Juno Women's Aid

What Juno Women's Aid does

Juno Women's Aid is a registered charity (no. 1094012) and company limited by guarantee (no. 04305710) operating the largest domestic-abuse organisation in Nottingham and one of the largest in the United Kingdom. Headquartered on Heathcote Street, Nottingham, with additional service delivery at The Women's Centre on Chaucer Street, the charity supports women, children, and teenagers affected by domestic abuse across Ashfield, Broxtowe, Gedling, Nottingham City, and Rushcliffe. Service delivery is built around a 24-hour freephone helpline (handling more than 15,000 calls per year), community drop-ins, professional referral pathways, and two refuge sites — Serenity (eight dispersed properties) and Zola (nine self-contained flats with multilingual Hindi, Punjabi, Urdu, and English staff for BAME women). Specialist offerings include the Children and Teens (CAT) Team, the Teen Advocate Service, Family Court Support, the Stalking Advocacy Service (delivered with Nottinghamshire Women's Aid, Equation, and Nottinghamshire Police), and structured therapeutic programmes (Own My Life, Stronger Families, Escape the Trap), plus a Pet Foster Project and the Juno Voices youth forum.

The operating model is grant- and donation-funded rather than commercial. Revenue is derived from individual donations (via the Juno Donate platform on Give as you Live), corporate partnerships and sponsorships, statutory commissioning by Nottingham City Council and the Office of Police and Crime Commissioners, and grant income (e.g., the Rosa "Voices from the Frontline" Grant backing the Notts500 Campaign). All services are delivered free of charge to survivors. Outreach is conducted through blog content, an Instagram channel for children and young people, email communications, awareness campaigns such as Turn Nottingham Orange, and professional referral networks. A £3M capital boost in December 2023 is funding direct property acquisition to expand refuge capacity, signalling a balance-sheet-led growth phase. Underlying technology is standard nonprofit case management plus Microsoft Forms for survivor engagement; no proprietary AI/ML systems are disclosed.

Name

Juno Women's Aid

Legal name

JUNO Women's Aid

Website

https://junowomensaid.org.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Juno Women's Aid is a Nottingham-based registered charity operating the largest domestic-abuse organisation in the city and one of the largest in the UK, delivering a 24-hour helpline, refuge accommodation, and specialist support to women, children, and teenagers across Nottinghamshire.

Ownership category

akta.pro rank

Product category

Domestic Abuse Support Services

NAICS

Emergency and Other Relief Services (624230), Community Housing Services (62422), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Mental Health & Crisis Support Services (BPAGACAD), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Domestic abuse support
• Refuge accommodation
• Women's aid services
• Crisis helpline
• Trauma recovery programmes

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Charitable Donations: Individual donations from supporters, including single and monthly donation options through the Juno Donate platform powered by Give as you Live.
2. Corporate Partnerships: Corporate supporters provide sponsorship packages, donations, and employee engagement programs. Companies like AlphaBiolabs have made direct donations (£500).
3. Government/Statutory Funding: Funded by local authorities and statutory bodies including Nottingham City Council and Office of Police and Crime Commissioners for commissioned services. Complaints are reported to Local Authority and OPCC funders.
4. Fundraising Campaigns: Campaign-based fundraising including Notts500 campaign (Rosa Voices from the Frontline Grant), Steps to Survive walking challenge, and general fundraising events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Juno Women's Aid is a registered charity providing free domestic abuse support services to women, children, and teenagers in Nottingham and Nottinghamshire. Core offerings include a 24-hour freephone helpline, crisis support and community drop-ins, refuge accommodation (Serenity and Zola sites), specialist support for children and teenagers, stalking advocacy, and therapeutic recovery programmes. Services are delivered free of charge to survivors and their families, funded through donations, statutory grants, and corporate partnerships.

Product overview

Juno Women's Aid operates as a domestic abuse charity offering a comprehensive suite of integrated services across Nottingham and Nottinghamshire. The core offerings include a 24-hour helpline, crisis support and drop-ins, and refuge accommodation through Serenity and Zola properties. Specialist support services target distinct demographics: the CAT team serves children aged 5-17, the Teen Advocate Service supports 13-17 year olds, the Family Court Support Service assists families in legal proceedings, and the Stalking Advocacy Service helps non-domestic stalking survivors. Therapeutic programmes include Own My Life (12-week course), Stronger Families (10-12 week programme), and Escape the Trap (6-8 week programme). Additional services include Juno Voices youth forum, Pet Foster Project, and Survivor Advocacy Support Services.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity: Dispersed refuge consisting of eight properties that can accommodate up to eight families. Some properties can accept pets.
• Zola

