What Code N Coder does

Code N Coder is a UK-headquartered software firm that operates two intertwined businesses: a portfolio of vertical-specific business management software and a white-label IT outsourcing agency. The company was founded in 2012 as a three-person mobile app development group led by Director Oliver and has since grown to 11–50 employees with offices or claimed divisions in Leeds (HQ), London, Karachi, Mississauga, New Jersey, Florida, California, Singapore, and Dubai. Its software portfolio spans a modular Code N Coder ERP (General Ledger, Inventory, Sales, Fixed Asset, Purchase, Accounts modules), HRMS, industry-specific ERPs for textile and automotive, and more than 20 vertical POS variants covering retail, restaurant, pharmacy, fashion, meat, firearms (Armor), marriage halls, wholesale, beauty parlors, garments, books, pizza, and canteen use cases. The technology stack is conventional full-stack web and mobile (PHP, Laravel, Node.js, Angular, React, .NET, React Native, Ionic, Swift) running on AWS, Azure, and Google Cloud against MongoDB, MySQL, SQL Server, Firebase, and PostgreSQL, with a migration underway from desktop POS to cloud/SaaS delivery including a free Retail Express tier and a cloud ePOS with offline capability. The company also offers cloud hosting (Linux and Windows plans from $1.99/month) and domain registration as ancillary revenue lines.

On the services side, Code N Coder operates as a managed white-label agency selling outsourced design, software, mobile app, QA, UX, branding, and digital marketing capacity to design studios, advertising agencies, digital marketers, startups, and SMBs under NDA, with engagement models covering part-time hiring, full-time hiring, and hourly billing. Its go-to-market mixes direct enterprise sales (quote requests, consultation calls, custom proposals) for software and outsourcing, product-led self-service for cloud POS, and a formal referral/affiliate program offering commission on referred projects. The customer base is broadly distributed across more than a dozen verticals and 18 countries; named engagements include a VR/AR platform collaboration with Microsoft and the Chatagram social media startup, while the ERP suite is reported to be in use at 150+ businesses.

The business model combines professional services revenue (outsourced development and design), one-time and recurring software licensing for ERP/POS/HRMS products, low-ARPU recurring web hosting and domain registration, and affiliate/referral commission income. The company is privately held and bootstrapped, with no disclosed funding rounds, parent entity, or revenue figures.

Name

Code N Coder

Legal name

Code N Coder Software Company

Website

https://codencoder.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Code N Coder is a UK-headquartered software firm that sells 20+ vertical-specific ERP, POS, and HRMS products and operates a white-label outsourced development agency serving agencies, startups, and SMBs across retail, restaurant, pharmacy, and other verticals worldwide.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), ERP Implementation & Systems Integration Services (BPAEAGAA), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Custom software development
• Enterprise resource planning
• Point of sale systems
• Mobile app development
• Outsourced software services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Outsourced design, development and marketing services billed on hourly, part-time, or full-time engagement models. Services include web development, mobile app development, software development, UI/UX design, QA, and digital marketing.
2. Software Licensing (ERP, POS, HRMS, Industry Solutions): Sale of proprietary software products including Code N Coder ERP, POS systems, HRMS, and industry-specific solutions. May be sold as one-time license or subscription.
3. Web Hosting Services: Cloud hosting services including Linux hosting, Windows hosting, and reseller hosting plans. Recurring monthly revenue from hosting subscriptions.
4. Domain Registration: Domain name registration and management services. One-time registration with annual renewal fees.
5. Referral Commission: The company operates a referral program where partners earn commission fees based on successful project referrals. Percentage fee from total sale of referred projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Code N Coder develops and sells proprietary business management software (ERP, POS, HRMS, and industry-specific automation solutions) and provides outsourced software development, mobile app development, web development, UX/UI design, QA, digital marketing, and branding services to agencies and businesses globally. Its product portfolio spans a modular ERP, 20+ vertical-specific POS variants, a cloud-based ePOS, and vertical ERPs for automotive, textile, marriage hall, and wholesale operations. The company operates as a managed white-label outsourcing partner for design studios and digital agencies, alongside selling its own branded software products.

Product overview

Code N Coder is a software company headquartered in Leeds, UK offering a comprehensive portfolio of business management solutions. The product portfolio consists of: (1) Web-Based Solutions including Code N Coder ERP (a modular ERP with GL, Inventory, Sales, Fixed Asset, Purchase, and Accounts modules), Code N Coder Auto (automotive industry ERP), Code N Coder HRMS (human resource management), Code N Coder Tex (textile industry ERP), Code N Coder Marriage Hall, Code N Coder Wholesale, and Code N Coder POS; (2) Cloud POS & Website Solutions spanning Code N Coder Retail Express (free version), Retail, Restaurant, Fashion, Pharma, Meat, Armor, Stationary, Garments, and Beauty Parlor variants; (3) Desktop Solutions including Restaurant POS, Mart POS, Retail POS, Pizza POS, Canteen POS, Wholesale POS, and Garments POS; and (4) Cloud Electronic POS (ePOS). Beyond software products, Code N Coder provides outsourcing services including software development, mobile app development, user experience design, quality assurance, digital commerce, branding solutions, business management, website development, domain registration, and hosting services. The company operates across multiple global offices in Pakistan, London, Canada, New Jersey, Florida, Singapore, UAE, and California.

Differentiator

Problem solved

Functional benefit

Brands

• Code N Coder ERP: Enterprise Resource Planning software with modules for General Ledger, Inventory, Sales, Fixed Asset, Purchase, and Accounts Payable/Receivable
• Code N Coder AUTO
• Code N Coder HRMS
• Code N Coder TEX
• Code N Coder POS
• Code N Coder Restaurant
• Code N Coder Retail
• Code N Coder Fashion
• Code N Coder Pharma
• Code N Coder ePOS

Products and services

• Code N Coder ERP A comprehensive enterprise resource planning software with modules for General Ledger, Inventory, Sales, Fixed Asset, Purchase, and Accounts Payable/Receivable management, designed to automate and integrate business operations for SMBs and mid-market organizations.
• Code N Coder Auto Comprehensive ERP solution for the auto industry covering purchase and inventory management, production module with manufacturing tracking, sales and after-sales service, and extensive MIS reporting for auto dealerships, spare parts retailers, and automotive service centers.
• Code N Coder HRMS Integrated human resource management solution with in-depth job descriptions, employee profiles, day-to-day operations management, comprehensive payroll processing, overtime, leave management, attendance machine integration, training needs analysis, performance appraisal, and 3-level positioning (grade, category, designation) for medium to large organizations.
• Code N Coder Tex (Textile) Specialized textile industry ERP with fabric module, dedicated R&D submodule for testing dyes and chemicals, comprehensive production module covering cultivation through shipping, and quality control inspection at multiple stages for textile manufacturers, garment production facilities, and fabric trading businesses.
• Code N Coder Marriage Hall Management software for marriage halls and event venues with reservation management, expense tracking, revenue monitoring, event history, invoice generation, and digital booking system.
• Code N Coder Wholesale Modern wholesale management solution with vendor module, item count tracking, total purchase value monitoring, dispatch quantity management, and individual wholesale item counting for wholesale businesses, distributors, and bulk goods suppliers.
• Code N Coder POS Point of sale solution with stock maintenance, daily closing, input amount tracking for loss leakage analysis, barcode scanning, cloud and local storage options, and comprehensive dashboard for retail and restaurant businesses.
• Code N Coder Retail Express Free cloud POS solution for retail stores featuring a graphical dashboard, item attributes management, touch screen sales interface, integrated barcode scanner support, shift management, and inventory management with physical stock audit.
• Code N Coder Retail Cloud-based POS solution for grocery stores, departmental stores, and supermarkets with easy setup, transparent operations tracking, multiple branch support, customer profiles (CRM), and real-time reporting.
• Code N Coder Restaurant Restaurant management system supporting dine-in, take-away, and home delivery with table management, multiple kitchen handling, kitchen order synchronization, recipe management, and real-time inventory tracking for full-service restaurants, quick service, pizza shops, canteens, and food service operations.
• Code N Coder Fashion POS solution for fashion and apparel outlets with item master supporting size, color, raw material, brand, and category attributes, supplier management, product recipes, and comprehensive inventory and sales reporting for fashion boutiques, apparel stores, footwear retailers, and garment shops.
• Code N Coder Pharma Specialized POS for medical stores and pharmacies with batch-wise inventory tracking, expiry date management, multiple franchise handling, deals and promotions support, and detailed inventory reports for medical stores, pharmacies, and healthcare retail.
• Code N Coder Meat POS solution for meat and butchery shops with customer management, purchase history tracking, loyalty and discount programs, purchase order management, and detailed inventory and accounting reports.
• Code N Coder Armor Specialized POS for firearm stores with licensing compliance tracking, sales and inventory management, accounts integration, user access levels, and comprehensive reporting for firearm stores, gun shops, and ammunition retailers.
• Code N Coder Stationary (Books) Modified version of Retail POS customized for bookstores, publishers, and distributors with multi-vendor ordering, special order tracking, customer profiles, tag system, and comprehensive promotions.
• Code N Coder Garments POS solution for the garments industry with customer management, purchase history tracking, loyalty programs, stock management, and comprehensive profit/loss and sales reporting.
• Code N Coder Beauty Parlor Salon management software with customer management, purchase history tracking, loyalty programs, invoice generation, repetitive service tracking, and sales reporting for beauty parlors, salons, spas, and personal care service providers.
• Code N Coder ePOS Cloud-based electronic POS system combining retail and restaurant features with offline capability, customer loyalty management, swift reporting, secure checkout, and multi-device analytics access.
• Digital Commerce Services Digital commerce strategy and implementation services including omnichannel technology enablement, global expansion support, and order management system recommendations for businesses pursuing digital commerce initiatives.
• Software Development Services Full-stack web application development services with expertise in .NET, frontend development, QA and testing, security, design, and SEO, using platforms including AWS, Azure, Angular, React, and Microsoft.NET.
• User Experience Services UX/UI design services including user research, unified experience design, rapid prototyping, customer journey mapping, service design, and A/B testing.
• Quality Assurance Services QA and testing services including prototype testing, application testing, load testing, API testing, test automation, security and penetration testing, and usability testing.
• Mobile App Development Services Enterprise mobile app development with rapid app development, user engagement strategies, gamification, and DevOps practices for continuous security delivery.
• Branding Solution Services Branding services including logo design, corporate identity, creative/art direction, corporate stationery, marketing collateral, packaging design, signage, merchandise design, and illustration.
• Business Management Services IT business management solutions including demand management, resource management, and project management using enterprise tools for medium to large organizations.
• Website Development Services Full-cycle website design and development, redesign, web application development, cloud migration, maintenance and support, and API development.
• Web Hosting Services Cloud hosting services including Linux hosting (SSD-Start, SSD-Special, SSD-Profi), Windows hosting (Win-Start, Win-Special, Win-Profi), and reseller hosting plans (Basic, Silver, Profi) with tiered monthly subscription pricing.
• Domain Registration Services Domain name registration and management services for top-level domains including .com, with one-time registration and annual renewal fees.
• Referral Program Referral program allowing individuals and businesses to earn commission fees by referring clients to Code N Coder services, with percentage of total sale paid as commission.

