What eGrips does

eGrips is a climbing holds brand that produces specialized training grips and climbing holds for finger and hand strength development. The company's product line includes items such as Khans Crimps, targeting climbers seeking targeted strength training equipment suitable for home walls and gym routesetting. eGrips is positioned within the broader climbing equipment market, serving individual climbers training at home or in gyms, as well as commercial climbing facilities that purchase holds for routesetting and wall installation.

The company's products are distributed through Trango's e-commerce platform (trango.com), leveraging Trango's established climbing gear retail infrastructure and customer base. No proprietary technology platform, digital product, or mobile application is associated with the eGrips brand; the offering is fundamentally a physical product line. The business model is unit-based direct-to-consumer sales, with individual product pricing visible on Trango's product pages. No subscription, licensing, or recurring-revenue mechanic is documented. There is no publicly disclosed revenue, headcount, funding history, ownership structure, or management team information for eGrips in the source data.

The relationship between eGrips and Trango is not explicitly defined in the available data — eGrips may function as a sub-brand, a licensed line, or a separate entity distributed through Trango — but the source data does not specify incorporation, parent-subsidiary status, or commercial terms. This opacity around the corporate structure is a material limitation for any diligence work.

Name

eGrips

Legal name

eGrips

Website

https://e-grips.com

Company type

Private

Operating status

Operating

Short description

eGrips is a climbing holds brand producing specialized training grips and climbing holds for finger and hand strength. Its products are distributed through Trango's e-commerce platform to individual climbers and commercial climbing facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

eGrips designs and produces climbing holds for indoor and home climbing walls, including specialized finger and hand training grips (such as Khans Crimps) intended for strength training. The holds are available in multiple materials (GRP, PU, GRU, ABS), shapes, and colors to support gym routesetting and individual home wall use, and are sold through Trango's e-commerce platform.

Product overview

Trango (Trango Holds) is a climbing gear and holds manufacturer offering a comprehensive portfolio of products across multiple categories. The product line includes climbing holds (available in GRP, PU, GRU, and ABS materials with extensive color options), comprehensive gear categories (belay devices including Vergo and Raptor Pro, carabiners, quickdraws, harnesses, ropes, protection/camalots, slings, crash pads, helmets), accessories (chalk, chalk bags, knives, tape, brushes, nut tools), packs and bags, routesetting tools (City Sender Eco, Screwy Macro Plug), training equipment (Geo-Fins, training gear), and ice climbing equipment. The company also produces REAL Chalk, a seawater-refined magnesium carbonate chalk. Products span disciplines including sport climbing, trad climbing, bouldering, gym climbing, alpine climbing, and ice climbing, serving both retail consumers and facility operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Climbing Holds Climbing holds available in multiple materials (GRP, PU, GRU, ABS), numerous colors, and many shapes for gym and home wall installation and routesetting.
• Khans Crimps Training Holds Specialized climbing training grips produced by eGrips, designed for finger and hand strength development for climbers.
• Macros (Large Climbing Holds) Large climbing holds (macros) manufactured by eGrips for use in routesetting and commercial climbing wall installations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Petzl: Petzl is a global leader in climbing, mountaineering, and work-at-height equipment including harnesses, helmets, headlamps, and belay devices. Comparable as a broad incumbent addressing the same climbing customer base as eGrips, though not a direct competitor in holds.
• Black Diamond Equipment: Black Diamond is a major climbing and mountaineering brand producing carabiners, harnesses, belay devices, headlamps, and training gear. It is comparable as a broad incumbent serving the same climbing consumer and gym market with a much wider product portfolio than eGrips.
• Evolv Climbing: Evolv is an established climbing shoe and gear brand that also develops training tools and climbing accessories. It is a broad incumbent comparable to eGrips because it serves the same climbing consumer base, though its primary focus is shoes rather than holds.

Direct peers

• Trango: Trango is the parent distributor and climbing gear brand on whose e-commerce platform eGrips products are sold. It is the most direct comparable because it manufactures and sells climbing holds, training equipment, and adjacent climbing gear, and shares the same customer base of climbers and gyms as eGrips.
• Metolius Climbing: Metolius designs and sells climbing holds, hangboards, and training gear for climbers and gyms. It is a direct peer to eGrips because it competes in the same holds and finger/hand strength training categories and serves the same home-wall and gym customers.
• So iLL Climbing: So iLL is a climbing holds and shoe brand that produces proprietary polyurethane hold shapes for gyms and home walls. It directly competes with eGrips on hold design, routesetting, and finger/hand training equipment.
• Mad Rock Climbing: Mad Rock produces climbing shoes, harnesses, and various climbing hardware including quickdraws and accessories. It is a direct peer because it sells into the same climbing retailer and gym channels that eGrips targets, even if its core SKU mix differs.
• Atomik Climbing Holds: Atomik manufactures commercial-grade climbing holds used by gyms worldwide. It competes with eGrips in the same routesetting and commercial gym supply category, with a similar focus on hold shapes and volume supply.
• Entre-Prises (EP Climbing): Entre-Prises designs, manufactures, and installs climbing walls and holds for commercial gyms worldwide. It is one of the most direct competitors to eGrips because it sells climbing holds and routesetting products into the same gym-operator customer base.

Emerging players

• Kilter Grips: Kilter Grips produces LED-lit, app-connected climbing hold systems for commercial gyms and home walls. It is an emerging player comparable to eGrips because it addresses the same training and routesetting use cases with a differentiated connected-hardware angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eGrips