Rural and Country Energy

What Rural and Country Energy does

Rural and Country Energy Limited is a privately held, family-run UK renewable energy installation company founded in 2013 and headquartered in Saighton, Chester. The company designs, supplies, and installs low-carbon energy systems — Air Source and Ground Source heat pumps, Solar PV, lithium battery storage, underfloor heating, and the EnergyBlade vertical-axis wind turbine — for rural domestic homeowners, agricultural property owners, commercial and industrial businesses (20kW–2MW+), and a small architectural/specifier consultancy practice across Cheshire, Shropshire, Herefordshire, North and Mid-Wales, the Midlands, North West England, Worcestershire, and Gloucestershire.

Operationally the business runs on a consultative, site-led sales model: field assessors conduct on-site feasibility visits before any quote is issued, with all installation performed by employed (not subcontracted) MCS-certified engineers across electrical, heating, roofing, and groundworks divisions. Differentiating technical choices include avoidance of slinky ground-loop designs in favour of linear horizontal loops and vertical borehole loops (up to 150m), Mitsubishi air source heat pumps achieving ~3.5:1 SCOP, and exclusive UK distribution of the EnergyBlade 3.7kW vertical-axis wind turbine.

Revenue is generated through five streams: one-time turnkey installation (the dominant stream), recurring subscription service/maintenance care plans (£192–£312/year), architect/specifier consultancy, equipment supply, and finance facilitation (asset finance, hire purchase, PPAs via UK financial institution partners). The company holds MCS, TrustMark, NAPIT, Which? Trusted Traders, SafeContractor, HIES, and Trading Standards approvals, and manages Boiler Upgrade Scheme grant applications on behalf of customers. The team of 36 employees has delivered 2,000+ installations for 1,100+ clients since founding, with co-founder-led ownership unchanged.

Name

Rural and Country Energy

Legal name

Rural & Country Energy Limited

Website

https://ruralandcountry.energy

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rural and Country Energy is a Chester-based renewable energy installation company serving rural UK homeowners, agricultural property owners, and commercial clients across the Midlands, North West, and Wales with heat pumps, solar PV, battery storage, and wind turbines.

Ownership category

akta.pro rank

Product category

Renewable Energy Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Energy Industrial Facilities Construction (Solar, Wind, Storage) (IMAFADAD), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Renewable energy installation
• Solar PV systems
• Heat pump installation
• Battery storage solutions
• Commercial solar

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Renewable Energy System Installation (Domestic & Commercial): One-time installation revenue from design, supply, and installation of solar PV, heat pumps, battery storage, underfloor heating, and EnergyBlade systems. Projects range from residential retrofits to commercial installations of 20kW–2MW+. The company is turnkey, handling full start-to-finish delivery.
2. Service & Maintenance Care Plans: Monthly or annual subscription-style care plans for installed systems including Air Source Heat Pumps (£16/month or £192/year), Ground Source Heat Pumps (£26/month or £312/year), and Solar PV (pricing not publicly disclosed). Includes scheduled engineer visits, free phone support, and priority call-out.
3. Architect & Specifier Consultancy: The company also works on a consultancy basis for architects and specifiers country-wide, providing renewable energy design expertise as a fee-for-service.
4. Equipment Supply & Hardware Sales: Supply of tier-one renewable energy equipment including solar panels, heat pumps, batteries, and stainless steel hot water cylinders. Equipment is sold as part of installation packages or standalone.
5. Finance & Funding Facilitation: Partnered with UK leading financial institutions to offer funding vehicles including asset finance, hire purchase, and power purchase agreements (PPAs) for commercial solar installations. The company facilitates but does not directly provide financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rural and Country Energy is a UK-based renewable energy consultation, design, and installation company. The company specialises in low-carbon technologies including Solar PV panels, lithium battery storage, Air Source and Ground Source heat pumps, underfloor heating, and the EnergyBlade vertical-axis wind turbine for domestic, agricultural, and commercial properties. It also offers tier-one product installation, ongoing service and maintenance plans, commercial-grade solar installations from 20kW to 2MW+, and consultancy services for architects and specifiers country-wide.

