Smart.Fish

What Smart.Fish does

Smart.Fish bvba is a privately held Belgian consultancy headquartered in Geel (Kleinhoefstraat 5/72), founded in 2009 in Argentina by Bart R. Verhoeven and expanded into Europe in 2015. The firm operates as a cross-functional team offering an integrated portfolio of professional services for small and medium-sized enterprises (KMO's), freelancers, self-employed professionals (vrije beroepers), and ambitious intrapreneurs across Belgium, the Netherlands, Germany, and France. Service lines span business mentoring, branding and communication, content marketing, commercial sales training, and organizational development/quality management.

The firm's core technology offering is the implementation and ongoing support of Zoho's business software suite (45+ applications including CRM, ERP, and AI-enabled tools), positioned as an affordable (~1 euro/day) integrated platform for SMB clients. Smart.Fish does not develop its own proprietary software, AI models, or APIs; instead it acts as a Zoho reseller and implementation partner, with AI capabilities limited to those embedded in the third-party Zoho product. Brand assets include the registered Smart.Fish trade name and a trademarked SMART.Fish methodology framework used as the firm's delivery playbook.

The business model combines project-based professional services (mentoring, branding, marketing campaigns, sales training, organizational development) with a smaller recurring-revenue stream from Zoho implementation and support contracts. The go-to-market is sales-led, driven by free initial consultations booked through the smart.fish website, supplemented by events/workshops, Google AdWords, social media, and a newsletter funnel. The company has no disclosed institutional investors, no funding rounds, and no named enterprise customers, and it commits a substantial share of profits to the Strongr.org wildlife and socio-ecological nonprofit initiative that it co-founded.

Name

Smart.Fish

Legal name

Smart.Fish bvba

Website

https://smart.fish

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart.Fish bvba is a Belgium-based, founder-led boutique consultancy offering integrated business mentoring, branding, Zoho software implementation, marketing, and sales training services to SMBs, freelancers, and self-employed professionals across Benelux and DACH.

Ownership category

akta.pro rank

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Mentoring & Consulting: Professional services providing business mentoring for entrepreneurial individuals, helping them develop focus, change undesired patterns, improve work-life balance, and boost their fun factor
2. Branding & Communication Services: Creative services including logo design, website development, corporate identity, business videos, and brand development
3. Zoho Software Implementation & Support: Implementation, setup, and ongoing support for Zoho business software including CRM, ERP and other online applications with AI capabilities
4. Content Marketing Services: Marketing strategy and campaign services including Google AdWords, social media marketing, guerrilla marketing, and email marketing campaigns
5. Commercial Training: Sales training programs to help entrepreneurs develop commercial flair, boost sales figures, and effectively communicate their value proposition

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Smart.Fish is a Belgian consultancy offering premium growth support services—business mentoring, branding and communication, content marketing, commercial sales training, organizational development, and Zoho software implementation—delivered to KMO's (SMEs), freelancers, and ambitious intrapreneurs across Belgium and Europe. The firm pairs strategic advisory with hands-on execution in marketing, sales enablement, and digital tooling to help smaller organizations accelerate sustainable growth.

Product overview

Smart.Fish is a premium growth support consultancy for SMEs, freelancers, and ambitious professionals. The company operates as a cross-functional team offering an integrated portfolio of consulting and implementation services including Business Mentoring, Branding & Communication, Zoho business software implementation, Content Marketing, Commercial Sales Training, and Organization Development. The offerings are designed to work together—mentoring provides strategic direction while branding, marketing, sales training, and software implementation deliver practical execution support. Smart.Fish functions as a services firm rather than a software vendor, with Zoho software implementation being a key enabler for clients to manage their business operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Mentoring One-on-one and team-based strategic mentoring engagements designed for SME owners, freelancers, and ambitious intrapreneurs to structure growth ambitions and decision-making.
• Branding & Communication Branding and communication services that help SMEs and individual professionals clarify positioning, develop identity systems, and execute external communications.
• Content Marketing Content marketing services that plan, produce, and distribute content assets to support brand visibility, inbound lead generation, and thought leadership for SME clients.
• Commercial Sales Training Commercial sales training programs that build prospecting, pitching, objection handling, and closing capabilities for SME sales teams and individual professionals.
• Organization Development Organizational development services that help SME clients design structures, roles, processes, and culture to support scaling and operational maturity.
• Zoho Software Implementation Implementation and configuration services for the Zoho suite of business applications (CRM, automation, productivity tools) targeted at SMEs that want to deploy integrated digital workflows without building in-house IT capacity.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Strongr.orgcoreStrategic or Co-development PartnerNon-profit initiative that Smart.Fish helped create and actively supports. Smart.Fish commits to investing half of its profits in supporting local wildlife through Strongr.org, aligning with their '#betterbusinessbetterworld' philosophy. Strongr.org addresses socio-economic and ecological challenges.
• ZohocoreTechnology or IntegrationSmart.Fish positions itself as a provider of Zoho business software solutions, implementing and supporting Zoho's 45+ integrated applications including CRM, ERP, and AI-enabled tools. They offer setup services and ongoing support for Zoho products, recommending it as a powerful and affordable business software solution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SCORE: Non-profit network providing free mentoring to small businesses. Closely comparable to Smart.Fish's free initial consultation model and SME mentoring focus, though US-based.
• Vistage: Peer-advisory and executive coaching organization for SME CEOs across Europe. Comparable in target segment (SME decision-makers) and in delivering mentoring/group-coaching engagements at a premium price point.
• Strategic Coach: Dan Sullivan-founded coaching program targeting entrepreneurs and freelancers. Compares directly on premium 1-on-1 mentoring methodology and structured growth framework for self-employed professionals.
• Gazelles (Verne Harnish / Scaling Up): Growth methodology and coaching network for scaling SMEs using the Rockefeller/Harnish Habits framework. Comparable consulting/training footprint for ambitious SME founders in Europe.
• ActionCOACH: Global business coaching and mentoring franchise focused on SMEs and entrepreneurs. Most directly comparable peer to Smart.Fish's mentoring, sales training, and business development offering for KMO's and self-employed professionals.
• EOS Worldwide (Entrepreneurial Operating System): Traction-style operating-system implementation for SMEs via certified implementers. Closely comparable in delivering a structured business framework and implementation support to growth-oriented SME leaders.

Broad incumbents

• Dale Carnegie & Associates: Established global sales training and personal development firm. Overlaps heavily with Smart.Fish's commercial training and personal development product, but operates at much broader scale.
• McKinsey & Company (Small & Medium Business practice): Global management consulting incumbent. Overlap on strategic/business transformation work for small and mid-sized clients, though typically targeting larger segment than Smart.Fish's Belgian SME focus.

Regional players

• B2B Growth Agency (Belgian marketing/brand consultancies): Benelux-rooted marketing and branding agency for B2B SMEs. Directly comparable on branding + content marketing services, with similar regional concentration to Smart.Fish.

Others

• Zoho Partner Network: Broader Zoho implementation partner ecosystem. Comparable as direct competitors offering the same Zoho One implementation services Smart.Fish resells in the Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smart.fish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart.Fish