Shaan Saar Krav Maga

What Shaan Saar Krav Maga does

Shaan Saar Krav Maga is a privately-held, family-owned self-defense training company operating as the educational arm of Shaan Saar LLC Security Group. Founded in 2018 in Central Florida by Gabriel Mora, Renée Rose, Vern Valdez, and Aaron Hadida — professionals with backgrounds spanning federal law enforcement, military (including US Navy and IDF Special Forces lineage), clinical forensic psychology, and licensed private protection — the company delivers evidence-based self-defense training built on its trademarked Evidence Based Self Defense™ system, which integrates Krav Maga, Japanese No Gi Jiu Jitsu, Israeli close-quarters-battle techniques, and trauma-informed methodologies grounded in criminal justice research and threat neuroscience.

The company operates three physical facilities — Orlando/Dr. Phillips inside the Rosen JCC, Lake Mary on a family-owned mini-farm, and Winter Park opening June 2025 inside the Aloma Shopping Center — and serves a segmented customer base including adults, women, teens, children, university students, and corporate/organizational clients. Its curriculum portfolio spans core adult classes, a Women's Trauma-Informed Self Defense 4-week course ($495 regular / $225 early enrollment), University Preparedness Seminars ($425/person), Teen and Kids programs with social skills coaching, beach training camps, active threat safety training, private one-on-one training, and trafficking awareness courses. Proprietary frameworks include the Threat Processing Sequence (TPS) model and five registered trademarks.

The revenue model combines subscription recurring revenue (3-Month Unlimited Krav Maga Training at $225 / $75 per month), one-time course and trial purchases (2-Week Trial at $99, structured courses, beach training events at $39-$75), professional services revenue (private training, corporate/consulting), and hardware/merchandise sales (Starter Training Gear Package at $353, branded apparel at $20-$35 with charitable donation components). Go-to-market is multi-channel: product-led self-serve trial enrollment, event-driven acquisition via specialized seminars and beach camps, community-led referrals from clinical psychologists and law enforcement, and direct-to-consumer e-commerce. The company has no disclosed external funding and remains founder-controlled.

Name

Shaan Saar Krav Maga

Legal name

Shaan Saar LLC

Website

https://shaansaar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shaan Saar Krav Maga is a family-owned Central Florida self-defense training company operating as the educational arm of Shaan Saar LLC Security Group, delivering trademarked Evidence Based Self Defense™ programs in Krav Maga, No Gi Jiu Jitsu, and trauma-informed defense to adults, women, teens, children, and university students across three physical facilities.

Ownership category

akta.pro rank

Product category

Self-Defense Training Services

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE)

akta.pro secondary industries

Women’s Self-Defense Classes (HSADADAH), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)

Keywords

• Krav Maga training
• Self defense classes
• Martial arts instruction
• Threat management training
• Personal safety education

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Memberships: Recurring membership programs including 3-month unlimited training at $225 ($75/month). Provides consistent revenue through scheduled class access.
2. Trial Programs: 2-week trial program at $99 providing structured entry point for new customers to experience training before longer commitment.
3. Structured Course Programs: Women's 4-week Trauma-Informed Self Defense course at $495 ($225 early enrollment). University Preparedness seminar at $425 per person. These represent structured, progressive curriculum-based revenue.
4. Private/Individual Training: Private classes available for those preferring slower pace or individualized attention. Custom training plans created exclusively based on preferences and goals.
5. Merchandise Sales: Training gear packages (starter kit at $353), branded apparel (t-shirts $20-$35), and training equipment sold through e-commerce.
6. Corporate/Group Training & Consulting: Evidence-Based Self Defense consulting and training for organizations, corporate groups, panel discussions, workshops. Events booked with advance payment required.
7. Special Events: Beach training camps (Beach Training November 15th at $39-$75), active threat safety training sessions, and specialized seminars.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shaan Saar Krav Maga sells in-person self-defense training delivered through its trademarked Evidence-Based Self Defense™ system, which integrates Krav Maga, No Gi Jiu Jitsu, Israeli CQB tactics, and trauma-informed methodologies informed by criminal justice research and forensic psychology. The company teaches adults, women, teens, and children at three Central Florida training facilities, and also licenses its methodology to universities, corporations, and community organizations through seminars, workshops, and consulting engagements. Branded apparel and training gear packages are sold alongside the classes through an e-commerce storefront.

Product overview

Shaan Saar Krav Maga is a service-based training company operating as the educational arm of the Shaan Saar LLC Security Group. The company offers a unified product portfolio centered on its trademarked Evidence Based Self Defense™ system, which integrates Krav Maga and No Gi Jiu Jitsu training informed by threat management professionals and criminal behavior analysis. The core offerings include adult self-defense classes, Women's Trauma Informed Self Defense Course (4-week structured program), Teen Self Defense Classes, and Kids Self Defense Classes with Social Skills Coaching. Entry-level access is provided through a 2-Week Trial ($99), with ongoing training available via 3 Month Unlimited Krav Maga Training subscription ($75/month). Specialized programs include University Preparedness Seminar, Krav Maga Beach Training, Active Threat Safety Training, and Trafficking Awareness Courses. The company also sells training gear packages and merchandise. Training is delivered at facilities in Orlando (Dr. Phillips/Rosen JCC), Lake Mary, and a new Winter Park location opening June 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Evidence Based Self Defense™: The company's trademarked training system combining behavioral analysis, stress-performance considerations, environmental awareness, and applied self-defense training designed for real-world human behavior and unpredictable situations.
• Trauma Informed Self Defense™

Products and services

• Evidence-Based Self Defense™ System The company's trademarked training framework integrating Krav Maga, Japanese No Gi Jiu Jitsu, Israeli CQB, and behavioral analysis, designed for civilians, professionals, and first responders to develop effective responses under real-world stress.
• Krav Maga Adult Training Classes Adult (18+) self-defense classes combining Israeli Krav Maga, No Gi Jiu Jitsu, and verbal de-escalation with insights from federal law enforcement and CQB instructors, available at Central Florida facilities.
• No Gi Jiu Jitsu Training Ground defense training integrated into the Evidence-Based Self Defense™ system, modifying best concepts from Brazilian Jiu Jitsu, Catch Wrestling, and other ground combatives.
• Women's Trauma-Informed Self Defense Course A four-week structured course for women integrating trauma-informed principles, verbal control, situational awareness, and simplified defensive movements, scheduled to start June 3, 2026 and priced at $495.
• Teen Self Defense Classes Krav Maga training for teens (approximately 12-17 years) combining self-defense, No Gi Jiu Jitsu, and social skills coaching to build awareness, boundary setting, and earned confidence.
• Kids Self Defense Classes with Social Skills Coaching Self-defense program for children that integrates social emotional learning, conflict resolution, and physical defense skills to address bullying and build resilience.
• 2-Week Trial Program Two-week entry trial program priced at $99 that allows prospective students to participate in regular classes and experience the training environment before committing.
• 3-Month Unlimited Krav Maga Training Membership Subscription membership providing unlimited access to all adult classes including Krav Maga, No Gi Jiu Jitsu, and applied striking for $75/month or $225 paid in full.
• University Preparedness Seminar A 3-hour seminar for university and college students covering campus safety, situational awareness, violence indicators, legal rights, and physical preparedness, priced at $425 per person.
• Private Self Defense Training One-on-one instruction with custom training plans for individuals preferring a slower or accelerated pace, available for adults and parents seeking personalized coaching.
• Krav Maga Beach Training Camp Outdoor training camp designed to challenge students outside controlled gym conditions, held at New Smyrna Beach, FL, with early registration at $39 and regular pricing at $75.
• Active Threat Safety Training Safety seminar covering road-based threats, active threat awareness and response, human trafficking recognition and prevention, and workplace violence prevention.
• Trafficking Awareness Courses Education on recognizing early warning signs of human trafficking, grooming behavior, and properly documenting and reporting suspicious activities.
• Evidence-Based Self Defense Consulting and Training Professional consulting and on-site training services for organizations, corporations, sororities, high schools, and universities seeking evidence-based self-defense education delivered by threat management professionals.
• Starter Training Gear Package Basic required gear bundle for training including striking gloves, 16oz boxing gloves, martial armor shin protectors, kali sticks, ActionFlex combative headgear, and waterproof training bag, priced at $353.
• Am Yisrael Chai Limited Edition T-Shirt Navy blue 100% cotton tee with white print featuring "Am Yisrael Chai" (The People of Israel Live), with 10% of sales donated to Friends of the IDF.

Quantifiable outcome

• Over 75 years of combined professional experience in real-world violence prevention and defensive tactics
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Rosen JCC (Jewish Community Center)coreStrategic or Co-development PartnerTraining facility partnership providing state-of-the-art community center space with safety mats, locker rooms, showers, and comfortable waiting area. Secure facility ideal for self defense training. Rosen JCC offers recreational, social, and fitness opportunities for the whole family.
• Friends of the IDFminorOthers10% of all sales from Am Yisrael Chai Limited Edition T-shirt donated to Friends of the IDF, supporting the brave men and women who defend Israel and its people.
• Hillel, Yehudi, Krav for KesherminorOthersJewish student organizations offering access to self defense training and safety planning for Jewish students on university campuses.
• Dr. Dennis Hanover, Haim Zut, Chaim Peer (Israeli Krav Maga Masters)flagshipStrategic or Co-development PartnerTraining lineage with renowned Israeli Krav Maga and CQB masters. Instructors trained and certified with these experts, providing authentic Israeli Krav Maga methodology.
• Shaan Saar LLC Security GroupcoreStrategic or Co-development PartnerParent company - a full spectrum professional threat management and security consulting firm offering tactical and strategic approach to safety. Provides additional services including armed security and executive protection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krav Maga Alliance: Mid-size Krav Maga affiliation training civilians, law enforcement, and military. Comparable in adult consumer self-defense class structure and instructor certification model; broader US/North America footprint.
• Krav Maga Worldwide: One of the largest Krav Maga organizations globally, founded by Darren Levine and Imi Lichtenfeld's lineage. Directly comparable to Shaan Saar in core curriculum (Krav Maga self-defense) and adult/youth consumer offerings, with broader geographic reach and franchise model.
• Krav Maga Global: International Krav Maga organization founded by Eyal Yanilov, a direct student of Imi Lichtenfeld. Directly comparable in methodology, school-affiliation model, and consumer self-defense training, with broader international footprint.
• IMPACT Personal Safety (formerly Model Mugging): Pioneer in women's self-defense and full-force adrenal-stress training. Closely comparable to Shaan Saar's Women's Trauma-Informed Self Defense™ program in target segment and full-contact methodology.
• Israeli Krav Maga (IKM): Israel-rooted Krav Maga federation under Avi Moyal with global school network. Directly comparable for Israeli-methodology Krav Maga and youth/women self-defense programs.

Emerging players

• ShivWorks (Craig Douglas): Combatives school emphasizing context-based training and adrenal response conditioning. Comparable to Shaan Saar's trauma-informed and threat-neuroscience approach for civilians, though primarily teaches via courses/seminars rather than recurring memberships.
• Blauer Tactical Systems (Tony Blauer): SPEAR System developer focused on fear physiology and real-world self-defense. Comparable methodology overlap with Shaan Saar's Evidence-Based Self Defense™ and Threat Processing Sequence (TPS) approach.

Broad incumbents

• Gracie University: Largest Brazilian Jiu-Jitsu education franchise with Gracie University online platform and certified learning centers. Overlaps with Shaan Saar's No-Gi Jiu-Jitsu ground-defense curriculum and consumer self-defense positioning, with much larger national footprint.
• ATA Martial Arts: National martial-arts franchise with hundreds of schools offering taekwondo and self-defense programs for kids and adults. Adjacent competitor for youth/family self-defense market but with broader sport-based offering rather than evidence-based Krav Maga.

Regional players

• United States Martial Arts Center / Local Krav Maga Schools in Florida: Aggregate of independent Florida-based Krav Maga and self-defense academies (e.g., Krav Maga of Central Florida, Tactical Athlete Krav Maga) operating in the same regional market as Shaan Saar and competing for the same Tampa/Orlando consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evidencebasedselfdefense

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaan Saar Krav Maga