TREND Operadora

Name

TREND Operadora

Legal name

Trend Viagens Operadora de Turismo S.A.

Website

https://trendoperadora.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• B2B travel consolidator
• Hotel booking platform
• Travel agency distribution
• Cruise reservations
• Corporate travel services

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Bookings Commission: As a hotel consolidator, TREND earns commissions on hotel reservations made through its platform by travel agents, spanning over 500,000 hotels in Brazil and worldwide
2. Cruise Bookings: Commissions from cruise line reservations through the Krooze platform, covering maritime, river, and expedition cruises from multiple cruise companies
3. Car Rental Bookings: Transaction fees from car rental reservations through partner locators including Localiza, Movida, Unidas (national) and Hertz, Avis, EuropCar (international)
4. Travel Insurance (Assist Card): Commissions from selling Assist Card travel insurance policies with various coverage levels for domestic and international travel
5. Tour Circuits: Revenue from pre-packaged tour circuits across Europe, South America, Asia, and Africa through partner operators like Miller, Renaissance, Europamundo, Sato Tours

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TREND Operadora is a Brazilian B2B travel consolidator that distributes hotel reservations (500,000+ properties worldwide), car rentals, cruises, tour circuits, theme park tickets, travel insurance, and group travel exclusively through travel agencies via its proprietary NATREND and NATREND Lazer booking platforms. The company never sells directly to end consumers, instead serving as a wholesale intermediary earning commissions on every transaction made by its 14,000+ partner agencies.

Product overview

TREND Viagens is a B2B travel consolidator operating exclusively through travel agents, not direct sales. The company offers a portfolio of travel products through its proprietary NATREND and NATREND Lazer online reservation platforms. Core products include hotel bookings (as Brazil's largest hotel consolidator with 500,000+ properties), car rentals, cruises, tour circuits, travel insurance (Assist Card), theme park tickets, group bookings, and resort packages. The company has a 32-year history and serves 3,000+ travel agency clients and 50,000+ travel agents.

Differentiator

Problem solved

Functional benefit

Products and services

• NATREND Corporate Booking Platform Proprietary online reservation platform for corporate travel, enabling travel agents to book hotels, flights, cars, and other travel services for business clients.
• NATREND Lazer Leisure Booking Platform Proprietary online reservation platform for leisure travel, providing travel agents access to vacation packages, hotels, cruises, and entertainment bookings.
• Hotel Reservations Hotel booking and reservation services as Brazil's largest hotel consolidator with 500,000+ hotels in Brazil and worldwide, covering corporate and leisure segments.
• Car Rental Reservations Car rental booking services through partnerships with national (Localiza, Movida, Unidas) and international (Hertz, Avis, EuropCar, Alamo, Dollar/Thrifty) rental companies.
• Cruise Reservations (Krooze) Cruise booking services covering river cruises, ocean cruises, and expedition voyages through the exclusive Krooze online booking system with partnerships including MSC, Carnival, Celebrity, Royal Caribbean, Disney Cruise Line, and specialty operators.
• Tour Circuits Pre-packaged tour circuits to Europe, South America, Asia, and Africa featuring transportation, guided visits, accommodation, and attraction tickets through partnerships with operators like Miller, Renaissance, Europamundo, and Sato Tours.
• Travel Insurance (Assist Card) Travel insurance products underwritten by Assist Card, offering medical coverage, baggage protection, trip cancellation, and emergency assistance for domestic and international travel.
• Theme Park and Event Tickets Theme park and attraction ticket sales including Walt Disney World, Universal Orlando Resorts, SeaWorld Parks, Beto Carrero World, Beach Park, plus event tickets for Formula 1 and Rock in Rio.
• Group Travel Bookings Group travel booking services for 10+ travelers with guaranteed block bookings, extended payment terms, and special negotiated rates for closed groups.
• Disney Destination Packages Disney destination packages including Walt Disney World Resort accommodations and tickets.
• Universal Orlando Packages Universal Orlando Resorts packages including accommodation, park tickets, and exclusive offers.

Quantifiable outcome

• 500,000+ hotels available through the platform
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

43 partnerships are on record, tiered core and flagship.

