kainz_werbeagentur

What kainz_werbeagentur does

Kainz Werbeagentur GmbH is a privately-held, full-service advertising agency founded in 1995 and headquartered in Lindau on Lake Constance, Germany, with legal registration in Kempten. The firm operates with a stated headcount of 1–10 employees (approximately 13 named professionals spanning consulting/strategy, art direction, graphic design, copywriting, and project management) under Managing Director Robert Kainz, who contributes directly to strategy and creative output. The agency delivers an integrated portfolio of 11 core services — brand management, logo development, website design, social media, print, film and video production, naming, trade fair concepts, event management, PPT concepts, and point-of-sale materials — typically bundled into multi-channel campaigns rather than sold as standalone deliverables.

The agency's client base spans German-speaking DACH markets (Germany, Austria, Switzerland) and includes long-tenured enterprise accounts such as HANSA (since 2004), Meckatzer Löwenbräu, ALPLA, Mercedes-Benz, Fendt-Caravan, WANZL, MTU, SieMatic, Dehner, and GILDE, alongside mid-market clients like Novoplast Packaging and BENTE Yachts. The firm has won multiple German Brand Awards (Double Gold 2026 for Meckatzer, Winner 2020 and Special Mention 2020 for Fendt-Caravan). There is no proprietary technology platform; service delivery relies on standard creative tooling and a network of regional production partners in photography, film, audio, print, and digital.

The business model is project-based professional services, with pricing negotiated per engagement rather than publicly disclosed. Client acquisition is relationship-driven, evidenced by decades-long retentions and a portfolio of 50+ named logos, supplemented by a content-led marketing motion (blog, newsletter, social channels, award submissions). Revenue is not publicly disclosed; the firm is independently owned with no external investors, parent company, or M&A activity on record.

Name

kainz_werbeagentur

Legal name

Kainz Werbeagentur GmbH

Website

https://kainz.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Kainz Werbeagentur is a Lindau-based, full-service German advertising agency founded in 1995, offering integrated brand, design, film, web, and event services primarily to enterprise and mid-market clients across the DACH region.

Ownership category

akta.pro rank

Product category

Advertising and Brand Communications Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Advertising agency services
• Brand management
• Graphic design
• Marketing communications
• Event management

Headquarters

HQ city

Lindau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Branding Services: Professional services revenue from brand management, logo development, website design, social media campaigns, print materials, film production, employer branding, naming, trade fair concepts, event management, PPT concepts, and point-of-sale materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kainz Werbeagentur is a full-service advertising agency that plans and produces integrated marketing communications for corporate clients. Offerings span brand management, logo and corporate identity development, website design, social media, print, film and video production, naming, trade fair and event concepts, PPT templates, point-of-sale materials, and employer branding. Services are typically combined into multi-channel campaigns executed holistically from strategy through delivery.

Product overview

kainz_werbeagentur is a full-service advertising agency offering a comprehensive portfolio of 11 integrated marketing and communication services. Core offerings include Brand Management, Logo Development, Website Design & Development, Social Media, Print, Film & Video Production, Naming, Trade Fair & Event Concepts, PPT Concepts, P.O.S. (Point of Sale), and Employer Branding. The agency operates across five key industry sectors: Food & Drink, Fire Department & Fire Protection, Industry, Travel & Vacations, and Living & Construction. Services are delivered holistically—often combining multiple disciplines such as brand management with print, film, and social media for integrated campaigns. The agency has won multiple German Brand Awards for its client work including Double Gold for Meckatzer Weiss-Gold (2026) and a Winner award for Fendt-Caravan brand revitalization. The company has been operating for 30 years and serves clients across Germany and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Management Strategic brand development, positioning, and ongoing brand management services including brand strategy, messaging frameworks, and brand identity development for corporate clients.
• Logo Development Logo and corporate identity design described as the 'supreme discipline' of graphic design, creating meaningful and recognizable brand marks for client companies.
• Website Design & Development Website concept, design, text creation, and implementation supported by partner programming; builds digital brand presences and corporate websites for clients.
• Social Media Social media concept development, content planning, campaign execution, and alignment with offline communication measures across major platforms.
• Print Print design and production including brochures, catalogs, posters, ads, flyers, annual reports, and other printed materials with creative formats, folds, finishes, and die-cuts.
• Film & Video Production Film concept development, production, and direction including brand films, testimonial clips, product launch films, image films, and explainer videos.
• Naming Brand and product naming services leveraging the agency's naming experience to develop distinctive market-ready names for new and existing products.
• Trade Fair & Event Concepts Trade fair stand concepts, event planning, evening events, and all supporting activities including print, digital, film, and customer events.
• PPT Concepts Brand-compliant PowerPoint presentation concepts and templates adapted for content, design, and structure to ensure consistent brand presence in client communications.
• P.O.S. (Point of Sale) Point-of-sale advertising and sales promotion materials, including display materials, promotional items, and in-store communications.
• Employer Branding Image advertising for employers to attract and retain talent, including internal and external employer brand campaigns, apprentice recruitment, and employee motivation campaigns.

