Caravan Coffee

What Caravan Coffee does

Caravan Coffee is a privately held artisan coffee roaster founded in 1990 by Pete Miller in Newberg, Oregon, operating within Oregon wine country. The company roasts specialty coffee using a proprietary S.E.T. (Social, Environmental, Traceable) sourcing framework that mandates positive social impact, environmentally friendly growing practices, and traceable trade relationships for every coffee it purchases. Core products include single origin coffees (Brazil Oberon Natural, Ethiopia Yirgacheffe, Guatemala El Pacayal, Colombia Finca Palmichal, Peru Café Femenino), six signature blends (Capstone, Sidecar, Basecamp, Daybreak, Vagabond, Switchback), and Swiss Water Process decaffeinated options (Morning Glory, Northstar). The Capstone Medium Roast has been the flagship blend for over 25 years and is served in more coffee shops nationwide than any other Caravan blend.

The business operates across four revenue channels: (1) direct-to-consumer e-commerce with roast-to-order fulfillment shipping to all 50 US states, (2) a physical Tasting Room at 2750 East 9th Street in Newberg offering drinks and paid flight experiences, (3) wholesale B2B supply to cafes, distributors, institutions, wineries, and drive-thru coffee businesses with bundled equipment (La Marzocco, Mahlkonig, Ditting, etc.) and barista training, and (4) subscription programs (Roaster's Choice Coffee Club and Your Favorites) with delivery frequencies of 2-4 weeks. Pricing spans $20-$25 per 12oz bag for retail coffee, $3.50-$5.75 for tasting room drinks, and $30 per guided coffee flight experience. The Roaster's Choice Coffee Club subscription donates 3% of net purchases to coffee partner communities, with specific per-pound contributions to the Casa da Criança foundation (Brazil) and Guatemala Children's Burn Foundation.

Caravan Coffee is founder-owned without external investment or PE backing, and operates with a small team of approximately 10-15 visible staff including a Managing Director, Roaster & Production Lead, Tasting Room Manager, Operations & Wholesale Support Lead, and other specialized roles. The company holds industry recognition including a 2016 Golden Bean Silver Award and a 2009 Roast Magazine Gold Award for a technical article, and supports social impact programs through the Café Femenino Foundation (since 2014) and other community partnerships across nine countries. Revenue is not publicly disclosed and the company does not ship internationally.

Name

Caravan Coffee

Legal name

Caravan Coffee

Website

https://caravancoffee.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Caravan Coffee is a privately held artisan specialty coffee roaster founded in 1990 in Newberg, Oregon, selling single-origin and blended coffees directly to consumers via e-commerce, through a physical tasting room, wholesale B2B supply to cafes and businesses, and subscription programs, with sourcing governed by a proprietary Social, Environmental, and Traceable framework.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Wholesale coffee supply
• Coffee subscription service
• Artisan coffee roaster

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Coffee Sales: One-time purchases of single origin coffees, blends, and decaf coffees sold through e-commerce. Products available in 12oz and 2lb bags with ground or whole bean options.
2. Subscription Services: Roaster's Choice Coffee Club (curated monthly selection) and custom favorite coffee subscriptions with 2, 3, or 4 week delivery frequencies. Subscription perks include free house coffee daily in Tasting Room and 10% off products.
3. Wholesale/B2B Coffee Supply: Espresso beans, bulk orders, equipment and training sold to cafes, coffee service companies, distributors, institutions, wineries, and drive-thru coffee businesses nationwide.
4. Tasting Room and Experiences: On-site coffee tasting room serving hot and cold drinks, plus paid experiences including Well Traveled Flight, Roast Exploration Flight, Single Origin Brewing Flight, Traditional Espresso Flight, and Traditional Café Flight.
5. Merchandise Sales: Branded merchandise including tumblers, coffee canisters, apparel (beanies, quarter zips, t-shirts), mugs, and brewing equipment accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caravan Coffee is an artisan specialty coffee roaster that sells single origin, blended, and decaf coffees roasted to order, distributed through a direct-to-consumer e-commerce store, a physical tasting room, subscription clubs, and a wholesale program for cafes and businesses. Supporting offerings include guided coffee tasting experiences, brewing equipment, branded merchandise, and barista training, all sourced under the proprietary S.E.T. (Social, Environmental, Traceable) framework with certifications including Organic, Fair Trade, and Rainforest Alliance.

