float | seattle
Float Seattle operates five float therapy and wellness studios across the Seattle metro area, offering sensory-reduced float tank sessions alongside infrared sauna, cryotherapy, compression, and red light therapy. The company serves individual consumers — primarily stressed professionals, athletes, meditators, and chronic pain sufferers — through direct-to-consumer memberships, packages, and single-session bookings.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What float | seattle does
Float Seattle, founded in November 2012, operates a chain of five float therapy and wellness studios in the Seattle metropolitan area, with locations in Greenlake (original), Greenwood (flagship), South Lake Union, Bellevue, and Renton Landing (acquired 2024 from Urban Float). The company's core offering is sensory-reduced float tank therapy: 60-minute sessions in 10 inches of skin-temperature water (94°F) saturated with approximately 1,000 pounds of Epsom salt, creating a buoyant environment denser than the Dead Sea. The tank sanitation system combines 1-micron filtration, UV light, ozone, and hydrogen peroxide in an Advanced Oxidation Process (AOP), with four complete water turnovers between sessions — a specification that exceeds Float Tank Association (FTA) and Washington State/King County Health Department standards. Equipment includes Revolution Float Orbs, Evolution Float Pods, and Superior Float Cabins designed for accessibility (low thresholds, ADA compliance) and to accommodate professional athletes including NBA and NFL players.
Beyond float therapy, Float Seattle has layered complementary recovery modalities at its studios: full-spectrum Clearlight Sanctuary II infrared saunas (120-158°F), Fire & Ice Contrast Therapy combining IR sauna and cold plunge, Mito Red Light cabin therapy (660nm/850nm wavelengths), X°Cryo localized electric cryotherapy at -120°F, and NormaTec dynamic compression boots. All services are HSA/FSA eligible. The business operates a direct-to-consumer retail model with no third-party distribution; customers book through the company's online platform (floathelm.com), phone, or in-studio. Revenue is generated through unit-priced sessions ($89 per float, $25-$79 for ancillary services), multi-session packages (3-pack at $179-$227), and a $69/month membership subscription with 3-month minimum commitment that includes one monthly float, 25% off non-float services, referral rewards, and 12-month credit rollover. A $399 unlimited membership tier and Fire & Ice alternative membership are also offered.
Float Seattle serves five primary customer personas: stress-affected professionals seeking cortisol reduction and parasympathetic activation; athletes and active individuals (including NFL/NFL professionals) using floating for muscle and lactic acid recovery; meditators and mindfulness practitioners seeking distraction-free environments; chronic pain sufferers (arthritis, fibromyalgia, back problems); and individuals with sleep disorders. The company has facilitated over 175,000 floats and accumulated over 1,200 five-star reviews since 2012. It remains privately held and founder-operated with no disclosed venture capital, private equity, or institutional backing, and operates with 11-50 employees.
float | seattle firmographics
Firmographics- Name
- float | seattle
- Legal name
- Float Seattle
- Website
- https://floatseattle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Float Seattle operates five float therapy and wellness studios across the Seattle metro area, offering sensory-reduced float tank sessions alongside infrared sauna, cryotherapy, compression, and red light therapy. The company serves individual consumers — primarily stressed professionals, athletes, meditators, and chronic pain sufferers — through direct-to-consumer memberships, packages, and single-session bookings.
- Ownership category
- akta.pro rank
float | seattle industry classification
Industry- Product category
- Float Therapy and Wellness Recovery Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)
- akta.pro secondary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
Keywords
Where float | seattle is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
float | seattle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Float Therapy Sessions: One-time 60-minute float therapy sessions at $89 per visit. New guests receive $20 off first float with 'firstfloat' code. Extended sessions available for additional $45.
- Wellness Services: A la carte wellness services including Fire & Ice Contrast Therapy ($79), Infrared Sauna ($45), Red/NIR Light Therapy ($25), Localized Cryotherapy ($25), and Compression Boots ($15).
- Membership Subscriptions: $69/month membership includes 1 float, additional floats at $59, 25% off non-float services, free 4th float when floating 3x/month, free monthly guest pass, and 12-month session rollover. 3-month minimum commitment.
- Package Sales: Multi-session packages offering discounts: 3-Float Intro Series ($179, ~$60/float), Float 3-Pack ($227), IR Sauna 3-Pack ($115), Fire & Ice 3-Pack ($159). Credits valid 12 months.
- Product Sales: Sale of MitoPro Mobile Red Light therapy devices ($349-$399) at studio locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Float Session |
| Subscription | Monthly | Standard Membership |
| Subscription | Multi-year contract | Unlimited Float Membership |
| Subscription | Monthly | Fire & Ice Membership |
| Unit Pricing | Pay-as-you-go | 3-Float Intro Series |
| Unit Pricing | Pay-as-you-go | Fire & Ice Contrast Therapy |
| Unit Pricing | Pay-as-you-go | Infrared Sauna |
| Unit Pricing | Pay-as-you-go | Red/NIR Light Therapy |
| Unit Pricing | Pay-as-you-go | Localized Cryotherapy |
| Unit Pricing | Pay-as-you-go | Compression Boots |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
float | seattle product offering
Product offeringCore offering
Float Seattle operates five physical wellness studios across the Seattle metropolitan area delivering 60-minute float therapy sessions in Epsom salt-saturated sensory-reduced tanks. The core float offering is bundled with complementary recovery modalities including infrared sauna, fire & ice contrast therapy, red/NIR light therapy, localized cryotherapy, and NormaTec compression boots. Customers access services via in-studio visits or the floathelm.com online booking platform, with memberships and multi-session packages driving recurring revenue.
Product overview
Float Seattle is a wellness recovery center offering float therapy as its core service, supplemented by complementary thermal and recovery modalities. The company operates five locations (Greenlake, Greenwood, South Lake Union, Bellevue, and Renton Landing) with various tank styles (Revolution Float Orbs, Evolution Float Pods, Superior Float Cabin, Oasis tanks) and provides additional services including Infrared Sauna (Clearlight Sanctuary II), Fire & Ice Contrast Therapy (IR Sauna + Cold Plunge), Red/NIR Light Therapy, X°Cryo localized cryotherapy, and NormaTec compression boots. The company offers membership subscriptions (Standard, Unlimited, Fire & Ice) and multi-session packages (3-Float Intro Series, 3-Pack, Happy Hour) along with audio/meditation add-ons. All services are HSA/FSA eligible.
Differentiator
Problem solved
Functional benefit
Products and services
- Float Therapy
- Infrared Sauna
- Fire & Ice Contrast Therapy
- Red/NIR Light Therapy
- X°Cryo Localized Cryotherapy
- NormaTec Compression Boots
Quantifiable outcome
- 175,000+ floats completed since 2012
- +4 more outcomes
Companies that use float | seattle
Customer profileSegments5 records
Ideal customer profiles4 records
float | seattle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
float | seattle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MitoRedLightminorMitoRedLight partnership for selling MitoPro Mobile handheld red light therapy devices at Float Seattle studio locations. Devices sold for $349-$399 with 10% member discount. Extends wellness product offerings beyond service-only model.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
float | seattle competitors and assessment
Company assessmentEmerging players
- The NOW Massage: Boutique massage studio concept expanding across major U.S. cities with a premium positioning. Comparable to Float Seattle as a modern, design-forward wellness studio targeting affluent, stress-affected urban professionals.
- CryoFit / iCRYO: Cryotherapy-focused franchise studios offering localized and whole-body cryo, IV therapy, infrared sauna and compression. Comparable to Float Seattle on the recovery/wellness modality overlap (cryo, IR sauna, compression) and franchise-style expansion model.
Direct peers
- Float Lab: West Coast float therapy operator with a flagship location in Los Angeles. Closely comparable in service offering (sensory deprivation float tanks) and positioning toward stress relief and athletic recovery, though operating in a different metro.
- True REST Float Spa: Largest U.S. float therapy chain with multiple locations across multiple states. Directly comparable to Float Seattle in core service (sensory deprivation float tanks), membership model, and target audience (wellness, stress relief, athletic recovery).
Broad incumbents
- Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, IV therapy, infrared sauna, compression, and red light therapy under one roof. Directly comparable to Float Seattle's bundled recovery studio model, though broader in scope and franchise-based.
- Planet Fitness: National low-cost membership fitness chain. Comparable to Float Seattle on the recurring monthly membership model and physical-retail footprint, though positioned in fitness rather than recovery/wellness.
- Massage Heights: Membership-based massage and wellness franchise with multiple U.S. locations. Comparable to Float Seattle on subscription-driven wellness services, recurring revenue, and multi-location retail studio model.
- Equinox: Premium fitness and recovery club offering spas, infrared sauna, cold plunge, and recovery services. Comparable to Float Seattle on premium wellness positioning, recovery modality bundling, and affluent professional customer base.
- Woodhouse Spa: U.S. day spa chain offering massage, facials, and body treatments across multiple locations. Comparable to Float Seattle on multi-location wellness retail and spa service bundling, though broader in scope.
- Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage, skincare, and wellness services on a subscription model. Comparable to Float Seattle on the membership/recurring-revenue model and physical-retail studio footprint, though core service is massage rather than float therapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
float | seattle social profiles
Digital presencefloat | seattle compliance and trust
Trust signalCompliance2 records
float | seattle financial estimates
Financial estimateRevenue estimate
Valuation estimate
float | seattle leadership team
Management profileNumber of profiles
Profiles1 record
float | seattle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
float | seattle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about float | seattle
What does float | seattle do?
Float Seattle operates five physical wellness studios across the Seattle metropolitan area delivering 60-minute float therapy sessions in Epsom salt-saturated sensory-reduced tanks. The core float offering is bundled with complementary recovery modalities including infrared sauna, fire & ice contrast therapy, red/NIR light therapy, localized cryotherapy, and NormaTec compression boots. Customers access services via in-studio visits or the floathelm.com online booking platform, with memberships and multi-session packages driving recurring revenue.
Is float | seattle a public or private company?
float | seattle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was float | seattle founded?
float | seattle was founded in 2012. It employs 11 to 50 people.
Where is float | seattle based?
float | seattle is headquartered in Seattle, United States, in the North America region.
How does float | seattle make money?
Five revenue lines are on record. Float Therapy Sessions are the primary driver. The others are wellness Services, membership Subscriptions, package Sales and product Sales.
Who are float | seattle's main competitors?
Emerging players on record are The NOW Massage and CryoFit / iCRYO. Direct peers are Float Lab and True REST Float Spa. Broad incumbents are Restore Hyper Wellness, Planet Fitness, Massage Heights, Equinox, Woodhouse Spa and Hand & Stone Massage and Facial Spa.
Does float | seattle have an API?
No public API is recorded for float | seattle.
What industry is float | seattle in?
float | seattle's product category is Float Therapy and Wellness Recovery Services. Its primary akta.pro industry code is HSADAKAF, Float Therapy (Sensory Deprivation Tanks), with a secondary code of HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy). Its SIC code is 7997.