Petpooja
- Company typePrivate
- Founded2011
- HeadquartersAhmedabad, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Petpooja firmographics
Firmographics- Name
- Petpooja
- Legal name
- Prayosha Food Services Private Limited
- Website
- https://petpooja.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Petpooja industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Petpooja is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Petpooja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (POS Software): Subscription fees for restaurant POS software. Plans available for monthly and annual billing with tiered features.
- Payroll Software Subscription: Biometric hardware + software combo subscription for attendance, payroll, leave management. Targets SMEs across industries.
- Payroll Software Subscription: Software subscription bundled with biometric devices for attendance tracking, salary calculation, and compliance (PF/ESI/PT).
- Marketplace Add-ons: 11+ marketplace services including KDS, wireless calling, self-service kiosk, loyalty programs, CRM, analytics. 150+ third-party integrations.
- Marketplace Services and Add-ons: Premium add-on services like kitchen display systems, loyalty programs, SMS marketing, customer feedback management available for additional subscription.
- Implementation and Training: Professional services including setup, training, and onboarding for new customers.
- Invoice/Retail POS Software: GST-ready retail billing, inventory management, and P&L insights subscription for non-restaurant retail businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Restaurant POS - Standard Plan |
| Subscription | Annual | Restaurant POS - Annual Subscription |
| Hybrid | Monthly | Payroll Software with Biometric Device |
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Monthly | Marketplace Add-ons |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Petpooja product offering
Product offeringCore offering
Petpooja sells cloud-based restaurant POS software (POSS) that handles billing, KOT, inventory, online order aggregation, table management, CRM and reporting. It complements POSS with three additional SME SaaS products — Payroll (biometric attendance plus automated salary, PF/ESI/PT compliance), Tasks (cross-team task assignment and AI-verified completion) and Invoice (GST-ready retail billing, inventory, e-way bills and P&L insights). The platform is sold via monthly/annual SaaS subscriptions, bundled with biometric hardware for Payroll.
Product overview
Petpooja is a multi-product SME operating system built around one core POS platform (POSS) plus three additional standalone SaaS products (Payroll, Tasks, Invoice), plus a Purchase module. POSS is the restaurant management system serving 150,000+ businesses across India, UAE, and South Africa. The POSS platform is sold in two layers: a unified core with billing, inventory, online ordering, reporting, menu, and CRM modules, plus a marketplace of 40+ add-on services (captain app, KDS, self-service kiosk, loyalty, SMS marketing, feedback, website builder, online order reconciliation, dynamic reports) and 150+ third-party integrations (Swiggy, Zomato, Dineout, Talabat, Razorpay, and delivery rider apps). POSS is also offered as vertical-specific variants for fine dine, QSR, cafe, food court, cloud kitchen, ice cream, bakery, bar, pizzeria, and large chains. Beyond restaurants, Petpooja expanded into broader SMEs with Payroll (biometric + software for attendance and salary), Tasks (cross-team project and task management with AI review), and Invoice (GST-ready retail billing with inventory and P&L). Together these form an integrated ecosystem: POSS manages front-of-house operations, Payroll handles HR and compliance, Tasks coordinates operational tasks across teams, and Invoice manages back-office financial workflows for retail.
Differentiator
Problem solved
Functional benefit
Brands
- POSS: Restaurant POS and management system with billing, inventory, online orders, KOTs, and reporting.
- Payroll
- Tasks
- Invoice
- Purchase
- Studio
Products and services
- POSS (Restaurant POS Software) Cloud-first, offline-capable restaurant point-of-sale and management system covering billing, KOT printing, inventory, online ordering, table management, menu management, CRM and reporting for restaurants, cafes, QSRs, cloud kitchens, fine-dine outlets, bakeries, bars, pizzerias and food courts. Offered as vertical-specific variants for fine dine, QSR, cafe, food court, cloud kitchen, ice cream, bakery, bar, pizzeria and large chains.
- Payroll Biometric hardware plus software bundle for attendance, automated payroll, PF/ESI/PT compliance, leave management and shift scheduling across multi-location SMEs in hospitality, retail, healthcare, education, manufacturing, logistics, construction, finance and events. Includes proprietary fingerprint/face-scan devices that support oily/wet fingerprints and real-time sync with WhatsApp alerts.
- Tasks Operations and task management platform that lets businesses assign, track and verify work across teams and locations from a single dashboard. Features AI-based photo and video task verification, geofencing, 150+ templates and support for 7 languages. Used for field operations validation across hospitality, healthcare, retail and logistics.
- Invoice GST-ready retail POS and billing software for non-restaurant retail and B2B businesses, providing lightning-fast billing, inventory management, purchase orders, e-way bill generation, expense tracking and real-time P&L insights.
- Purchase AI-powered invoice processing module that digitizes purchase invoices, generates item-wise rate analytics, surfaces supplier data and feeds banking and transaction insights to the Invoice product suite.