Product overview

Caravan Coffee is a specialty coffee roaster based in Newberg, Oregon (wine country), founded in 1990, offering a diversified portfolio centered on premium roasted coffee products. The core offering consists of single origin coffees (Brazil Oberon Natural, Ethiopia Yirgacheffe, Guatemala El Pacayal, Colombia Finca Palmichal, Peru Café Femenino) and blended coffees (Capstone, Sidecar, Basecamp, Daybreak, Vagabond, Switchback), plus decaf options (Morning Glory Decaf, Northstar Decaf). These are sold through direct-to-consumer e-commerce (with roast-to-order fulfillment), a physical Tasting Room in Newberg, subscription programs (Roaster's Choice Coffee Club and Your Favorites subscription), and a Wholesale Program serving cafes and businesses. Supporting products include brewing equipment (Chemex, Able Kone, Aeropress, Hario V60, Toddy), accessories (insulated tumblers, coffee canisters, camp mugs, beanies, quarter-zip pullovers), and the Fresh Air Tee merchandise line. In-person experiences include guided coffee flights (Well Traveled Flight, Roast Exploration, Single Origin Brewing, Traditional Espresso, Traditional Café) and barista training for wholesale clients. The company operates a S.E.T. (Social, Environmental, Traceable) sourcing framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees Seasonally rotating selection of single-origin specialty coffees roasted to order, sourced from specific farms and regions worldwide (e.g., Brazil Oberon Natural, Ethiopia Yirgacheffe, Guatemala El Pacayal, Colombia Finca Palmichal, Peru Café Femenino), available in light, medium, and dark roasts in 12oz and 2lb bags as whole bean or ground.
• Blended Coffees House-blended coffees combining multiple origins for consistent flavor profiles, including Capstone Medium Roast (flagship), Sidecar, Basecamp, Daybreak, Vagabond, and Switchback. Available in 12oz and 2lb bags as whole bean or ground.
• Decaf Coffees Decaffeinated coffee offerings using the Swiss Water Process (chemical-free), including Morning Glory Decaf (light roast) and Northstar Decaf (dark roast).
• Roaster's Choice Coffee Club Subscription Monthly curated coffee subscription where Caravan roasters select a combination of single origins and blends, with 2, 3, or 4 bags per month shipped or available for local pickup, with 3% of net purchase donated to coffee partner communities.
• Your Favorites Coffee Subscription Build-your-own recurring coffee subscription allowing customers to choose preferred Caravan coffee(s) and delivery frequency (every 2, 3, or 4 weeks), available in 12oz and 2lb sizes.
• Tasting Room Physical tasting room at 2750 E Ninth St, Newberg, OR offering specialty coffees, classic and seasonal drinks (espresso, latte, cold brew, nitro, pour over, mocha), coffee flights, and experiences, open Monday–Friday 7am–3pm and Saturday 9am–3pm.
• Coffee Experiences (Tasting Flights) In-person guided tasting experiences at the Tasting Room including Well Traveled Flight (three-coffee guided tasting), Roast Exploration Flight (light/medium/dark roast comparison), Single Origin Brewing Flight (one coffee prepared four ways), Traditional Espresso Flight, and Traditional Café Flight.
• Wholesale Program Wholesale coffee program serving cafes, coffee service companies, distributors, institutions, wineries, and drive-thru businesses nationwide, providing espresso beans, bulk orders, equipment (Mahlkonig, Anfim, Ditting, La Marzocco, Modbar, Wilbur-Curtis), and barista training, backed by 25+ years of experience.
• Branded Merchandise and Brewing Equipment Caravan-branded merchandise including insulated tumblers (co-branded with MiiR), coffee canisters, apparel (beanies, quarter zip pullovers, Fresh Air Tee), stoneware mugs, and brewing equipment (Able Kone Reusable Filter, Chemex 6-Cup Brewer).
• Sattwa Sun Loose Leaf Chai Organic Fair Trade loose-leaf black tea chai blend with cardamom, cinnamon, ginger, black pepper, and cloves, available in 10oz retail bags, offered in partnership with Sattwa Sun.
• Caravan Coffee E-Gift Card Electronic gift card available in $10, $25, $50, and $100 denominations for use on the Caravan Coffee website only.

Quantifiable outcome

• 3% of Roaster's Choice Coffee Club net purchases donated to coffee partner communities for relief aid and project support
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• MiiRminorStrategic or Co-development PartnerCo-branded partnership for insulated tumblers and coffee canisters. MiiR's mission aligns with Caravan's values around environmental sustainability. Each product includes a GIVE CODE to track purchase impact.
• Sattwa SunminorStrategic or Co-development PartnerPartnership to offer Sattwa Sun Loose Leaf Chai as a complementary product. Organic Fair Trade black tea chai blend with cardamom, cinnamon, ginger, black pepper, and cloves.
• Café Femenino FoundationcoreStrategic or Co-development PartnerPartnership with Café Femenino Foundation supporting women coffee farmers through premium pricing. Includes water reservoir project in Peru and ongoing community support programs. Caravan has been roasting Peru Café Femenino since 2014.
• OPTCO (Organic Products Trading Company)coreStrategic or Co-development PartnerTrading company partner that developed the Café Femenino program alongside PROASSA and CECANOR. OPTCO enables market access for women-produced coffee as a vehicle for social change.
• Casa da Criança e do Jovem AmparenseminorOthersBrazilian foundation providing support, service, and training to children from lower income communities. Caravan contributes 5 cents per pound from Brazil Oberon Natural sales. Foundation offers courses in music, baking, carpentry, painting, computer training, and coffee education.
• Guatemala Children's Burn FoundationminorOthersNon-profit organization founded by El Pacayal farm owner Dieter Nottebohm in 2007. Funded updated pediatric burn units and rehabilitation clinic at three national hospitals in Guatemala. Caravan contributes 5 cents per pound from Guatemala El Pacayal sales.
• Generative Partners (formerly Socially Conscious Coffee)coreStrategic or Co-development PartnerTrading partner in Brazil working with coffee growing communities in Bahia. Provided $1,343.99 in food basket donations to families in Vitória da Conquista and Vila do Café during COVID-19 pandemic. Long-term relationship focused on community well-being.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caravancoffee
• Instagraminstagram.com/caravan_coffee
• Xx.com/caravancoffee

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravan Coffee