Product overview

Rural & Country Energy is a renewable energy installation company offering a portfolio of interconnected low-carbon energy products for domestic, agricultural, and commercial properties. The core offering spans heat pumps (Air Source and Ground Source), Solar PV panels, Battery Storage, Underfloor Heating, and the EnergyBlade vertical-axis wind turbine — all designed to work together as a unified system (e.g., heat pumps paired with underfloor heating for maximum efficiency, solar PV paired with battery storage for round-the-clock power). Commercial Solar extends the portfolio to large-scale installations up to 2+ megawatts. Service & Maintenance Plans and Hot Water Cylinders provide complementary aftersales support and system components.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps Air Source and Ground Source heat pump design, supply, and installation services that replace gas, oil, and LPG boilers for domestic, agricultural, and commercial properties. Air Source units sit externally and collect heat from ambient air; Ground Source units collect heat via horizontal loop or vertical borehole ground collectors. The company installs Mitsubishi Air Source heat pumps achieving a seasonal coefficient of performance (SCOP) of approximately 1:3.5.
• Solar PV Solar photovoltaic panel design, supply, and installation for domestic and commercial properties, generating free electricity from daylight. Includes roof-mounted, in-roof, flat roof, and ground-mounted installations. The company has installed over 2 megawatts of commercial solar to date.
• Battery Storage Lithium battery storage systems installed alongside solar PV arrays to capture and store surplus solar electricity for later use. Systems range from 5kW to 105kW capacity, are fully expandable, support single-phase and three-phase setups, and can include emergency power modules for areas with frequent power cuts. Brands include SunSynk, SolaX, and SAJ.
• Underfloor Heating Wet underfloor heating design, supply, and installation designed to complement heat pump systems, operating at low flow temperatures (as low as 35°C) to maximise heat pump efficiency gains of up to 500%. The company partners with manufacturers including Heat Miser, Polyplumb, Easyflow, and Myson.
• EnergyBlade Wind Turbine EnergyBlade 3.7 vertical axis wind turbine — a 3.7kW domestic/rural wind generator with helical blade design, monopole aluminium tower (under 11m total height, Permitted Development in England and Wales), 39dB quiet operation, and bird-safe profile. Designed to complement solar PV by generating power in winter and outside daylight hours. Manufactured in Europe. Available as supply-and-erection from £26,000 or full turnkey from £29,000, with optional battery storage add-on at £4,500.
• Commercial Solar Large-scale commercial solar PV design, supply, and installation from 20kW to over 2 megawatts, serving agricultural, equestrian, heavy-industrial, processing, manufacturing, and feeds-related clients. Services include roof-mounted, fragile/asbestos-content roof, and ground-mounted installations, plus battery storage integration and operation and maintenance contracts. The company offers finance partnerships with UK financial institutions for asset finance, hire purchase, and power purchase agreements (PPAs).
• Service & Maintenance Plans Annual service care plans for Air Source Heat Pumps (from £192/year), Ground Source Heat Pumps (from £312/year), and Solar PV systems. All plans include a scheduled visit with an employed engineer, free unlimited phone support, annual reminders, priority call-out, and continued warranty protection.

Quantifiable outcome

• 2,000+ renewable energy installations completed since founding
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Mitsubishi Electric (Heat Pumps)coreTechnology or IntegrationRural & Country Energy installs Mitsubishi air source heat pumps by choice. Service department staff are listed as master engineers with Mitsubishi. The Misubishi range achieves an annual SCOP of approximately 1:3.5.
• Samsung, LG, Ecoforest (Heat Pumps)coreTechnology or IntegrationService department staff hold master engineer listings with Mitsubishi, Samsung, LG, and Ecoforest heat pump manufacturers, indicating multi-brand service capability.
• Sun Synk, Solax, Solis, SolarEdge, Myenergi (Battery Storage)coreTechnology or IntegrationCompany works with three main battery storage manufacturers (market leaders) including Sun Synk, Solax, and Solis. Also installs SolarEdge and Myenergi systems. All systems use lithium battery technology with 10-year warranties and 15-year battery lifespans.
• EnergyBlade (Vertical Axis Windmill – Norway/Europe)coreStrategic or Co-development PartnerRural & Country Energy are the UK launch partner for the EnergyBlade 3.7 Vertical Axis Windmill, a product designed in Norway and manufactured in Europe. The company leveraged its decade-long UK small wind market experience and nationwide coverage to become the exclusive UK distribution and installation partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• E.ON UK: Major UK energy supplier offering solar PV, battery storage, and heat pump installations as part of a broader home energy portfolio. Broad incumbent with national installer network and bundled offerings targeting similar residential decarbonisation customers.
• EDF Energy: UK energy supplier with a renewable installation business covering solar and heat pumps. Broad incumbent competitor with national marketing reach and integrated energy service offerings overlapping with Rural & Country Energy's residential proposition.
• Octopus Energy (Heat Pumps / Solar Installations): Major UK energy supplier that has rapidly scaled its in-house heat pump, solar, and battery installation business nationally. Represents a national incumbent competitive threat with marketing scale, in-house finance, and broader geographic reach than regional specialists.
• British Gas (Centrica) — Home Solutions: UK's largest domestic energy supplier with a growing heat pump and solar installation arm (Hive, British Gas Home Solutions). A broad incumbent competitor with national reach, branded trust, and bundled energy services that regional installers cannot match.

Direct peers

• Cotswold Energy: Regional UK renewable energy installer offering solar PV, heat pumps, and battery storage with a similar site-visit-led sales model and rural homeowner focus. Comparable in product mix and consultative delivery approach.
• Joju Solar: UK-based installer of solar PV, battery storage, and heat pumps for residential and commercial customers. Closely comparable in product portfolio and consultative, site-survey-led sales approach; active in overlapping geographic regions in England and Wales.
• Dulas: Welsh renewable energy installer with deep experience across solar PV, small wind, and hydro projects. Comparable in multi-technology rural/off-grid focus, MCS accreditation, and emphasis on site-specific system design for hard-to-treat properties.
• Sunlit Solar: UK solar PV and battery storage installer serving residential and commercial customers with a regional delivery model. Comparable in product scope and reliance on referrals and local reputation-driven customer acquisition.
• GreenMatch: UK renewable energy comparison and installer marketplace covering solar, heat pumps, and battery storage. Comparable in customer base and installation offerings; differs as a lead-generation platform rather than direct installer.
• Verda Energy: UK heat pump and renewable energy installer with a focus on residential decarbonisation and government grant navigation. Comparable in offering-led value proposition and BUS-grant-led customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ruralandcountry
• YouTubeyoutube.com/channel/ruralandcountryenergy
• LinkedInlinkedin.com/company/rural-and-country-energy
• Instagraminstagram.com/ruralandcountryenergy
• Facebookfacebook.com/ruralandcountryenergy

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural and Country Energy