UPSET

What UPSET does

UPSET Inc. (株式会社UPSET) is a privately held Japanese technology company founded in September 2022 and headquartered in Shibuya, Tokyo. The company operates a portfolio of four service lines under a 'systematization' (仕組み化) philosophy that converts manual business processes into structured, repeatable operational mechanisms. Its core asset is SalesMap, a proprietary field-sales SaaS designed for smartphone-first management of door-to-door and outside sales operations — providing visit logging, scheduling, GPS tracking with geofencing-based data validation, KPI aggregation, area-layer demographic overlays, and area-line route drawing on maps with Google Maps integration. A low-code configuration layer allows per-company customization of input fields and KPI settings without engineering resources.

Beyond SalesMap, UPSET operates Shikumika Lab (シクミカ.ラボ), a monthly AI-powered workflow automation consulting service that connects existing enterprise tools to eliminate manual work and provide ongoing operational support; a commissioned custom development service for web systems and business applications; and an SES (System Engineering Service) launched in April 2024 that supplies specialized engineers to client development teams. The company sells primarily through direct consultation and a free-trial-to-paid funnel targeting Japanese SMB field sales organizations (notably residential fiber-optic internet and home renovation) plus enterprise clients for its consulting and engineering lines. Pricing is not publicly disclosed across any of the four streams, and there are no disclosed institutional funding rounds, no parent company, and no international operations.

Name

UPSET

Legal name

株式会社UPSET

Website

https://upset-sm.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

UPSET Inc. is a Tokyo-based Japanese firm operating SalesMap, a proprietary field-sales SaaS for door-to-door sales teams, alongside Shikumika Lab AI workflow automation consulting, custom development, and SES engineering staffing for Japanese SMBs and enterprises.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro industry

PRIMARYMPAAAJAM

Retail Execution Technology & Services (SFA, Planogram, Image Recognition)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYBPAFAFAC

Marketing Automation Platforms & Services

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Field sales SaaS
• Sales support software
• Business process automation
• AI workflow consulting
• Custom software development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SalesMap SaaS Subscription: Subscription-based revenue from SalesMap field sales SaaS platform. Customers pay for access to the platform with features including visit logging, scheduling, KPI analytics, and reporting. Free trial available before paid conversion.
2. Shikumika Lab Monthly Services: Monthly subscription service providing business efficiency consulting and AI-powered workflow automation. Includes implementation support, operational assistance, and ongoing daily improvement services.
3. Custom Development Services: Bespoke software development services for web systems and business applications. Covers requirements definition, design, implementation, and operations support as a one-stop service.
4. SES (System Engineering Service): Provides specialized engineers in application development, infrastructure, and security domains. Engineers are dispatched to client development teams for required duration and skill sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

UPSET sells SalesMap, a proprietary field sales SaaS that centralizes customer data, visit records, scheduling, and KPI analytics on a smartphone-based platform with GPS tracking and map-based area visualization for door-to-door and outside sales teams. It also offers Shikumika Lab, an AI-powered workflow automation consulting service, alongside custom web application development and SES engineer dispatch.

Product overview

UPSET offers a portfolio of technology services centered on business DX and automation. The core offerings include SalesMap (proprietary field sales SaaS for customer management and field sales operations), Shikumika Lab (AI-powered business efficiency support service connecting existing enterprise tools), commissioned development services, and SES (system engineering services). SalesMap is the company's primary in-house developed product, while Shikumika Lab extends process automation capabilities through AI integration.

Differentiator

Problem solved

Functional benefit

Brands

• シクミカ.ラボ (Shikumika Lab): Business efficiency improvement consulting service that connects existing tools with AI to eliminate manual work. Provides ongoing monthly support from implementation to daily operations.
• SalesMap
• SalesMap
• シクミカ.ラボ

Products and services

• SalesMap Proprietary field sales SaaS for digital transformation that enables smartphone-based customer/contact data management, visit tracking, scheduling, KPI analytics, and day logging. Designed for outside field sales teams (particularly door-to-door sales) to standardize operations and improve data-driven sales performance.
• Shikumika Lab (シクミカ.ラボ) Business efficiency support service that uses AI to connect existing enterprise tools and eliminate manual work. Provides continuous monthly support from implementation through daily operations to create self-sustaining operational workflows, positioned as a dedicated in-house IT team.
• Custom Development (受託開発) Commissioned development service for web systems and business applications, covering requirements definition, design, implementation, and operations support as a one-stop service across application development, infrastructure, and security.
• SES (System Engineering Service) System engineering service providing specialized engineers in application, infrastructure, and security domains. Offers flexible engineering resources for client development teams for the required duration and skill sets.

Quantifiable outcome

• Daily average contracts improved by approximately 1.5x (from 0.5 to 0.8)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ちきゅう (Chikyu): Japan-focused outside-sales management SaaS for door-to-door and route sales teams. Strongest niche overlap with SalesMap, particularly for residential subscription and utility-style sales.

Others

• UiPath: Global RPA and automation platform with Japan operations. Comparable to Shikumika Lab in providing enterprise workflow automation, serving as an alternative buyer choice for business-efficiency initiatives.
• BizRobo (RPA Technologies): Japanese RPA platform enabling workflow automation across enterprise tools. Adjacent to Shikumika Lab's AI-driven business-efficiency value proposition, with comparable buyer profile.

Direct peers

• JUST.SFA: Japanese SFA tool from JustSystems covering field sales activity logging, scheduling, and reporting. Targets a similar SMB and mid-market field-sales buyer to SalesMap with comparable workflow features.
• eセールスマネージャー (eSales Manager): Long-established Japanese SFA/CRM platform from Softbrain. The most direct competitive comparable to SalesMap in the Japanese field-sales market, with overlapping visit logging, scheduling, and analytics capabilities.
• Knowledge Suite: Japanese SFA/CRM offering with groupware, sales activity tracking, and KPI reporting. Compares to SalesMap in the same Japanese SMB SFA category with overlapping customer profile.
• Mazrica (Mazrica Sales): Japanese SFA/CRM platform focused on sales activity management and visualization. Competes directly with SalesMap on field-sales workflow logging and performance analytics for Japanese sales teams.

Broad incumbents

• HubSpot: Global CRM, sales-hub, and marketing-automation platform with growing Japan presence. Competes indirectly through freemium CRM that overlaps with SalesMap's lower-end SMB use cases.
• Salesforce: Global CRM/SFA incumbent with a Japan presence. Offers much broader functionality than SalesMap but is the dominant alternative enterprise and mid-market buyers evaluate, setting the competitive ceiling.
• Sansan: Established Japanese business-card and contact-data platform that has expanded into broader sales and contract intelligence. A larger incumbent with overlapping SMB customer base and broader sales-tooling portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPSET