Welsh Women's Aid

What Welsh Women's Aid does

Welsh Women's Aid is the national federation for violence against women, domestic abuse, and sexual violence (VAWDASV) services in Wales, coordinating a network of 26+ member organisations that deliver local services across the country. Founded in 1978 and registered as a charity (No. 1140962) and private limited company (No. 07483469), the federation is headquartered in Cardiff at Pendragon House, Caxton Place, Pentwyn, and employs 69 staff. It serves women and children survivors of domestic abuse, sexual violence, forced marriage, honour-based violence, FGM, and stalking; trains professionals and practitioners; engages employers on workplace sexual harassment; and acts as the recognised policy advisor to Welsh Government, having co-developed the Violence against Women, Domestic Abuse and Sexual Violence (Wales) Act 2015.

Its core products and services include the 24/7 Live Fear Free Helpline (0808 80 10 800) accessible by phone, text, live webchat, and email with Welsh, English, and additional language support via LanguageLine and Relay UK; accredited training programmes (Ask Me community ambassador training, Trusted Professional co-developed with Respect); the Change That Lasts framework of specialist services; the NQSS quality standards framework; a Members' Area portal; a dedicated training portal at training.welshwomensaid.org.uk; and an annual State of the Sector / State of the System research publication. The underlying technology is a website-based service delivery platform (welshwomensaid.org.uk) with integrated digital access points, an assistive ReachDeck toolbar (text-to-speech, 100+ language translation, text magnification, MP3 generation, screen masking), and digital download publications.

Welsh Women's Aid operates as a non-profit and is funded through a diversified mix of income streams: Welsh Government and UK Government grants (including the Home Office Children Affected by Domestic Abuse Fund and the Justice and Equality Fund, which awarded over £85,000 for training in 2018), individual donations (one-time and monthly recurring via the CAF Donate platform), corporate partnerships with match-giving schemes (e.g., Admiral), fundraising events (Cardiff and London Marathons, A Mile a Day in May, Big Give matched-funding campaigns), membership fees from affiliated domestic abuse services, training course fees for professionals, and legacy giving. Services to survivors are provided free of charge.

Name

Welsh Women's Aid

Legal name

Welsh Women's Aid

Website

https://welshwomensaid.org.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Welsh Women's Aid is the national federation coordinating 26+ member organisations delivering domestic abuse, sexual violence, and VAWDASV services across Wales, operating the 24/7 Live Fear Free Helpline, accredited training, and policy advocacy for survivors and professionals.

Ownership category

akta.pro rank

Product category

Domestic Abuse Support Services

NAICS

Individual and Family Services (6241), Temporary Shelters (624221), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Victim Services & Witness Assistance (Justice System) (BPAIAFAJ)

Keywords

• Domestic abuse services
• Violence against women
• Survivor helpline support
• Charity federation membership
• Accredited training courses

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and regular donations from individuals, including monthly recurring gifts through the CAF Donate platform. Donors can give via the website donation portal.
2. Corporate Partnerships: Corporate partnerships including match-giving schemes (e.g., Admiral matching employee fundraising donations up to £3,000), corporate sponsorship, and charity place participation in events like the London Marathon.
3. Fundraising Events: Revenue generated from participant fundraising in events including Cardiff Half Marathon, London Marathon, A Mile a Day in May, North Wales event series, and ad hoc fundraising events.
4. Membership Fees: Annual membership fees from affiliated domestic abuse services and organisations across Wales. Members receive access to the Members' Area portal and NQSS standards framework.
5. Training & Qualifications: Revenue from accredited training courses and qualifications for professionals and community members, including Ask Me project training and Trusted Professional training. Freelance assessors and trainers are recruited on a freelance basis.
6. Legacies and Bequests: Legacy giving programme encouraging supporters to leave a gift in their will to Welsh Women's Aid.
7. Government and Grant Funding: Funding from Welsh Government, UK Government, and grant-making bodies including the Justice and Equality Fund (£85,000+ awarded) and Home Office Children Affected by Domestic Abuse Fund. Welsh Women's Aid also receives funding through VAWDASV strategy implementation grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Welsh Women's Aid is the national federation for violence against women, domestic abuse and sexual violence (VAWDASV) services in Wales. It delivers free, confidential crisis support through the 24/7 Live Fear Free Helpline (phone, text, webchat, email, multilingual), provides accredited training and qualifications for professionals, coordinates a federation of 26+ member organisations under the NQSS quality framework, and runs community prevention programmes such as Ask Me and Trusted Professional.

