GLANZ

What GLANZ does

GLANZ (株式会社グランツ) is a Tokyo-based video production company established on October 18, 2006, operating from its headquarters in Yotsuya Araki Square, Shinjuku, with a secondary office in Sendagaya, Shibuya. The company delivers end-to-end video production using DSLR cameras and drones as primary cinematography tools, combined with professional editing workflows covering graphic integration, telop/subtitle processing, and audio mixing. Its core service lines span TV program production (variety, news, documentary, information, and sports), promotional video production for commercials (CM), corporate videos (VP), music videos (PV), and films, plus staff dispatch to TV stations and full event planning and operations.

Beyond core production, GLANZ has built a portfolio of differentiated, branded sub-products: "Tottoku" (a capped monthly subscription filming membership at ¥50,000/month limited to 30 companies), "For You" (an industry-first Pay-as-you-Wish pricing model), "Super Motor Vision" (a direct-to-consumer car and motorcycle promotional video service with team sessions from ¥550,000 and individual from ¥330,000), "Tsutaebito" (a video legacy and testament message service operating as its own external brand at tsutaebito.co.jp), "Video Books" (e-books with embedded video that work offline), and a video message time-capsule app. Customer reach spans enterprise verticals (advertising agencies, manufacturing, IT/communications, insurance, services), SMB and mid-market companies using subscription filming, and individual consumers in vehicle and legacy-messaging niches. The company is privately held, with Murakami Norihiro serving as President and Representative Director; revenue is not publicly disclosed and the firm operates with a small team of 1–10 employees.

Name

GLANZ

Legal name

株式会社グランツ

Website

https://glanz.vc

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

GLANZ is a Tokyo-based video production company offering end-to-end TV, commercial, and corporate video services plus differentiated subscription, pay-what-you-wish, and direct-to-consumer video products serving enterprise clients, SMBs, and individual consumers across Japan.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Corporate video production
• TV program production
• Promotional video production
• Video staffing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based video production for TV programs, commercials (CM), corporate videos (VP), music promotional videos (PV), and films. The company handles planning, direction, filming, and editing. Revenue is earned on a per-project basis with pricing discussed based on client budget.
2. Video Production Staffing / Dispatch Services: Dispatch of skilled video production staff (camera operators, assistants, directors) to companies that need additional personnel on-set. Staff are sent to TV stations and production companies.
3. Event and Entertainment Planning and Operations: Planning, preparation, day-of operations, and cleanup for events and entertainment productions. Total event management services from concept to execution.
4. 撮っトク (Tottoku) Membership Service: Monthly subscription service at ¥50,000/month with annual commitment. Members receive one filming session per month including crew, equipment, and materials. Revenue is recurring monthly.
5. Super Motor Vision (SMV): Individual car/motorcycle promotional video production. Team bookings start at ¥550,000, individual at ¥330,000+. Delivery within approximately 2 months. One-time project fees.
6. For You (Pay as you Wish): Customer-determined pricing model where the client pays whatever they believe the completed work is worth after delivery. No upfront price set.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GLANZ provides end-to-end video production services covering planning, direction, filming, editing, and delivery for TV programs, commercials (CM), corporate promotional videos, music videos (PV), and films. The company also dispatches skilled video production staff (camera operators, ADs, directors) to TV stations and production companies experiencing personnel shortages, and manages event planning and operations. Specialized sub-brands include Tottoku (membership filming), For You (Pay-as-you-Wish), Tsutaebito (video legacy), Super Motor Vision (car/motorcycle promotional videos), and Video Books (e-books with embedded video).

Product overview

GLANZ is a video production company offering a comprehensive suite of services centered around video content creation and production. The core offerings include TV program production (variety, news, documentary, information, and sports programs), promotion video production (CM, corporate PV, music videos, films), and staff dispatch services. The company also operates several specialized sub-brands: 撮っトク (Tottoku), a membership-based photography crew service; For You, an innovative 'Pay as you Wish' pricing model service; 映像書籍 (Video Books), e-books with embedded video; つたえびと (Tsutaebito), a video will/memorial message service; Super Motor Vision (SMV), a custom car promotion video service; and a video app for time capsule message delivery. Additional services include event planning and entertainment operations. The products are organized around the core video production business with specialized services targeting different customer segments and use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Super Motor Vision (SMV): A car promotion video production service that creates original promotional videos for individual vehicles and motorcycle/team events. Services include video production and touring photo shoot tours.
• 撮っプトク (Tottoku)
• For You
• つたえびと (Tsutaebito)

