Olaf&McAteer

What Olaf&McAteer does

Olaf&McAteer is a Belgrade-based, privately held integrated communications consultancy founded in 2002 that delivers strategic communications, creative, digital communications, event management, public affairs, media buying, and ESG communications services to corporate clients and government institutions in Serbia and the broader Western Balkans. The firm operates as the exclusive affiliate of the Ketchum global communications network, granting it access to international methodologies, cross-border collaboration, and benchmarks across Ketchum's 70+ country footprint while maintaining local market expertise in Serbia.

The company's product offering is organized around six core service lines—Strategic Communications, Creative, Digital Communications, Events, Public Affairs, and Media Buying—with ESG Communications as an additional service module focused on sustainability reporting and corporate positioning. Service delivery is conducted by an in-house integrated team that creates and executes PR, media, digital, ESG, public affairs, creative, and integrated communications strategies; the firm does not sell discrete software products. Documented enterprise clients include A1 Srbija (telecommunications), Erste Bank (financial services), Mars (consumer goods), IKEA (retail), JTI (tobacco), and AmCham Srbija (business association).

Commercially, Olaf&McAteer operates as a sales-led B22B professional services firm on a quote-based engagement model, acquiring clients through direct relationship-building, industry events, referrals from within the Ketchum network, and thought-leadership content published across its website and social media channels. Revenue and pricing are not publicly disclosed. The agency employs between 11 and 50 staff and is headquartered at Mišarska 10, Belgrade, Serbia. In 2022 it celebrated its 20th anniversary and, together with Zagreb-based Dialog komunikacije, launched the regional brand Central Point Adria to coordinate communications delivery across Serbia and Croatia.

Name

Olaf&McAteer

Legal name

Olaf&McAteer

Website

https://olafmcateer.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Communications Services, Nec (4899), Services-Management Consulting Services (8742)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Integrated communications services
• Public relations consulting
• Crisis communications
• Public affairs advisory
• Media buying services

Headquarters

HQ city

Novi Beograd

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communications Services: The agency generates revenue by providing integrated communications services including strategic communications, creative services, digital communications, events, public affairs, and media buying to corporate clients and government organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Olaf&McAteer provides integrated communications services to enterprise and government clients in Serbia and the Western Balkans. Its core offerings include Strategic Communications, Creative, Digital Communications, Events, Public Affairs, and Media Buying, delivered as professional consulting and execution engagements backed by the global Ketchum network affiliation.

Product overview

Olaf&McAteer is an integrated communications consultancy that offers a unified portfolio of communication services rather than a modular software product. The agency provides six core service areas: Strategic Communications, Creative, Digital Communications, Events, Public Affairs, and Media Buying—all delivered by a team that creates and implements PR, media, digital, ESG, PA, creative, and integrated communications strategies. As the exclusive Serbian affiliate of the global Ketchum network, the agency leverages international expertise while providing localized communication solutions. The services are not sold as discrete software products but rather as professional consulting and execution services tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications (Strateške komunikacije) Strategic communications services including public relations, media relations, and integrated communication strategy development for corporate and government clients in Serbia and the Western Balkans.
• Creative (Kreativa)
• Digital Communications (Digitalne komunikacije)
• Events (Događaji)
• Public Affairs
• Media Buying

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KetchumcoreStrategic or Co-development PartnerOlaf&McAteer is the exclusive affiliate partner of Ketchum, a leading global communications consultancy operating in over 70 countries. This partnership provides the agency with access to Ketchum's global methodologies, international best practices, benchmarking tools, and cross-border collaboration opportunities with Ketchum offices worldwide. The relationship enables Olaf&McAteer to serve multinational clients with local expertise while maintaining global standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global public relations firm with presence in Central and Southeast Europe. Competes for multinational clients requiring consistent global PR service standards, similar to Olaf&McAteer's value proposition via Ketchum affiliation.
• FleishmanHillard: Global public relations and communications consultancy with offices across Europe. Offers integrated communications, public affairs, and crisis management capabilities directly comparable to Olaf&McAteer's service portfolio.
• Publicis Belgrade: Serbian office of Publicis Groupe, offering advertising, digital, and integrated marketing communications. Competes for enterprise clients seeking global network-backed services in the Serbian market.
• Burson Cohn & Wolfe (BCW): Global communications agency offering integrated communications, public affairs, and creative services. Comparable global network affiliate competitor for multinational client mandates in the region.
• Hill+Knowlton Strategies: Global public relations and integrated communications agency offering public affairs, crisis, and corporate communications. Comparable to Olaf&McAteer in the corporate communications and public affairs services offered to multinational clients.
• Ogilvy Serbia: Serbian presence of Ogilvy, a global advertising and communications network. Competes for integrated communications and brand strategy mandates from multinationals operating in Serbia, leveraging global network resources similar to Olaf&McAteer's Ketchum affiliation.

Direct peers

• New Moment New Ideas Company: Belgrade-based creative and integrated communications agency serving similar enterprise clients in Serbia and the Balkans. Directly comparable boutique-style integrated communications competitor in the same local market.
• Dialog komunikacije: Zagreb-based integrated communications agency that co-founded the Central Point Adria regional brand with Olaf&McAteer. Operates in the same integrated communications space targeting enterprise and government clients in Croatia and the region.
• Direct Media United Solutions: Serbian integrated communications and media agency providing strategy, creative, digital, and media buying services. Comparable full-service agency competing for similar enterprise clients in the Serbian market.
• McCann Worldgroup Serbia: Serbian affiliate of McCann Worldgroup, offering advertising and integrated marketing/communications services. Competes with Olaf&McAteer for enterprise clients in Serbia as part of a competing global network affiliate model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVJwGzPXVZW_aakoChBy7XQ
• Facebookfacebook.com/OlafMcAteer
• LinkedInlinkedin.com/company/olaf&mcateer/?viewAsMember=true
• Instagraminstagram.com/olafmcateer
• TikToktiktok.com/@olafmcateer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olaf&McAteer