Lake Retreat Properties
Lake Retreat Properties is a family-owned real estate company in Huddleston, Virginia, providing vacation rental management and real estate brokerage services exclusively at Smith Mountain Lake for vacationers, homebuyers, and property owners.
- Company typePrivate
- Founded-
- HeadquartersHuddleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lake Retreat Properties does
Lake Retreat Properties is a privately held, family-owned real estate company headquartered in Huddleston, Virginia, operating exclusively in the Smith Mountain Lake region across Bedford, Franklin, and Pittsylvania Counties. The company operates a dual-offering model combining short-term vacation rental management and full-service real estate brokerage. Its vacation rental business manages waterfront homes, townhomes, and condos, with revenue generated through nightly/weekly rental fees supplemented by cleaning, reservation, linen package, and pet fees, plus 12.3% Virginia state tax. Pricing follows a seasonal structure: Prime Season requires Saturday-to-Saturday week-long minimums, while Mid and Low Seasons allow 2-night minimums. Its brokerage earns commissions on the sale of waterfront homes, waterfront lots, townhomes, condos, lake access properties, and county homes and land.
The company's technology stack is modest: a proprietary website (lakeretreat.com) with a dedicated rentals subdomain (rentals.lakeretreat.com) for booking, plus Flexmls MLS integration for real estate listing search and distribution. Marketing is conducted through the company website, Facebook, Instagram, and direct phone/email contact. The go-to-market motion is sales-led, driven by a team of licensed real estate agents, brokers, a rental manager, and a reservationist, all of whom are described as Smith Mountain Lake natives or long-time residents with multi-generational ties to the area.
The company has been recognized as 'Best of Smith Mountain Lake' for seven consecutive years (2019-2025). Legal entity is Lake Retreat Properties, INC., incorporated in Virginia. Broker/owner Wil Childress leads the firm, continuing a family legacy that traces back to his grandfather's role in the lake's development. There is no evidence of institutional investment, acquisitions, funding rounds, or expansion beyond the Smith Mountain Lake market.
Lake Retreat Properties firmographics
Firmographics- Name
- Lake Retreat Properties
- Legal name
- Lake Retreat Properties, INC.
- Website
- https://lakeretreat.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lake Retreat Properties is a family-owned real estate company in Huddleston, Virginia, providing vacation rental management and real estate brokerage services exclusively at Smith Mountain Lake for vacationers, homebuyers, and property owners.
- Ownership category
- akta.pro rank
Lake Retreat Properties industry classification
Industry- Product category
- Vacation Rental and Real Estate Brokerage
- NAICS
- Real Estate Property Managers (53131), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Lakefront Homes (THAMAAAF)
Keywords
Where Lake Retreat Properties is headquartered
LocationHeadquarters
- HQ city
- Huddleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lake Retreat Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vacation Rental Income: The company manages vacation rental properties and earns revenue through rental fees charged to guests. Properties are rented on nightly, weekly (Prime Season), and multi-night (Mid/Low Season) bases. Additional revenue streams include cleaning fees, reservation fees, linen package fees, and pet fees. Virginia state tax of 12.3% is applied to rentals.
- Real Estate Sales Commissions: Full-service real estate brokerage at Smith Mountain Lake. The company earns commissions on property sales including waterfront homes, waterfront lots, townhomes, condos, and lake access properties. No specific commission rates disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Prime Season: Saturday-to-Saturday weekly rentals |
| Usage-based | Pay-as-you-go | Mid & Low Season: 2-night minimum |
| Other | Pay-as-you-go | Optional Linen Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lake Retreat Properties product offering
Product offeringCore offering
Lake Retreat Properties operates a vacation rental management and full-service real estate brokerage at Smith Mountain Lake, Virginia. The company manages short-term rental properties such as waterfront homes, townhomes, and condos for vacationers, and brokers the sale of lakefront homes, lots, townhomes, and condos for buyers and sellers. The dual offering allows customers to both stay at and purchase lakefront property in the same destination.