Quantifiable outcome

• Double Gold Award - German Brand Award 2026 for Meckatzer '120 Years of Weiss-Gold' campaign in categories 'Brand Experience of the Year' and 'Brand Communication – 360° Campaign'
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Hari PulkominorOthersPhotographer partner for Meckatzer Weiss-Gold anniversary campaign. Professional photography services supporting agency creative work.
• Ramp PicturesminorOthersPhotography partner for Fendt-Caravan brand revitalization project located in Ulm.
• RT1 FilmproduktionminorOthersVideo production partner for Fendt-Caravan project, based in Augsburg.
• Mader WerbetechnikminorOthersAdvertising technology partner for Fendt-Caravan brand event, located in Lauterach, Austria.
• vollkommen kreativ | WerbeatelierminorOthersCreative advertising studio partner for Fendt-Caravan project, based in Lindau.
• Marcel MayerminorOthersPhotographer for BENTE Yachts project based in Alberschwende.
• Nikolaus KarglminorOthersFilmmaker for BENTE Yachts project based in Feldkirch.
• njadaminorOthersDigital agency partner for Wendelstein Klinik online campaign, based in Ravensburg.
• Mika HalbeisenminorOthersSocial media specialist partner for ALPLA campaigns, based in Dornbirn.
• TonZoominorOthersAudio production studio for MinTec product launch clip, located in Dornbirn.
• Sielmann+KielingminorOthersNature filmmaking collaboration for Dehner garden center 'Wild Bird Feeding' campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Germany: German arm of global advertising network DDB, offering full-service brand and campaign work. Comparable in offering but operates within a global network and at significantly larger scale than Kainz.
• Jung von Matt: Largest independent German creative agency network, offering full-service advertising, brand strategy, and digital across multiple offices. Comparable as a full-service German creative agency, but significantly larger and broader in scope than Kainz.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering full-service advertising, digital, and communication. Comparable offering to Kainz but operates at a much larger scale across many markets.

Direct peers

• kempertrautmann: Hamburg-based independent creative agency offering brand strategy, campaign development, and integrated communication. Comparable as a mid-sized German creative agency with similar integrated offering and award-winning work.
• Grabarz & Partner: Independent Hamburg-based full-service creative agency known for integrated brand campaigns and creative effectiveness. Comparable as a similarly-sized German creative agency with strong brand strategy credentials.
• Kolle Rebbe: Hamburg-based independent creative agency with integrated brand, digital, and campaign work. Comparable as a mid-sized German full-service creative agency with similar service mix and client focus.
• Peter Schmid Group: Stuttgart-based independent German agency offering full-service brand, design, and digital communication for Mittelstand and enterprise clients. Closely comparable in size, regional focus, and Mittelstand client mix.
• Scholz & Friends: German full-service creative agency with strong brand, digital, and employer branding capabilities, serving enterprise and Mittelstand clients. Direct comparable as an integrated German creative agency operating in similar verticals and customer segments.
• Antoni Garage: Berlin-based independent creative agency with full-service brand, digital, and campaign capabilities. Comparable as a German independent creative agency of similar size and integrated service profile.

Regional players

• Wirz Communications: Swiss independent full-service agency with strong brand, advertising, and content capabilities. Comparable in service model and client type but operating primarily in the Swiss market rather than Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kainzwerbeagentur
• LinkedInlinkedin.com/company/kainz-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kainz_werbeagentur