Float On
Float On is an employee-owned cooperative float center in Southeast Portland, Oregon, offering 90-minute sensory deprivation sessions in six tanks to local wellness-focused individual consumers via pay-per-use, membership, and gift certificate channels.
- Company typePrivate
- Founded2010
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Float On does
Float On, LLC is a single-location, employee-owned cooperative float center headquartered at 4530 SE Hawthorne Blvd in Southeast Portland, Oregon, founded in 2010. The business operates sensory deprivation float therapy services for the Portland metro consumer market, offering 90-minute sessions in six float tanks spanning four distinct tank styles. The core product is a physical wellness experience: guests float in temperature-controlled, Epsom-salt-saturated water inside enclosed tanks designed to minimize external sensory input, marketed for relaxation, stress reduction, mindfulness, chronic pain management, athletic recovery, and pregnancy-related discomfort. The cooperative structure is a defining characteristic: the company is owned and governed by its employees rather than external investors, and it layers commercial float services with a community programming portfolio that includes a Community Access Membership, an Art Gallery, a Volunteer Program, and historical initiatives such as a Maternity Program, Letters from the Void, Flavors from the Void, and a Float Dance Project.
The revenue model blends pay-per-use and recurring subscription streams. Standard walk-in and online bookings are priced at $99 per 90-minute float, while the monthly membership reduces the per-session price to $64 and adds member benefits. New customer acquisition is supported by an Intro Float Pack (three floats for the price of two), and gift certificates are sold online through the Floathelm e-commerce storefront. All bookings are transacted through the Floathelm/HelmBot scheduling platform, with phone-based booking and in-person walk-ins as supplementary channels. Marketing is executed through content (educational resources, FAQ, beginner's guide), organic social media (Instagram @floathq, Facebook @floatHQ), customer testimonials, and an email newsletter.
The target customer is a horizontal persona: wellness-focused individuals in the Portland metro area seeking stress relief, sensory reduction, sleep improvement, and mental wellness maintenance. Float On is effectively a local experiential retail business — there is one location, no disclosed expansion plans, no external funding, no app, and no enterprise or B2B customer segment. The competitive moat derives from brand tenure in the Portland float community, the breadth of tank styles offered in a single facility, and the depth of community programming and cooperative governance, rather than from technology, scale, or network effects.
Float On firmographics
Firmographics- Name
- Float On
- Legal name
- Float On, LLC
- Website
- https://floathq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Float On is an employee-owned cooperative float center in Southeast Portland, Oregon, offering 90-minute sensory deprivation sessions in six tanks to local wellness-focused individual consumers via pay-per-use, membership, and gift certificate channels.
- Ownership category
- akta.pro rank
Float On industry classification
Industry- Product category
- Wellness and Float Therapy Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)
- akta.pro secondary industry
- Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)
Keywords
Where Float On is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Float On business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Float Sessions: One-time payment for 90-minute float sessions at $99 per session. Customers pay per visit without ongoing commitment.
- Monthly Membership Subscription: Monthly membership program offering discounted float sessions at $64 per 90-minute float, plus additional member benefits. Recurring subscription revenue model.
- Intro Pack: Promotional package offering 3 floats for the price of 2, providing entry-level access for new customers at a discounted rate.
- Gift Certificates: Digital gift certificates sold online for float sessions, available for purchase through the Floathelm store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Float Session |
| Subscription | Monthly | Monthly Membership |
| Unit Pricing | Pay-as-you-go | Intro Pack |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Float On product offering
Product offeringCore offering
Float On operates a float center in Southeast Portland, Oregon, providing 90-minute sensory deprivation float tank sessions in private rooms. The center sells individual float sessions, recurring memberships, intro packs, and gift certificates, catering to individuals seeking relaxation, stress relief, and wellness experiences.
Product overview
Float On operates as a single-location float tank center offering sensory deprivation floating services. The core offering consists of 90-minute float sessions in one of six tanks across four distinct styles. The company provides individual session pricing ($99) and a monthly membership program ($64 per float) that offers additional member benefits. Add-on products include the Intro Float Pack (3 floats for the price of 2) for new customers and gift certificates. As an employee-owned cooperative, the business also runs various community programs including an Art Gallery and Volunteer Program, though these are not core commercial products.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Float Session
- Monthly Membership
- Intro Pack (3 Floats for the Price of 2)
- Gift Certificates
Companies that use Float On
Customer profileSegments1 record
Ideal customer profiles1 record
Float On technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Float On partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Float On competitors and assessment
Company assessmentDirect peers
- Urban Float: Multi-location US float therapy chain offering 90-minute float sessions, memberships, and intro packages — directly overlapping Float On's service model, session length, and pricing tiers.
- True REST Float Spa: Largest US float therapy franchise operating multiple sensory-deprivation tank centers with membership and per-session revenue models; the most directly comparable US float operator to Float On's retail model.
- Just Float: Pacific Northwest and West Coast float center operator offering sensory-deprivation sessions with membership options; comparable to Float On on geography, service offering, and customer segment.
- The Float Shoppe: Boutique Portland-area float center competing in the same local Portland metro market, offering sensory-deprivation tanks with comparable per-session pricing.
- Cloud 9 Float Spa: Mid-size US float therapy chain with memberships and per-session pricing directly comparable to Float On's revenue model and customer base.
- Reboot Float Spa: Regional float therapy operator offering sensory-deprivation tanks in membership and single-session formats; comparable service mix to Float On.
Broad incumbents
- Restore Hyper Wellness: Multi-modality recovery and wellness franchise including cryotherapy, IV therapy, infrared sauna, and other recovery services; competes for the same 'wellness and recovery' consumer wallet as Float On, with far broader service menus.
Regional players
- Float Seattle: Seattle-based float therapy center comparable in service offering and target customer; competing in the same Pacific Northwest wellness segment without overlapping Float On's Portland trade area.
Others
- Float Tank Solutions: Float On's referenced tank-supply and center-startup resource, positioned as an industry enabler; supports new float-center entrants who could become future Portland-region competitors to Float On.
- HelmBot: Float On's scheduling and business management software provider, also serving other float centers; an ecosystem/technology partner rather than a direct competitor, but indicative of the float-center operating stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Float On social profiles
Digital presenceFloat On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Float On leadership team
Management profileNumber of profiles
Profiles1 record
Float On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Float On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Float On
What does Float On do?
Float On operates a float center in Southeast Portland, Oregon, providing 90-minute sensory deprivation float tank sessions in private rooms. The center sells individual float sessions, recurring memberships, intro packs, and gift certificates, catering to individuals seeking relaxation, stress relief, and wellness experiences.
Is Float On a public or private company?
Float On is a private company. It is classified as management employee owned and is currently operating.
When was Float On founded?
Float On was founded in 2010. It employs 11 to 50 people.
Where is Float On based?
Float On is headquartered in Portland, United States, in the North America region.
How does Float On make money?
Four revenue lines are on record. Individual Float Sessions are the primary driver. The others are monthly Membership Subscription, intro Pack and gift Certificates.
Who are Float On's main competitors?
Direct peers on record are Urban Float, True REST Float Spa, Just Float, The Float Shoppe, Cloud 9 Float Spa and Reboot Float Spa. Restore Hyper Wellness is listed as a broad incumbent. Float Seattle is listed as a regional player. Others are Float Tank Solutions and HelmBot.
Does Float On have an API?
No public API is recorded for Float On.
What industry is Float On in?
Float On's product category is Wellness and Float Therapy Services. Its primary akta.pro industry code is HSADAKAF, Float Therapy (Sensory Deprivation Tanks), with a secondary code of THAJAJAN, Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas). Its NAICS code is 71394 and its SIC code is 7997.