Ignite Leadership

What Ignite Leadership does

Ignite Leadership International is a privately held, woman-owned leadership development consultancy founded in 1994 by Catherine Rocheleau and headquartered in Victoria, British Columbia, Canada. The company delivers one-on-one executive and leadership coaching, behavioral assessments (DISC), group training, fractional consulting, and cohort mastermind programs primarily to executives, senior leaders, business owners, and emerging managers in Western Canada, with virtual programs extending globally. Catherine Rocheleau serves as the sole named executive, primary coach, and face of the brand.

The core intellectual property is the proprietary SPARK Framework for Intentional Leadership, a 6-pillar methodology for purpose-driven leadership transformation. The product portfolio includes the Catalyst coaching program, Learning Studio educational content, Training programs, Fractional Consulting engagements, Leadership Journal (blog), The Leading Force Podcast, DISC assessments, and the MoreThanGreen sustainability program, which donates 2% of top-line revenues to designated charities and ESG initiatives. The underlying technology stack is limited to standard SaaS tools (Google Analytics, reCAPTCHA, ThriveCart, Less Annoying CRM, Bark.com), with no proprietary software platform.

Revenue is generated primarily through professional services (coaching, training, fractional consulting) and subscription/recurring engagements (masterminds, digital content). The go-to-market model is sales-led and personal-brand-driven, with top-of-funnel demand generated through podcast content, blog, event speaking (Women to Watch Summit, Kitsilano Business Leaders Meetup), and a Bark.com marketplace listing; prospects are then routed through a complimentary Ignition Call to assess fit before enrollment. Pricing is not publicly disclosed. The firm operates with 1–10 employees, has no external institutional investment, no M&A activity, and no funding rounds on record.

Name

Ignite Leadership

Legal name

Ignite Leadership International® (a div of Catherine Rocheleau & Assoc. Inc)

Website

https://igniteleaders.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ignite Leadership International is a privately held, woman-owned executive coaching and consulting firm based in Victoria, BC, serving leaders, business owners, and emerging managers through one-on-one coaching, training, fractional consulting, and its proprietary SPARK Framework methodology.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAA

Executive Leadership & C-Suite Development

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABAAAD

Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAC

High-Potential & Succession Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAF

Team & Group Executive Coaching (Leadership Teams)

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABAAAK

Leadership Assessment, 360 Feedback & Development Planning

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Leadership coaching
• Executive development
• Business consulting
• Behavioral assessments
• Change management

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Services: One-on-one leadership coaching engagements with executives, senior leaders, and business owners. Includes the Catalyst coaching program and individualized engagements focused on confidence, clarity, and purpose-driven leadership.
2. Training Programs: Leadership development training delivered through workshops and structured programs for teams and organizations.
3. Mastermind Programs: Group mastermind programs providing peer support, accountability, and collective learning for cohort of leaders.
4. Fractional Consulting: Part-time strategic consulting engagements where Catherine serves as a fractional leadership and change strategist for organizations needing ongoing guidance.
5. Products and Digital Content: Learning Studio resources, Leadership Journal, and The Leading Force Podcast providing educational content and resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ignite Leadership delivers one-on-one executive and leadership coaching, team training workshops, and fractional change-strategy consulting for executives, senior leaders, business owners, and emerging managers. The practice pairs the proprietary SPARK six-pillar leadership methodology with DISC behavioral assessments, and is anchored by founder Catherine Rocheleau as the primary strategist across Catalyst coaching, group Training, and Fractional Consulting engagements.

Product overview

Ignite Leadership International® operates as a leadership development consultancy offering a portfolio of coaching, training, and content products. The core offerings include one-on-one Catalyst coaching paired with DISC Assessments for behavioral analysis, supplemented by group Training programs and Fractional Consulting for strategic leadership support. Content products include the Leadership Journal (blog), The Leading Force Podcast (audio), and Learning Studio (courses). The company differentiates through its MoreThanGreen™ ESG initiative (donating 2% of revenues) and the proprietary SPARK™ Framework methodology, a 6-pillar approach for purpose-driven leadership transformation.

Differentiator

Problem solved

Functional benefit

Brands

• MoreThanGreen™: Sustainability program where the company donates 2% of top line revenues to designated charities and ESG initiatives.
• SPARK™️ Framework
• The Leading Force Podcast
• Catalyst

Products and services

• Catalyst Coaching Program
• DISC Assessments
• Leadership Training Programs
• Fractional Consulting

Quantifiable outcome

• Higher revenues and business growth for clients
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• CoachHub: Global digital coaching platform providing enterprise clients with scalable access to certified coaches across leadership and professional development. Comparable to Ignite in executive and leadership coaching offerings, but differentiated by technology platform, capital base, and enterprise SaaS delivery.
• BetterUp: Tech-enabled coaching platform serving enterprises and individuals with on-demand access to a network of coaches combined with AI-driven personalization. Comparable to Ignite in the executive and leadership coaching category, but differentiated by technology scale, capital base, and enterprise SaaS delivery model that Ignite lacks.
• Mindvalley: Personal and professional development platform delivering online courses, masterminds, and coaching across leadership and transformation topics. Comparable to Ignite in Learning Studio, mastermind programs, and transformation-oriented personal development offerings, but at significantly larger scale with global reach.
• Brené Brown: Research-driven leadership and organizational culture educator offering training, keynotes, and curated content targeting senior leaders. Comparable to Ignite in thought leadership–driven content model and leadership-development subject matter, but with much larger audience reach and corporate training partnerships.

Broad incumbents

• Center for Creative Leadership (CCL): Nonprofit leadership development research and education provider offering executive coaching, assessment, and programs for senior leaders. Comparable to Ignite in target audience (senior leaders, executives) and emphasis on evidence-based leadership development, but with deeper research capabilities and institutional scale.
• DDI (Development Dimensions International): Global leadership development firm providing leadership assessment, training, and coaching to mid-market and enterprise clients. Comparable to Ignite in leadership assessment (vs. DISC) and executive development content, but operates at enterprise scale with much broader methodology and delivery footprint.
• Ken Blanchard Companies: Training and consulting firm built on the Situational Leadership framework, offering leadership programs, coaching, and organizational development. Comparable to Ignite in delivering proprietary framework-based leadership training and coaching, but with a global licensing and certified-trainer ecosystem.
• FranklinCovey: Large, established leadership development and training firm offering proprietary frameworks (e.g., 7 Habits), workshops, and coaching for organizations. Comparable to Ignite in leadership training and coaching offerings but operates at vastly greater scale with a broader portfolio and global delivery infrastructure.

Direct peers

• Conscious Leadership Group: Boutique leadership development firm focused on conscious, purpose-driven leadership for executives and teams. Closely comparable to Ignite in purpose-economy positioning, small-team boutique structure, and emphasis on values-aligned leadership transformation.
• Marshall Goldsmith: World-renowned executive coach focused on leadership behavior change for senior executives and C-suite leaders. Highly comparable to Ignite Leadership in target customer (senior leaders), service format (1:1 executive coaching and stakeholder-centered development), and personal-brand-driven delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ignitesolutionz
• Facebookfacebook.com/Igniteleadershipinternational
• LinkedInlinkedin.com/company/cleantech-bulgaria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignite Leadership