Seminovos Movida

What Seminovos Movida does

Seminovos Movida is a Brazilian retailer of semi-new (used) vehicles, founded in 2015 and headquartered in Osasco, Brazil. The company operates as a for-profit private entity selling inspected used vehicles through both an online channel at movidaseminovos.com.br and presumably a physical retail presence, given its headcount of 1,001-5,000 employees. Its core proposition centers on providing Brazilian consumers with a standardized alternative to independent used-car dealers, anchored by a one-year warranty on each vehicle sold.

The business model is retail vehicle sales: revenue is generated through the sale of semi-new vehicles to individual consumers, with warranty coverage included as a value-add that differentiates the offering from typical peer-to-peer or small dealer transactions. The Movida brand association suggests a likely supply pipeline from a parent or affiliated rental fleet, which would provide structured, traceable vehicle history versus the opaque provenance common in the Brazilian used-car market. Online purchasing capability points to a digitally enabled go-to-market motion layered atop the physical retail footprint.

The company targets Brazilian consumers seeking used vehicles with quality assurance, financing accessibility, and transactional convenience that small dealers cannot match. Pricing details, segment mix, customer demographics, and supplier structure are not disclosed in the available source material. The relationship between Seminovos Movida and the broader Movida corporate group (a known listed Brazilian mobility and rental company) is not explicitly confirmed in the input data, leaving ownership and corporate structure as a residual open question for diligence.

Name

Seminovos Movida

Legal name

Seminovos Movida

Website

https://movidaseminovos.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seminovos Movida is a Brazilian retailer founded in 2015 that sells inspected semi-new vehicles directly to consumers through online and physical channels, offering a one-year warranty as a trust mechanism in the used-car market.

Ownership category

akta.pro rank

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Seminovos Movida specializes in the retail sale of semi-new (used) vehicles, offering a one-year warranty on its inventory and enabling customers to purchase vehicles online. The company operates as a vehicle retailer headquartered in Osasco, Brazil, founded in 2015 with 1,001–5,000 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Semi-new vehicle sales

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Volanty: Brazilian online used car platform that buys vehicles directly from consumers and resells them with warranty. Directly comparable on the digital purchase flow and warranty-backed trust proposition.
• Kavak: Mexico-founded digital used car retailer with significant operations in Brazil. Competes head-to-head with Seminovos Movida in online used car sales, warranty offerings, and financing facilitation.
• Carmais: Brazilian online used car platform acquired by Webmotors. Offers inspection-backed used vehicles with warranty and financing, directly overlapping with Seminovos Movida's value proposition.
• Localiza Seminovos: Used car retail arm of Localiza, Brazil's largest car rental operator. Directly comparable to Seminovos Movida as both monetize rental fleet returns through branded used car retail stores with warranty offerings.
• InstaCarro: Brazilian online used car platform facilitating peer-to-peer and instant-offer sales. Overlaps with Seminovos Movida's online purchase flow and competes for the same digital-first Brazilian used car buyer.

Others

• OLX Brasil: Major Brazilian classifieds platform with a substantial used vehicles vertical. Functions as an adjacent listing channel for private sellers and small dealers, indirectly competing for used car buyer attention.
• Auto Avaliar: Brazilian vehicle inspection and valuation service provider used by dealers, insurers, and financial institutions. Adjacent ecosystem participant rather than a direct retail competitor to Seminovos Movida.

Broad incumbents

• Webmotors: Brazil's largest online automotive marketplace, owned by Cars.com. Serves as a listing platform for both private sellers and dealers including used car retailers like Seminovos Movida, representing both a channel partner and an indirect competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SeminovosMovida
• Facebookfacebook.com/Seminovos-Movida-100066516520222
• LinkedInlinkedin.com/company/movida-seminovos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seminovos Movida