Decco

What Decco does

Decco Ltd is a UK-based B2B wholesale distributor serving three distinct customer segments: independent high street retailers and garden centres (Home and Garden), building trade professionals, engineering companies, and maintenance and repair specialists (Construction and Industrial). Operating from fifteen strategic locations across Scotland, England, Wales, and Northern Ireland, the business runs a decentralised model in which local branch managers operate autonomous profit centres responsible for personnel, sales, inventory, warehousing, and administration. Headquarters are at Votec House, Hambridge Lane, Newbury, with company registration number 00417021.

The company's distribution capability rests on more than £10m of inventory held across 350,000+ square feet of warehousing, supporting a delivered service model and trade counter collection. Digital ordering is delivered through DeccoNet (web-based) and DeccoApp (mobile, developed with Adventoris), providing 24/7 catalogue browsing, live stock checking, order management, and purchase history review for trade customers. Supporting programmes include Fair and Square, a seasonal consumer marketing programme with preferential pricing, POS materials, social media support, and optional door drop delivery, used by over 200 retailers, and Decco Spaces, an exclusive furniture range for garden centres launched in 2026.

Decco's revenue model is B2B transaction-based across both divisions: Home and Garden supplies branded DIY, gardening, and housewares products on quote-based pricing, while Construction and Industrial supplies fasteners, fixings, power tools, hand tools, ironmongery, and PPE on trade pricing. The go-to-market combines telesales, field sales, trade counters, direct-to-site delivery, and digital ordering. Branded supplier partnerships with Dulux, Cuprinol, Crown, Ronseal, Bosch, Makita, and DeWalt flow manufacturer marketing investment through to independent retailer customers. The operating business comprises several wholly-owned regional entities including JS Copsey, Decco Hardware Distributors, Mill Horticulture & Hardware, Stuart and McIntosh, Bell Donaldson Steele, Fyfe & McGrouther, John Smith & Co, K Supplies, and White Milne & Co.

Name

Decco

Legal name

Decco Ltd

Website

https://decco.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Decco Ltd is a UK B2B wholesale distributor serving independent retailers, garden centres, and construction/engineering professionals from fifteen regional branches, offering branded DIY, garden, housewares, fasteners, fixings, and tools through delivered service, trade counters, and digital ordering platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution (Home and Garden): Decco distributes branded DIY, gardening, and housewares products to independent high street retailers and garden centres throughout the UK. The company stocks over £10m worth of inventory across six strategic locations with over 350,000 square feet of warehousing space, enabling regular efficient delivered service.
2. Product Distribution (Construction and Industrial): Construction and Industrial Supplies division provides engineering supplies, fasteners, fixings, power tools, hand tools, ironmongery, and personal protection equipment to building trade professionals, engineering companies, and maintenance and repair specialists. Orders can be placed by phone, email, fax, or at trade counters with direct delivery to site.
3. Fair and Square Consumer Marketing Programme: Exclusive consumer marketing programme offering four seasonal promotions (Spring, Summer, Autumn, Winter) with preferential pricing, point of sale materials, and door drop delivery services. Over 200 retailers currently participate in the programme.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Decco is a UK B2B wholesaler operating from fifteen strategic locations, distributing branded DIY, gardening, housewares, and home products to independent high street retailers and garden centres (Home and Garden division), and engineering supplies, fasteners, fixings, power tools, hand tools, ironmongery, and personal protection equipment to building trade professionals and engineering companies (Construction and Industrial Supplies division). Orders are placed via telesales, field sales, trade counters, direct-to-site delivery, or digital platforms (DeccoNet and DeccoApp). The company holds over £10m of inventory across more than 350,000 square feet of warehousing.

Product overview

Decco operates as a multi-market distributor with a unified platform-plus-modules architecture. The core offerings include DeccoNet and DeccoApp (digital ordering platforms for Home and Garden trade customers enabling 24/7 catalogue browsing, live stock checking, and order management) and the Construction and Industrial Supplies division (for professional tradesmen). Supporting these are Fair and Square (exclusive consumer marketing programme with four seasonal promotions) and Decco Spaces (exclusive furniture range for garden centres). The DIY, Home and Garden Catalogue provides comprehensive product reference. Decco serves independent retailers, garden centres, and building/engineering companies across the UK from 15 strategic locations with over 350,000 square feet of warehousing space.