Quantifiable outcome
- 65% reduction in inventory wastage for restaurants using inventory management
- +3 more outcomes
Companies that use Petpooja
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Petpooja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature6 records
Petpooja partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SwiggycoreDirect integration with Swiggy for online order management. Zero commission on integration. Petpooja tracks orders, reconciles payouts, and manages delivery.
- ZomatocoreDirect integration with Zomato for online order management. Single dashboard order handling, reconciliation, and menu synchronization.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
Petpooja competitors and assessment
Company assessmentDirect peers
- Toast: US-listed restaurant POS and management platform serving full-service, QSR, and multi-location operators with cloud-based POS, online ordering, payroll, and marketing. Closest global analogue to Petpooja's POSS product, including its multi-product SME playbook (POS + Payroll + Marketing).
- Square for Restaurants (Block): Block's restaurant-specific POS offering bundled with payments, online ordering, and payroll. Closely comparable to Petpooja's integrated POS + Payroll + Payments stack, particularly relevant as Square expands globally and into the Indian market.
- Ezetap (Pine Labs): India-focused POS and payment acceptance provider now part of Pine Labs, serving SMEs and enterprises with terminals and software. Comparable to Petpooja on India POS terminal + software distribution and SME focus.
- LimeTray: India-focused restaurant tech platform offering POS, online ordering, CRM, and aggregator integration for restaurant chains. Closely comparable to Petpooja's POSS in target market, feature set, and Indian SMB/chain customer base.
- Lightspeed Restaurant: Global cloud POS for full-service restaurants, bars, and cafes with integrated payments, inventory, and online ordering. Comparable to Petpooja POSS in core functionality and multi-location chain focus, especially as Lightspeed pushes into emerging markets.
- UrbanPiper: India-based restaurant tech company unifying online orders from Swiggy, Zomato, and others into a single dashboard, with POS and menu-sync capabilities. Competes with Petpooja on aggregator integration and online order management, the core value of Petpooja's POSS Online Ordering module.
- Restroworks (Posist Group): Enterprise restaurant management platform under the Posist umbrella serving large chains with centralized menus, inventory, and analytics. Overlaps with Petpooja's POSS for Large Chains and Fine Dine verticals.
- Posist: India-based cloud restaurant POS and management platform serving restaurants, QSRs, and cloud kitchens with billing, inventory, online ordering, and table management. Directly competes head-to-head with Petpooja's POSS in the same Indian restaurant vertical.
Broad incumbents
- Tally Solutions: Dominant Indian SME business software (accounting, GST, invoicing) vendor with millions of small business users. Comparable to Petpooja's Invoice and POSS back-office modules as a broad incumbent in Indian SME software, though not restaurant-specialized.
- Zoho (Zoho Invoice / Zoho Books): Global SaaS suite for SMEs including invoicing, inventory, payroll, and CRM with strong presence in India. Comparable to Petpooja's Invoice and Payroll products as a broad incumbent offering overlapping SME back-office workflows, potentially as a bundling competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights8 records
Customer concentration
Petpooja social profiles
Digital presencePetpooja compliance and trust
Trust signalCompliance3 records
Petpooja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petpooja leadership team
Management profileNumber of profiles
Profiles5 records
Petpooja funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petpooja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petpooja
What does Petpooja do?
Petpooja sells cloud-based restaurant POS software (POSS) that handles billing, KOT, inventory, online order aggregation, table management, CRM and reporting. It complements POSS with three additional SME SaaS products — Payroll (biometric attendance plus automated salary, PF/ESI/PT compliance), Tasks (cross-team task assignment and AI-verified completion) and Invoice (GST-ready retail billing, inventory, e-way bills and P&L insights). The platform is sold via monthly/annual SaaS subscriptions, bundled with biometric hardware for Payroll.
Is Petpooja a public or private company?
Petpooja is a private company. It is classified as venture growth investor backed and is currently operating.
When was Petpooja founded?
Petpooja was founded in 2011. It employs 1,001 to 5,000 people.
Where is Petpooja based?
Petpooja is headquartered in Ahmedabad, India, in the Asia region.
How does Petpooja make money?
Seven revenue lines are on record. SaaS Subscription (POS Software) is the primary driver. The others are payroll Software Subscription, payroll Software Subscription, marketplace Add-ons, marketplace Services and Add-ons, implementation and Training and invoice/Retail POS Software.
Who are Petpooja's main competitors?
Direct peers on record are Toast, Square for Restaurants (Block), Ezetap (Pine Labs), LimeTray, Lightspeed Restaurant, UrbanPiper, Restroworks (Posist Group) and Posist. Broad incumbents are Tally Solutions and Zoho (Zoho Invoice / Zoho Books).
Does Petpooja have an API?
No public API is recorded for Petpooja.
What industry is Petpooja in?
Petpooja's product category is Restaurant Management Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads). Its NAICS code is 51821 and its SIC code is 7372.