My Haute-Loire

What My Haute-Loire does

My Haute-Loire (myhauteloire.fr) is the official tourism destination portal for the Haute-Loire department in the Auvergne-Rhône-Alpes region of France, operated by Haute-Loire Attractivité, a public agency funded by the Département de la Haute-Loire. The platform aggregates approximately 4,000 tourism offers, 400+ pieces of editorial and multimedia content, and serves roughly 1 million annual visits, addressing leisure tourists, group travel organizers, and prospective relocants. Core products include a ticketing and gift voucher platform (Billetterie), an interactive destination map (Carte Interactive), 360° virtual tours (Visites 360°), live webcams, a travel itinerary planner (Mon Carnet de Voyage), an event calendar (Agenda Événementiel), and a branded merchandise e-commerce store (Fier d'être Altiligerien).

The platform is built on WordPress with integration to the Apidae Tourisme information system for offer data management and the Alliance Réseaux Open System for real-time booking of accommodations and activities. Notable technical features include an eco-mode that tracks CO2 savings from reduced data transfer, a six-language interface (Dutch, English, French, German, Italian, Spanish), and accessibility-focused services through the Vacances Adaptées program. The platform also operates a dedicated Espace Pro portal serving tourism operators with classification services, label management (Respirando, Tourisme et Handicap, Clévacances, Accueil Vélo), training, and marketing support, plus a separate hauteloire-congres.fr site for MICE business.

The business model is predominantly publicly funded through the departmental council, with the agency's stated mission centered on tourism promotion rather than revenue generation. Commercial revenue streams are limited in scale and include merchandise e-commerce (sweatshirts at €40, t-shirts at €20, bracelets at €16), ticketing transaction fees, and professional services such as accommodation classification and operator training. Distribution is digital-first through the website supplemented by a network of physical local tourism offices across the department. Approximately 16 staff members support operations across marketing, digital, tourism/labels, press, and administration functions.

Name

My Haute-Loire

Legal name

Haute-Loire Attractivité

Website

https://myhauteloire.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

My Haute-Loire is the official tourism portal for the Haute-Loire department in France, operated by the public agency Haute-Loire Attractivité. It aggregates 4,000 tourism offers, 360° virtual tours, and booking tools, serving leisure visitors, group travelers, and prospective relocants.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Tourism portal
• Destination marketing
• Accommodation booking
• Tourism information
• Travel promotion

Headquarters

HQ city

Le Puy-en Velay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Public Institutional Funding: Operated by Haute-Loire Attractivité, a public agency funded by the Haute-Loire Department Council. Primary mission is tourism promotion rather than revenue generation.
2. E-commerce and Ticketing: Boutique merchandise sales (sweatshirts, t-shirts, bracelets, caps) and ticket sales for attractions and gift vouchers.
3. Professional Services: Classification services for tourism accommodations, training programs for tourism professionals, and consulting services for local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

My Haute-Loire operates the official tourism portal for the Haute-Loire department, providing destination content, an interactive map of 4,000 tourism offers, 360° virtual tours, real-time booking for accommodations and activities, ticketing, gift vouchers, an events calendar, and travel itinerary tools. It also runs an online merchandise boutique and professional services for tourism operators including classification, training, and consulting.

Product overview

My Haute-Loire is a unified tourism destination management platform for the Haute-Loire department in Auvergne, France. The platform combines a comprehensive content portal with transactional services including ticketing (Billetterie - Billets et Bons Cadeaux), real-time accommodation and activity booking (Réservation en Ligne - Open Expériences), and an interactive geographic discovery tool (Carte Interactive). Content offerings are delivered through blog-style storytelling (Nos Secrets Partagés), immersive virtual tours (Visites 360°), and live monitoring via webcam feeds (Webcams en Direct). The platform also operates a merchandise e-commerce store (Boutique - Produits Dérivés) and supports travel planning through itinerary creation (Mon Carnet de Voyage) and event discovery (Agenda Événementiel). Professional services include an operator portal (Espace Pro) and dedicated group travel coordination (Espace Groupes), while accessibility is addressed through the Vacances Adaptées program. The ecosystem also includes conference and seminar venue services.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie - Billets et Bons Cadeaux

Quantifiable outcome

• 1 million annual visits to the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• IRIS InteractivecoreTechnology or IntegrationWebsite development and hosting provider. Located at Cité Numérique du Pensio, 4 rue du PNDF, 43000 LE PUY-EN-VELAY. Responsible for website conception, design, and maintenance including eco-mode feature implementation.
• Apidae Tourisme Scic SAcoreTechnology or IntegrationTourism Information System provider. Located at Nowcoworking, Apidae Tourisme, 35 rue de Marseille, 69007 Lyon. Provides the underlying data management system for tourism offers and content.
• ALLIANCE RESEAUXcoreTechnology or IntegrationBooking solution provider for accommodations and tourism activities. Located at 26 rue de Saint-Exupéry, 73300 SAINT-JEAN-DE-MAURIENNE. Provides the Open System reservation platform with 1.5M€ transaction volume.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Atout France: France's national tourism development agency. Operates a country-level destination promotion platform (Explore France) with broader scope; serves as the institutional umbrella under which departmental agencies like Haute-Loire Attractivité operate.
• Tripadvisor: Global destination discovery and review platform. Competes with DMOs for traveler attention and booking intent; relevant as a benchmark for content-led destination engagement at massive scale.
• Lonely Planet: Destination content and travel guide publisher. Comparable in its editorial-led approach to destination discovery and storytelling, though commercial rather than institutional.

Direct peers

• Provence-Alpes-Côte d'Azur Tourism Board: Regional tourism committee operating a comparable destination portal for Provence-Alpes-Côte d'Azur with editorial content, booking integration, and multi-language visitor services — same DMO model, different territory.
• Comité Régional du Tourisme de Bretagne: Regional DMO for Brittany operating a destination portal with content, events, and booking capabilities for visitors. Same institutional tourism promotion mandate and comparable scale to Haute-Loire Attractivité.
• Visit Paris Île-de-France: Regional tourism promotion agency for the Paris Île-de-France region operating a comparable destination portal with booking, events, and editorial content for visitors — same business model, larger scale, same institutional DMO structure.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee covering the broader region that includes Haute-Loire. Operates a destination portal with the same DMO business model, content marketing approach, and Apidae ecosystem integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tourisme43
• Facebookfacebook.com/haute.loire.tourisme
• Instagraminstagram.com/myhauteloire
• LinkedInlinkedin.com/company/haute-loire-attractivite

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Haute-Loire