Atomik Climbing Holds
- Company typePrivate
- Founded2002
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Atomik Climbing Holds firmographics
Firmographics- Name
- Atomik Climbing Holds
- Legal name
- Atomik Climbing Holds
- Website
- https://atomikclimbingholds.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Atomik Climbing Holds industry classification
Industry- Product category
- Climbing Equipment
- NAICS
- Hardware Manufacturing (33251)
- akta.pro primary industry
- Climbing & Mountaineering Gear Retail (CRAMAMAB)
- akta.pro secondary industry
- Climbing & Mountaineering Gear Retail (CRAMAAAB)
Keywords
Where Atomik Climbing Holds is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atomik Climbing Holds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Climbing Holds and Accessories Sales: One-time product sales of climbing holds, training equipment, hardware (t-nuts, bolts, wrenches), auto belays, and wall supplies. Revenue generated through direct e-commerce transactions with consumers and commercial buyers.
- Expert Consultation Services: Paid consultation services including Expert Hold Layout consultation to help customers plan and optimize their climbing wall hold placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item and bulk pack pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Atomik Climbing Holds product offering
Product offeringCore offering
Atomik Climbing Holds is a manufacturer-direct producer of polyurethane resin rock climbing holds and climbing training equipment, including bolt-on holds, screw-on holds, 2-bolt commercial playground holds, hangboards, dry tooling holds, and resold TRUBLUE Auto Belay devices. The company also provides expert hold layout consultation services and ships globally from its Provo, Utah manufacturing facility with a 1-5 business day turnaround, backed by a lifetime warranty.
Product overview
Atomik Climbing Holds is a manufacturer-direct climbing holds company operating since 2002, producing over 2,000,000 climbing holds with a current manufacturing capacity of $400,000 USD/month. The company offers a portfolio of climbing wall products anchored by its core Rock Climbing Holds (bolt-on, screw-on, and 2-bolt playground styles) and the Headrush TRUBLUE Auto Belay. Adjacent to the core product, the portfolio includes Climbing Training Holds (power endurance edges, ninja warrior equipment, system holds, campus rungs, hangboards, balance trainers), Dry Tooling Holds (resin and metal resin variants), a comprehensive Supplies category (t-nuts, bolts, hardware, auto belay accessories, chalk), and Color Samples/charts. The company ships all orders from Provo, Utah within 1–5 business days and backs every product with a Lifetime Warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Rock Climbing Holds High-quality polyurethane resin climbing holds available in over 60 colors, including bolt-on, screw-on, and 2-bolt commercial playground styles. Product line encompasses holds for home walls, commercial gyms, playgrounds, ropes courses, and amusement parks, with sizes ranging from small to XXXL.
- Climbing Training Holds Training-specific climbing holds including power endurance edges, ninja warrior training equipment, system holds and tiles, campus rungs and ninja rails, hangboards, and balance trainers for fitness, competitive climbing, and ninja warrior training.
- Dry Tooling Holds Dry tooling climbing holds including resin dry tooling holds and metal resin dry tooling holds for ice climbing simulation and advanced training.
- TRUBLUE Auto Belay The TRUBLUE Auto Belay device with eddy current magnetic braking system is the company's featured auto belay product for climbing walls, offering hands-free belay for solo climbing in commercial gyms, home walls, ropes courses, amusement parks, and ninja courses.
- Wall Supplies Supporting climbing wall supplies including t-nuts, bolts, wrenches, harnesses, ropes, belay devices, auto belay accessories, chalk, route marking tape, and climbing wall gifts.
- Color Samples and Charts Color selection service offering over 60 climbing hold color options, including glow-in-the-dark and water clear finishes for LED walls, with downloadable high-resolution color charts.
- Expert Hold Layout Consultation Expert consultation service offering personalized hold layout recommendations for home climbing wall builds, including wall setup assistance to help customers achieve their climbing goals.
