Metagro
Metagro is a Dutch custom manufacturer (est. 1989, 180 specialists) that designs and produces ergonomic cabins, operator seats, and remote control desks for port cranes, vehicles, ships, and heavy equipment, serving enterprise and government customers worldwide through direct sales and a global agent network.
- Company typePrivate
- Founded1989
- HeadquartersSchelluinen, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metagro does
Metagro B.V. is a Netherlands-based, privately held industrial manufacturer founded in 1989 and headquartered in Schelluinen, employing 180 specialists focused on ergonomic cabin construction for heavy industrial equipment. The company designs and produces custom-made cabins for port cranes, vehicles, ships (including dredger and offshore vessels), and heavy construction/materieel, alongside ergonomic operator seats and remote control desks for remote operation. Its core technology is a custom engineering and in-house manufacturing capability (the 'Maakfabriek') that produces cabins and components to customer specifications, complemented by an in-house powder coating line and 24/7 maintenance and replacement services that can retrofit virtually any existing crane.
Metagro serves enterprise and government customers across port operations, mining, maritime, shipbuilding, defense, and heavy equipment OEMs, with a publicly displayed reference list including APM Terminals, ZPMC, Siemens, Liebherr, BHP Billiton, CMA CGM, DP World, Damen, Sennebogen, Terberg Special Vehicles, IHC, Metso, EMO, DEH, SAH, and the Dutch Ministry of Defense. The go-to-market combines direct enterprise sales with a worldwide agent network and international service partners that deliver local sales support, after-sales service, and on-site replacement globally from the Netherlands base.
The business model is primarily project-based custom manufacturing (one-time equipment sales for cabins, operator seats, remote control desks, and powder-coated components) supplemented by recurring maintenance, spare parts, and replacement/retrofit services. Pricing is quote-based and not publicly disclosed, and the company shows no public funding history, no subsidiaries, and no disclosed M&A activity. Digital presence spans a four-language corporate website plus LinkedIn, Facebook, Instagram, and YouTube channels, alongside an active external recruitment portal.
Metagro firmographics
Firmographics- Name
- Metagro
- Legal name
- Metagro B.V.
- Website
- https://metagro.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Metagro is a Dutch custom manufacturer (est. 1989, 180 specialists) that designs and produces ergonomic cabins, operator seats, and remote control desks for port cranes, vehicles, ships, and heavy equipment, serving enterprise and government customers worldwide through direct sales and a global agent network.
- Ownership category
- akta.pro rank
Metagro industry classification
Industry- Product category
- Industrial Cabin Manufacturing
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industry
- Retrofits & Modernization (Scrubbers, Ballast Water, Alternative Fuels, Energy-Saving Devices) (IMAJAFAH)
Keywords
Where Metagro is headquartered
LocationHeadquarters
- HQ city
- Schelluinen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Metagro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Cabin Sales: Design and production of custom-made cabins for port cranes, vehicles, ships, and heavy equipment. Cabins are fully customizable and can be installed on almost any existing crane, tailored to specific customer requirements.
- Operator Seats and Components: Sale of ergonomic operator seats and related components for cabin retrofitting.
- Maintenance and Replacement Services: 24/7 maintenance, service, and replacement services ensuring equipment remains in optimal condition. Includes inspection, maintenance, and spare parts supply.
- Custom Manufacturing (Maakfabriek): Custom design and manufacturing of cabins, operator seats, and other components to specific customer specifications.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Metagro product offering
Product offeringCore offering
Metagro designs, manufactures, and supplies custom cabins for port cranes, vehicles, ships, dredgers, and heavy industrial equipment, alongside ergonomic operator seats and remote control desks. The company complements its product portfolio with maintenance, parts, replacement (retrofit), custom manufacturing (Maakfabriek), and powder coating services, supported by a worldwide agent network.
Product overview
Metagro offers a portfolio of ergonomic cabin and operator environment solutions for heavy industrial equipment. The core product line consists of three interconnected offerings: custom-made Cabines for port cranes, vehicles, ships, and heavy machinery; Operator Seats providing ergonomic comfort and reduced physical strain; and Remote Control Desks enabling safe remote operation. These products are supported by services including Maintenance and Parts, Replacement (cabin and seat retrofits), Maakfabriek (custom manufacturing), and Powder Coating. The company employs 180 specialists and operates a worldwide agent network.
Differentiator
Problem solved
Functional benefit
Companies that use Metagro
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles6 records
Metagro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Metagro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Service PartnerscoreMetagro collaborates with international partners to ensure worldwide availability of their replacement and maintenance services. These partners enable the company to deliver on-site service and support globally, extending their operational reach beyond their Netherlands base.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Metagro competitors and assessment
Company assessmentBroad incumbents
- Manitowoc Company: Global crane manufacturer (crawler, mobile, and tower cranes) that operates captive cabin manufacturing for its core product lines. Comparable as a competitor in captive cabin production and as a potential customer for non-core product variants and retrofits where Metagro supplies.
- Wacker Neuson: Manufacturer of compact construction equipment with captive operator-cabin operations across its light-equipment portfolio. Comparable as a broad incumbent with cabin-manufacturing capabilities in the same construction/heavy-equipment customer set that Metagro addresses.
- Cargotec (Hiab / Kalmar): Parent of Kalmar (port equipment) and Hiab (loader cranes) - both product categories where Metagro supplies cabins. Comparable as a broad-incumbent port and loading-equipment maker with in-house cabin design, while Metagro plays in non-core variants and retrofit work for these platforms.
- Liebherr: Major crane, construction, and mining-equipment manufacturer with significant captive operator-cabin and seat production - and simultaneously a Metagro customer. Comparable both as a competing captive-cabin maker and as a current enterprise account for retrofits, seats, and non-core product variants.
- Terex Corporation: Diversified crane and aerial-work-platform manufacturer with captive cabin operations. Comparable as a broad incumbent in the same end markets (cranes, port equipment, construction) where Metagro supplies operator environments.
- Konecranes: Global port and industrial crane manufacturer that designs its own operator cabins. Comparable to Metagro as a wider-portfolio incumbent with significant in-house cabin capabilities, while also representing a potential retrofit/aftermarket customer via its large installed base.
Direct peers
- Cougar Cabs: North American custom-cab and operator-environment manufacturer serving mining, oil & gas, and construction-equipment OEMs. Closest head-to-head peer to Metagro in the niche of ergonomic, customized operator cabins for heavy industrial machinery.
- Grammer AG: Global leader in operator seats and cabin interior systems for commercial vehicles, agricultural machinery, construction equipment, and forklifts. Directly comparable to Metagro in operator-seat manufacturing and cabin-component supply for off-highway and industrial vehicles, with overlapping customers in construction and agriculture.
Others
- ZF Friedrichshafen (WABCO): Through its Commercial Vehicle Control Systems and former WABCO business, ZF supplies operator-environment electronics, displays, and safety systems integrated into heavy-equipment and truck cabins. Comparable as an adjacent supplier of cabin electronics to the same OEM customer set Metagro serves.
- Donaldson Company, Inc. Global filtration manufacturer whose heavy-equipment cabin air filtration and environmental-control products are integrated into operator cabins like Metagro's. Comparable as an adjacent technology supplier whose products sit inside Metagro's cabin offering and directly influence operator ergonomics and safety.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Metagro social profiles
Digital presenceMetagro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metagro leadership team
Management profileNumber of profiles
Metagro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metagro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metagro
What does Metagro do?
Metagro designs, manufactures, and supplies custom cabins for port cranes, vehicles, ships, dredgers, and heavy industrial equipment, alongside ergonomic operator seats and remote control desks. The company complements its product portfolio with maintenance, parts, replacement (retrofit), custom manufacturing (Maakfabriek), and powder coating services, supported by a worldwide agent network.
Is Metagro a public or private company?
Metagro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metagro founded?
Metagro was founded in 1989. It employs 101 to 250 people.
Where is Metagro based?
Metagro is headquartered in Schelluinen, Netherlands, in the Europe region.
How does Metagro make money?
Four revenue lines are on record. Custom Cabin Sales are the primary driver. The others are operator Seats and Components, maintenance and Replacement Services and custom Manufacturing (Maakfabriek).
Who are Metagro's main competitors?
Broad incumbents on record are Manitowoc Company, Wacker Neuson, Cargotec (Hiab / Kalmar), Liebherr, Terex Corporation and Konecranes. Direct peers are Cougar Cabs and Grammer AG. Others are ZF Friedrichshafen (WABCO) and Donaldson Company, Inc..
Does Metagro have an API?
No public API is recorded for Metagro.
What industry is Metagro in?
Metagro's product category is Industrial Cabin Manufacturing. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAJAFAH, Retrofits & Modernization (Scrubbers, Ballast Water, Alternative Fuels, Energy-Saving Devices). Its NAICS code is 333923 and its SIC code is 3590.