• AzamaracoreStrategic or Co-development PartnerPremium cruise line focused on immersive and cultural experiences with extended port stays. TREND supports agents in selling Azamara with detailed itinerary information and competitive conditions.
• Carnival Cruise LinecoreStrategic or Co-development PartnerContemporary cruise line with 29 ships focused on entertainment and family fun. TREND provides full support for selling Carnival including itinerary details and attraction information.
• Celebrity CruisescoreStrategic or Co-development PartnerPremium cruise line under Royal Caribbean Group since 1988, known for elegant design and refined gastronomy. TREND offers complete support for selling Celebrity with detailed service information.
• MSC CruisescoreStrategic or Co-development PartnerContemporary cruise line founded in 1988 with strong presence in Europe, South America, and Caribbean. TREND supports sales including exclusive MSC Yacht Club luxury option.
• Royal CaribbeancoreStrategic or Co-development PartnerGlobal leader in contemporary cruises operating some of the world's largest ships. TREND provides complete support for selling Royal Caribbean including attraction details.
• Norwegian Cruise Line (NCL)coreStrategic or Co-development PartnerFounded in 1966, known for Freestyle Cruising concept without fixed dining times or dress codes. TREND offers complete support including Broadway entertainment and exclusive conditions for Brazilian market.
• Disney Cruise LinecoreStrategic or Co-development PartnerPremium cruise line for families with Disney, Marvel, Pixar, and Star Wars themed experiences. TREND provides complete support for selling Disney cruises.
• LocalizacoreStrategic or Co-development PartnerBrazilian car rental company with monthly tariffs starting from 21 days. Offers Localiza Fast, Localiza Way, and Localiza Pass services.
• MovidacoreStrategic or Co-development PartnerBrazilian car rental with diverse fleet including electric vehicles, hybrid, and armored cars. Offers Carbon Free sustainability program and web check-in.
• UnidascoreStrategic or Co-development PartnerBrazilian car rental company with free upgrade guarantee and Carbono Neutro program. Monthly tariffs from 21 days with 4500km included.
• HertzcoreStrategic or Co-development PartnerInternational car rental available in USA, Europe, Latin America and other destinations. Portuguese contracts available in Florida.
• Assist CardcoreStrategic or Co-development PartnerTravel insurance provider with plans for international and domestic travel including medical coverage, baggage protection, VIP lounge access, and pet insurance.
• Costa CruzeiroscoreStrategic or Co-development PartnerContemporary cruise line founded in 1948 with Mediterranean lifestyle, strong presence in Europe and South America.
• Holland America LinecoreStrategic or Co-development PartnerPremium cruise line with 150+ years of tradition, known for classic style, excellent gastronomy, and refined service.
• Princess CruisescoreStrategic or Co-development PartnerPremium cruise line founded in 1965 with modern fleet and MedallionClass technology. Itineraries include Caribbean, Alaska, Europe, Asia, and Oceania.
• Regent Seven Seas CruisescoreStrategic or Co-development PartnerLuxury all-inclusive cruise line with 550+ destinations, unlimited excursions, premium drinks, and Wi-Fi included.
• Seabourn CruisescoreStrategic or Co-development PartnerUltra-luxury cruise line with intimate ships offering five-star service, all-inclusive experiences, and expeditions to Antarctica and Arctic.
• Silversea CruisescoreStrategic or Co-development PartnerLuxury cruise line with personalized service and true all-inclusive offering. Ships navigate to 900+ destinations including Antarctica, Arctic, and Galapagos.
• CunardcoreStrategic or Co-development PartnerBritish luxury cruise line with 180+ years of history, known for iconic transatlantic crossings on Queen Mary 2 and elegant afternoon tea traditions.
• Oceania CruisescoreStrategic or Co-development PartnerLuxury cruise line founded in 2002 known for haute cuisine. Jacques Pepin signed culinary experiences on ships visiting 400+ destinations.
• Explora JourneyscoreStrategic or Co-development PartnerLuxury cruise brand from MSC Group offering sophisticated super-yacht style experiences with cultural immersion focus.
• Star ClipperscoreStrategic or Co-development PartnerPremium cruise line offering sailing experiences on famous tall ships for adventurous travelers seeking authentic nautical experiences.
• AmaWaterwayscoreStrategic or Co-development PartnerLuxury river cruise line since 2002 with exclusive double-balcony cabins, award-winning gastronomy, and Chaine des Rotisseurs recognition.
• Emerald CruisescoreStrategic or Co-development PartnerPremium river cruise line launched in 2013 associated with Scenic Tours. Features pool that transforms into cinema at night and retractable glass balconies.
• Uniworld Boutique River CruisescoreStrategic or Co-development PartnerOnly boutique river cruise line since 2004, offering refined decor, comfortable cabins, high-end gastronomy, and intimate European itineraries.
• Viva CruisescoreStrategic or Co-development PartnerPremium all-inclusive river cruise line since 2018 with exclusive European river itineraries, elegant cabins, and refined gastronomy.
• Celestyal CruisescoreStrategic or Co-development PartnerContemporary cruise line specializing in Eastern Mediterranean and Arabian Gulf with extended port stays in destinations like Mykonos, Santorini, and Dubai.
• Australis - Cape Horn e PatagoniacoreStrategic or Co-development PartnerChilean-Argentinian expedition cruise line founded in 1990 operating Stella Australis and Ventus Australis through Patagonia and remote fjords.
• HurtigrutencoreStrategic or Co-development PartnerNorwegian expedition cruise line offering luxury voyages through Norway and Greenland with close nature contact and sustainability focus.
• Poseidon ExpeditionscoreStrategic or Co-development PartnerExpedition cruise line specializing in Arctic and Antarctic icebreaker voyages to remote and fascinating polar regions.
• SkorpioscoreStrategic or Co-development PartnerChilean expedition cruise pioneer since 1978 with icebreaker ships exploring Patagonian fjords and glaciers including San Rafael Glacier.
• Ibero StarcoreStrategic or Co-development PartnerPremium river cruise line offering Amazon itineraries on Negro and Solimoes rivers with local community visits, jungle trails, and guided tours.
• Scenic CruisescoreStrategic or Co-development PartnerLuxury river cruise line since 2008 with space ship concept offering spacious cabins, contemporary design, and impeccable service.
• PromoAção CruzeiroscoreStrategic or Co-development PartnerSpecialized in contemporary and thematic cruises transforming ships into musical festivals at sea with Brazilian music icons.
• Avis/BudgetcoreStrategic or Co-development PartnerInternational car rental available in USA, Latin America, and Europe with Portuguese contracts in Florida and tablet-based contracting.
• Dollar/ThriftycoreStrategic or Co-development PartnerInternational car rental available in USA, Canada, Latin America, Caribbean, and Europe.
• EuropCarcoreStrategic or Co-development PartnerInternational car rental present in 140+ countries including Argentina, Chile, USA, Uruguay, Australia, and major European destinations.
• AlamocoreStrategic or Co-development PartnerInternational car rental available in USA, Canada, Latin America, Caribbean, and Europe with self-service kiosks at major airports.
• Miller TourscoreStrategic or Co-development PartnerInternational tour operator for circuit packages in Europe and worldwide destinations.
• Renaissance TourscoreStrategic or Co-development PartnerInternational tour operator for circuit packages.
• EuropamundocoreStrategic or Co-development PartnerInternational tour operator for circuit packages across Europe, America, Asia, and Africa.
• Sato TourscoreStrategic or Co-development PartnerInternational tour operator for circuit packages.
• CVC CorpflagshipOthersTREND Viagens is a brand of CVC Corp, Brazil's largest travel and tourism group, providing corporate backing and synergies across the group.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Global travel platform offering hotels, flights, cruises, and car rentals with B2B (Expedia Partner Solutions) and B2C brands. Comparable in product breadth and B2B distribution, though globally scaled.
• CVC Corp: Parent company of TREND and Brazil's largest travel and tourism group, with retail, corporate, and wholesale operations. Comparable as the dominant Brazilian travel conglomerate but operates a much broader consumer-facing portfolio.
• Decolar.com (Despegar): Leading Latin American online travel agency serving Brazil and the region with hotels, flights, packages, and car rentals. Comparable as a major Latin American travel distribution platform, though primarily B2C rather than B2B.
• Booking.com: Global OTA leader with dominant position in Brazilian hotel distribution. Comparable as a hotel booking platform serving Brazilian travelers, though operating at a vastly larger scale and primarily consumer-facing.

Emerging players

• Viator (Tripadvisor): Global online marketplace for tours, activities, and attractions, with strong presence in Brazil and Latin America. Comparable on the tours/attractions distribution side of TREND's portfolio (Ingressos product).

Others

• Travelport: Global travel commerce platform providing distribution, technology, and payment solutions to travel suppliers, agencies, and corporations. Comparable as a B2B travel technology and distribution infrastructure provider serving travel agents.

Direct peers

• GTA (Gullivers Travel Associates, part of Hotelbeds): B2B travel wholesaler (now integrated within Hotelbeds) distributing accommodation, attractions, and transfers to travel agents worldwide. Directly comparable to TREND as a wholesale distribution platform for travel agents.
• Hotelbeds: Global B2B hotel consolidator and bedbank serving travel agents, tour operators, and OTAs worldwide. Directly comparable to TREND as a wholesale accommodation distributor, though operating at a much larger international scale.

Regional players

• Submarino Viagens: Brazilian online travel agency part of the B2W/Lojas Americanas group offering hotels, packages, flights, and cruises. Comparable as a Brazil-focused OTA serving similar outbound travel demand.
• Hurb (formerly Hotel Urbano): Brazilian online travel platform specializing in leisure packages, hotels, and unique travel experiences. Comparable as a Brazilian-focused online travel distributor, though primarily B2C and targeting a different buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trend-operadora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREND Operadora