BHB Reptiles
BHB Reptiles is a family-owned, US-based breeder and direct-to-consumer seller of captive-bred snakes and geckos (Ball Pythons, Leopard Geckos, Crested Geckos, and others), serving hobbyists and serious breeders through Shopify e-commerce and FedEx overnight shipping since 1989.
- Company typePrivate
- Founded1989
- HeadquartersUtica, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BHB Reptiles does
BHB Reptiles (legal entity BHB Enterprises) is a privately held, family-owned reptile breeding and direct-to-consumer sales company founded in 1989 by Brian and Lori Barczyk and based in Shelby Township, Michigan. The company breeds and sells captive-bred snakes and geckos — including Ball Pythons, Leopard Geckos, Crested Geckos, Gargoyle Geckos, Rainbow Boas, Mourning Geckos, Madagascar Sanzinia Tree Boas, Corn Snakes, and Green Anacondas — through a Shopify-powered e-commerce website (bhbreptiles.com). Live animals are shipped to US customers via FedEx Priority Overnight with weather-aware policies, with office pickup and phone ordering as secondary channels. The company also publishes educational care sheets for seven species and maintains an active multi-channel presence (Twitter, Facebook, Pinterest, Instagram, YouTube) plus email and SMS marketing programs.
The business model is pure DTC unit-pricing with no subscription, recurring, or enterprise revenue component. Prices range from approximately $100 for entry-level geckos to $3,500 for Madagascar Sanzinia Tree Boa breeding pairs, with premium leopard gecko morphs reaching $1,200 and leopard gecko breeding groups priced $700–$1,200. Target customers are segmented across three persona groups: beginning hobbyists, reptile enthusiasts/collectors, and serious investors/breeders. The company offers a live-arrival guarantee, 48-hour issue-reporting window, and pre-shipment phone verification.
Following co-founder Brian Barczyk's passing in 2023, leadership transitioned to Lori Barczyk, who continues operating the company while explicitly pursuing a 'thoughtful downsizing' strategy focused on Brian's most passionate breeding projects. The business has no external investors, no disclosed financials, and no international shipping. Adjacent assets include sister company Reptile Prime (organic coconut reptile substrate) and a community partnership with LegaSea Aquarium & The Reptarium.
BHB Reptiles firmographics
Firmographics- Name
- BHB Reptiles
- Legal name
- BHB Enterprises
- Website
- https://bhbreptiles.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BHB Reptiles is a family-owned, US-based breeder and direct-to-consumer seller of captive-bred snakes and geckos (Ball Pythons, Leopard Geckos, Crested Geckos, and others), serving hobbyists and serious breeders through Shopify e-commerce and FedEx overnight shipping since 1989.
- Ownership category
- akta.pro rank
BHB Reptiles industry classification
Industry- Product category
- Reptile Breeding & Sales
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Reptile & Amphibian Supplies Retail (CRALAHAJ)
- akta.pro secondary industry
- Reptile & Amphibian Farming (Alligators, Frogs) (AFAEAIAJ)
Keywords
Where BHB Reptiles is headquartered
LocationHeadquarters
- HQ city
- Utica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BHB Reptiles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Reptile Sales: Direct one-time sales of reptiles including snakes (Ball Pythons, Corn Snakes, Green Anacondas, Rainbow Boas), geckos (Leopard, Crested, Gargoyle, Mourning, Leachie), and Madagascar Sanzinia Tree Boas. Sales include individual animals and breeding groups.
- Gift Cards: Gift cards available for purchase on the website for gifting to reptile enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ball Pythons - Individual snakes and adult breeders |
| Unit Pricing | Pay-as-you-go | Crested Geckos - Various morphs and ages |
| Unit Pricing | Pay-as-you-go | Leopard Geckos - Wide variety of morphs |
| Unit Pricing | Pay-as-you-go | Gargoyle Geckos - Adult and juvenile morphs |
| Unit Pricing | Pay-as-you-go | Madagascar Sanzinia Tree Boas - Pairs for breeding |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
BHB Reptiles product offering
Product offeringCore offering
BHB Reptiles breeds and sells captive-bred reptiles directly to consumers via a Shopify-powered e-commerce site, shipping via FedEx Priority Overnight across the United States. Current offerings include Ball Pythons, Leopard Geckos, Crested Geckos, Gargoyle Geckos, Rainbow Boas, Mourning Geckos, Madagascar Sanzinia Tree Boas, Leopard Gecko Breeding Groups, and Gift Cards. The company also provides species-specific care sheets and pre-shipment phone verification with a live arrival guarantee.
Product overview
BHB Reptiles is a reptile breeding and sales company founded in 1989 by Brian and Lori Barczyk, specializing in a wide variety of snakes and geckos. The core product offering consists of live reptiles including Ball Pythons, Leopard Geckos, Crested Geckos, Gargoyle Geckos, Rainbow Boas, Mourning Geckos, Madagascar Sanzinia Tree Boas, Corn Snakes, and Green Anacondas. The company operates as both a direct sales business selling individual reptiles and breeding stock, and provides companion educational content through comprehensive care sheets for each species. The business model centers on captive-bred reptiles sold directly to customers via their Shopify-based ecommerce platform, with shipping services through FedEx Priority Overnight.
Differentiator
Problem solved
Functional benefit
Products and services
- Ball Pythons Captive-bred Ball Pythons (Python regius) from West Africa, available in numerous designer morphs including Albino, Clown, Enchi, Pinstripe, Pied, Lesser Cypress, Woma, and Silver Streak. Sold as individual animals and adult breeders, with prices ranging from $200 for adult females to $520 for premium morphs. BHB claims one of the largest ball python selections in the United States.
- Leopard Geckos Captive-bred Leopard Geckos (Eublepharis macularius), a beginner-friendly species native to the Middle East into India, sold in numerous morphs including Citrine, Tangerine, Tremper, Mack Snow, Bold Bell, Raptor, and Sunglow. Individual prices range from $125 for babies to higher premiums for adult and designer morphs. Currently featured in a Buy Two Get One Free promotion.
- Crested Geckos Captive-bred Crested Geckos (Correlophus ciliatus) from New Caledonia, positioned as perfect-for-beginners pets. Available in morphs including Flame, Harlequin, and Lilly White, with prices ranging from $100 for standard morphs to $600 for premium varieties.
- Gargoyle Geckos Captive-bred Gargoyle Geckos (Rhacodactylus auriculatus) from New Caledonia, suited for adult beginners or older children with experience. Adult Gargoyle Geckos priced from $262 to $400, available in Red Blotch, Red Stripe, and Red Super Stripe color morphs.
- Rainbow Boas Colombian Rainbow Boas, including T+ Albino varieties, valued for their iridescent sheen. Sold as captive-bred individuals via BHB Reptiles' online store.
- Mourning Geckos Yellow-Bellied Mourning Geckos (Lepidodactylus lugubris), a parthenogenetic species native to Southeast Asia, South America, Hawaii, and Fiji. Sold as captive-bred individuals via BHB Reptiles' online store.
- Madagascar Sanzinia Tree Boas Captive-bred Madagascar Sanzinia Tree Boas, an arboreal boa species from Madagascar, sold as breeding pairs priced at $3,500 USD with limited availability (2 products listed).
- Leopard Gecko Breeding Groups Pre-formed Leopard Gecko breeding groups including Citrine, Dark Mack Snow Eclipse, Sunglow Tremper, Tangerine, and Bold Bell Eclipse combinations. Priced from $700 to $1,200, aimed at commercial breeders and serious hobbyists running genetic projects.
- Gift Cards Digital gift cards available for purchase on the BHB Reptiles website for gifting to reptile enthusiasts.
Companies that use BHB Reptiles
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BHB Reptiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BHB Reptiles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- LegaSea Aquarium & The ReptariumcoreCommunity-focused spaces co-branded with BHB Reptiles. LegaSea Aquarium and The Reptarium provide hands-on opportunities for people to connect, learn, and experience reptiles. BHB continues to honor Brian Barczyk's spirit through these community spaces.
- Reptile PrimecoreReptile Prime is BHB Reptiles' sister company producing 100% organic coconut substrate for reptiles. BHB recommends Reptile Prime substrate on their care sheets and links to their website. Substrate also available on Amazon Prime for Canadian customers.
- USARK (United States Association of Reptile Keepers)minorBHB Reptiles supports USARK, the reptile keeper advocacy organization, through a link on their website.
- PetsInTheClassroom.orgminorBHB participates in the PetsInTheClassroom.org grant program, supporting educational reptile keeping in classroom settings.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
BHB Reptiles competitors and assessment
Company assessmentDirect peers
- MorphMarket: The dominant online marketplace for captive-bred reptiles, connecting thousands of breeders with buyers. Directly comparable as a primary sales channel and competitive set for ball python and gecko morph sales; many breeders including BHB-type operators rely on it for distribution and pricing discovery.