Differentiator

Problem solved

Functional benefit

Brands

• Live Fear Free Helpline: 24/7 helpline providing confidential advice and support for domestic abuse, sexual violence, and violence against women
• Change That Lasts
• Ask Me
• Trusted Professional

Quantifiable outcome

• Over £8,000 raised in a single campaign (Big Give 2025)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RespectcoreStrategic or Co-development PartnerWelsh Women's Aid and Respect co-developed the Trusted Professional training course — a two-day integrated training programme for professionals in Wales to improve identification and response to violence against women, domestic abuse, and sexual violence, and to refer survivors and perpetrators to specialist services. Respect is the UK-wide charity working with perpetrators of domestic abuse.
• Safer WalescoreStrategic or Co-development PartnerSafer Wales is a specialist local service partner operating within the Change That Lasts specialist services framework in Cardiff, providing services specifically for women exploited in the sex industry.
• CLEAR (Change that Lasts)coreStrategic or Co-development PartnerCLEAR is a specialist service working with perpetrators of domestic abuse, integrated into the Change That Lasts specialist services framework. Based on the Respect model, CLEAR provides intervention programmes for those using abusive behaviours.
• NTF Group 6 (National Training Framework)minorStrategic or Co-development PartnerNTF Group 6 is referenced as an external partner under the Welsh Women's Aid Change That Lasts / specialist services umbrella. Note: the website at ntfgroupsix.welshwomensaid.org.uk was unavailable at time of data collection.
• Disability WalesminorStrategic or Co-development PartnerWelsh Women's Aid and Disability Wales conducted a joint survey and published a joint report on violence against women, domestic abuse, sexual violence, and disability in Wales, presented at the Cross Party Group meeting.
• Wales TUC (Trades Union Congress)minorStrategic or Co-development PartnerWelsh Women's Aid and Wales TUC co-developed and launched a Sexual Harassment Toolkit for workplaces in Wales.
• Black & BeechminorGTM or Marketing PartnerWelsh Women's Aid partnered with Black & Beech (a brand) to launch a T-shirt collaboration as part of awareness and fundraising activities.
• Cardiff International Film FestivalminorGTM or Marketing PartnerWelsh Women's Aid partnered with Cardiff International Film Festival 2018 for awareness-raising activities.
• Lord Mayor of CardiffminorGTM or Marketing PartnerThe Lord Mayor of Cardiff nominated Welsh Women's Aid as Charity of the Year, providing a platform for fundraising and awareness activities.
• Welsh Women's Aid Member OrganisationscoreChannel Partner/ Reseller/ DistributorA network of 26+ local domestic abuse service providers across Wales that are members of Welsh Women's Aid. Members receive access to NQSS standards, training, publications, and the Members' Area portal, and operate under the federation's quality framework.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refuge: UK-wide charity providing specialist support for women and children experiencing domestic abuse, including a national helpline and refuge network. Operates the National Domestic Abuse Helpline alongside Women's Aid Federation of England and competes for similar grants, corporate partnerships, and donor bases.
• Scottish Women's Aid: National federation for domestic abuse services in Scotland, with the same federation-of-members model, helpline operation, and policy advocacy role as Welsh Women's Aid but serving Scotland. Highly comparable in structure, scale, and operating model.
• Women's Aid Federation of England: National federation for domestic abuse services in England, operating as the direct English counterpart to Welsh Women's Aid. Operates a parallel member-organisation model, runs the National Domestic Abuse Helpline, and provides NQSS-equivalent quality standards and training, making it the closest structural peer.

Emerging players

• Respect: UK-wide charity working with perpetrators of domestic abuse and providing practice standards for intervention work. Co-developed the Trusted Professional training course with Welsh Women's Aid, making it a direct collaborator and adjacent service provider in the Change That Lasts framework.
• Imkaan: UK-wide Black and minoritised women’s organisation focused on ending violence against women and girls. Comparable to WWA's specialist services for women with protected characteristics and overlapping on policy advocacy and training, though serving a different demographic focus.
• Surviving Economic Abuse: UK charity focused specifically on economic abuse as a form of domestic abuse. Operates as a specialist policy and training organisation that complements (and partly overlaps with) Welsh Women's Aid's economic abuse project work, including the Project Support Officer Economic Abuse role.

Regional players

• Women's Aid Federation of Northern Ireland: Federation of domestic abuse services in Northern Ireland, structurally parallel to Welsh Women's Aid with a member-organisation model and policy advocacy role. Comparable in mission and operating model but serves a different UK jurisdiction.

Broad incumbents

• National Domestic Abuse Hotline (US): US national 24/7 helpline for domestic abuse survivors, operating as a flagship national helpline brand comparable to the Live Fear Free Helpline. Different geography but directly comparable in service model, accessibility tooling, and aggregator role for the wider sector.
• NSPCC: UK-wide child protection charity operating a national helpline and providing training and advocacy for children affected by abuse. Comparable to WWA's children and young people programmes and the Children Affected by Domestic Abuse Fund, with overlapping beneficiary population and similar accredited-helpline operational model.
• Samaritans: UK-wide emotional support helpline operating 24/7. Comparable to WWA's Live Fear Free Helpline in operating model (24/7 helpline, multilingual support, accredited by Helplines Partnership) and in fundraising/awareness approach, though serving a different beneficiary population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp5775jOzIZG9Z-c-QRbAOg
• Facebookfacebook.com/Welsh-Womens-Aid-146998042522
• LinkedInlinkedin.com/company/welsh-women's-aid
• Instagraminstagram.com/welshwomensaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welsh Women's Aid