Kooijman Autogroep

What Kooijman Autogroep does

Kooijman Autogroep is a family-owned Dutch automotive dealership group founded in 1959 and led by owner Gert Kooijman, operating 11+ showrooms across four Dutch provinces — Utrecht, Gelderland, South Holland, and North Holland. The company is an authorized dealer for Toyota and Kia, holding Kia Topdealer 2024 and Toyota Most Customer-Friendly 2023 recognitions, and runs an integrated mobility offering that includes new and used vehicle sales, Flex Autolease private lease (notably without BKR credit-bureau registration), financial lease, insurance, scheduled maintenance, repair, and an in-house body shop under the TAB Autoschade brand. Adjacent retail operations at its locations include a Shell fuel station and an Eetcafé food-service concept, evidencing a deliberate one-stop mobility hub strategy.

Inventory totals 1,513+ vehicles, split 965 Kia and 548 Toyota, with 353 battery-electric and 599 hybrid units representing a material 63% electrified mix. Pricing spans approximately €18,995 for entry-level used vehicles up to €88,795 for premium new models, with private-lease monthly rates ranging from €279 to €699. Revenue is generated through unit gross on new and used sales, finance and insurance back-end, lease residuals and interest, recurring service and parts, and body-shop work — a typical multi-stream automotive retail model with diversified income across transactional and annuity-like components.

The customer base is composed of Dutch retail consumers seeking mainstream Toyota and Kia products, fleet and business clients using financial lease, and thin-file or non-BKR consumers targeted through Flex Autolease. The company employs 51-100 people and operates a CSR partnership with Vrienden UMC Utrecht WKZ tied to its Utrecht footprint.

Name

Kooijman Autogroep

Legal name

Kooijman Autogroep

Website

https://kooijman-autogroep.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned Dutch automotive dealership group founded in 1959, operating 11+ Toyota and Kia showrooms across four Dutch provinces, offering new and used vehicle sales, private lease, insurance, maintenance, and body-shop services to Dutch retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vianen

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New & Used): Sale of new Toyota and Kia vehicles, as well as used/occasions vehicles across all 11 locations. Revenue generated through one-time vehicle purchase transactions.
2. After-Sales Service & Maintenance: Workshop services including repairs, maintenance, MOT (APK), air conditioning service, tire fitting, seasonal checks, and accident damage repair through TAB Autoschade. Revenue from service labour and parts.
3. Private Lease & Financial Lease: Private lease through Flex Autolease (offering lease without BKR registration) and financial lease products for vehicle acquisition. Monthly recurring revenue from lease contracts.
4. Car Insurance: Auto insurance products offered as part of the complete mobility package alongside vehicle sales and leasing.
5. Shell Station & Eetcafé Kooijman: Fuel sales (Shell) and food & beverage sales at the Eetcafé Kooijman bakery at the Shell Vianen location. Includes car wash services with six wash programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kooijman Autogroep is a multi-location Dutch automotive dealer that sells new and used Toyota and Kia vehicles, provides workshop maintenance and accident-damage repair, and offers private leasing, vehicle insurance, fuel, car wash, and on-site bakery/café services. It operates as an official combined dealer for the Toyota and Kia brands across 11 locations in the Netherlands.

Product overview

Kooijman Autogroep is a Dutch multi-brand automotive dealership group operating since 1959, serving as official dealer for Toyota and Kia vehicles. The company operates a network of 11+ locations across the Netherlands offering new vehicle sales, used car (occasion) sales, maintenance and repair services, insurance products, and private leasing options. The product portfolio centers on Toyota (hybrid, plug-in hybrid, and electric models including Aygo X Hybrid, Yaris, Corolla, C-HR, C-HR+, Urban Cruiser, bZ4X, RAV4, Prius, GR Supra, Hilux, Proace) and Kia (hybrid, plug-in hybrid, and electric models including Picanto, EV2, EV3, EV4, EV5, EV6, EV9, Ceed, Niro, Sportage, K4). Supplementary services include maintenance/repair workshops, APK inspections, vehicle insurance, private lease programs through Flex Autolease, and a Shell fuel station with integrated Eetcafé Kooijman bakery at the Vianen location.

Differentiator

Problem solved

Functional benefit

Brands

• Kooijmania: Special promotional campaigns and seasonal deals offered by Kooijman Autogroep for Toyota and Kia vehicles.

Products and services

• Toyota Vehicles (new and used) Official Toyota retail offering of new and used Toyota vehicles in hybrid, plug-in hybrid, and fully electric variants, marketed and sold across the Kooijman showroom network to Dutch individual and business buyers.
• Kia Vehicles (new and used) Official Kia retail offering of new and used Kia vehicles in hybrid, plug-in hybrid, and fully electric variants, marketed and sold across the Kooijman showroom network (with Kia-only showrooms at Naarden, Houten, and IJsselstein) to Dutch individual and business buyers.
• Vehicle Maintenance & Service Full-service workshop operation delivered across the Kooijman network, providing scheduled maintenance, repairs, APK (MOT-equivalent) inspections, air conditioning service, tire fitting, seasonal checks, and accident damage repair through TAB Autoschade Tiel.
• Vehicle Insurance Automobile insurance products offered alongside vehicle purchases and leases, providing coverage options integrated into the Kooijman mobility package through the company website and showrooms.
• Toyota Private Lease All-inclusive private lease product for Toyota vehicles with fixed monthly payments that bundle maintenance, insurance, road tax, and roadside assistance; examples start from €279 per month.
• Kia Private Lease All-inclusive private lease product for Kia vehicles with monthly pricing that covers maintenance, insurance, road tax, and breakdown assistance, available through the Kooijman Kia showrooms.
• Flex Autolease Private lease offering operated out of the Flex Autolease De Meern office and across the Kooijman network that does not require BKR (Dutch credit registration) approval, providing flexible access to leasing for customers who may not qualify under traditional providers.
• Shell Kooijman Vianen Fuel Station and Car Wash Shell-branded fuel station at Vianen selling fuel and offering a car wash with six different wash programmes, providing walk-in retail to complement the automotive dealership offering.
• Eetcafé Kooijman On-site bakery and café at the Shell Vianen location serving fresh baked goods, breakfast, lunch, coffee, smoothies, and prepared meals to walk-in customers.
• Car Appraisal & Trade-in Online car valuation service enabling customers to receive a personal trade-in offer for their existing vehicle, used by Kooijman to support new and used vehicle sales.

Quantifiable outcome

• Kooijman Autogroep named Best Kia Dealer of the Netherlands 2024 (Kia Topdealer Award, large dealer category)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Vrienden UMC Utrecht WKZ (Friends of UMC Utrecht WKZ)minorOthers · 1 January 2024Kooijman Autogroep joined the select group of Bedrijfsvrienden (Corporate Friends) of Vrienden UMC Utrecht WKZ, supporting the Wilhelmina Kinderziekenhuis (WKZ) children's hospital. This partnership demonstrates the company's commitment to community involvement and the health and well-being of children.
• Toyota (Louwman & Parqui B.V.)coreChannel Partner/ Reseller/ DistributorKooijman Autogroep is an official dealer (combi-dealer) for Toyota vehicles, purchasing cars through Toyota importeur Louwman & Parqui B.V. (Toyota Nederland). The partnership covers new vehicle sales, after-sales service, and Toyota warranty services across all Kooijman locations.
• Kia Motors Nederland B.V. (KMNL)coreChannel Partner/ Reseller/ DistributorKooijman Autogroep is an official dealer for Kia vehicles, purchasing cars through Kia Motors Nederland B.V. The partnership covers new vehicle sales, after-sales service, and Kia warranty services. Kooijman won the Kia Topdealer Award 2024 as the best Kia dealer in the Netherlands (large dealer category).
• Flex AutoleasecoreChannel Partner/ Reseller/ DistributorFlex Autolease is a private lease partner integrated into the Kooijman Autogroep offering, specialising in private lease without BKR (Dutch credit registration) requirements. Available at Kooijman locations and the Flex Autolease De Meern office.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Toyota Motor Europe: European arm of one of Kooijman's two core OEM partners. Indirectly comparable as the upstream supplier whose franchise economics, EV strategy, and direct-sales pilots directly shape Kooijman's economics.
• AutoScout24 Nederland: Leading Dutch online used-car marketplace. Not a direct competitor for new vehicle sales, but channels significant customer research traffic that influences dealer lead funnels.

Direct peers

• De Vries Autogroep: Mid-sized Dutch multi-brand dealer group with showrooms across multiple regions. Closely comparable in scale, multi-brand strategy, and integrated service offering.
• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands operating multi-brand showrooms across many provinces. Highly comparable to Kooijman in business model (new/used sales, lease, service) and customer base, but at materially larger scale.
• Hedin Mobility Group: European multi-brand automotive dealer group with significant Dutch operations. Directly comparable as a multi-brand, multi-location retail dealer competing for similar OEM franchises and customers.
• Broekhuis Holding: Dutch multi-brand automotive dealer group with widespread showroom coverage. Operates a comparable full-service model (sales, lease, service) and shares the same franchise-driven value proposition.
• Visscher Automotive: Regional Dutch automotive dealer group with multi-brand operations. Comparable footprint and business model targeting similar Dutch retail and small-fleet customers.
• Stam Holding: Dutch automotive dealer group with multi-brand showrooms and service operations. Similar mid-to-large regional dealer profile competing in the same Dutch retail market.

Broad incumbents

• Pon Holdings: Large Dutch automotive conglomerate with dealer operations alongside distribution, leasing, and mobility services. Adjacent in scale and scope; competes for talent, OEM attention, and end customers.
• Louwman Group: Large Dutch automotive group that is both Toyota's official importer in the Netherlands (Louwman & Parqui) and an operator of its own dealer network. Overlaps with Kooijman on Toyota franchise distribution and is a key partner/supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjfZrExncyQo3ypkmmr-zjw
• Facebookfacebook.com/KooijmanAutogroep
• LinkedInlinkedin.com/company/kooijman-autogroep
• Instagraminstagram.com/kooijmanautogroep
• Xx.com/kooijmangroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kooijman Autogroep