Avis

What Avis does

Avis operates as the global premium car-rental brand of Avis Budget Group, Inc. (NASDAQ: CAR), with the Swiss operating entity Avis Budget Autovermietung AG headquartered in Rümlang, Switzerland. The company runs a dual-brand architecture combining the premium Avis brand with the value-focused Budget brand and the Zipcar car-sharing sub-brand, serving leisure travelers, business and corporate travelers, corporate fleet customers, and premium/special-occasion renters across 5,000+ locations in 165 countries. Headcount at the firmographic level is listed as 251–500, reflecting the local Swiss subsidiary scope, while the parent group operates at materially larger scale. Named enterprise partners include United Airlines and Continental Airlines (collectively reaching ~85 million MileagePlus/OnePass members) and FlightBridge (private aviation FBOs across North America); the Verra Mobility toll-management contract is being terminated effective September 2026. The company maintains 25–30% of the global car-rental market.

Name

Avis

Legal name

Avis Budget Autovermietung AG

Website

https://avis.ch

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Avis is the global premium car-rental brand of Avis Budget Group (NASDAQ: CAR), operating 5,000+ locations in 165 countries and serving leisure travelers, business customers, and corporate fleet accounts through owned digital channels, airport stations, and airline partnerships.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet management
• Airport car hire
• Mobility solutions

Headquarters

HQ city

Rümlang

HQ country

Switzerland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rentals: Core revenue from renting vehicles to customers on a per-rental basis. Pricing varies by vehicle class, rental duration, and location. Transaction-based model with per-day charges plus ancillary fees for extras.
2. Ancillary Services and Extras: Additional revenue from insurance/protection products, GPS navigation, child seats, additional drivers, roadside assistance, fuel options, and toll transponders
3. Fleet Management and Leasing: Corporate fleet management solutions and leasing services for business customers through Avis Leasing and Fleet Management
4. Data-Driven Fleet Optimization: Secondary revenue through optimized fleet rotation and used vehicle sales, benefiting from multi-year highs in used car prices

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Avis provides short- and long-term vehicle rental services to leisure and business travelers through more than 5,000 locations across 165 countries, complemented by corporate fleet management, leasing, chauffeur services, and ancillary offerings such as insurance, GPS, child seats, and electric vehicles. The company operates a dual-brand strategy with the premium Avis brand and the value-focused Budget brand, alongside Zipcar car-sharing, and earns revenue primarily through per-day rentals plus ancillary fees.

Differentiator

Problem solved

Functional benefit

Brands

• Budget: Value-focused car rental brand operating alongside premium Avis brand as part of dual-brand strategy.
• Zipcar

Products and services

• Vehicle Rentals
• Avis Business (Corporate Accounts)
• Avis Leasing (Long-Term Rental)
• Avis Preferred Loyalty Program
• Drive Gold / Vorteils-Flatrate DRIVE Subscription
• Avis E-Mobility (Electric Vehicle Rentals)
• Avis Inclusive
• Avis First
• Select Series - Guaranteed Models
• Touristikpartner Program
• Budget Car Rental
• Zipcar Car Sharing

Quantifiable outcome

• 25-30% global rental market share maintained
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• FlightBridge Inc.coreGTM or Marketing Partner · 1 June 2026Multi-year strategic partnership making Avis the preferred car rental provider within FlightBridge's private aviation customer network at Fixed Base Operations (FBOs) across North America. FlightBridge is an online reservation platform for private aviation trip logistics that automates service requests including car rentals, catering, and hotel bookings. Both companies describe this as a strategic growth channel.
• United AirlinescoreGTM or Marketing Partner · 15 February 2012Multi-year preferred car rental partner agreement with marketing placement on United Airlines website and call centers, reaching approximately 85 million MileagePlus members who can earn and redeem miles on Avis rentals. Partnership provides exposure to travelers at the critical trip-planning stage when airline reservations are typically made first.
• Continental AirlinescoreGTM or Marketing Partner · 15 February 2012Multi-year preferred car rental partner agreement with Continental Airlines, both subsidiaries of United Continental Holdings, with marketing placement reaching approximately 85 million combined MileagePlus and OnePass members.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Turo: Peer-to-peer car-sharing marketplace targeting the same leisure and urban-mobility use cases as Avis, with growing fleet size and consumer brand recognition that compete with traditional airport rental for trip-length bookings.
• Getaround: Peer-to-peer car-sharing platform active in European and US markets that overlaps with Avis's short- and medium-term leisure rental use cases, offering an alternative supply model outside traditional fleets.

Direct peers

• Hertz Global Holdings: Closest direct competitor to Avis in airport-counter premium rentals, with overlapping global footprint, dual-brand portfolio (Hertz, Dollar, Thrifty), and similar EV-transition strategy facing the same connected-fleet opportunities.
• Europcar Mobility Group: Major European-focused car rental competitor with similar airport-station density, competing directly with Avis across Switzerland, France, Germany, Spain, and the UK leisure and corporate accounts.
• Sixt SE: Germany-headquartered premium rental and mobility operator with strong European airport presence; competes with Avis across the same Swiss, German, and wider European leisure and corporate segments.
• Thrifty Car Rental: Value-positioned airport rental brand under Hertz competing with Avis Budget's value tier for price-sensitive leisure travelers at the same global airport locations.
• National Car Rental: Enterprise Holdings' premium counter brand serving corporate and frequent-leisure renters in the same airport and loyalty-channel markets where Avis competes under its Avis Preferred program.
• Enterprise Rent-A-Car: World's largest car rental operator by fleet and revenue, with a deep airport and neighborhood location network serving the same leisure and corporate traveler segments as Avis, competing head-to-head on fleet, pricing, and corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Avis_CH
• YouTubeyoutube.com/channel/UCTMOVz_ytg81WwZHQYvB35A
• Facebookfacebook.com/AvisEuroCarHire
• Instagraminstagram.com/aviseurope

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis