Brainbow Labs AB

What Brainbow Labs AB does

Brainbow Labs AB is a Swedish private limited company (Aktiebolag) that operates as an education and advisory firm at the intersection of neuroscience and artificial intelligence. The company is led by founder Dr. Katarina Gospic, a physician-scientist (MD, PhD) who is also an entrepreneur, author of nine books, and an international keynote speaker. Its core offerings are the BrAIn 2.0 AI Readiness Program, a B2B training curriculum that teaches organizations how AI works from core mechanics through implementation using neuroscience-informed change-management methods; international keynote lectures on neuroleadership, decision-making, and the mind-machine interface delivered at venues including the UN headquarters in Bonn and tech conferences in the USA and Saudi Arabia; and the BrAIn 2.0 book, sold via Amazon as a consumer education product. A recurring AI+ podcast with journalist Mr. Cavling extends the firm's content reach across Spotify, Apple, and Acast.

The underlying 'technology' is methodological rather than software-based: Brainbow Labs does not sell a platform, productize proprietary AI models, or operate any disclosed API or SDK. Its intellectual property consists of curated neuroscience frameworks blended with practical business AI applications, packaged into lectures, workshops, and a published book. Distribution is direct via the company website contact form for enterprise and speaking engagements, and via Amazon retail for the book. The only named enterprise relationship is with IBM, which manifested as a published case study through the founder's co-founded AI venture Edsvård, using IBM watsonx.ai and watsonx.data for built-environment applications; that AI engineering capability resides in Edsvård, not in Brainbow Labs itself.

The business model is a mix of professional-services revenue (AI Readiness Programs sold as B2B engagements, keynote speaking fees for corporate and institutional bookings) and one-time consumer revenue (Amazon book sales). Pricing for programs and lectures is not publicly disclosed. The company is founder-owned and bootstrapped, with no disclosed institutional investors, funding rounds, subsidiaries, or parent entities. Headcount is not disclosed, and the structure appears to be a single-founder delivery model augmented by contracted collaborators. Geographic reach is global in principle but concentrated in Europe (Sweden, Germany/UN Bonn), North America (USA), and the Middle East (Saudi Arabia) based on documented speaking engagements.

Name

Brainbow Labs AB

Legal name

Brainbow Labs AB

Website

https://brainbowlabs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Brainbow Labs AB is a Swedish education and advisory firm founded by Dr. Katarina Gospic that sells an AI Readiness Program, keynote lectures, and the BrAIn 2.0 book to enterprises and professionals seeking neuroscience-informed AI adoption guidance.

Ownership category

akta.pro rank

Product category

AI Education and Consulting

NAICS

Educational Support Services (611710), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• AI readiness training
• Neuroscience keynote lectures
• Organizational change consulting
• AI adoption education
• Neuroleadership advisory

Headquarters

HQ city

Skärholmen

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Book Sales: Sale of the BrAIn 2.0 book through Amazon and other retail channels. One-time purchase model for individual readers seeking AI education.
2. AI Readiness Program: B2B educational program delivered to organizations, teaching teams about AI implementation, change management, and innovation through neuroscience-informed methodologies.
3. Keynote Lectures: International speaking engagements at conferences, corporate events, and institutions on topics including AI, neuroscience, neuroleadership, and decision-making.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brainbow Labs AB delivers neuroscience-informed AI education and advisory services, anchored by Dr. Katarina Gospic. The primary offerings are the BrAIn 2.0 book (sold via Amazon), an AI Readiness Program delivered to organizations, and international keynote lectures on AI, neuroleadership, and decision-making. The portfolio is expertise- and content-driven, with no proprietary software product.

Product overview

Brainbow Labs AB offers a consulting and education-focused portfolio centered on Dr. Katarina Gospic's expertise in neuroscience and AI. The core offerings include the BrAIn 2.0 book and an AI Readiness Program. The book serves as a foundational resource explaining AI concepts, while the program provides hands-on implementation training for businesses. Additionally, the company offers keynote lectures and a podcast (AI+) as complementary content channels. The portfolio is structured as individual service offerings rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• BrAln 2.0: AI readiness program that teaches how AI works from core mechanics to hands-on implementation tailored to business operations

Products and services

• BrAIn 2.0 Book

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• IBMcoreStrategic or Co-development PartnerDr. Gospic's co-founded company Edsvärd partners with IBM's Client Engineering team using IBM watsonx.ai studio and watsonx.data lakehouse for AI applications in sustainability and built environment. IBM Case Study published showcasing the collaboration exploring AI for life-saving applications.
• EdsvärdcoreStrategic or Co-development PartnerSwedish AI company co-founded by Dr. Katarina Gospic that creates intelligence for the built environment and heavy industries. Edsvärd represents the commercial implementation of her AI and neuroscience expertise.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• MindValley: MindValley is a creator-led personal development and transformation education platform offering courses, events, and content from featured experts—comparable in creator-driven content model but operating at a broader consumer audience than Brainbow's enterprise focus.
• Maven: Maven is a cohort-based learning platform hosting creator-led courses from operating executives and practitioners. It shares the premium creator-driven cohort model with Brainbow's AI Readiness Program but operates as a multi-creator marketplace rather than a single-author brand.

Direct peers

• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI is a creator-led AI education business offering courses, specializations, and enterprise AI training programs—directly comparable to Brainbow's AI readiness positioning and creator-driven content model.
• Singularity University: Singularity University provides executive education, keynote programming, and thought leadership at the intersection of exponential technologies and business transformation, closely paralleling Brainbow's thought-leadership-driven AI education model.
• NeuroLeadership Institute: The NeuroLeadership Institute, founded by David Rock, operates at the same neuroscience-and-leadership intersection as Brainbow Labs, offering research-based advisory, executive education, and organizational change programs to enterprises worldwide.
• Section (formerly Section4): Section is a creator-led executive education company offering cohort-based courses taught by marquee practitioners, with a similar premium-pricing, expert-driven business model aimed at business leaders seeking strategic upskilling.

Broad incumbents

• Coursera: Coursera is a major online learning platform with broad enterprise and consumer course offerings including AI and leadership content. It competes with Brainbow for enterprise training budgets at a vastly larger scale and lower price point.
• Pluralsight: Pluralsight is a technology skills platform serving enterprise workforces with courses on AI, cloud, and software development. It overlaps with Brainbow in the enterprise AI upskilling category but with a broader technical rather than neuroscience-led approach.
• edX: edX, owned by 2U, is a broad online education platform offering university-level courses and executive programs, including AI and leadership content. It competes in the same enterprise upskilling category as Brainbow's AI readiness program.
• INSEAD Executive Education: INSEAD's executive education division offers premium leadership, transformation, and innovation programs to global enterprises. It competes with Brainbow for senior executive AI and change-management training budgets at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainbow Labs AB