What Animotion does

Animotion is a Guatemala-headquartered BTL marketing and event production agency founded in 2000, operating as a privately held professional services firm serving enterprise and mid-market brands across Central America, the Caribbean, Mexico, and parts of South America. The company delivers integrated experiential marketing campaigns combining below-the-line activations (sampling, guerrilla marketing, point-of-sale promotions, mystery shopping, street marketing), corporate event production, custom stand design and fabrication, end-to-end audiovisual production, and event photography/videography.

The firm's operating model is execution-led and project-based, with a six-step engagement process from brief intake through proposal, revision, and execution. Campaigns are staffed with in-house creative, coordination, and supervision teams supplemented by promoters, models, and field staff, and resourced with physical assets including stands, signage, vehicles, furniture, and interactive digital elements. Pricing is fully quote-based with no published rate cards and no disclosed recurring contracts; revenue derives entirely from professional services fees.

Animotion is independently owned, bootstrapped, and led by Director General Cariño Arenas and General Manager Nicolás Matta, with no disclosed venture capital or private equity investment. Its customer base is concentrated in multinational enterprise brands — including Coca-Cola, Pepsi (founding client since 2000), McDonald's, Kellogg's, Monster Energy, Claro, Motul, Schweppes, Fanta, and Shell — spanning beverages, food service, consumer goods, automotive, telecommunications, personal care, and government verticals. Geographic reach is delivered through strategic alliances across 11 countries (Guatemala, El Salvador, Nicaragua, Honduras, Costa Rica, Panama, Mexico, Puerto Rico, Dominican Republic, Ecuador, Bolivia) rather than owned subsidiaries.

Name

Animotion

Legal name

Animotion

Website

https://animotion.com.gt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Animotion is a Guatemala-based BTL marketing and event production agency serving enterprise brands across Central America and the Caribbean via integrated activations, corporate events, stand design, audiovisual production, and photo/video services.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Event Production Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Experiential marketing services
• BTL marketing activations
• Corporate event production
• Trade show stand design
• Audiovisual production services

Headquarters

HQ city

Ciudad De Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. BTL Services: Below-the-line marketing services including promotional activities, sampling, tastings, guerrilla marketing, street marketing, point-of-sale activations, mystery shopping, and promoter/model staffing.
2. Corporate Events: Full-service corporate event production including conventions, team building, celebrations, parties, concerts, product launches, with technical audiovisual equipment, furniture, decorations, national/international shows, video, venue coordination, catering, and human resources.
3. Stand Design and Fabrication: Planning, design, manufacturing, assembly, and operation of physical exhibition spaces for trade shows, congresses, expositions, and brand activities.
4. Photo and Video Services: Capturing and documenting activations, events, and BTL campaigns with modern, aesthetic, brand-oriented photography and videography for social media, promotional materials, and event memories.
5. Virtual Events and Webcasts: Virtual event production, webinars, corporate launches, sales conventions, professional live streaming with cameras, switchers, audio, graphics, and technical direction for hybrid events, conferences, launches, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Animotion is a Guatemala-based BTL marketing and event production agency that designs, implements, and executes below-the-line marketing activations, corporate events, trade show stands, and audiovisual content for enterprise brands. Their integrated offering spans creative strategy, on-the-ground activation staffing (promoters, models, hosts), custom stand fabrication, and pre/post-production video services across Central America and the Caribbean.

Product overview

Animotion is a single-service company (not a software/platform) offering five integrated BTL marketing and event production services: Corporate Events (event production and management), BTL Marketing (activations, sampling, guerrilla marketing), Stands (trade show booth design and fabrication), Audiovisual Production (video content creation, webinars, live streaming), and Photo/Video (event documentation). These services are designed to work together, allowing clients to execute comprehensive brand activations and events from strategy through execution, supported by creative development, human resources (promoters, models, hosts), materials, technology, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos Corporativos (Corporate Events) Full-service corporate event production including conventions, team building activities, company celebrations, parties, concerts, and product launches. Includes technical audiovisual equipment, furniture, decoration, national and international shows, video production, venue sourcing, catering, and human resources.
• BTL (Below the Line Marketing) Below-the-line marketing activations including point of sale activations, high-traffic activations, guerrilla marketing, sampling, tastings, promotional pushes, mystery shopping, street sampling, and brand experiences at supermarkets, convenience stores, shopping malls, and public spaces.
• Stands (Trade Show Stand Design and Fabrication) Planning, design, fabrication, assembly, and operation of physical exhibition spaces for trade shows, congresses, expos, and product launches. Includes custom design, materials construction, furniture, lighting, screens, audio, interactive displays, and logistics coordination.
• Producción Audiovisual (Audiovisual Production) Comprehensive audiovisual project development including advertising videos, corporate videos, testimonial content, digital campaign content, and product launches. Covers pre-production (idea development, scriptwriting, planning), production (filming with cameras, drones, studio), and post-production (editing, VFX, motion graphics, color correction, audio mixing). Also includes virtual webinars, sales conventions, and live streaming production with professional cameras, switchers, graphics, and technical direction.
• Foto y Video (Photo and Video) Visual content capture service for documenting activations, events, and BTL campaigns. Produces modern, aesthetic, brand-oriented images and videos for social media, promotional materials, and event memories that convey emotion, energy, and audience connection.

Quantifiable outcome

• 330+ product and service categories served across 25 years
• +1 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sparks (Merkle): Experiential and shopper marketing agency producing brand experiences, retail activations, and large-scale events for global brands. Direct peer in the BTL and experiential activation category Animotion operates in.
• MKTG: Experiential and lifestyle marketing agency delivering brand experiences, sampling, sponsorships, and event activations. Highly comparable to Animotion in BTL activations, sampling programs, and corporate event production.
• MKG: Experiential marketing agency producing brand experiences, activations, and event campaigns. Comparable in providing integrated creative + production services for experiential programs and corporate events.
• Pico Global: Total brand experience agency delivering events, exhibitions, and brand activations globally, including strong presence in Asia and emerging markets. Comparable in producing trade show stands, corporate events, and integrated brand experiences.
• GMR Marketing: Experiential and sports marketing agency producing brand experiences, sponsorships, sampling, and live events. Directly comparable in serving beverage, CPG, and consumer brand clients with field-marketing style activations.
• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events, and brand activations for Fortune 500 clients. Directly comparable to Animotion as both deliver integrated BTL activations and corporate event production for enterprise brands.
• Geometry Global: WPP-owned activation agency specializing in shopper marketing, retail experiences, and brand activations. Comparable in delivering integrated below-the-line campaigns and event-driven brand experiences for global CPG and beverage clients.

Broad incumbents

• BBDO Worldwide: Global advertising network with regional offices in Latin America providing creative, digital, and experiential services. Competes with Animotion for major brand mandates while operating a much broader service portfolio.
• Ogilvy: Global advertising and marketing services network with significant Central American presence and broad experiential/PR capabilities. Competes with Animotion for major multinational brand budgets but offers a much wider portfolio of services beyond BTL.
• Publicis Groupe: Global marketing services holding company with regional agencies offering advertising, PR, and experiential capabilities across Central America. An incumbent competitor for enterprise marketing budgets Animotion also pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AnimotionBTL
• Facebookfacebook.com/AnimotionBTL
• LinkedIngt.linkedin.com/company/animotion-btl-y-eventos
• Instagraminstagram.com/animotionbtlgt/?hl=en
• TikToktiktok.com/@animotionbtl
• Xx.com/animotionbtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animotion