Quantifiable outcome

• 99%+ on-time project completion rate across 4,800+ projects in 18 countries

Named customers3 records

Segments14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): Square offers integrated POS, payments, and business software for small retailers, restaurants, and service businesses. As a much larger incumbent, it competes broadly with Code N Coder's cloud POS products and competes for the same SMB segment.
• Shopify: Shopify provides commerce and POS solutions for retail and omnichannel SMBs. Its broader commerce stack overlaps with Code N Coder's retail and digital commerce offerings at the lower end of the SMB market.
• NetSuite (Oracle): NetSuite is a leading cloud ERP suite covering financials, inventory, CRM, and commerce for SMBs and mid-market. Its ERP module structure directly parallels Code N Coder ERP's GL, Inventory, Sales, AP/AR, and Fixed Asset modules.
• SAP Business One: SAP Business One is an ERP solution for small and midsize businesses with industry-specific variants. It competes with Code N Coder's ERP offering at the SMB segment where buyers evaluate integrated finance, inventory, and operations.

Direct peers

• Toast: Toast is a leading cloud-based restaurant POS platform serving full-service and quick-service restaurants. Code N Coder's Restaurant and Restaurant POS products target the same customer base with similar dine-in/takeaway/delivery workflows.
• Lightspeed: Lightspeed provides cloud-based POS and commerce platforms for retail, restaurant, and golf SMBs. It competes head-on with Code N Coder's retail and restaurant POS products and represents the well-funded version of Code N Coder's vertical POS thesis.
• Odoo: Odoo offers an open-source suite of business apps including ERP, POS, HR, inventory, and manufacturing targeted at SMBs. It is the closest direct competitor to Code N Coder's integrated ERP + POS + HRMS approach at the SMB price point.
• eZee Absolute: eZee Absolute offers cloud-based POS and hotel/restaurant management software for the hospitality industry. Its integrated POS, inventory, and front/back-office features overlap with Code N Coder's restaurant and retail POS offerings.
• Posist: Posist is a cloud-based restaurant POS and management platform serving restaurants and food-service chains. It competes directly with Code N Coder's Restaurant, Restaurant POS, and Pizza POS products in the food-service vertical.

Regional players

• Petpooja: Petpooja is a restaurant POS and management platform dominant in India serving restaurants, cafes, and QSRs. Comparable to Code N Coder's restaurant POS products, with overlap in product features but operating primarily in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/codencoder.agency
• LinkedInlinkedin.com/company/code-n-coderofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code N Coder