- Josh's Frogs: Captive-bred amphibian and reptile breeder/retailer with a strong educational content library and direct-to-consumer e-commerce. Comparable to BHB in captive-bred positioning, D2C model, content-driven customer education, and species-specialist focus.
- XYZReptiles: Online captive-bred reptile retailer selling snakes, geckos, and lizards with live arrival guarantees. Directly comparable to BHB in target customer (hobbyists and breeders), species mix, and unit-pricing model.
- Prehistoric Pets: Reptile breeder and retailer operating both an online store and a physical retail location with reptile zoo experience. Comparable to BHB in captive-bred reptile sales, gecko/snake focus, and community/educational positioning (analogous to BHB's LegaSea/Reptarium partnership).
- Backwater Reptiles: Online reptile retailer selling captive-bred snakes, lizards, geckos, amphibians, and invertebrates via direct-to-consumer e-commerce with live arrival guarantees. Directly comparable to BHB in D2C model, species mix, and beginner-to-advanced hobbyist targeting.
- Underground Reptiles: Online retailer specializing in captive-bred reptiles with a focus on geckos and snakes. Directly comparable to BHB in species overlap (geckos, ball pythons), D2C e-commerce model, and morph-focused inventory.
- LLLReptile: One of the largest online reptile retailers in the US, selling captive-bred snakes, geckos, lizards, and amphibians via direct-to-consumer e-commerce. Directly comparable to BHB in species breadth, D2C model, and hobbyist-to-breeder customer base.
- Imperial Reptiles & Exotics: Captive-bred ball python and gecko breeder with online direct-to-consumer sales. Comparable to BHB in morph-driven ball python focus, breeder-tier inventory, and hobbyist-to-commercial-breeder customer base.
Broad incumbents
- PetSmart: The largest US specialty pet retailer, selling reptiles, supplies, and live animal care products in physical stores. Overlaps with BHB in reptile and supply retail but competes as a broad incumbent across all pet categories rather than specializing in captive-bred herps.
Others
- LegaSea Aquarium & The Reptarium: BHB's community/educational partner operating public aquarium and reptile exhibit spaces in Michigan. Not a direct sales competitor but is adjacent in the reptile enthusiast ecosystem, offering hands-on educational experiences that complement BHB's breeding and care-sheet content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BHB Reptiles social profiles
Digital presenceBHB Reptiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
BHB Reptiles leadership team
Management profileNumber of profiles
Profiles2 records
BHB Reptiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BHB Reptiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BHB Reptiles
What does BHB Reptiles do?
BHB Reptiles breeds and sells captive-bred reptiles directly to consumers via a Shopify-powered e-commerce site, shipping via FedEx Priority Overnight across the United States. Current offerings include Ball Pythons, Leopard Geckos, Crested Geckos, Gargoyle Geckos, Rainbow Boas, Mourning Geckos, Madagascar Sanzinia Tree Boas, Leopard Gecko Breeding Groups, and Gift Cards. The company also provides species-specific care sheets and pre-shipment phone verification with a live arrival guarantee.
Is BHB Reptiles a public or private company?
BHB Reptiles is a private company. It is classified as family owned and is currently operating.
When was BHB Reptiles founded?
BHB Reptiles was founded in 1989. It employs 11 to 50 people.
Where is BHB Reptiles based?
BHB Reptiles is headquartered in Utica, United States, in the North America region.
How does BHB Reptiles make money?
Two revenue lines are on record. Reptile Sales are the primary driver. The others are gift Cards.
Who are BHB Reptiles's main competitors?
Direct peers on record are MorphMarket, Josh's Frogs, XYZReptiles, Prehistoric Pets, Backwater Reptiles, Underground Reptiles, LLLReptile and Imperial Reptiles & Exotics. PetSmart is listed as a broad incumbent. LegaSea Aquarium & The Reptarium is listed as an others.
Does BHB Reptiles have an API?
No public API is recorded for BHB Reptiles.
What industry is BHB Reptiles in?
BHB Reptiles's product category is Reptile Breeding & Sales. Its primary akta.pro industry code is CRALAHAJ, Reptile & Amphibian Supplies Retail, with a secondary code of AFAEAIAJ, Reptile & Amphibian Farming (Alligators, Frogs). Its NAICS code is 459910 and its SIC code is 5945.