Snowmotion
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Snowmotion does
Snowmotion AS is a Norwegian private limited company (founded 2012, headquartered in Oslo) that designs, manufactures, and sells military-grade snowshoes under the M22 product line. The company is a single-product, vertically-focused defense supplier serving NATO and allied armed forces operating in Arctic and extreme winter conditions; its primary customer is the Norwegian Army, with active testing underway in several other NATO countries. The core product is a one-piece molded plastic snowshoe available in two variants (short: 3,050 g, 140 kg buoyancy, rated to -46°C; long: 3,550 g, 160 kg buoyancy, rated to -40°C), designed for universal fit, mitten use, and minimal maintenance. The business model is direct B2G sales to military and governmental buyers via a dedicated inquiry channel ([email protected]), supplemented by an indirect channel through Bostactical.no for non-military professional customers; revenue mechanics are hardware unit sales with no disclosed pricing, recurring revenue, or service layer. Development was executed in partnership with Rottefella (Norwegian outdoor equipment manufacturer) and the Norwegian Military, and the product has achieved TRL9 maturity with over 20,000 pairs in active operational use.
Snowmotion firmographics
Firmographics- Name
- Snowmotion
- Legal name
- Snowmotion AS
- Website
- https://snowmotion.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Snowmotion is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Snowmotion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Military Snowshoes: Sale of M22 Military Snowshoes to military and defense customers, with separate versions (short/long) for different operational requirements
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Snowmotion product offering
Product offeringCore offering
Snowmotion AS designs, manufactures, and sells the M22 Military Snowshoes, a one-piece molded plastic snowshoe engineered for extreme Arctic military operations. The product is offered in two variants — a short version (3050g, 140 kg buoyancy, rated to -46°C) and a long version (3550g, 160 kg buoyancy, rated to -40°C) — both featuring a universal ambidextrous design suitable for use with mittens. Over 20,000 pairs are in active use with the Norwegian Army, with additional testing underway in several NATO countries.
Product overview
Snowmotion AS is a single-product company offering the M22 Military Snowshoes in two variants (short and long versions). Both variants share the same core military-grade design — a one-piece molded plastic construction rated for extreme Arctic temperatures — but differ in length, weight, and buoyancy capacity. The short version (3050g, 140kg buoyancy) is optimized for moderate snow, while the long version (3550g, 160kg buoyancy) provides greater flotation in deeper snow. Both versions feature a one-size-fits-all, ambidextrous design compatible with mittens and require minimal maintenance, making them suitable for military operations and professional winter activities. The product has achieved TRL9 technological maturity with over 20,000 pairs in active use with the Norwegian Army.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowmotion M22 Military Snowshoes (Short Version) Military-grade snowshoes designed for Arctic conditions, molded in one piece of plastic rated to -46 degrees Celsius, weighing 3050 grams per pair with 140 kg buoyancy. Features a versatile one-size-fits-all ambidextrous design optimized for use with mittens, intended for military personnel and professional winter users.
- Snowmotion M22 Military Snowshoes (Long Version) Extended-length military-grade snowshoes for deep snow conditions, molded in one piece of plastic rated to -40 degrees Celsius, weighing 3550 grams per pair with 160 kg buoyancy. Features the same one-size-fits-all ambidextrous design as the short version, optimized for use with mittens, and intended for military personnel operating in deeper snow.
Quantifiable outcome
- Over 20,000 pairs in active use with Norwegian Army, demonstrating field-proven reliability
Companies that use Snowmotion
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Snowmotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Snowmotion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- RottefellacoreRottefella is a partner in the development of Snowmotion's military snowshoes. Rottefella is a well-known Norwegian outdoor equipment manufacturer, and this partnership has contributed to the product's technical design and manufacturing expertise.
- Norwegian MilitaryflagshipSnowmotion developed snowshoes in partnership with the Norwegian military. The Norwegian Army is a primary customer with over 20,000 pairs in active use. The partnership has enabled testing and refinement of the M22 Military Snowshoes for operational deployment.
