CBS Outdoor

What CBS Outdoor does

CBS Outdoor is a French marketing services agency headquartered in Issy-les-moulineaux, France, operating primarily in the French market and serving B2B corporate clients across three core service lines: outdoor marketing (marketing d'extérieur), event marketing (marketing événementiel), and digital/e-marketing. The agency organizes corporate seminars, conferences, professional trade shows, team building events, and product launches, while also executing street marketing campaigns, urban advertising (billboards, flags, panels, wall advertising), and influencer marketing strategies. The offering extends to specialized event animations such as drone shows, eco-friendly smoothie bike activations, and digital animations incorporating holograms, AR/VR experiences, and virtual trade show platforms.

The business model is project-based professional services: clients receive customized, quote-based proposals with multi-year contract cadences, and revenue is generated through service fees for strategy development, campaign execution, and ongoing marketing support. The go-to-market motion is consultative and direct, with field/enterprise sales supplemented by content marketing through the company's blog (cbsoutdoor.fr) optimized for French marketing keywords and an active presence on social platforms. The company targets three customer segments — B2B corporate clients (primary), startups seeking cost-effective brand awareness, and professional associations hosting trade events — using a vertical segmentation approach.

There is no proprietary technology platform underlying the offering; the agency is fundamentally a services business that deploys third-party tools (AR/VR hardware, drone technology, social media platforms) in client campaigns. No funding rounds, M&A activity, parent company, ownership structure, leadership team details, patents, or AI/ML proprietary capabilities are disclosed in the available data, representing meaningful information gaps for an investment assessment.

Name

CBS Outdoor

Legal name

CBS Outdoor

Website

https://cbsoutdoor.fr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

501–1,000 employees

Short description

French marketing services agency in Issy-les-moulineaux providing outdoor marketing, event marketing, street marketing, and digital/e-marketing services primarily to B2B corporate clients across the French market.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Outdoor marketing services
• Event marketing agency
• Street marketing campaigns
• Influencer marketing strategy
• Digital marketing services

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: The company provides professional marketing services including outdoor marketing strategy, event marketing organization, street marketing campaigns, and digital marketing consulting. Revenue is generated through service fees for strategy development, campaign execution, and ongoing marketing support for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

CBS Outdoor is a French marketing agency that plans and executes outdoor marketing campaigns (street marketing, billboards, flags, custom-shaped panels, wall advertising), event marketing (corporate seminars, conferences, professional trade shows, team building, product launches), and digital marketing (influencer marketing, social media, SEO, SEA). The agency also delivers specialized event animation services such as drone shows, smoothie bike activations, digital holograms, VR experiences, AR-powered street marketing, virtual trade shows, and customizable event wristbands.

Product overview

CBS Outdoor is a French outdoor marketing agency offering a portfolio of marketing services organized into three core areas: Outdoor Marketing (marketing d'extérieur) encompassing street marketing, billboard advertising, flags, panels, and creative urban displays; Event Marketing (marketing événementiel) covering corporate events, seminars, conferences, trade shows, team building, and product launches; and Digital Marketing (e-marketing) including influencer marketing strategies and social media campaigns. The company also provides specialized event animations such as drone shows, smoothie bike experiences, and digital animations with augmented reality and virtual reality. Innovation services like AR-powered street marketing and virtual trade show hosting round out the offering, positioning CBS Outdoor as a full-service marketing agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Marketing (Marketing d'extérieur) Outdoor marketing services including street marketing, billboard advertising, flags, panels, and creative urban displays designed to maximize brand visibility in public spaces. Targeted at French businesses seeking offline marketing reach.
• Event Marketing (Marketing événementiel) Event marketing services including corporate events, seminars, conferences, professional trade shows, team building activities, and product launches designed to engage target audiences. Targeted at French businesses and professional associations.
• Digital Marketing (E-marketing) Digital marketing services including influencer marketing strategies, social media marketing, content marketing, SEO, SEA, and online reputation management. Targeted at French businesses building digital presence.
• Street Marketing Street-level marketing techniques including flyer distribution, creative urban displays, window displays, and guerrilla marketing tactics designed to create buzz and viral phenomena. Targeted at brands seeking memorable, unconventional marketing.
• Augmented Reality in Outdoor Advertising AR-powered street marketing solutions that blend digital content with physical urban environments to create immersive brand experiences. Targeted at brand marketers seeking innovative, technology-enhanced outdoor campaigns.
• Vélo Smoothie Animation Eco-friendly smoothie bike animations for events that combine sports activity with product promotion, generating engagement through interactive experiences. Targeted at companies hosting corporate events and product launches.
• Drone Animation (Séminaire Drone) Drone-based event animations for corporate seminars and team building activities, offering modern technological entertainment experiences. Targeted at companies hosting corporate seminars and team building events.
• Digital Event Animation Digital animation services for events including holograms, virtual reality experiences, and AI-powered robots for innovative event engagement. Targeted at companies seeking cutting-edge, technology-driven event experiences.
• Virtual Trade Show (Salon Virtuel) Virtual event platform services enabling companies to host professional trade shows online, reaching broader audiences without logistical constraints. Targeted at professional associations and businesses organizing trade shows.
• Event Wristbands (Bracelets Éventiels) Customizable event wristbands for access control, age verification, VIP identification, and brand promotion at events. Targeted at event organizers and corporations hosting professional events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Havas: French-headquartered global advertising and marketing services group (now part of Vivendi). Directly comparable on creative, media, and integrated marketing offerings, with a much broader international footprint.
• Lagardère Publicité: French media and advertising group with significant OOH advertising and event/media operations. Comparable to CBS Outdoor on outdoor and event-based marketing services in the French market.
• Publicis Groupe: France-headquartered global marketing and communications services giant spanning advertising, media, digital, and event marketing. Overlaps with CBS Outdoor across integrated marketing services but operates at vastly greater scale.
• Dentsu France: French operations of global advertising network Dentsu, offering creative, media, and digital marketing services. Comparable across the digital and integrated marketing services that CBS Outdoor provides.
• JCDecaux: French global leader in outdoor advertising and street furniture media. Directly comparable to CBS Outdoor on the OOH/outdoor marketing leg, though JCDecaux is a much larger incumbent with a worldwide footprint.
• Clear Channel France: French arm of global OOH advertising company Clear Channel Outdoor. Direct overlap with CBS Outdoor on outdoor/billboard advertising but operates as a much larger incumbent in the same French market.
• TBWA\\France: French creative advertising agency within the TBWA Worldwide network (Omnicom). Comparable to CBS Outdoor as a French creative and integrated marketing services provider, though part of a global network.
• GroupM France: WPP's media investment group operating in France across media planning, buying, and digital marketing. Comparable on the digital and integrated marketing service lines CBS Outdoor offers.
• BETC: Highly awarded French creative advertising agency (part of Havas Creative Network). Comparable to CBS Outdoor as a French-headquartered creative and event-driven marketing agency, though BETC focuses primarily on creative campaigns.

Direct peers

• GL Events: French event services group providing event organization, venue management, and exhibition services. Closest mid-to-large cap French pure-play to CBS Outdoor's event marketing and trade show service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cbs-outdoor-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBS Outdoor