Santa e Bella Turismo e Receptivo

What Santa e Bella Turismo e Receptivo does

Santa e Bella Turismo e Receptivo (legal name: Santa e Bela Agencia de Viagens e Turismo Ltda.) is a privately-held Brazilian travel agency specializing in guided day tours and shared airport transfers in Santa Catarina state. The company is headquartered in Balneário Camboriú — branded as the tourism capital of Santa Catarina — and operates branch offices in Blumenau and at two pick-up points in Florianópolis (Hercílio Luz International Airport and the Costão do Santinho Resort). It carries CNPJ 14.921.219/0001-38 and operates with 1-10 employees. Its product portfolio consists of approximately 18 scheduled tour SKUs and two transfer services, covering theme parks (Beto Carrero World), German and Italian heritage destinations (Blumenau, Pomerode, Vale Europeu, Nova Trento, Brusque), city tours (Balneário Camboriú, Florianópolis), and beaches (Bombinhas, Jurerê Internacional, Sul da Ilha). Per-person prices range from R$85 to R$190.

The company's technology stack is built on the Paytour e-commerce and online reservation platform (paytour.com.br), which provides the shopping cart, checkout, payment processing (Cielo for cards, PIX for instant payments), customer-account management, and affiliate program administration. The site is SSL-protected by Let's Encrypt and uses Google Analytics and Facebook Pixel for marketing analytics. Booking and customer support are also handled through WhatsApp, phone, email, and TripAdvisor. All guides are credenciados (registered) with CADASTUR, Brazil's federal tourism provider registry, and the company is LGPD-compliant (Lei Geral de Proteção de Dados, Law 13.709/2018).

Revenue is generated on a one-time-payment basis from three streams: tour and excursion ticket sales, shared airport transfer services, and affiliate/referral commissions paid to partner agencies, hotels, taxis, influencers, and bloggers. Distribution is split between a direct-to-consumer e-commerce channel (santaebella.com.br) and a network of affiliate partners and partner hotels. The customer base consists of domestic and international leisure tourists visiting Santa Catarina's beaches, theme parks, and heritage towns, with no enterprise or anchor-customer concentration. The affiliate program and a pet-friendly policy are emphasized as customer-acquisition and differentiation levers.

Name

Santa e Bella Turismo e Receptivo

Legal name

Santa e Bela Agencia de Viagens e Turismo Ltda.

Website

https://santaebella.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa e Bella Turismo e Receptivo is a privately-held Brazilian travel agency operating guided day tours and shared airport transfers across Santa Catarina state, with branches in Balneário Camboriú, Blumenau, and Florianópolis, serving domestic and international leisure tourists via a Paytour-powered e-commerce site and CADASTUR-registered guides.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Tour operator services
• Airport transfers
• Guided day tours
• Sightseeing excursions
• Receptive tourism

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tour and Excursion Sales: The company sells guided day tours and excursions departing from Balneário Camboriú and Florianópolis to destinations across Santa Catarina (Beto Carrero, Blumenau, Pomerode, Vale Europeu, Balneário Camboriú city tour, Nova Trento, Brusque, Bombinhas, Jurerê, Sul da Ilha, etc.). Tours are sold as individual tickets or packages, with prices per person ranging from R$85 to R$190 depending on the tour.
2. Transfer Services: Shared transportation service between airports (e.g., Florianópolis Hercílio Luz) and hotels in the region, sold as a one-time service.
3. Affiliate / Referral Revenue: The company operates an affiliate program where partners (agencies, bloggers, hotels, taxis, influencers, etc.) earn commissions for referred bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Receptive tourism agency based in Santa Catarina, Brazil, that sells guided day tours and airport transfer services to visitors. Operates from three hubs — Balneário Camboriú (headquarters), Blumenau, and Florianópolis — running scheduled excursions to regional attractions such as theme parks, colonial towns, and coastal landmarks, plus private/shared airport transfers.