Quantifiable outcome
- 0.00001% fail rate (1 in 10,000 holds)
- +3 more outcomes
Companies that use Atomik Climbing Holds
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Atomik Climbing Holds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atomik Climbing Holds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRUBLUE Auto Belay (Headrush)coreAtomik is an authorized reseller of TRUBLUE Auto Belay devices by Headrush. They offer TRUBLUE Auto Belays, mounting brackets, and accessories starting at $70.00, along with installation guides and TruMount bracket videos.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Atomik Climbing Holds competitors and assessment
Company assessmentDirect peers
- Metolius Climbing: Metolius is one of the most established US climbing hold and training equipment manufacturers, offering bolt-on holds, hangboards, and campus rungs. It is the closest like-for-like competitor to Atomik in the home and commercial wall segment.
- eGrips: eGrips is a US-based climbing hold manufacturer serving home wall builders and commercial gyms with a comparable direct-to-consumer e-commerce model and color/shape customization similar to Atomik.
- Grasshopper Climbing: Grasshopper Climbing manufactures polyurethane resin climbing holds targeted at home wall builders and small gyms, directly competing with Atomik on price, color variety, and bolt-on/screw-on formats.
- Tension Climbing: Tension Climbing designs and manufactures commercial climbing walls, holds, and the Tension Board training system, overlapping with Atomik on hold manufacturing, training boards, and commercial gym supply.
- Flathold: Flathold is a climbing hold manufacturer specializing in modular, screw-on style holds for home walls and gyms, directly comparable to Atomik's bolt-on and screw-on catalog for residential and small commercial builders.
Emerging players
- Kilter Grips: Kilter Grips builds interactive LED climbing walls with app-controlled routes and lights, addressing the same commercial gym and high-end home wall buyer that Atomik targets — but from a hardware-software platform angle rather than molded holds alone.
- So iLL: So iLL is a climbing brand that designs and sells climbing shoes, apparel, and a curated line of climbing holds, intersecting with Atomik on home wall hold manufacturing and direct-to-consumer brand building.
Broad incumbents
- Entre-Prises: Entre-Prises is a global climbing wall design and manufacturing company supplying commercial gyms, schools, and recreation centers with full wall systems — overlapping with Atomik at the commercial and institutional hold/wall layer but at much larger scale.
- Walltopia: Walltopia is one of the world's largest commercial climbing wall manufacturers, building walls for gyms, theme parks, and family entertainment centers; competes with Atomik for large commercial hold and volume contracts but as a much broader full-solution provider.
- Trango: Trango is a long-standing US climbing hardware brand producing carabiners, belay devices, holds, and training gear, making it a broad incumbent with partial overlap on Atomik's training and hardware accessory lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atomik Climbing Holds social profiles
Digital presenceAtomik Climbing Holds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atomik Climbing Holds leadership team
Management profileNumber of profiles
Profiles1 record
Atomik Climbing Holds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atomik Climbing Holds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atomik Climbing Holds
What does Atomik Climbing Holds do?
Atomik Climbing Holds is a manufacturer-direct producer of polyurethane resin rock climbing holds and climbing training equipment, including bolt-on holds, screw-on holds, 2-bolt commercial playground holds, hangboards, dry tooling holds, and resold TRUBLUE Auto Belay devices. The company also provides expert hold layout consultation services and ships globally from its Provo, Utah manufacturing facility with a 1-5 business day turnaround, backed by a lifetime warranty.
Is Atomik Climbing Holds a public or private company?
Atomik Climbing Holds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atomik Climbing Holds founded?
Atomik Climbing Holds was founded in 2002. It employs 11 to 50 people.
Where is Atomik Climbing Holds based?
Atomik Climbing Holds is headquartered in Provo, United States, in the North America region.
How does Atomik Climbing Holds make money?
Two revenue lines are on record. Climbing Holds and Accessories Sales are the primary driver. The others are expert Consultation Services.
Who are Atomik Climbing Holds's main competitors?
Direct peers on record are Metolius Climbing, eGrips, Grasshopper Climbing, Tension Climbing and Flathold. Emerging players are Kilter Grips and So iLL. Broad incumbents are Entre-Prises, Walltopia and Trango.
Does Atomik Climbing Holds have an API?
No public API is recorded for Atomik Climbing Holds.
What industry is Atomik Climbing Holds in?
Atomik Climbing Holds's product category is Climbing Equipment. Its primary akta.pro industry code is CRAMAMAB, Climbing & Mountaineering Gear Retail, with a secondary code of CRAMAAAB, Climbing & Mountaineering Gear Retail. Its NAICS code is 33251.