillard & Blein
• Avigros
• Reilhe Martin

Products and services

• Florette Fresh produce brand offering packaged salads, ready-to-use vegetables, soups and fresh purées sold through retail and food service in Europe.
• Soignon Goat cheese brand producing cheeses, buches and fouetté formats, ranked 7th favorite cheese brand in France based on consumer NPS.
• Grand Fermage Butter and dairy brand, market leader in France for Noirmoutier sea salt crystal butter; produces PDO and specialty butters.
• La Conviette Charentes-Poitou AOP butter brand distributed in South Korea through a dedicated boutique and international retail.
• Priméale Fresh vegetable brand that packs and markets carrots, lettuce, leeks, potatoes and regional produce ranges for retail.
• Loïc Raison Cider and apple-based beverage brand, processed at the Domagné cider house from 36,000 tonnes of member apples per year into 32 million bottles.
• Breizh Cola Brittany-based cola soft drink brand sold through French retail and food service.
• Lancelot Craft beer brand from Brittany offering a range of beers including Duchesse Anne Triple and Breizh Amerika.

Quantifiable outcome

• €28.2 million redistributed to farmer members for 2025
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TerrenacoreStrategic or Co-development Partner · 22 September 2025Agrial and Terrena cooperatives are jointly reflecting on an agricultural and agri-food project for future generations. The cooperation involves strategic discussions between two major French agricultural cooperatives to explore shared opportunities and development paths.

Scale indicators31 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Euralis: Euralis is a French agricultural cooperative with activities in poultry (Rougié foie gras), dairy, and agricultural supplies, directly comparable to Agrial's Meat division (La Bresse) and cooperative farmer-member model in southwest France.
• Sodiaal: Sodiaal is France's largest dairy cooperative (Yoplait, Candia, Entremont brands), directly comparable to Agrial's Dairy division and Belleville-sur-Vie operations. Both are farmer-owned cooperatives operating across dairy processing, branded products, and B2B distribution.
• Terrena: Terrena is a major French agricultural cooperative covering dairy, meat, poultry, and produce with similar farmer-member structure. Agrial and Terrena are already in joint strategic discussions, confirming direct comparability in cooperative model and product categories.
• Tereos: Tereos is a major French sugar and starch cooperative with farmer-member governance, comparable to Agrial's cooperative structure and agri-food processing model. Both operate as multi-division agricultural cooperatives with international reach and B2B food industry focus.
• InVivo Group: InVivo is a leading French agricultural cooperative union spanning crop inputs, grains, wine, retail (Gamm vert), and food processing. Directly comparable to Agrial's Agriculture division, agricultural supply operations, and LaMaison.fr rural retail strategy.
• Bonduelle: Bonduelle is a French family-controlled leader in processed vegetables (canned, frozen, fresh ready-to-eat), directly comparable to Agrial's Florette and Priméale fresh produce operations. Both compete in packaged salads, prepared vegetables, and food-service vegetable supply.
• Fleury Michon: Fleury Michon is a French prepared meals and charcuterie producer (deli meats, ready meals), comparable to Agrial's Maître Jacques, Tallec, and La Bresse meat/charcuterie brands. Both target premium charcuterie and prepared food categories through retail and food-service.
• Savencia Fromage & Dairy: Savencia is a French specialty cheese and dairy producer (Caprice des Dieux, Saint Albray, Tartare), comparable to Agrial's Soignon goat cheese and Pavé d'Affinois specialty cheese operations. Both target premium cheese categories with branded retail and food-service presence.

Broad incumbents

• Danone: Danone is a global French food and beverage giant with dairy and plant-based product lines, broadly comparable to Agrial's dairy, fresh produce, and beverage divisions. While much larger and more diversified, both share French cooperative/producer heritage and food-service channel exposure.
• Lactalis: Lactalis is the world's largest dairy company and a broad French incumbent with deep dairy processing capabilities, directly comparable to Agrial's Dairy division (Grand Fermage, Soignon, La Conviette brands). Operates at much larger scale and globally with broad portfolio overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSwkJ6_4iEziLGZC_N7Y0dw
• LinkedInlinkedin.com/company/agrial-s-a-
• Facebookfacebook.com/agrial-event-1448293838772620

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrial