Infinity Seat
Infinity Seat is a privately held e-commerce cycling aftermarket retailer founded in 2012 in El Segundo, California, selling custom bike seats, carbon fiber rails, apparel, hats, and water bottles directly to individual cycling consumers via its online storefront.
- Company typePrivate
- Founded2012
- HeadquartersEl Segundo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Infinity Seat does
Infinity Seat is a privately held, direct-to-consumer e-commerce retailer operating in the cycling aftermarket. Founded in 2012 and headquartered in El Segundo, California, the company sells a focused product line built around custom bicycle seats, including carbon fiber rails, alongside adjacent cycling-lifestyle merchandise such as apparel, hats, and water bottles. The offering is positioned as a niche specialty storefront rather than a broad sporting goods marketplace, with the custom seat and carbon fiber rail pairing serving as the apparent anchor category around which ancillary products are merchandised.
The business model is a standard e-commerce retail motion: sell physical goods through an online storefront (infinitybikeseat.com) to individual consumers, with no disclosed B2B channel, subscription mechanic, or licensing revenue. Pricing models, customer segments, marketing channels, and distribution channels are not documented in the available source material, and the website is currently displaying only a verification/loading placeholder rather than a live storefront, which limits confidence in current operating status. The company operates with a very small team of 1-10 employees and has no disclosed funding rounds, institutional investors, parent company, management team, or strategic partnerships in the input data.
Infinity Seat firmographics
Firmographics- Name
- Infinity Seat
- Website
- https://infinitybikeseat.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Infinity Seat is a privately held e-commerce cycling aftermarket retailer founded in 2012 in El Segundo, California, selling custom bike seats, carbon fiber rails, apparel, hats, and water bottles directly to individual cycling consumers via its online storefront.
- Ownership category
- akta.pro rank
Infinity Seat industry classification
Industry- Product category
- Cycling Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Infinity Seat is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Infinity Seat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Infinity Seat product offering
Product offeringCore offering
Infinity Seat is an e-commerce sporting goods retailer that sells custom-made bicycle seats, carbon fiber rails, branded apparel, hats, and water bottles directly to cyclists. The company focuses on made-to-order bicycle seating components and related cycling accessories for individual riders seeking customized fit and lightweight components.
Product overview
No product information available. The website at http://infinitybikeseat.com/ displayed only a loading/verification placeholder page ("One moment, please...") without any product details, features, or named offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Bicycle Seats Made-to-order custom bicycle seats designed and sold to individual cyclists seeking personalized fit and comfort.
- Carbon Fiber Rails Lightweight carbon fiber replacement rails for bicycle seats, sold to performance-focused cyclists looking to reduce component weight.
- Cycling Apparel Branded apparel items sold to cycling enthusiasts through the Infinity Seat online store.
- Hats Branded hats sold as cycling lifestyle accessories to Infinity Seat customers.
- Water Bottles Branded water bottles sold to cyclists as hydration accessories alongside other Infinity Seat merchandise.
Companies that use Infinity Seat
Customer profileIdeal customer profiles1 record
Infinity Seat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Infinity Seat partnerships and signals
Strategic signalRecent moves1 record
Infinity Seat competitors and assessment
Company assessmentDirect peers
- Fizik (Selle Royal Group): Fizik is a premium performance bike saddle and components brand specializing in high-end racing and endurance cycling seats, directly competing with Infinity Seat in the premium/custom saddle category.
- Selle Italia: Selle Italia is a long-established Italian bike saddle manufacturer producing performance and racing saddles, directly competing with Infinity Seat across road, MTB, and custom seat categories.
- ISM (Adamo): ISM designs specialty bike saddles with a split-nose design for triathletes and time trialists, a direct peer competing for the same custom-fit, performance-oriented cyclist segment.
- SQLab: SQLab specializes in ergonomic, pressure-mapped bike saddles and custom fitting solutions, positioning it as a direct peer in the custom-fit saddle niche.
- Prologo: Prologo manufactures performance bike saddles with multiple width and ergonomic options, directly comparable to Infinity Seat's custom-fit performance saddle offerings.
- WTB (Wilderness Trail Bikes): WTB manufactures bike saddles, tires, grips, and components, with a saddle lineup spanning road, MTB, and gravel—directly comparable to Infinity Seat's premium component focus.
- Brooks England: Brooks is a heritage premium bike saddle manufacturer known for leather saddles and custom-fit offerings, directly comparable to Infinity Seat's custom seat positioning in the high-end cycling market.
- Ergon: Ergon designs ergonomic bike saddles, grips, and components with a focus on comfort and biomechanics, directly comparable to Infinity Seat's custom-fit and performance-oriented saddle approach.
- Fabric (Selle Royal): Fabric is a performance cycling saddle and components brand under Selle Royal, offering premium saddles with multiple profiles—directly competing with Infinity Seat in the premium aftermarket saddle market.
Broad incumbents
- Specialized Bicycle Components: Specialized is a major bike and components manufacturer offering its own branded saddles (Power, Phenom) as part of a broader portfolio, competing broadly with Infinity Seat through OEM-fit and aftermarket channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Infinity Seat social profiles
Digital presenceInfinity Seat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Seat leadership team
Management profileNumber of profiles
Infinity Seat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Seat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Seat
What does Infinity Seat do?
Infinity Seat is an e-commerce sporting goods retailer that sells custom-made bicycle seats, carbon fiber rails, branded apparel, hats, and water bottles directly to cyclists. The company focuses on made-to-order bicycle seating components and related cycling accessories for individual riders seeking customized fit and lightweight components.
When was Infinity Seat founded?
Infinity Seat was founded in 2012. It employs 1 to 10 people.
Where is Infinity Seat based?
Infinity Seat is headquartered in El Segundo, United States, in the North America region.
Who are Infinity Seat's main competitors?
Direct peers on record are Fizik (Selle Royal Group), Selle Italia, ISM (Adamo), SQLab, Prologo, WTB (Wilderness Trail Bikes), Brooks England, Ergon and Fabric (Selle Royal). Specialized Bicycle Components is listed as a broad incumbent.
Does Infinity Seat have an API?
No public API is recorded for Infinity Seat.
What industry is Infinity Seat in?
Infinity Seat's product category is Cycling Accessories. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 336991 and its SIC code is 3751.