Product overview

Santa & Bella Turismo e Receptivo is a Brazilian tourism company offering guided day tours and transfer services across Santa Catarina state. The portfolio consists of regular guided tours departing from two hubs (Balneário Camboriú and Florianópolis) to regional attractions including theme parks (Beto Carrero), cities (Blumenau, Pomerode, Nova Trento, Brusque, Balneário Camboriú, Florianópolis), beaches (Bombinhas), and specialty destinations (Vale Europeu, Sul da Ilha, Jurerê). Services are complemented by airport transfer services and a pet-friendly affiliate program. The company operates via the Paytour e-commerce platform with CADASTUR-certified guides and its own vehicle fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Beto Carrero Tour (Balneário Camboriú departure) Guided day excursion to Beto Carrero World (largest theme park in Latin America) departing from Balneário Camboriú, priced at R$140 per person with hotel pick-up included.
• Beto Carrero Tour (Florianópolis departure) Guided day excursion to Beto Carrero World departing from Florianópolis, with hotel pick-up from Florianópolis-area hotels.
• Balneário Camboriú City Tour Guided sightseeing tour of Balneário Camboriú covering its main beaches, viewpoints, and urban attractions, with hotel pick-up included.
• Blumenau Tour Guided day excursion to Blumenau, a city in Santa Catarina known for its German colonial heritage and Oktoberfest, with hotel pick-up.
• Pomerode Tour Guided day excursion to Pomerode, a small German-influenced town in Santa Catarina known for its European architecture and cuisine, with hotel pick-up.
• Florianópolis Classic Tour Guided day excursion showing classic attractions of Florianópolis (the capital of Santa Catarina), with hotel pick-up.
• Nova Trento com Brusque Tour Guided day excursion combining visits to Nova Trento (a religious-tourism town and birthplace of Sister Paulina) and Brusque (a textile-industry city with German heritage), with hotel pick-up.
• Airport Transfer Services Private and shared airport transfer services in the Santa Catarina region covering the company's three hubs (Balneário Camboriú, Blumenau, and Florianópolis), with per-passenger pricing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Conventions & Visitours Bureau de Balneário CamboriúminorStrategic or Co-development PartnerThe company is a member of the Conventions & Visitours Bureau of Balneário Camboriú, a destination management organization that connects tourism businesses with event organizers and travel professionals, keeping the company informed on sector trends.
• PaytourcoreTechnology or IntegrationPaytour provides the e-commerce platform, online reservation system, and booking management infrastructure for Santa e Bella's website. The platform handles the shopping cart, checkout, payment processing, customer accounts, and affiliate program. Paytour acts as a data operator under LGPD.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Visual Turismo: Brazilian tour operator offering domestic and inbound tourism packages across multiple Brazilian states. Comparable tour operator model for packaged excursions and receptive services in Brazilian destinations.
• Flytour: Established Brazilian travel and tour operator offering leisure and corporate travel packages including regional tours. Comparable in business model for tour packaging and Brazilian destination coverage.
• LATAM Travel: Travel agency arm of LATAM Airlines offering tour packages and transfers in Brazil. Comparable for tour booking infrastructure and airport-adjacent tour/transfer sales, particularly relevant to Santa e Bella's Florianópolis airport operations.
• Decolar: Major Latin American online travel agency (part of Despegar Group) selling flights, hotels, and packaged tours including tours and activities in Brazilian destinations. Overlaps with Santa e Bella's online booking model for tours and transfers.
• CVC Corp: Largest Brazilian travel agency and tour operator, offering packaged tours, transfers, and excursions nationwide including Santa Catarina destinations like Beto Carrero and Florianópolis. Comparable in tour operator activity but vastly larger scale and broader geographic scope.

Emerging players

• GetYourGuide: Global online marketplace for tours, activities, and attractions. Comparable as a distribution channel for guided tours and excursions; relevant for potential future online distribution expansion for Santa e Bella's tour inventory.

Others

• Beto Carrero World: Operator of Beto Carrero World, Latin America's largest theme park and Santa e Bella's most-booked tour destination. Not a direct competitor but a critical supplier/partner whose attraction drives a significant portion of Santa e Bella's tour bookings.

Direct peers

• Trend Operadora: Brazilian tour operator focused on receptive and leisure tourism with strong presence in southern Brazil including Santa Catarina. Directly comparable as a regional tour operator serving inbound tourists.
• Schultz Operadora: Brazilian tour operator specializing in receptive tourism and packaged tours across southern Brazil, including Santa Catarina. Directly comparable in offering escorted day tours and multi-day packages to regional attractions.
• Agaxtur: Brazilian receptive tour operator with packages across multiple Brazilian destinations including southern Brazil. Comparable as a tour operator providing guided excursions and receptive services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/santaebella
• LinkedInlinkedin.com/company/santa-e-bella-turismo-e-receptivo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa e Bella Turismo e Receptivo