Product overview
Lake Retreat Properties operates as a dual-offering platform centered on vacation rentals and real estate sales at Smith Mountain Lake, Virginia. The Vacation Rentals product enables short-term stays in waterfront homes, townhomes, and condos with optional add-ons including linen packages and pet-friendly accommodations. The Real Estate Sales product provides full-service brokerage for purchasing and selling properties across categories including waterfront homes, waterfront lots, townhomes, condos, lake access properties, and county homes and land. Both offerings are supported by property search tools and an optional Accidental Rental Damage Plan for rental protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rentals Short-term vacation rental management of waterfront homes, townhomes, and condos at Smith Mountain Lake, Virginia, made available to individual families and leisure travelers through the company's website and direct booking channel.
- Real Estate Sales Full-service real estate brokerage for the purchase and sale of lakefront homes, lots, townhomes, and condos at Smith Mountain Lake, Virginia, supported by an MLS-integrated property search experience and direct agent engagement.
Companies that use Lake Retreat Properties
Customer profileSegments3 records
Ideal customer profiles3 records
Lake Retreat Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lake Retreat Properties partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Lake Retreat Properties competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Global vacation rental marketplace that aggregates supply from individual hosts and property managers. A platform incumbent that competes for demand-side bookings and influences pricing dynamics Lake Retreat faces.
- Vrbo: Vacation rental marketplace owned by Expedia Group, focused on whole-home rentals similar to Lake Retreat's inventory. A platform incumbent competing for the same traveler demand.
- eXp Realty: Cloud-based real estate brokerage operating across North America. Comparable to Lake Retreat's brokerage side, with a low-overhead agent model that competes for the same regional real estate agents and clients.
- Redfin: Technology-driven residential real estate brokerage. Comparable to Lake Retreat's brokerage side, but with a national tech platform and lower-fee model that pressures traditional brokerages including this one.
- Coldwell Banker: National real estate brokerage franchise. Comparable to Lake Retreat's brokerage side, but operating nationally with brand recognition and agent network reach that the local firm cannot match.
- Berkshire Hathaway HomeServices: National real estate brokerage network affiliated with Berkshire Hathaway. A broad incumbent competing for the same Smith Mountain Lake buyers and sellers from a national brand position.
- RE/MAX: International real estate franchise with strong agent network. Comparable brokerage model to Lake Retreat's real estate sales line, but with global brand presence and lead-generation infrastructure.
Direct peers
- Vacasa: Largest professionally managed vacation rental company in North America. Directly comparable to Lake Retreat's vacation rental management business, but operating nationally at scale with significantly more capital and technology.
- Evolve: Vacation rental management company focused on full-service management for individual property owners. Comparable business model to Lake Retreat's rental management side, though operating at national scale.
Regional players
- Smith Mountain Lake Vacation Rentals: Direct regional competitor operating vacation rental management services in the same Smith Mountain Lake market. Closest geographic overlap with Lake Retreat's rental inventory and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lake Retreat Properties social profiles
Digital presenceLake Retreat Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Retreat Properties leadership team
Management profileNumber of profiles
Profiles1 record
Lake Retreat Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Retreat Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Retreat Properties
What does Lake Retreat Properties do?
Lake Retreat Properties operates a vacation rental management and full-service real estate brokerage at Smith Mountain Lake, Virginia. The company manages short-term rental properties such as waterfront homes, townhomes, and condos for vacationers, and brokers the sale of lakefront homes, lots, townhomes, and condos for buyers and sellers. The dual offering allows customers to both stay at and purchase lakefront property in the same destination.
Is Lake Retreat Properties a public or private company?
Lake Retreat Properties is a private company. It is classified as family owned and is currently operating.
When was Lake Retreat Properties founded?
Lake Retreat Properties was founded in -1. It employs 11 to 50 people.
Where is Lake Retreat Properties based?
Lake Retreat Properties is headquartered in Huddleston, United States, in the North America region.
How does Lake Retreat Properties make money?
Two revenue lines are on record. Vacation Rental Income is the primary driver. The others are real Estate Sales Commissions.
Who are Lake Retreat Properties's main competitors?
Broad incumbents on record are Airbnb, Vrbo, eXp Realty, Redfin, Coldwell Banker, Berkshire Hathaway HomeServices and RE/MAX. Direct peers are Vacasa and Evolve. Smith Mountain Lake Vacation Rentals is listed as a regional player.
Does Lake Retreat Properties have an API?
No public API is recorded for Lake Retreat Properties.
What industry is Lake Retreat Properties in?
Lake Retreat Properties's product category is Vacation Rental and Real Estate Brokerage. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 53131 and its SIC code is 6531.