Milton and Betty Katz JCC

What Milton and Betty Katz JCC does

The Marjorie & Lewis Katz Jewish Community Center (formerly Milton & Betty Katz JCC) is a 501(c)(3) nonprofit community organization headquartered in Margate City, New Jersey, operating a single main facility at 501 N. Jerome Avenue and managing seven additional senior center satellite locations across Atlantic County. Founded in 1946, with predecessor programs such as AVODA dating to 1928, the JCC serves the Jewish community of Atlantic and Cape May counties and the broader Atlantic County population with a portfolio spanning health and fitness (fitness center, group fitness, personal training, Reformer Pilates, HIITCLUB, Mind & Body Studio), aquatics (indoor pool, lap swimming, lessons, Margate Sharks competitive swim team, lifeguard certification), sports and recreation (adult basketball, racquetball, youth sports, Atlantic City Marathon Race Series), early childhood education (infant through PreK with Jewish curriculum), Camp By The Sea (day camp including the inclusive Camp Tikvah for children with special needs), cultural events (Arts Books & Culture Festival, Summer Series), and senior services (Live Long Live Strong, PWR!Moves Parkinson Wellness Recovery, and Older Americans Act-funded meal and activity programs serving 7,000+ seniors monthly across Buena, Northfield, Egg Harbor City, Egg Harbor Township, Galloway, Hammonton, and Ventnor).

The JCC operates on a diversified nonprofit revenue model spanning membership subscriptions (monthly recurring), program and class fees (per-session or per-program), event registrations and ticket sales, facility and party rentals, and donations plus fundraising. The organization runs on standard community center physical infrastructure and uses Daxko operations software for membership management and online registration. Distribution is direct-to-consumer and on-site: members and program participants access facilities in person, supplemented by online self-serve registration. The senior services arm is distinct in that it is grant-funded through the Atlantic County Area Agency on Aging under the Older Americans Act of 1965, providing a stable institutional revenue stream separate from member-driven fees.

The JCC is led by CEO Marg Rosenblatt, who succeeded Jack Fox (retired after 35 years) in 2020, and operates with 101-250 employees. The organization was rededicated and renamed in July 2024 in honor of Marjorie and Lewis Katz, succeeding the previous Milton and Betty Katz naming. Strategic programmatic expansions include a PWR!Moves Parkinson Wellness Recovery program (2024) and the Tzedakah 360 community volunteering initiative (2024), alongside a resident partnership with Strive Physical Therapy (2023) and a co-fundraising relationship with Jewish Family Service of Atlantic & Cape May Counties via an annual golf tournament that has raised $350,000-$360,000. EIN: 21 0624476.

Name

Milton and Betty Katz JCC

Legal name

The Marjorie & Lewis Katz Jewish Community Center of Atlantic County

Website

https://jccatlantic.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

The Marjorie & Lewis Katz JCC is a 501(c)(3) Jewish Community Center in Margate, NJ, serving Atlantic and Cape May counties with fitness, aquatics, early childhood education, Camp By The Sea, cultural programming, and seven county senior centers serving 7,000+ seniors monthly through membership, program fees, and government grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Margate City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees providing access to fitness facilities, pool, and general amenities. Membership categories and rates available on website.
2. Program and Class Fees: Fees for fitness classes, sports programs, early childhood education, aquatics lessons, youth camps, and cultural classes. These are typically per-session or per-program charges.
3. Event Registrations: Ticket sales for special events, performances, sports nights, and day trips. Includes sponsorship revenue from major events.
4. Facility Rentals: Rental income from hosting parties, bar/bat mitzvahs, quinceañeras, and other private events in gym, pool, and meeting rooms.
5. Donations and Fundraising: Tax-deductible donations from members and community, including major fundraising events like golf tournaments that benefit both JFS and JCC. The organization is a 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Marjorie & Lewis Katz JCC (formerly Milton and Betty Katz JCC) is a nonprofit Jewish Community Center in Margate, New Jersey, operating a fitness center, indoor aquatics facility, early childhood education center, Camp By The Sea, sports leagues, cultural programs, and Atlantic County Senior Centers. It sells memberships, program registrations, event tickets, and facility rentals, while supplementing revenue with donations and grants under the Older Americans Act.

Product overview

The Marjorie & Lewis Katz JCC operates as a Jewish Community Center offering a diverse portfolio of community services organized into distinct programs. The core offerings include Health & Fitness (fitness center, group fitness, personal training, HIITCLUB, Reformer Pilates, Mind & Body Studio, Family Yoga, PWR!Moves Parkinson's program, Total Wellness, and Live Long Live Strong senior fitness), Aquatics (indoor pool, lap swim, aquatic fitness, swim lessons, Margate Sharks swim team, lifeguard certification), Sports & Recreation (adult/youth sports, basketball leagues, racquetball, Atlantic City Marathon Race Series), Early Childhood Education (infant through pre-K with Jewish curriculum), Camp By The Sea (day camp with inclusive Camp Tikvah), Active Adult & Senior Programs (fitness classes, tech assistance, senior centers serving 7,000+ monthly), Arts/Cultural Events (Arts Books & Culture Festival, Summer Series, author events), and community initiatives (AVODA scholarships since 1928, Tzedakah 360 volunteering, Jackie & Hank Herskowitz Sports Night). The JCC uses Daxko operations software for membership and registration management.

Differentiator

Problem solved

Functional benefit

Brands

• Camp By The Sea: Summer day camp program for children operated by the JCC
• Arts, Books & Culture Festival
• Jackie & Hank Herskowitz Sports Night
• Summer Series
• Tzedakah 360
• Atlantic City Marathon Race Series
• Live Long Live Strong

Products and services

• JCC Membership
• Health & Fitness Programs
• Aquatics Programs
• Sports & Recreation
• Early Childhood Education Center
• Camp By The Sea
• Atlantic County Senior Centers
• AVODA College Scholarship
• Event & Party Rentals
• Cultural & Educational Classes
• Arts, Books & Culture Festival

Quantifiable outcome

• 7,000+ senior citizens served monthly across 8 senior center locations
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Camp By The SeacoreStrategic or Co-development Partner · 1 January 2026JCC operates Camp By The Sea (campbythesea.org), a day camp program including Camp Tikvah for children with special needs. Israeli Shlichim counselors bring Israeli culture to camp.
• Jewish Family Service of Atlantic & Cape May CountiescoreStrategic or Co-development Partner · 1 January 2025Annual NFI & Brown Family Golf Tournament FORE Charity benefits both JFS and JCC. Raised over $350,000 in 2025 and $360,000 in another year. Close collaboration on community programs and fundraising initiatives.
• Atlantic County Senior Centers (under Older Americans Act)coreStrategic or Co-development Partner · 1 January 2025JCC manages Atlantic County Senior Centers through grant funding under the Older Americans Act of 1965. Provides meals and services to 7,000+ seniors monthly.
• Stockton Holocaust Resource CenterminorStrategic or Co-development Partner · 1 January 2025Lecture series hosted at JCC featuring Holocaust education and preservation of local Jewish history.
• Atlantic County Area Agency on AgingcoreStrategic or Co-development Partner · 1 January 2024Grant provider under the Older Americans Act of 1965 for senior center services. Funding supports senior nutrition and activity programs.
• Strive Physical TherapycoreStrategic or Co-development Partner · 1 January 2023Strive Physical Therapy and Sports Rehabilitation announced as new resident at JCC facility. Collaboration on pelvic health physical therapy discussions and community wellness programs. JCC hosts free community talks on pelvic health.
• G. Larry James FoundationminorStrategic or Co-development PartnerMarathon Race Series partners with foundation for October 18-19 event, supporting community running programs and youth engagement.
• Skyhawks Sports ProgramsminorChannel Partner/ Reseller/ DistributorThird-party youth sports program provider offering multi-sport camps (golf, volleyball, flag football, cheer) for children ages 5-8 at JCC facilities.
• Payne Stewart Golf ExperiencesminorChannel Partner/ Reseller/ DistributorPartner for Skyhawks Beginning Golf program, providing instruction through fun, games-based approach with specialized equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JCC Chicago: Large Midwestern JCC with fitness, aquatics, early childhood education, summer camp, and Jewish cultural programming. Comparable to Katz JCC in breadth of services from infant childcare through senior programs.
• JCC Manhattan: New York City JCC providing fitness, cultural arts, early childhood education, and senior programs under a membership model. Closest comparable to Katz JCC in scope of indoor pool, fitness, and cultural venue operations.
• Sid Jacobson JCC: Long Island JCC with strong senior services, fitness, and cultural programming — including a recognized commitment to Parkinson and memory-care programming similar to Katz JCC's PWR!Moves offering.
• 92nd Street Y (92NY): Iconic New York Jewish community center offering fitness, cultural programming, education, and signature events. Directly comparable to Katz JCC as a multi-generational JCC with cultural-festival IP and membership-based programming.
• Jewish Community Center of Greater Baltimore: Mid-Atlantic JCC combining fitness, early childhood education, summer camp, and senior services. Comparable regional-scale JCC model with multi-generational membership programming.

Broad incumbents

• YMCA of the Pines: Regional YMCA operating camps, aquatics, and community wellness in southern New Jersey. Closest direct competitor to Katz JCC's fitness, pool, and family programming for the non-Jewish general population.
• JCC Association of North America: Umbrella organization for the JCC movement in North America. Comparable as the sector body that benchmarks, accredits, and supports Katz JCC's operations and strategic positioning.

Others

• Jewish Family Service of Atlantic & Cape May Counties: Direct fundraising partner with Katz JCC — joint annual golf tournament has raised $350K+ in a single year. Comparable as a co-funded social-services collaborator in the same Jewish communal ecosystem.
• Jewish Federation of Atlantic & Cape May Counties: Regional Jewish communal body that co-funds programming and fundraising with Katz JCC. Comparable as a partner/funder in the same Jewish-community ecosystem and donor network.

Emerging players

• Boys & Girls Club of Atlantic City: Local Atlantic County youth-development organization offering after-school, sports, and summer programs. Comparable as a community-based youth-services peer in the same geography, indirectly competing for family and youth engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jccatlantic
• Instagraminstagram.com/jccatlantic
• Xx.com/jccatlantic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milton and Betty Katz JCC