Differentiator

Problem solved

Functional benefit

Brands

• Decco Spaces: Exclusive furniture range for garden centres to help diversify offer and drive additional sales.
• Fair and Square

Products and services

• Home and Garden Product Distribution Distribution of branded DIY, gardening, and housewares products to independent high street retailers and garden centres across Scotland, England, Wales and Northern Ireland, with regular delivered service from six strategic locations holding over £10m of stock across 350,000+ square feet of warehousing.
• Construction and Industrial Supplies Distribution Distribution of engineering supplies, fasteners, fixings, power tools, hand tools, ironmongery, and personal protection equipment to building trade professionals, engineering companies, and maintenance and repair specialists via trade counter collection and direct-to-site delivery, with a key differentiator being the ability to source specialist products difficult to find elsewhere.
• Fair and Square Consumer Marketing Programme Exclusive consumer marketing programme offering four seasonal promotions (Spring, Summer, Autumn, Winter) with preferential pricing, point-of-sale kits (price tickets, wobblers, posters), Facebook social media posts, and optional door drop deliveries for independent retailers. Over 200 retailers participate.
• Decco Spaces Furniture Range Exclusive furniture range for garden centres, designed to help them diversify their product offering and drive additional sales.

Quantifiable outcome

• Over £10m worth of stock held across six strategic locations
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AdventoriscoreTechnology or IntegrationAdventoris is the developer of DeccoApp, the mobile application for Decco's Home and Garden trade customers. The app provides 24/7 access to browse product catalogues, check stock availability, and manage orders. Data is stored in the UK and EU.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toolstation: UK and European trade tools and hardware retailer (Travis Perkins subsidiary) with trade counter and online channels. Directly comparable to Decco's Construction and Industrial division, competing for the same SMB trade and maintenance customer base.
• Stax Trade Centres: UK wholesaler of home, garden, DIY and housewares products to independent retailers, operating a multi-branch model very similar to Decco's Home and Garden division. Closest like-for-like peer for the retailer-serving side of Decco's business.
• MKM Building Supplies: UK independent builders' merchant with 100+ branches serving trade professionals. Closely comparable to Decco's Construction and Industrial Supplies business in branch-based trade distribution model, with similar decentralised operating philosophy.
• Screwfix: UK trade counter and online retailer of tools, fixings, and hardware, part of Kingfisher. Directly competes with Decco's Construction and Industrial Supplies division for trade professional customers, particularly in power tools, hand tools, fasteners, and PPE.
• Huws Gray: Independent UK builders' merchant chain with regional branch network across England and Wales. Comparable to Decco's Construction and Industrial division in scale, branch model, and trade professional customer focus.
• Bradfords Building Supplies: Independent UK builders' merchant group focused on the South West, distributing building materials, tools, and fixings. Comparable to Decco's Construction and Industrial division as a regional independent merchant competing for the same trade customers.

Broad incumbents

• Grafton Group: UK and Irish builders' merchant group operating Selco, Buildbase, and other trade brands. Comparable to Decco across both divisions, with broader geographic and product reach and a more centralised operating model.
• Jewsons: Major UK builders' merchant with national branch network distributing building materials, tools, and ironmongery to trade professionals. Comparable to Decco's Construction and Industrial Supplies division, with broader product range and direct-to-tradesman proposition.
• Travis Perkins: UK's largest builders' merchant group with national branch network distributing building materials, tools, and fixings to trade professionals. Highly comparable to Decco's Construction and Industrial division but at significantly greater scale and with public-market discipline.

Others

• NMBS: UK buying society for independent builders' merchants and specialist trade suppliers. Comparable to Decco in serving independent trade distributors but operating as a member-owned buying group rather than a direct distribution competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeccoLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decco