Products and services

• 24hr Helpline
• Crisis Support and Drop-ins
• Refuge Accommodation
• Serenity Refuge
• Zola Refuge
• Children and Teens Service (CAT Team)
• Teen Advocate Service
• Family Court Support Service
• Stalking Advocacy Service (SAS)
• Own My Life
• Stronger Families
• Escape the Trap
• Juno Voices
• Pet Foster Project
• Survivor Advocacy Support Services

Quantifiable outcome

• 15,000+ helpline calls per year
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nottinghamshire Women's AidcoreStrategic or Co-development PartnerPartnership in the Stalking Advocacy Service covering Nottingham City and County. Joint service delivery with Nottinghamshire Women's Aid to provide support to both male and female survivors of stalking.
• EquationcoreStrategic or Co-development PartnerPartnership in the Stalking Advocacy Service. Equation contributes to the collaborative approach to provide stalking support services.
• Nottinghamshire PolicecoreStrategic or Co-development PartnerPartnership in the Stalking Advocacy Service with Nottinghamshire Police. Law enforcement partnership to support stalking survivors.
• Nottingham City CouncilcoreStrategic or Co-development PartnerFunded by Nottingham City Council for commissioned services. Also partnered for the Survivor Engagement Project to collect voices of survivors in Nottingham City.
• Office of Police and Crime Commissioners (OPCC)coreStrategic or Co-development PartnerStatutory funder for commissioned domestic abuse services. Complaints related to funded services are reported to OPCC.
• AlphaBiolabsminorGTM or Marketing PartnerCorporate supporter who made a £500 donation through the AlphaBiolabs Giving Back campaign.
• Corporate Supporters (various companies)minorGTM or Marketing PartnerVarious corporate companies support Juno through sponsorship packages, employee engagement, and donations. Corporate pack available for businesses wanting to support the charity.
• SafeLivescoreStrategic or Co-development PartnerJuno's services follow the Safe Lives model and values, aligned with domestic violence sector best practices.
• Women's Aid Federation EnglandcoreStrategic or Co-development PartnerJuno's services align with the values and standards of Women's Aid Federation England.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• National Domestic Abuse Helpline: Operated by Refuge, the National Domestic Abuse Helpline is the 24/7 crisis line comparable to Juno's helpline; it represents the national referral/complementary channel that Juno connects survivors into.

Broad incumbents

• Refuge: Refuge is the UK's largest specialist domestic abuse charity operating the National Domestic Abuse Helpline and refuges nationwide — a direct functional counterpart to Juno's helpline, refuge, and advocacy services at greater scale.
• Women's Aid Federation England: Women's Aid Federation England is the national umbrella federation whose standards Juno's services explicitly align with; it coordinates member organizations delivering identical refuge and outreach models across England.

Direct peers

• Solace Women's Aid: Solace Women's Aid is a London-based charity providing refuges, advocacy, and counseling to women and children fleeing abuse — a closely analogous operational model to Juno, differing primarily by geography.
• Nottinghamshire Women's Aid: Nottinghamshire Women's Aid is the county-level sister organization directly partnered with Juno on the Stalking Advocacy Service, providing overlapping refuges, helpline, and DA support across similar Nottinghamshire geographies.

Regional players

• Scottish Women's Aid: Scottish Women's Aid is the national federation for domestic abuse services in Scotland, delivering refuge, helpline, and policy advocacy that closely mirrors Juno's service portfolio but serves a different UK jurisdiction.
• Welsh Women's Aid: Welsh Women's Aid is the federation coordinating domestic abuse services across Wales with similar refuge, helpline, and prevention programming, offering a regional peer reference point for Juno's model.

Emerging players

• Respect: Respect is a UK charity delivering perpetrator interventions and support for male victims of domestic abuse, sharing the same sector standards and statutory commissioning environment as Juno while addressing the adjacent side of the abuse problem.
• SafeLives: SafeLives is the UK charity Juno explicitly aligns with via its service model and values; SafeLives focuses on training and standards for the domestic abuse sector rather than direct service delivery, making it an adjacent specialist partner/peer.
• Equation: Equation is a Nottinghamshire-based domestic abuse and sexual violence charity co-delivering the Stalking Advocacy Service with Juno, offering overlapping helpline and counseling services in Juno's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/junowomensaidnottingham
• LinkedInlinkedin.com/company/junowomensaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juno Women's Aid