- Bostactical.nominorBostactical.no serves as a reseller and distributor for Snowmotion products for non-military customers. They handle inquiries and sales for customers outside the defense sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Snowmotion competitors and assessment
Company assessmentDirect peers
- MSR (Mountain Safety Research): Manufacturer of outdoor and mountaineering equipment including a well-known line of snowshoes. Comparable as a specialty snowshoe manufacturer serving demanding cold-weather and backcountry users, with similar form-factor products and lightweight design ethos.
- Tubbs Snowshoes: North American recreational and backcountry snowshoe manufacturer (part of K2 Sports) and one of the largest snowshoe brands globally. Directly comparable as a dedicated snowshoe manufacturer, though primarily serves consumer/backcountry rather than the military niche that is Snowmotion's focus.
- Atlas Snowshoe Company: Established North American snowshoe manufacturer focused on trail-walking and backcountry users. Comparable as a dedicated snowshoe OEM, though its product line targets the recreational market rather than military/extreme-cold use cases.
Emerging players
- Crescent Moon Snowshoes: Specialty snowshoe manufacturer focused on foam-core and running snowshoes. Comparable as a niche snowshoe OEM targeting performance-oriented users, including professional and trail-running segments adjacent to Snowmotion's professional-use focus.
- Rottefella: Norwegian outdoor equipment manufacturer best known for ski bindings and a strategic co-development partner of Snowmotion. Comparable as a Norwegian-based winter-equipment OEM and the manufacturing/design partner underlying Snowmotion's M22 product.
- Louis Garneau: Canadian cycling and winter footwear/apparel manufacturer that has produced winter and snow-ready footwear lines. Comparable as a manufacturer of specialty cold-weather footwear, with overlapping expertise in molded plastic footwear construction.
Broad incumbents
- Arc'teryx LEAF: Military/tactical product line from Arc'teryx supplying armed forces worldwide with cold-weather clothing and equipment. Comparable as a defense-adjacent cold-weather equipment supplier to NATO and allied militaries, though broader in scope than Snowmotion's footwear specialization.
- Snugpak: UK-based manufacturer of military and outdoor insulation, sleeping systems, and cold-weather equipment sold into NATO armed forces. Comparable as a supplier of cold-weather operational equipment to defense customers across NATO geographies.
- Baffin (Industries): Canadian manufacturer of extreme-cold footwear and winter boots widely used by military, industrial, and Arctic workers. Comparable as a manufacturer of specialty cold-condition footwear designed for extreme temperatures and heavy-duty use, addressing overlapping professional/defense demand.
Regional players
- Helsport: Norwegian outdoor equipment manufacturer producing tents, sleeping bags, and winter gear for Nordic professional and consumer markets. Comparable as a Norwegian-based specialty outdoor/cold-weather equipment manufacturer serving demanding professional and defense-adjacent customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Snowmotion social profiles
Digital presenceSnowmotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowmotion leadership team
Management profileNumber of profiles
Snowmotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowmotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowmotion
What does Snowmotion do?
Snowmotion AS designs, manufactures, and sells the M22 Military Snowshoes, a one-piece molded plastic snowshoe engineered for extreme Arctic military operations. The product is offered in two variants — a short version (3050g, 140 kg buoyancy, rated to -46°C) and a long version (3550g, 160 kg buoyancy, rated to -40°C) — both featuring a universal ambidextrous design suitable for use with mittens. Over 20,000 pairs are in active use with the Norwegian Army, with additional testing underway in several NATO countries.
Is Snowmotion a public or private company?
Snowmotion is a private company. It is classified as unknown and is currently operating.
When was Snowmotion founded?
Snowmotion was founded in 2012. It employs 1 to 10 people.
Where is Snowmotion based?
Snowmotion is headquartered in Oslo, Norway, in the Europe region.
How does Snowmotion make money?
One revenue line is on record: military Snowshoes.
Who are Snowmotion's main competitors?
Direct peers on record are MSR (Mountain Safety Research), Tubbs Snowshoes and Atlas Snowshoe Company. Emerging players are Crescent Moon Snowshoes, Rottefella and Louis Garneau. Broad incumbents are Arc'teryx LEAF, Snugpak and Baffin (Industries). Helsport is listed as a regional player.
Does Snowmotion have an API?
No public API is recorded for Snowmotion.