Grupo Carmais

What Grupo Carmais does

Grupo Carmais is a privately held Brazilian automotive dealership group headquartered in Fortaleza, Ceará, founded in 1973 and operating 18+ showrooms and service centers across Ceará, Rio Grande do Norte, and Piauí. The group represents eight vehicle brands through wholly owned subsidiaries: CDA Fiat (Stellantis), Honda Novaluz, NossaMoto (Honda motorcycles), Jangada Renault, Jangada Nissan, Sanauto Chevrolet, BYD Carmais (electric vehicles), and Scania Conterrânea (commercial vehicles). It serves primarily individual retail consumers alongside targeted B2B and tax-exempt segments (corporate fleets, PCD, rural producers, taxi drivers, auto schools, CNPJ holders) via a formal Vendas Diretas direct-sales program.

The group's business model combines transactional new and used vehicle sales with multi-stream recurring revenue: financing through partner financial institutions, in-house insurance brokerage (Carmais Seguros), vehicle consortium plans (consórcios), a Nissan vehicle subscription service, authorized maintenance and repair, and genuine parts and accessories sales. The technology layer is built on the AutoForce digital dealership platform (CMS Autódromo, online showrooms, CRM) integrated with Salesforce/SugarCRM for customer management, RD Station for marketing automation, WebMotors for marketplace listings, and Tawk.to for live chat — under a single LGPD-compliant data governance framework.

Distribution is direct-to-consumer across owned physical showrooms in 14+ cities, supported by brand-specific websites and dedicated WhatsApp sales channels segmented by function (vendas, seminovos, serviços, peças, consórcio, seguro). The group employs 324 people and operates as a multi-brand regional consolidator with 50+ years of operating history in the Northeast Brazil automotive retail market.

Name

Grupo Carmais

Legal name

Carmais

Website

https://carmais.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Carmais is a Brazilian multi-brand automotive dealership group headquartered in Fortaleza, operating 18+ showrooms across Northeast Brazil for BYD, Fiat, Honda, Renault, Nissan, Chevrolet, and Scania, serving retail consumers and B2B/fleet segments with sales, financing, insurance, and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New Vehicles): Sales of new vehicles from multiple automotive brands including BYD, Fiat, Honda, Renault, Nissan, and Chevrolet. The group operates as authorized dealer for these manufacturers in Northeast Brazil.
2. Vehicle Sales (Used/Semi-New Vehicles): Sales of used and semi-new vehicles through the group's specialized used car outlets. The group has dedicated used vehicle sales channels with physical showrooms and online listings.
3. After-Sales Service and Maintenance: Workshop services including periodic maintenance, oil changes, alignment and balancing, bodywork and painting, and recall services for all brands represented.
4. Parts and Accessories: Sales of genuine/original parts and accessories for all represented vehicle brands.
5. Insurance and Financial Services: Vehicle insurance offerings through partnerships with major insurers, financing facilitation through financial institutions, and vehicle consignment programs (consórcios).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Carmais is a multi-brand automotive dealership group selling new, certified pre-owned, and used vehicles across BYD, Fiat, Honda, Honda Motos, Renault, Nissan, Chevrolet, and Scania brands through owned showrooms in Northeast Brazil. The group complements vehicle sales with authorized after-sales service, genuine parts and accessories, vehicle insurance (Carmais Seguros), financing facilitation, and vehicle consortium (consórcio) savings plans.

Product overview

Grupo Carmais operates a multi-brand automotive dealership network across northeastern Brazil, representing BYD, Fiat, Honda (vehicles and motorcycles), Renault, Nissan, Chevrolet, and Scania brands. The group sells new, certified pre-owned, and used vehicles through multiple dealer brands including CDA Fiat, Novaluz Honda, Jangada Renault, Jangada Nissan, Sanauto Chevrolet, NossaMoto Honda Motorcycles, and BYD Carmais. Beyond vehicle sales, the portfolio includes financing services through partnered financial institutions, insurance products, authorized maintenance and repair workshops, genuine parts and accessories, consortium savings plans, fleet/corporate sales programs, and vehicle subscription services. The group leverages the AutoForce digital platform for its online showrooms and customer portals.

Differentiator

Problem solved

Functional benefit

Products and services

• BYD Vehicles (BYD Carmais)

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered core.

• AutoForcecoreTechnology or IntegrationAutoForce provides the digital dealership platform powering Grupo Carmais's websites, online showrooms, CRM systems, and lead management. AutoForce acts as the data operator (operador de dados) for the group's digital channels, providing the CMS Autódromo platform license and cookie-based user tracking for customer analytics.
• BYDcoreChannel Partner/ Reseller/ DistributorBYD Carmais operates as authorized BYD dealer in Northeast Brazil, selling BYD electric and hybrid vehicles including Atto 3, Seal, and Dolphin models through dedicated BYD Carmais showrooms in multiple cities.
• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorCDA Fiat and Vouga Fiat operate as authorized Fiat dealers (CDA Comercial Distribuidora de Automóveis LTDA) selling Fiat vehicles including Argo, Pulse, Mobi, Strada, Cronos, and Toro models.
• Honda BrazilcoreChannel Partner/ Reseller/ DistributorHonda Novaluz (Terraluz Veículos e Peças Ltda) operates as authorized Honda automobile dealer selling Honda vehicles including City, WR-V, HR-V, and ZR-V models. NossaMoto operates as Honda motorcycle dealer.
• Renault BrazilcoreChannel Partner/ Reseller/ DistributorJangada Renault - Fortaleza (Jangada Veículos e Peças Ltda) operates as authorized Renault dealer selling Renault vehicles including Kwid, Kardian, Duster, Oroch, Koleos, Master, and electric models (Megane E-TECH, Kangoo E-TECH).
• Nissan BrazilcoreChannel Partner/ Reseller/ DistributorNissan Jangada - Aldeota (Jangada Import Ltda) operates as authorized Nissan dealer in Fortaleza, selling Nissan vehicles including Kicks, Versa, Sentra, and Frontier models.
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorSanauto Chevrolet operates as authorized Chevrolet dealer selling Chevrolet vehicles including Onix, Tracker, Equinox, Montana, and Silverado models.
• ScaniacoreChannel Partner/ Reseller/ DistributorScania Conterrânea operates as Scania commercial vehicle dealer with locations in Fortaleza, Mossoró (RN), and Macaíba (RN), selling Scania trucks and commercial vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/grupocarmais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Carmais