Payne Stewart Collection

What Payne Stewart Collection does

Payne Stewart Collection is a U.S. direct-to-consumer and wholesale premium men's golf apparel brand that markets clothing built on the personal brand and estate of late professional golfer Payne Stewart. The product portfolio spans performance polos ($55–$128), quarter zips, vests, packable windshirts, full-zip jackets, blazers ($155–$285), five-pocket performance pants and shorts, golf hats (including the Kangol-collaborated 'Payne's Tam' at $58), and gift cards starting at $25. Underlying product technology centers on performance fabrics — moisture-wicking, four-way stretch, temperature regulation, Supima cotton blends, Syntrel microfiber, and tightly woven water-resistant nylon — rather than on software or data platforms. The catalog is small (~55 SKUs, 53 in stock, 19 out of stock at the time of data collection) and the operation is U.S.-only.

Name

Payne Stewart Collection

Website

https://paynestewartcollection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Payne Stewart Collection is a U.S. direct-to-consumer premium men's golf apparel brand selling polos, outerwear, bottoms, headwear, and gift cards online, anchored by the namesake golfer's estate, iconic fist pump logo, and signature.

Ownership category

akta.pro rank

Product category

Men's Golf Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Footwear & Apparel Retail (CRAMACAH), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf apparel
• Men's golf clothing
• Performance golf wear
• Premium golf polos
• Golf accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Apparel Sales: The company generates revenue through direct-to-consumer sales of premium men's golf apparel including polos, outerwear, accessories, and bottoms through its e-commerce website. Products are sold at one-time purchase prices with seasonal sales and discounts offered.
2. Wholesale: The company sells its collection to wholesale/retail partners. Contact email for wholesale inquiries is [email protected].
3. Gift Cards: The company offers gift cards starting at $25, providing an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Payne Stewart Collection designs, sources, and sells premium men's golf apparel celebrating the iconic style of professional golfer Payne Stewart. The product line includes polos, quarter zips, vests, packable windshirts, full zip jackets, performance blazers, pants, shorts, hats, and gift cards, featuring performance fabrics with moisture-wicking, four-way stretch, temperature regulation, and water resistance. Sales occur primarily through the brand's own e-commerce site and a wholesale channel for retail partners.

Product overview

Payne Stewart Collection is a premium men's golf apparel brand celebrating the life and iconic style of professional golfer Payne Stewart. The company offers a comprehensive golf apparel line featuring performance fabrics with moisture-wicking, four-way stretch, and temperature regulation properties. The product portfolio includes: tops (various polo styles with patterns like plaid, stripes, and prints), mid-layers (quarter zips and vests), outerwear (packable windshirts, full zip jackets, and performance blazers), bottoms (pants and shorts with five-pocket designs), and accessories (Kangol-collaborated Payne's Tam, golf hats). The collection emphasizes the fusion of classic elegance inspired by Payne Stewart's distinctive fashion sense with contemporary performance technology. Notable brand identifiers include the iconic fist pump logo and Payne Stewart's signature, used selectively throughout the collection. The brand also offers gift cards as a product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Polos

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• KangolminorOEM/ Whitelabel/ Licensing PartnerPayne's Tam is a special collaboration with Kangol to bring back the iconic 504 ventair that became part of Payne Stewart's distinctive look. This limited edition style features the Fist Pump logo on the front and Payne Stewart's signature on the back along with the Kangol logo dating back to 1983. Made in the USA with globally sourced materials.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RLX (Ralph Lauren Golf): Ralph Lauren's premium golf apparel line offering polos, outerwear, and accessories with strong country club positioning. Competes directly for the same affluent male golfer customer.
• Holderness & Bourne: Premium men's golf apparel brand with classic styling and performance fabrics targeting affluent country club golfers. Similar price positioning, product mix, and target customer.
• TravisMathew: Premium men's golf apparel and lifestyle brand selling polos, shorts, and outerwear through DTC and wholesale channels. Closely comparable in product mix, price tier, and target customer.
• Peter Millar: Premium men's golf and lifestyle apparel brand offering polos, outerwear, and accessories at similar price points to Payne Stewart Collection. Direct competitor in the affluent male golfer segment with comparable quality positioning.
• Greyson Clothiers: Premium men's golf apparel brand featuring distinctive patterns, performance fabrics, and lifestyle crossover positioning. Comparable in niche premium golf apparel focus and direct-to-consumer distribution.

Broad incumbents

• FootJoy: Acushnet Holdings-owned brand dominant in golf footwear and apparel, sold through pro shops nationwide. Overlaps with Payne Stewart Collection in golf apparel but operates at vastly larger scale with broader product portfolio.
• Puma Golf: Global athletic brand offering men's golf apparel and footwear with strong presence in pro shops. Competitor at the mid-premium tier with broader distribution reach than boutique brands.
• Under Armour Golf: Performance athletic apparel brand with dedicated golf line emphasizing moisture-wicking and stretch technologies. Competitor in the performance fabric segment targeting male golfers.
• Nike Golf: Global athletic brand with extensive golf apparel line and major tour endorsement relationships. Competes across price points with vastly larger distribution and marketing budgets.

Emerging players

• Lululemon Golf: Lululemon's expansion into men's golf apparel brings premium athleisure aesthetics to the category. While newer to golf, the brand's marketing scale and performance fabric credibility compete for the same premium male customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PayneCollection
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payne Stewart Collection