Heritage Place
Heritage Place of Indianapolis is a nonprofit community center founded in 1976 that delivers in-person fitness, education, health, and social programming to older adults in Indianapolis through a low-cost annual membership model supplemented by donations.
- Company typePrivate
- Founded1976
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heritage Place does
Heritage Place of Indianapolis is a private nonprofit community center (Heritage Place, Inc.) founded in 1976 and headquartered at 4550 N Illinois St, Indianapolis, IN. The organization delivers in-person older adult services — educational classes, physical fitness programming, health screenings, and social activities — to adults aged 50 and older in the Indianapolis area, framed around the mission of promoting healthy lifestyles, independence, well-being, and quality of life for seniors.
The organization operates a single-site service model with no proprietary technology platform, mobile app, API, or digital delivery layer; all programming is delivered on-premises at the center, and the website is used primarily for communication (calendar of events, blog/news, newsletter signup, and contact) rather than service delivery. There are no disclosed AI/ML capabilities, integrations, or technology partnerships.
Heritage Place runs a subscription-based membership model priced at $65 per year for individuals and $70 per year for households, with online payment subject to a convenience fee. Memberships grant access to all social, fitness, education, and health programming at member rate or free of charge. The bulk of the organization's funding, however, comes from donations, which it explicitly states are required to keep programs affordable. Marketing and engagement run through a monthly newsletter (The Informer), a Facebook page, blog articles, community events, and the Kroger Community Rewards passive fundraising partnership. The organization has 11-50 employees, is governed by a Board of Directors, and has no parent company, subsidiaries, venture funding, M&A activity, or disclosed leadership changes.
Heritage Place firmographics
Firmographics- Name
- Heritage Place
- Legal name
- Heritage Place, Inc.
- Website
- https://heritageplaceindy.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heritage Place of Indianapolis is a nonprofit community center founded in 1976 that delivers in-person fitness, education, health, and social programming to older adults in Indianapolis through a low-cost annual membership model supplemented by donations.
- Ownership category
- akta.pro rank
Heritage Place industry classification
Industry- Product category
- Senior community services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Heritage Place is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heritage Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual annual membership |
| Subscription | Annual | Household annual membership |
Distribution channels1 record
Marketing channels5 records
Heritage Place product offering
Product offeringCore offering
Heritage Place of Indianapolis operates a community center providing older adult services for adults aged 50 and over. Its core offerings include social activities, physical fitness classes, educational seminars, health screenings, and wellness programming. Access is delivered through an annual membership ($65 individual / $70 household) and supplemented by charitable donations.
Product overview
Heritage Place of Indianapolis is a single-location community center offering a unified program of older adult services. The core offering includes social activities, physical fitness classes, educational seminars, health screenings, and access to the monthly newsletter 'The Informer.' Services are delivered through an annual membership model ($65/individual, $70/household), supplemented by donations, and include access to all programs at member rates or free of charge.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Annual Membership An annual subscription for a single individual granting access to Heritage Place's older adult programming — social activities, fitness classes, educational seminars, and health screenings — at member-rate pricing or at no additional charge.
- Household Annual Membership An annual subscription covering an entire household for Heritage Place's older adult programming — social activities, fitness classes, educational seminars, and health screenings — at member-rate pricing or at no additional charge.
- Center Services (Older Adult Programming) The unified older adult services program delivered at Heritage Place's Indianapolis community center for adults aged 50 and older. It bundles educational classes, physical fitness classes, health screenings, learning opportunities, and social activities into a single programming calendar that members can attend in person.
Companies that use Heritage Place
Customer profileSegments1 record
Ideal customer profiles1 record
Heritage Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heritage Place partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KrogerminorKroger Community Rewards partnership allows Heritage Place supporters to link their Kroger Plus cards to the organization. Each time supporters shop at Kroger and use their Shopper's card, the organization earns a reward based on their purchases. This is a passive fundraising mechanism that requires no additional action from supporters beyond their regular shopping.
Recent moves4 records
Expansion highlights2 records
Heritage Place competitors and assessment
Company assessmentBroad incumbents
- AARP: Large national membership organization for people aged 50+ that offers community programs, resources, and advocacy for older adults, overlapping with Heritage Place's mission and member demographic at a much larger scale.
- National Council on Aging: National nonprofit that advocates for and supports healthy aging across community-based organizations, providing resources, grants, and program standards that shape the senior services ecosystem in which Heritage Place operates.
Regional players
- CICOA Aging & In-Home Solutions: Indianapolis-area Area Agency on Aging providing community-based services and supports to older adults in the same metro, competing for the same Indianapolis 50+ demographic and donor base.
- Catholic Charities Indianapolis: Regional faith-based nonprofit in Indianapolis delivering senior services and community support programming for older adults in the same metro, competing for similar donors and volunteers.
Direct peers
- YMCA of Greater Indianapolis: Membership-based recreation and fitness center in the same Indianapolis market offering senior-targeted programming (Active Older Adult classes, SilverSneakers, social activities) that mirrors Heritage Place's membership model and senior service offering.
- Jewish Community Center of Indianapolis: Membership-based community center in Indianapolis offering fitness, education, social programming, and dedicated senior services for older adults, structurally analogous to Heritage Place's center-based membership model.
Others
- Meals on Wheels of Central Indiana: Indianapolis-area nonprofit providing nutrition and supportive services to older adults; draws from the same donor and volunteer pool as Heritage Place while serving an adjacent community-based elder-services mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heritage Place social profiles
Digital presenceHeritage Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Place leadership team
Management profileNumber of profiles
Heritage Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Place
What does Heritage Place do?
Heritage Place of Indianapolis operates a community center providing older adult services for adults aged 50 and over. Its core offerings include social activities, physical fitness classes, educational seminars, health screenings, and wellness programming. Access is delivered through an annual membership ($65 individual / $70 household) and supplemented by charitable donations.
Is Heritage Place a public or private company?
Heritage Place is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heritage Place founded?
Heritage Place was founded in 1976. It employs 11 to 50 people.
Where is Heritage Place based?
Heritage Place is headquartered in Indianapolis, United States, in the North America region.
Who are Heritage Place's main competitors?
Broad incumbents on record are AARP and National Council on Aging. Regional players are CICOA Aging & In-Home Solutions and Catholic Charities Indianapolis. Direct peers are YMCA of Greater Indianapolis and Jewish Community Center of Indianapolis. Meals on Wheels of Central Indiana is listed as an others.
Does Heritage Place have an API?
No public API is recorded for Heritage Place.
What industry is Heritage Place in?
Heritage Place's product category is Senior community services. Its primary akta.pro industry code is HLADAIAJ, Community-Based Senior Centers with Adult Day Services, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 624120 and its SIC code is 7997.