Wunder
Wunder is an Italian manufacturer of certified precision scales — medical, industrial, and design lines — sold through e-commerce, direct sales, and dealers to hospitals, industrial businesses, and consumers, with proprietary wMed and wTrade software and full service/repair offerings.
- Company typePrivate
- Founded1970
- HeadquartersTrezzo Sull'adda, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wunder does
Wunder Sa.Bi. S.r.l. is an Italian privately-held manufacturer of precision weighing scales and weighing systems, operating under the Wunder brand from its operational headquarters in Trezzo sull'Adda (Milan province), with its legal registered office in Bergamo. Founded approximately in 1970, the company has served the precision weighing market for over 50 years and operates with 11-50 employees. It sells three product lines — Medical Scales (certified personal, chair, and column scales for hospitals, sports facilities, and clinical use), Industrial Scales (4-cell platforms, pallet scales, counting indicators, and checkweighing systems), and Design Scales (a Made in Italy, customizable premium-residential line) — alongside the Tanita consumer/sport line distributed under partnership in Italy. Its technology stack is hardware-centric: load-cell platforms certified to OIML R60 C3 with IP67 ratings, multi-function weight indicators with multicolor LCDs, and proprietary companion software (wMed for healthcare data management, wTrade Suite for industrial counting and trade compliance, including ADR waste-weighing modules). The business makes money through one-time hardware sales (per-platform pricing of approximately €658 for entry pallet platforms to €4,460 for stainless steel industrial platforms, with €200 minimum order and free shipping above €1,500), one-time licensed software sales including custom ad hoc development, and recurring service revenue from repair, calibration, periodic verification, electrical testing, and authorized Tanita service.
Wunder firmographics
Firmographics- Name
- Wunder
- Legal name
- Wunder Sa. Bi. S.r.l.
- Website
- https://wunder.it
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wunder is an Italian manufacturer of certified precision scales — medical, industrial, and design lines — sold through e-commerce, direct sales, and dealers to hospitals, industrial businesses, and consumers, with proprietary wMed and wTrade software and full service/repair offerings.
- Ownership category
- akta.pro rank
Wunder industry classification
Industry- Product category
- Precision Weighing Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
Keywords
Where Wunder is headquartered
LocationHeadquarters
- HQ city
- Trezzo Sull'adda
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Wunder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of professional weighing equipment including medical scales, industrial scales, and design scales. Products are sold through e-commerce, direct sales, and authorized dealers.
- Software Sales and Development: Custom software solutions including wMed for medical applications and wTrade suite for industrial trade applications. Software can be customized ad hoc for specific customer needs.
- Service and Maintenance: Repair services, IT support, TANITA support, periodic verification, calibration certificates, and electrical tests for weighing equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | WP4S++ INOX Platform - €4,460.00 |
| One time/ perpetual license | Pay-as-you-go | WP4S INOX Platform - €1,338.00 |
| One time/ perpetual license | Pay-as-you-go | WP4-U Pallet Platform - €658.00 |
| One time/ perpetual license | Pay-as-you-go | WP4/WP4S Platforms and Weighing Pallet Trucks - excluded from free shipping |
| Unit Pricing | Pay-as-you-go | WP4 100cm Ramp - €400.00 |
| Unit Pricing | Pay-as-you-go | WP4 15x20 Floor Frame - €769.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wunder product offering
Product offeringCore offering
Wunder Sa.Bi. S.r.l. designs, manufactures and sells professional precision weighing scales and weighing systems across three verticals: Medical (certified personal, chair and column scales for hospitals and sports facilities), Industrial (4-cell platforms, pallet scales, counting indicators for production and logistics), and Design (Made-in-Italy designer scales). The company also develops proprietary software (wMed for healthcare, wTrade for industrial trade/counting) and offers after-sales services including periodic metrological verification, calibration, repair, and IT support.
Product overview
Wunder is a precision weighing solutions company offering three main product lines: Medical Scales (certified personal and medical scales for healthcare and sports sectors), Industrial Scales (professional weighing systems including platforms, indicators, and counting systems), and Design Scales (exclusive Made in Italy design scales). The portfolio includes specialized products like the DE20 chair scale with BMI measurement and the R2020 weight-and-height scale for healthcare settings, as well as industrial platforms (WP4, WP4S INOX, WP4S++ INOX) and the WXC counting indicator. Software offerings include wMed for healthcare management and wTrade Suite for industrial applications. Services encompass repair, IT assistance, periodic verification, calibration certificates, and electrical testing. All products are backed by ISO 9001:2015 and ISO 13485:2016 certifications.
Differentiator
Problem solved
Functional benefit
Brands
- wMed: Software solutions for medical sector
- wTrade Suite
- TANITA Line
Companies that use Wunder
Customer profileSegments4 records
Ideal customer profiles3 records
Wunder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wunder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TanitaminorWunder distributes the Japanese Tanita line of home and sport scales in Italy. Tanita is a Japanese manufacturer of body composition scales and health monitoring devices. This partnership allows Wunder to offer consumer-grade weighing solutions alongside their professional products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wunder competitors and assessment
Company assessmentDirect peers
- CAS Corporation: Korean manufacturer of industrial and retail weighing scales, including platform scales and counting indicators. Direct product overlap with Wunder's WP4 platforms and WXC counting indicator line.
- Kern & Sohn: German manufacturer of precision balances, industrial scales, and medical weighing products. Comparable to Wunder's OIML R60 C3-certified industrial platforms and certified medical scale range.
- Radwag: Polish manufacturer of precision laboratory and industrial balances with OIML-certified products. Comparable to Wunder in precision metrology compliance and European mid-market positioning.
- Tanita: Japanese manufacturer of body composition scales and professional medical/health weighing devices. Wunder is Tanita's Italian distributor for home/sport scales and also serves medical segments where Tanita operates.
- Detecto: US manufacturer of medical scales including chair scales, patient weighing, and height measurement. Direct overlap with Wunder's DE20 chair scale and R2020 weight-and-height medical line.
- Adam Equipment: UK-based manufacturer of professional scales for laboratory, industrial, medical, and retail use. Closely aligned with Wunder's vertical segmentation and SMB/enterprise mix.
Broad incumbents
- Mettler-Toledo: Global market leader in precision weighing instruments for laboratory, industrial, and retail use. Highly comparable to Wunder's medical and industrial weighing portfolio but at vastly larger scale with cloud/IoT platforms that Wunder lacks.
- Avery Berkel: Long-established UK-based weighing brand with retail and industrial product lines. Overlaps with Wunder's certified commercial/industrial scales and metrology-grade positioning.
- Bizerba: German manufacturer of industrial scales, slicers, and food processing/retail weighing solutions. Direct overlap with Wunder's industrial platform and HACCP-oriented industrial segments, plus stronger international reach.
Regional players
- Gram Group: Spanish weighing solutions manufacturer with industrial and commercial product lines. Comparable European mid-market competitor, similar in scale and product mix to Wunder but operating primarily in Iberian and broader Southern European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wunder social profiles
Digital presenceWunder compliance and trust
Trust signalCompliance5 records
Wunder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wunder leadership team
Management profileNumber of profiles
Wunder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wunder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wunder
What does Wunder do?
Wunder Sa.Bi. S.r.l. designs, manufactures and sells professional precision weighing scales and weighing systems across three verticals: Medical (certified personal, chair and column scales for hospitals and sports facilities), Industrial (4-cell platforms, pallet scales, counting indicators for production and logistics), and Design (Made-in-Italy designer scales). The company also develops proprietary software (wMed for healthcare, wTrade for industrial trade/counting) and offers after-sales services including periodic metrological verification, calibration, repair, and IT support.
Is Wunder a public or private company?
Wunder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wunder founded?
Wunder was founded in 1970. It employs 11 to 50 people.
Where is Wunder based?
Wunder is headquartered in Trezzo Sull'adda, Italy, in the Europe region.
How does Wunder make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Sales and Development and service and Maintenance.
Who are Wunder's main competitors?
Direct peers on record are CAS Corporation, Kern & Sohn, Radwag, Tanita, Detecto and Adam Equipment. Broad incumbents are Mettler-Toledo, Avery Berkel and Bizerba. Gram Group is listed as a regional player.
Does Wunder have an API?
No public API is recorded for Wunder.
What industry is Wunder in?
Wunder's product category is Precision Weighing Equipment. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement). Its NAICS code is 334513 and its SIC code is 3823.