Dialog Komunikacije

What Dialog Komunikacije does

Dialog Komunikacije d.o.o. is a Zagreb-based corporate communications consultancy founded in November 2000 in partnership with BBDO. The firm provides integrated communications management services spanning corporate communications, brand PR, digital communications, media relations, crisis management, event management, influencer marketing, and communications training. It serves both domestic Croatian clients and international brands seeking market entry or communications support across the Adriatic region, with a roster of named enterprise clients including NIVEA (Beiersdorf), Philips, Booking.com, Nestlé, adidas, vivo, ABOUT YOU, BIPA, Ecover, Optima Telekom, and the European Commission Representation in Croatia.

The company has expanded its service portfolio over time beyond traditional PR into digital communications (2016 Content and Social Media Management Department), influencer marketing, and sustainability consulting through THE GREEN HUB (launched 2020 with Ditch Plastic Croatia). It maintains proprietary thought-leadership platforms including DIABLOG (first Croatian blogger/influencer conference since 2016), DialogKnows research series, DialogVoxPopuli monthly social polls, DialogAkademija internal education, and StartDialog online panels. Since January 2010, Dialog has operated as the exclusive Croatian representative of Ketchum (Omnicom-owned global PR network), and in 2022 co-founded Central Point Adria with Olaf&McAteer to deliver communications services across 8 Adriatic markets via a single-point-of-contact (SPOC) model.

The firm's go-to-market is enterprise B2B field sales supported by community-led thought leadership. Revenue is generated through professional services fees (retainer and project-based; no pricing disclosed). The company has completed over 2,300 campaigns for 500+ clients across 25+ years, earning multiple HUOJ Grand PRix awards. It is privately held with no external institutional investment, led by Director Marina Čulić Fischer.

Name

Dialog Komunikacije

Legal name

DIALOG KOMUNIKACIJE d.o.o.

Website

https://dialog-komunikacije.hr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Dialog Komunikacije is a Zagreb-based B2B communications consultancy providing corporate, brand, digital, and crisis PR services to international and domestic clients across Croatia and 7 other Adriatic markets, operating as Ketchum's exclusive Croatian representative.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communications Consulting Services: The agency generates revenue through providing professional communications management services including corporate communications, brand PR, digital marketing, media relations, crisis management, event management, influencer marketing, and communications training to domestic and international clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dialog Komunikacije is a Croatian communications management agency that delivers corporate, brand, and digital communications services to domestic and international clients. Core offerings include media relations, consumer relations, employee relations, crisis management, lobbying, event management, communication training, and digital services such as influencer marketing, social media management, and content creation. The agency also operates regional and sustainability consulting platforms (Central Point Adria, THE GREEN HUB) and proprietary thought-leadership programs (DIABLOG, DialogKnows, StartDialog).

Product overview

Dialog Komunikacije is a communication management agency specializing in corporate, marketing, and digital communications. The company operates a platform-plus-services model with two main service categories: Communication Management (covering media relations, crisis management, employee communications, event management, lobbying, and training) and Digital Communication (including influencer marketing, social media management, and content creation). The company also operates several branded initiatives including Central Point Adria (regional PR hub), THE GREEN HUB (sustainability consulting), DIABLOG (blogger conference), DialogKnows (research series), Start Dialog (expert discussions), DialogAkademija (internal training), and DialogVoxPopuli (social media research). The agency is an exclusive representative of Ketchum and part of the BBDO communication group in Croatia.

Differentiator

Problem solved

Functional benefit

Brands

• DIABLOG: First Croatian conference dedicated to bloggers and influencers, launched in 2016
• Central Point Adria
• THE GREEN HUB
• DialogKnows
• DialogAkademija
• DialogVoxPopuli
• Start Dialog

Products and services

• Communication Management (Komunikacijski menadžment)
• Digital Communication (Digitalna komunikacija)
• Central Point Adria
• THE GREEN HUB

Quantifiable outcome

• 500+ clients served, 2,300+ campaigns completed in 25+ years of operation
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• KetchumcoreStrategic or Co-development Partner · 1 January 2010Dialog Komunikacije is the exclusive representative of Ketchum in Croatia. Ketchum is one of the world's largest public relations agencies, part of the Omnicom Group. This partnership gives Dialog access to global PR methodologies, international client referrals, and the broader Ketchum network, while Ketchum gains local market representation in Croatia and the Adriatic region.
• BBDO Communications Group CroatiacoreStrategic or Co-development PartnerDialog is an integral part of the BBDO communications group in Croatia. Dialog originated from BBDO Zagreb (started in 1995 as a 'one man band' within the agency, with a dedicated PR department created three years later), and was co-founded in November 2000 as a specialized PR agency in partnership with BBDO. BBDO remains the parent/group affiliation.
• Olaf&McAteerminorStrategic or Co-development PartnerOlaf&McAteer is the partner combined with Dialog within the Central Point Adria regional hub, providing clients with combined know-how and the ability to optimize resources across the Adriatic region.
• Ditch Plastic CroatiaminorStrategic or Co-development PartnerDitch Plastic Croatia co-founded THE GREEN HUB platform with Dialog Komunikacije. The platform provides environmental and communications consulting services to help companies transition to sustainable business practices. Launched at the end of 2020.
• Central Point Adria Partners (Serbia, Slovenia, BiH, Montenegro, Kosovo, North Macedonia, Albania)coreStrategic or Co-development PartnerCentral Point Adria is a regional hub covering 8 Adriatic markets: Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, Kosovo, North Macedonia, and Albania. The hub combines the know-how of Dialog Komunikacije and Olaf&McAteer to serve clients seeking regional communications coverage, operating on a SPOC (Single Point of Contact) model with teams in Zagreb or Belgrade.
• KetchumcoreGTM or Marketing PartnerThe agency website footer displays the Ketchum logo alongside its own branding, indicating a visible partnership affiliation.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Burson Cohn & Wolfe (BCW): Global PR and communications network (WPP) with regional European hubs. Comparable in enterprise-grade PR services targeting multinational clients active in CEE/SEE markets.
• McCann Zagreb: Croatian branch of the McCann Worldgroup creative/advertising network. Comparable as a Croatian-based international network agency serving overlapping brand clients with adjacent communications services.
• Havas PR: Global communications group with a dedicated PR/influence practice serving enterprise clients across Europe. Comparable in targeting multinational brand communications but as part of a much larger group.
• Edelman: Largest global PR firm with established Central & Eastern European presence. Competes with Dialog for the same multinational clients seeking regional PR counsel, but at materially larger scale.
• FleishmanHillard: Global PR network (Omnicom) with regional European offices serving multinational brands on integrated communications. Comparable in service mix but operates at much larger scale than Dialog.
• Ketchum: Global PR network (Omnicom) of which Dialog is the exclusive Croatian representative. Comparable as the broader network defining the international methodology and client base Dialog operates against.

Direct peers

• Olaf&McAteer: Serbia-based communications agency and Dialog's joint partner in the Central Point Adria regional hub. Directly comparable as a regional PR/comms peer operating in the same Adriatic/Balkans markets with overlapping service categories.
• Bruketa&Žinić: Leading Croatian creative and integrated communications agency with comparable client mix (regional brands, multinationals) and overlapping services spanning brand communications and digital. Closest Croatian competitor to Dialog by category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DialogKomunikacije
• Instagraminstagram.com/dialogkomunikacije
• LinkedInlinkedin.com/company/dialog-komunikacije

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialog Komunikacije