Hirani

What Hirani does

Hirani, legally P Hirani Exports LLP, is an India-domiciled private family-run business specializing exclusively in fancy color diamonds and complementary couture jewelry. Founded circa 1980 and rebranded from P Hirani to Hirani in 2021, the company operates as a wholesale B2B manufacturer and supplier with physical presence in three primary diamond trading hubs: Mumbai (headquarters at the Bharat Diamond Bourse), Hong Kong, and Dubai. Its buyer base consists of wholesale diamantaires, jewelry designers, and retailers served globally through direct enterprise relationships rather than consumer channels.

The company's core products are loose fancy color diamonds — including pairs, large stones, layouts, and investment grade stones of 1 carat and above across all hues, tones, sizes, and saturation levels — and one-of-a-kind couture jewelry crafted at an in-house atelier with color diamonds as the centerpiece. Underlying capability rests on four decades of accumulated domain expertise in fancy color diamond grading, evaluation, and curation, supplemented by jewelry manufacturing craftsmanship. Customer engagement is supported by a B2B portal with login/signup, trade show presence, and an education section covering traditional gemological grading concepts.

The revenue model is direct B2B wholesale of loose fancy color diamonds and bespoke jewelry pieces on a per-transaction basis. Pricing is not publicly disclosed; prospective customers must contact sales directly via dedicated email channels (loose diamond sales and jewelry sales) or the general phone line. Marketing is concentrated in trade shows, an email newsletter, and the company portal, with no consumer-facing or e-commerce channels. The company has no disclosed funding rounds, no public listing, no app, and no API.

Name

Hirani

Legal name

P Hirani Exports LLP

Website

https://hirani.diamonds

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirani is a family-run B2B manufacturer and wholesale supplier of fancy color diamonds (1ct+) and bespoke couture jewelry, serving wholesale diamantaires, designers, and retailers from offices in India, Hong Kong, and Dubai.

Ownership category

akta.pro rank

Product category

Fancy Color Diamond Manufacturing & Wholesale

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Colored Gemstone Cutting & Polishing (Lapidary) (CRAKAJAB), Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Fancy color diamonds
• Diamond wholesale supply
• Custom diamond jewelry
• Investment grade diamonds
• Diamond manufacturing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fancy Color Diamond Sales: Wholesale sale of fancy color diamonds to diamantaires, serving the jewelry supply chain. The company offers wide range of diamonds including pairs, large diamonds, layouts, and investment grade diamonds.
2. Custom Couture Jewelry: Creation of unique, one-of-a-kind investment and couture jewelry pieces crafted at their jewelry atelier, featuring color diamonds as the central element.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hirani (operating through P Hirani Exports LLP) manufactures and wholesales fancy color diamonds and bespoke diamond jewelry. Founded in 1980, the company sources, cuts, and supplies loose fancy color diamonds, creates custom couture jewelry pieces, and provides investment-grade colored diamonds to business clients in the global diamond trade.

Product overview

Hirani (formerly P. Hirani) is a manufacturer of Fancy Color Diamonds and Jewelry with over 40 years of experience. The company operates a unified offering centered on fancy color diamonds, serving wholesale diamantaires, designers, and retailers globally. Their product portfolio comprises Fancy Color Diamonds (wholesale B2B sales of pairs, large stones, layouts, and investment grade diamonds in 1ct+ sizes) and Custom Jewelry / Couture Pieces (one-of-a-kind investment and designer jewelry crafted at their atelier). The company has presence in India, Hong Kong, and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Fancy Color Diamonds

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stephen Silver Fine Jewelry: Stephen Silver is a colored gemstone and fine jewelry house with deep expertise in fancy color diamonds and a custom atelier, producing one-of-a-kind couture pieces for designers and collectors — directly mirroring Hirani's specialty wholesale + atelier model.
• Kiran Gems: Kiran Gems is one of the world's largest polished diamond manufacturers, based at the Bharat Diamond Bourse in Mumbai, supplying a broad range of stones including colored diamonds to global B2B buyers — directly comparable in scale, location, and channel to Hirani.
• Leibish & Co. Leibish & Co. is a long-established fancy color diamond specialist offering wholesale loose stones and finished jewelry to designers and collectors worldwide, making it the closest direct comparability to Hirani's niche focus and B2B/B2C model.
• Rosy Blue: Rosy Blue is a global diamond manufacturing and trading house headquartered with major Indian operations that supplies polished diamonds, including fancy color stones, to jewelers worldwide — competing with Hirani for international B2B accounts.
• Moussaieff Jewellers: Moussaieff is a high-jewellery maison renowned for acquiring and setting record-breaking fancy color diamonds in couture pieces, directly competing with Hirani's atelier output at the very top of the colored diamond market.

Broad incumbents

• Graff Diamonds: Graff is a global luxury jeweler with a documented track record in exceptional fancy color diamonds, positioned as a broader incumbent with significant scale and brand reach beyond the niche specialist tier where Hirani operates.
• De Beers: De Beers is the world's leading diamond producer and marketer across the value chain; while its core focus is white diamonds, its industry-wide influence sets the price and demand dynamics that directly affect fancy color diamond suppliers such as Hirani.
• Harry Winston: Harry Winston is an iconic luxury jeweler with notable historic fancy color diamond acquisitions and a worldwide retail network, representing a broader incumbent whose use of colored stones intersects with Hirani's couture piece category.
• Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent that sources and markets colored diamonds within a broad product portfolio, serving as a downstream retail channel and demand signal for fancy color diamond wholesalers like Hirani.

Others

• Rio Tinto Diamonds: Rio Tinto operated the Argyle mine (closed in 2020) which was the world's dominant source of pink and other fancy color diamonds; its closure has reshaped scarcity dynamics that anchor Hirani's specialty value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HiraniDiamonds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirani