ICONOMIC

What ICONOMIC does

ICONOMIC Werbeagentur GmbH i.L. is a German full-service advertising agency founded around 1975, operating from Veitshöchheim near Würzburg. It serves enterprise and mid-market clients across six vertical specializations: pharma & pharmacy, beauty & cosmetics, industry & technology, tourism & municipal, trade & consumer, and services. Named clients span Johnson & Johnson Germany, L'Oréal (Kérastase, La Roche-Posay, Vichy), STIHL/Viking, TTL/TTM Fachmärkte (100+ stores), Raiffeisenbank Main-Spessart, Landkreis Würzburg, Stadt Hammelburg, WVV, HORMOSAN Pharma, HEATON Healthcare Group and Dr. Gustav Klein, among 100+ referenced accounts.

Its core offering is project-based agency work rather than software: strategic consulting and brand analysis, copywriting, corporate identity and packaging design, classical print advertising, dialog/direct marketing, website design and development, video production and 3D visualization, event and trade-fair marketing, and corporate publishing. Underlying technology is off-the-shelf: WordPress, Joomla and WebEdition CMS for content sites, Shopware for e-commerce, plus collaborative production with external partners (notably filmmaker Florian Azar). The agency additionally operates an in-house publishing house producing the twice-yearly travel magazine DIE NEUE ReiseLust, distributed through doctors' offices, registration offices and hair salons.

ICONOMIC runs a direct-sales / pitch-based GTM in the German-speaking market, generating revenue from quote-based, project-by-project engagements and long-term account retainers with no public rate card. The entity is currently in liquidation (GmbH i.L., with Rainer Krisl as Liquidator) and has publicly announced that December 2025 will be its final day of operations, exiting the industry after more than 40 years of activity.

Name

ICONOMIC

Legal name

ICONOMIC Werbeagentur GmbH i.L.

Website

https://iconomic.de

Company type

Private

Founded year

1975

Operating status

Closed

Headcount range

11–50 employees

Short description

ICONOMIC is a German full-service advertising agency based in Veitshöchheim near Würzburg, providing branding, design, web, video, dialog marketing and publishing services to enterprise and mid-market clients across pharma, beauty, industry, tourism, trade and services; the firm is currently in liquidation with operations ending December 2025.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising agency services
• Brand communication strategy
• Web design development
• Pharmaceutical marketing
• Corporate publishing

Headquarters

HQ city

Veitshöchheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services (Project-Based): Full-service advertising agency generating revenue through billable project engagements including brand strategy, graphic design, web development, video production, and print production. Revenue is project-based and service-fee driven. The agency is in the process of liquidation with operations ending December 2025.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ICONOMIC is a full-service advertising agency (Werbeagentur) offering integrated brand communication services including strategic consulting, graphic design, web design and development, video production and 3D visualization, dialog/direct marketing, copywriting, and print advertising. The agency operates its own publishing house producing the twice-yearly travel magazine 'DIE NEUE ReiseLust' and delivers industry-specific marketing solutions across pharma/pharmacy, beauty/cosmetics, industry/technology, tourism/municipal, trade/consumer, and services sectors in the German market.

Product overview

ICONOMIC is a full-service advertising and marketing agency (Werbeagentur) that functions as a unified agency service offering rather than a software product. The core offering spans strategic consulting, design, and production across both digital and traditional channels. Key branded products and services include: DIE NEUE ReiseLust (a proprietary travel magazine published by their own publishing house), Videoproduktion (video production and 3D visualization services), Dialogmarketing (direct marketing campaigns), Texterstellung (copywriting services), Webdesign & Webentwicklung (website design/development using WordPress, Joomla, WebEdition, and Shopware), Klassische Werbung & Print (traditional print advertising and corporate publishing), and Konzeption (strategic brand consulting). The agency also specializes in industry-specific solutions for pharma/pharmacy, beauty/cosmetics, industry/technology, tourism, trade, and services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Strategic Consulting (Konzeption) Strategic consulting offering including brand analysis, strategy development, USP identification, and marketing planning for enterprise and mid-market clients.

Quantifiable outcome

• Over 100 named client references across 6 industry verticals
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• TU Chemnitz (Technische Universität Chemnitz)minorStrategic or Co-development Partner · 1 January 2022ICONOMIC developed the BioFoN online portal (Zukunftsnetzwerk BioPolymere) together with TU Chemnitz and SKZ – Das Kunststoff-Zentrum. BioFoN is a future network for bio-based polymer materials combining academic research and industry. ICONOMIC develops and manages the web portal, while TU Chemnitz contributes scientific expertise.
• SKZ – Das Kunststoff-ZentrumminorStrategic or Co-development Partner · 1 January 2022As part of the BioFoN project, SKZ – Das Kunststoff-Zentrum is a partner in the future network for bio-based polymer materials, contributing applied research and industry connection. ICONOMIC handles portal development and marketing communication for the project.
• BMEL and FNR (Bundesministerium für Ernährung und Landwirtschaft / Fachagentur Nachwachsende Rohstoffe e.V.)minorOthers · 1 January 2022The BioFoN project is funded by BMEL and managed by FNR (Agency for Renewable Raw Materials). ICONOMIC administers the grant funds provided by these government bodies and develops/manages the BioFoN web portal.
• Florian Azar (Filmmaker and Photographer)minorImplementation/ SI/ Consulting PartnerFlorian Azar is a professional filmmaker and photographer who collaborates with ICONOMIC on video production and 3D visualization projects. Together they form a creative film crew handling brand films, product videos, explainer videos, and 3D visualizations for agency clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with expertise in brand design, packaging, and integrated communication. Directly comparable to ICONOMIC given its strong packaging design and brand-identity work, overlapping with ICONOMIC's pharma and cosmetics packaging portfolio.
• Grabarz & Partner: Hamburg-headquartered independent creative agency working across brand, digital, and content for enterprise clients. Comparable to ICONOMIC as a similarly-sized, independent German creative agency with cross-vertical client work and full-service capabilities.
• Kolle Rebbe: Hamburg-based independent creative agency focused on brand communication, design, and digital campaigns for enterprise clients. Closely comparable to ICONOMIC in profile: a German full-service creative shop with similar multi-vertical client mix and a comparable independent, mid-sized positioning.
• Heye Group: Munich-based independent creative agency offering brand strategy, creative, digital, and content services with a strong German regional client base. Comparable to ICONOMIC as a southern German, mid-sized full-service creative agency with multi-vertical enterprise client work.
• Antoni (Antoni Communications): Berlin-based independent creative agency providing brand, advertising, and content services. Comparable to ICONOMIC as a similarly-sized, independent German creative shop with comparable full-service capabilities and cross-vertical client portfolio.

Broad incumbents

• Jung von Matt: Hamburg-headquartered creative agency network widely regarded as one of Germany's leading independent creative shops, offering brand strategy, advertising, digital, and content. Comparable to ICONOMIC as a multi-disciplinary German creative agency serving enterprise clients across verticals.
• Scholz & Friends: Berlin- and Hamburg-headquartered German creative agency network providing full-service brand communication, digital, and content services. Comparable to ICONOMIC as a long-standing German full-service agency with multi-vertical client work and brand-strategy capabilities.
• Serviceplan Group: Largest independent German agency group, headquartered in Munich, with full-service creative, digital, media, and tech capabilities across the DACH market. Directly comparable to ICONOMIC as a full-service German creative partner for enterprise clients, though operating at materially larger scale and with international reach.
• DDB Germany (DDB Düsseldorf): German office of the DDB Worldwide creative network, providing full-service brand communication and advertising. Comparable to ICONOMIC as a full-service German creative partner, though operating as part of a global network and at materially larger scale.
• BBDO Germany: German operations of the BBDO Worldwide creative network, offering brand strategy, advertising, and integrated communication. Comparable to ICONOMIC as a full-service German creative agency with cross-vertical enterprise work, though significantly larger and part of the Omnicom network.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICONOMIC