Traffic Force
Traffic Force is a Western Australian traffic management services provider delivering traffic planning, 24/7 accredited traffic control, equipment hire, emergency response, and event management for government, mining, utilities, and construction clients across WA. Founded in 2006, it operates from Maddington and Bunbury.
- Company typePrivate
- Founded2006
- HeadquartersMaddington, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Traffic Force does
Traffic Force is a Western Australian traffic management services provider founded in 2006 by Erin and Tegan Studsor and headquartered in Maddington, with a regional depot in Bunbury. The company delivers an integrated suite of traffic management solutions including Traffic Management Plans (TMPs) and Traffic Guidance Schemes (TGS), accredited traffic control personnel available 24/7, equipment hire (signage, variable message boards, truck-mounted attenuators), emergency response, event traffic management, and industry-aligned training delivered through its sister company AusQ Training. Operations are certified to AS/NZ ISO 9001 and AS/NZ 4801, with planners holding Main Roads WA Advanced Worksite Traffic Management (AWTM) accreditations, and the business services government, mining, utilities, infrastructure, road maintenance, rail, transport, urban works, commercial, building, and event clients across the Metropolitan, Southwest, Great Southern, and Kimberley regions of Western Australia.
The business model is professional services and equipment hire, priced on a quote basis with no publicly disclosed rate cards and no hidden-fee commitment to customers. Revenue is generated through per-project traffic control engagements, recurring infrastructure and government contracts, usage-based equipment hire, and emergency response premiums, with a sister-company training vertical providing an additional revenue stream. Go-to-market is sales-led and direct, using a combination of phone outreach (1300 256 000), an online booking form, live chat, and a content-marketing website, with a same-day response guarantee. The company is 100% founder-owned, has 51-100 employees, and reports no external funding, parent company, or M&A activity.
The underlying technology stack is operational rather than digital-product: planning is done by accredited planners producing regulator-compliant TMPs and TGS documents, execution is performed by certified traffic controllers using standards-compliant hardware, and the digital layer is limited to a self-service booking widget, live chat, and basic CRM-style contact handling. There is no disclosed software product, API, mobile app, or AI/ML capability.
Traffic Force firmographics
Firmographics- Name
- Traffic Force
- Legal name
- Traffic Force
- Website
- https://trafficforce.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Traffic Force is a Western Australian traffic management services provider delivering traffic planning, 24/7 accredited traffic control, equipment hire, emergency response, and event management for government, mining, utilities, and construction clients across WA. Founded in 2006, it operates from Maddington and Bunbury.
- Ownership category
- akta.pro rank
Traffic Force industry classification
Industry- Product category
- Traffic Management Services
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (48849)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Transportation Services (4700)
- akta.pro primary industry
- Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)
- akta.pro secondary industries
- Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)
Keywords
Where Traffic Force is headquartered
LocationHeadquarters
- HQ city
- Maddington
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Traffic Force business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Traffic Management Planning Services: Design and delivery of comprehensive Traffic Management Plans (TMPs) and reports for customers and road authority bodies, including project communication requirements such as letter notifications, media advertising, and advanced warning devices.
- Traffic Control Services: Provision of accredited traffic controllers available 24/7, 365 days a year for managing traffic flow around work sites, events, and emergency situations.
- Equipment Hire: Short-term and long-term hire of traffic management equipment including signage, variable message boards, and truck-mounted attenuators compliant with Australian Standards and Main Roads WA Code of Practice.
- Training Services: Industry-aligned traffic management training delivered by sister company AusQ Training, providing nationally recognised courses for workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Traffic Force product offering
Product offeringCore offering
Traffic Force designs and delivers comprehensive Traffic Management Plans (TMPs), Traffic Guidance Schemes (TGS), and on-site traffic control services for roadworks, construction, mining, utility, and event projects across Western Australia. The company provides accredited traffic controllers available 24/7 365 days a year, hires compliant traffic management equipment (signage, variable message boards, truck-mounted attenuators), and offers rapid emergency response and event management services. Operations are supported by a team of AWTM-accredited traffic planners and delivered under AS/NZ ISO 9001 and AS/NZ 4801 certifications.
Product overview
Traffic Force is a comprehensive traffic management solutions provider operating exclusively in Western Australia. The company offers a unified portfolio of six integrated service modules: Traffic Management Planning (TMPs), Traffic Control (accredited 24/7 controllers), Equipment Hire, Emergency Response, Event Management, and Training. Planning services create compliant traffic guidance schemes, while Traffic Control provides qualified personnel to implement those plans. Equipment Hire supplies compliant hardware (signs, message boards, attenuators). Emergency Response handles unplanned incidents, and Event Management coordinates traffic for public gatherings. Training supports workforce development through nationally recognised courses. This integrated approach enables customers to access complete traffic management from planning through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Management Planning
- Traffic Control
- Equipment Hire
- Emergency Response
- Event Management
- Training
Quantifiable outcome
- Same-day response guaranteed for customer inquiries
- +2 more outcomes
Companies that use Traffic Force
Customer profileNamed customers2 records
Segments12 records
Ideal customer profiles4 records
Traffic Force technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Traffic Force partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AusQ TrainingcoreAusQ Training is Traffic Force's sister company that provides nationally recognised traffic management training courses. They deliver industry-aligned training that equips workers with skills, knowledge, and confidence to work safely on site. Traffic Force can connect applicants with AusQ Training for required qualifications including MRWA Basic Worksite Traffic Management & Traffic Controller accreditation.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Traffic Force competitors and assessment
Company assessmentDirect peers
- Crossguard Traffic Management: Australian traffic management contractor delivering TMPs, accredited controllers and signage for civil and construction projects — a like-for-like regional traffic management competitor.
- TraffiCorp: Specialist traffic management and road-safety services provider operating across civil and government work, comparable in core TMP/labour/equipment scope to Traffic Force.
- Altus Traffic: One of Australia's largest dedicated traffic management services providers, offering traffic control, planning, equipment hire and event services across multiple states — directly comparable end-to-end offering to Traffic Force.
- Lantrak Traffic & Safety Solutions: Provides traffic management, traffic control labour, signage hire and event traffic services across Australia; overlaps strongly with Traffic Force's planning + control + equipment-hire model.
Regional players
- Acker Group (Traffic Management): Family-owned Western Australian traffic management and equipment hire company serving civil, mining and government clients in WA — directly competing with Traffic Force for the same regional work.
- Aldridge Traffic Systems: Western Australia-based traffic management provider offering TMPs, controllers and equipment hire; the closest geographically overlapping competitor to Traffic Force in the Perth and Southwest WA market.
Broad incumbents
- DM Roads (part of DGL Group): Major road maintenance and traffic management operator across Australia; competes for many of the same Main Roads WA and contractor work packages as Traffic Force, but as part of a larger group portfolio.
- SRG Global: Diversified infrastructure and asset services group that acquired Altus Traffic; competes with Traffic Force on larger infrastructure and mining traffic management packages in WA.
- Downer EDI (Road Services & Infrastructure): Large ASX-listed infrastructure services group whose road and transportation services division includes traffic management at scale — represents the upper end of the market Traffic Force competes in.
Others
- VMS Australia: Australian variable message sign and intelligent transport systems provider; comparable as an equipment/adjacent-technology supplier that often co-delivers on the same traffic management projects as Traffic Force.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Traffic Force social profiles
Digital presenceTraffic Force compliance and trust
Trust signalCompliance2 records
Traffic Force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traffic Force leadership team
Management profileNumber of profiles
Profiles2 records
Traffic Force funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traffic Force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traffic Force
What does Traffic Force do?
Traffic Force designs and delivers comprehensive Traffic Management Plans (TMPs), Traffic Guidance Schemes (TGS), and on-site traffic control services for roadworks, construction, mining, utility, and event projects across Western Australia. The company provides accredited traffic controllers available 24/7 365 days a year, hires compliant traffic management equipment (signage, variable message boards, truck-mounted attenuators), and offers rapid emergency response and event management services. Operations are supported by a team of AWTM-accredited traffic planners and delivered under AS/NZ ISO 9001 and AS/NZ 4801 certifications.
Is Traffic Force a public or private company?
Traffic Force is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traffic Force founded?
Traffic Force was founded in 2006. It employs 51 to 100 people.
Where is Traffic Force based?
Traffic Force is headquartered in Maddington, Australia, in the Oceania region.
How does Traffic Force make money?
Four revenue lines are on record. Traffic Management Planning Services are the primary driver. The others are traffic Control Services, equipment Hire and training Services.
Who are Traffic Force's main competitors?
Direct peers on record are Crossguard Traffic Management, TraffiCorp, Altus Traffic and Lantrak Traffic & Safety Solutions. Regional players are Acker Group (Traffic Management) and Aldridge Traffic Systems. Broad incumbents are DM Roads (part of DGL Group), SRG Global and Downer EDI (Road Services & Infrastructure). VMS Australia is listed as an others.
Does Traffic Force have an API?
No public API is recorded for Traffic Force.
What industry is Traffic Force in?
Traffic Force's product category is Traffic Management Services. Its primary akta.pro industry code is TLAJALAG, Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures), with a secondary code of TLAJALAB, Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators). Its NAICS code is 4884 and its SIC code is 7350.