Products and services

• TV Program Production (テレビ番組制作) Production of multiple TV program genres including variety shows, news programs, documentaries, information programs, and sports programs. Also dispatches GLANZ staff to TV stations for video production support.
• Promotion Video Production (プロモーション映像制作) Comprehensive video production for commercials (CM), corporate promotional videos (VP), web promotional videos, music videos (MV), and films. Includes planning, filming, editing, and delivery; targets corporate clients such as advertising agencies, manufacturers, IT firms, food service, and insurance companies.
• Video Production Staff Dispatch (映像制作スタッフの派遣業務) Dispatch of trained video production staff (camera operators, assistants, directors) to TV stations and production companies that need additional personnel on-set during production peaks.
• Event & Entertainment Planning & Operations (イベント・芸能興行の企画・運営業務) Comprehensive event management services including planning, preparation, on-site operations, and cleanup for events and entertainment productions.
• Tottoku (撮っとク) Membership Filming Service Monthly subscription-based corporate video production service limited to 30 member companies. Members receive one filming session per month including cameraman, audio operator, professional video camera, tripod, audio lines, wireless microphone, and lights for a flat ¥50,000/month on an annual contract.
• For You (Pay as you Wish) Industry-first video production service where customers decide the payment amount after viewing the completed work. Includes director/cameraman, tripod, professional video camera, wireless microphone, audio equipment, and 2 lights with no upfront price set.
• Video Books (映像書籍) Electronic books integrated with embedded video content combining text, images, and moving video with audio. Works without internet connectivity once activated, bridging traditional e-books and video media.
• Tsutaebito (つたえびと) Video Legacy Service Video testament and message production service where individuals record personal messages for loved ones, delivered as legacy video content. Use cases include testament messages, funeral messages, existence messages, life messages, gratitude messages, and future hope messages.
• Super Motor Vision (SMV) Custom promotional video production service for individual cars and motorcycles combining drone and DSLR cinematography. Includes touring photography tour planning and execution. Team bookings (up to 3 people/day) start at ¥550,000 and individual bookings start at ¥330,000 (tax excluded), with delivery within approximately 2 months as MP4 video of about 3 minutes.
• Video App (動画アプリ) Video message time capsule service that delivers video messages to users at a specified future date of their choosing, or to designated recipients.

Quantifiable outcome

• Delivery of promotional videos in approximately 2 months for Super Motor Vision
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EcoRing (川崎溝の口店・横浜青葉台店・小石川店)minorGTM or Marketing PartnerEcoRing, a used watch and jewelry store chain with locations in Kawasaki Mizonokuchi, Yokohama Aobadai, and Koishikawa (Tokyo), cross-promotes with GLANZ through banner placements on the GLANZ 'Other' page. This is a minor marketing partnership for mutual brand visibility.
• Honmaru Radio Tokyo Headquarters (ホンマルラジオ 東京総本局)minorGTM or Marketing PartnerHonmaru Radio, a podcast/radio station based in Tokyo's Ebisu/Shibuya area, has a cross-promotional banner placement on GLANZ's website, targeting similar audiences in the media and entertainment space.
• Tsutaebito (つたえびと) — External service brandcoreStrategic or Co-development PartnerTsutaebito is a dedicated external brand/service (tsutaebito.co.jp) operated by GLANZ for video legacy and testament message production. It is promoted through GLANZ's main site via banner placements and is listed as a core service offering alongside TV production and video services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wistia: Video hosting, production, and analytics platform focused on business and marketing video. Overlaps with GLANZ's corporate VP offering through a software-led, scaled model versus GLANZ's bespoke production approach.
• Vidyard: Video creation and hosting platform serving businesses with corporate video, screen recording, and hosting tools. Comparable to GLANZ in the corporate-video use case but delivers via a self-serve SaaS model rather than bespoke production services.

Direct peers

• Lemonlight: Video production company specializing in branded and corporate video content with subscription and project-based pricing models. Highly comparable to GLANZ's mix of Tottoku-style recurring engagements and project-based CM/corporate production.
• Robot Communications Inc. Tokyo-based independent video production company producing CMs, music videos, web content, and branded video, with an integrated creative-production model similar to GLANZ's end-to-end offering. Closely comparable in scope, target clients, and Tokyo focus.

Broad incumbents

• TYO Inc. Long-established Japanese commercial film and video production company producing CMs, web video, and branded content. Overlaps with GLANZ's CM/corporate VP work, particularly across advertising agency clients.
• IMAGICA GROUP Inc. Major Japanese post-production and visual effects group providing editing, VFX, finishing, and distribution services to film, TV, and advertising clients. Comparable to GLANZ's editing and post-production stack, with broader scale and corporate-client reach.
• ADK Holdings (Asatsu-DK): Major Japanese advertising agency network that produces large volumes of CM and corporate video through in-house and partner production. Directly comparable to GLANZ's advertising-agency client segment, though operating at agency scale rather than pure production.
• AOI Pro. Inc. One of Japan's largest commercial and video production companies, offering CM, corporate, and TV production with in-house post-production. Directly comparable to GLANZ's core service mix, but at significantly larger scale and broader capabilities.
• Dai Nippon Printing (DNP) Video / Content Business: Large Japanese conglomerate with content production and digital media divisions that produce corporate video, e-books, and digital publishing. Adjacent to GLANZ's Video Books concept and broader corporate video work, but at much greater scale and breadth.

Regional players

• Pico (Pico Global): Asia-headquartered event and brand-experience agency producing event video, branded content, and corporate video. Comparable to GLANZ's event planning & operations and corporate VP services, but regional/international rather than Tokyo-only.

Market position

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/glanzchannel
• Facebookfacebook.com/glanz.vc
• Xx.com/glanz_tw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLANZ